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bLineonline.org 1
Wisconsin school of business magazine
December 2012Issue 15
Featured article: The Business Behind Presidential Campaigning
(p.6)Fed by Ian’s Pizza
2
Hey everyone!
I hope you’ve all had a great semester so far and are well on your
this fall! We have managed to maintain and foster our small-
Comments? Questions? Do you have a great idea for an article?
Thanks and On Wisconsin!
Jenna Mueller
Alexis Rubenstein
Ali Weiner
Amanda Kesten
Amanda Rosso
Austin Williams
Brendan Duffner
Dana Scheller
Devin Cavanor
Erica Sloan
Lindsay Kirzner
Longda Jiang
Madeline McDonnell
Mike Haarla
Sarah Austin
Yimeng Li
Haley Hensen
Hannah Harris
Hyo Bin Im
Kevin Vollmer
Nikita Lee
Samantha Stubitz
Will Huberty
Audrey Mckenzie
Ellen Piechowski
Ellie Rohlf
Emma Shepard
Erica Engstrand
Blair Boden
Brian Thue
Brianna Witte
Erica Eisenberg
Jessica Wardlow
Lauren Goralnick
Lisa Erlauer
Madeline Guilfoil
Maya Reinholdz
Mckensie Barmore
Nikki Fascigione
T.J. Pyzyk
Amy Walsh
Brian Lauscher
Cody Peck
Dongsoo Lee
Emily Flom
Jack Miller
Jessica Smith
Peter McCann
Sara Klose
Jenna Mueller
Susie Korzec
Ben Falk
Amanda KestenBrianna Witte
David Loux
Joe Docter
Georgie Engstrand
Haley Swanson
Hannah Klein
Jenna Bell
Jenny Pedriani
Kaitlyn Tierney
Katie Parker
Katie Vinje
Kelli Kettell
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Table of Contents
Featured Articles
In every issue
4 Student Advice: Dear Bea Line
6 Entrepreneurship Article: Swooped Search
10 Professor Research: Patrica Mullins
11 Step 2 Success: WSoB Specialization Majors 12 Alumni: Where Are They Now? Erik Van Vuren
18 Student Org Hightlight: Fantasy Sports & Finance Club
22 Top 10: Ian’s Pizza Flavors
23 Entertainment Page
5 Leave Your Mark, Make a Statement
8 The Business Behind Presidential Campaigning
13 Internship Bloopers
14 The Adidas Mission: To Be Unrivaled
16 Trend Report - Bop
19 Badgers Meet B-Cycle
20 Employee Wellness Benefits
22
5
We Pick our Top 10 Ian’s
Pizza Flavors, Do you think
yours made the cut?
Cover Story: Strategy and
impact of a Presidential visit
4
? ?Dear Bea Line
Student Advice Column
-munity and there are plenty of resources and people who can help
advisor won’t hold your hand through the halls of Grainger, he or
and advice to prepare you to make your own academic and career decisions!
-
leadership, overcame a challenge, or came up with an innovative -
understanding of the mission, values and culture of the company
-ing well prepared shows your interest in the company as well as
If you are well prepared and have practiced thoroughly, -
that you are nervous and many want to see how well you can
Continued success,
What are appropriate times to see him or her? Help! I’m overwhelmed and feeling like I’m get-
I am a shy guy in the midst of the grueling -
don’t know how to make it through an interview
prepare? What will they ask me!? Will recruiters
responses?
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THE MISSIONThe Make a Statement Campaign was founded in 2008 and is a student-led initiative. Its mission is to provide graduating BBA students with the opportunity to give back to the Wisconsin School of Business and raise awareness about the importance and necessity of private funding. A little-known fact about the Wisconsin School of Business is that private funding accounts for 27 percent of the school’s budget, while tuition only covers 15 percent of total costs. With the continual trend of state funding being cut, the need for private funding is becoming increasingly important.
THE HISTORYEach year the student board, comprised of eight members, holds two campaigns—one in December and one in the Spring—which allow for involvement from all graduating BBA students. Since the beginning of this campaign, students have contributed $640,428 in donations. Just last year, participation soared to an all-time high of 51 percent, compared to the 22 percent of BBA students who made donations in 2011. The goal for this year’s December campaign, which kicked off on Monday, November 12th, is to have a 52 per-cent rate of involvement from BBA seniors.
THE EFFECTNot only does your participation in the campaign help to fund all the events, workshops, and seminars that occur inside the beautiful walls of Grainger, but it also has the following effects:Motivational Impact--Student participation in donating to the busi-ness school inspires alumni to also play a part in giving back.Leverages support for the school--Student gifts count towards alumni participation. High alumni participation rates increase the likelihood of receiving more grants and improving the school’s ranking on World Report.
LEAVE YOUR MARK,
MAKE A STATEMENT! by Hannah Harris
STUDENT INCENTIVES No, the Make a Statement Campaign will not offer you a slice of free pizza for your donation, but they will provide you with these cool rewards, no matter the size of your gift!Graduation donor cord--Wear your dedication to the Wisconsin School of Business with pride as you strut across the stage at Com-mencement in your donor cord!Name on the donor wall--The graduating class of 2012 graciously gifted the Wisconsin School of Business with the installation of a student donor wall in the west atrium of Grainger Hall. All donors will have their names engraved on their class plaque, added to the wall each year following their graduation. Talk about leaving your mark!
DONATIONSStudents have the opportunity to contribute in two ways: by making an immediate donation or by taking a pledge. A pledge is a one-year or multi-year commitment to donate a certain amount by the end of the pledge period. In addition to choosing the manner of their contribution, students must also choose where to dedicate their gift. Each year, the highest number of student donations are designated to the annual fund, a pool of money accessible to the Dean, which gives
-amples of necessities that fall under the annual fund include: student scholarships and support, updated technology within the building, and competitive salary offered to faculty in order to entice current faculty members to stay and prospective faculty members to choose Wisconsin. Donations and pledges can be made online at http://bus.wisc.edu/pledgebba
$25 can cover the cost of one student’s participation in a career preparation workshop$50 can fund three students’ participation in a seminar on leadership or entrepreneurship$100 can help a student organization offer leadership opportunities for undergraduate students$250 can provide a travel stipend for a student to attend a national career fair$500 can fund a seminar on leadership or entrepreneur-ship for up to 30 students$1,000 can enter one student in a case competition
Every Gift Counts
?
6
Entrepreneurship Feature: Swoop Search by: Ellie Rohlf
--
-
With this idea, they decided to give the user a graphic interface that -
lows them to manipulate
-
-
-
-
in our societHow do people search? Is it Google’s model or is it go-
friend’s recommendations through social media? As they werearguing an idea sparked, and Quinn discovered that “it doesn’t have
“I want a two bedroom apartment on Dayton.” With today’s In-
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gave a visual interface that allows you to navigate a map of all these
Quinn and his uncle took these two questions into account and de-
-terested in the idea, and they have since had multiple follow
this to life? How do you enter the market without getting killed when
do it through a vertical market, so they took a look to see where search
to use housing searches as their market to get their foot in the door, and then they
and apartments, and then
that the cost of capital is really high right now
Paul“We have passed up money in different term sheets and deals that
And so with that as their plan, they are currently working with inves-
--
--
-
8
The Business Behind
PRESIDENTIAL CAMPAIgNING
-
-
ing a crowd of 30,000 people, implementing necessary security mea-
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Tuesday evening for a Thursday event that was taking place during
rain site for the event and not knowing until Wednesday morning
-
-
-
Thursday for which some very important and wealthy people where -
-
to coordinate last minute interviews, amongst other things surround-ing the visit, and was forced to miss an entire day of classes due to
-
to reach thousands of students at one time, the costs incurred through-
-
-ing to negotiate additional fees for electricity and Internet service used
-
-
10
Patricia MullinsStaff Spotlightby: Nikita Lee
Aside from her successful career in academia within the
“I was a part of a team that worked to evaluate, diagnose, and create
“ I also worked as a speech-language pathologist in the inner-city
required to operate hearing tests on dying patients as close to the
and writing her dissertation, she was also granted a three-year federal
of psychology, where she taught various courses that relate to
to her nomination as a Distinguished fellow and a fundamental life
is clear that her fervent passion for her studies has lead her to pursue
“If you are going to spend a good part of your life in
the best work of your life. The book explains how to
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WSoB Specializationby: Samantha Stubitz
SUPPLY-CHAIN MANAGEMENT:
What will I do with this specialization?--
few companies that recruit students with this specialization, as
What will this specialization do for me academically?
-
What will this specialization do for me professionally?
-
-
-
salary offered to students with this specialization in the Wiscon-
What are the requirements? To apply, students must complete the application which can
chain-management in addition to scheduling an appointment with
HEALTHCARE MANAGEMENT:
What will I do with this specialization?
--
What will this specialization do for me?
-
What are the Requirements?
-dents must complete the regular requirements to their
-
-Philosophy
What is a BBA specialization?
specialization is commonly referred to as a ‘minor’ on
-cialization may require more credits and thus provides
-
12
-
-termined to at-tend this promi-
His college choice can -
tional reputation, depth of curriculum, great school spirit, lively at-
-cause of the large scope of career
-
-tions, and providing interview train-ing were all essential practices for gain-
After Tucker Anthony, he had a short stint at a venture capital
-
-
-
-
--
-
by: Ellen Piechowski
around corners, have a high atten-
Alumni: Where Are They Now? Erik Van Vuren
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THE B.LINE’S
FUNNIES: A Collection of Intership Blooper
Stories
“At one of my interviews, the interviewer had to
to reschedule my interview with him so he could
-Dan
“This summer I worked as a marketing intern for an international, high-end clothing company for
-Amanda
supervisor a cup of coffee as a thank you for work-
spilled in the car, leaving only a few sips for my
handed her a large coffee cup with only a few sips
-Ali
Never hit the back button... I had accidently hit the
back button. Twice.
“In a certain e-commerce management system I -
They said to always use the X’s on the screen to
-one in the company trying to use it, and would take
-
-Anonymous
“I was at the movie theater one day with some
his son had gotten a ticket at the movie theater the
There’s only one theater in my town and last time I
-Anonymous
“ ”
14
, Pasadena had never seen two opponents that were such polar
controlled the game with time consuming, methodical drives that wore
As long as we are making comparisons, let’s contrast the
the world’s leader in producing athletic footwear and athletic apparel
source of revenue for Adidas as it is the most widely followed game
that lay the groundwork to their mission of ultimately surpassing
fashion or the top of the line equipment in demand, Adidas is ready
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that they tailor sales to the area in which they operate to optimize
and address any consumer needs down to having an accurate quantity
dedication to the athlete or the consumer is kept alive as Adidas works to preserve the past values of the company while also allowing
to create an environment that promotes effectiveness, enthusiasm,
and achievement that involves strong leadership and employee
On a smaller scale, the main promotional Adidas event
worked hand-and-hand with the athletic department to craft a new uniform to tell the story of the school’s classic ‘W’ in a ‘modern
win-win situation for Adidas as the hype added to the anticipation and
of motion, and it kept the players cool with aeration and moisture
pound range
.
world.
16
STORE SPOTLIGHT: BOP -
How would you describe the lines your store is carrying this current season and for your
-
What are the latest 2012-2013 trends that Badgers should be looking out for?
-
RENDeport
by: Amanda Maenner
The latest fashion trends in
Madison and how to ‘work it’ in
the workplace
‘‘‘‘We’ve seen leather
come back in a big way...
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‘‘‘‘‘‘‘‘
Which piece or accessory are you most excited about having in the store this season?
I really love seeing the stud detailing that is happening right now in
How can these new styles and trends translate into the workplace?
Of course, it all depends on where you work and the atmosphere of
What is your one piece of fashion advice to Business School Bad-gers for this season?
-
those from their hangers, throw them on and walk out the door with not
STUDENT SPOTLIGHT:A RETAIL MAJOR’S PERSPECTIVE
What are the latest 2012-2013 trends that Badgers should be looking out for?
plaids and prints are must haves for your closet along with chunky
pieces, you can see me wearing leather vests, peplum tops, and capes! A
How can these new styles and trends translate into the workplace?
depends on the industry of your company, the company culture, geographic location, and your individual age and position within the
What is your one piece of fashion advice to Business school badgers for this season?
professionals, especially once you have a few suits and the same
Be adventurous, but not
so much that your HR
representative is raising
an eyebrow.
I really love seeing the stud
detailing that is happening right
now in the accessory world.
18
STUDENT ORGANIZATION HIGHLIGHT:
--a
and the stock market can invest imaginary money and compete with
-
--
by: Emma Shepard
F S F
“A student organization where those with a passion for sports, !nance, and the stock market can invest imaginary money and compete with other students monitoring their gains and losses”
-
-
-
specializes in fantasy sports, hosted a guest speaker event for the
-
way to meet people with similar interests, looks good on the applica-
-
Fantasy Sports and Finance Club
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school year, this is no longer the only option for students looking for
-
-
--
EBy: Hyo Bin “Joe” Im
MEETBADGERS BCYCLE
at different stations every day, this advertising idea is very attractive
-
-
by: Emma Shepard
20
many highly successful Fortune 500 companies have -
styles increase energy and concentration, which both
am convinced that it increas-es productivity,” noted Lisa Licht, employee of Yahoo!
Employee Wellness
In recent years, employee wellness has become increasingly
Although it was commonly overlooked in the past, the ben--
---
en that around 40% more employees will consistently utilize
It is understandable that employees may not want or be able to take the little personal time that they have after
-
fact that it is free of cost to employees gives individuals who would not have opted to pay for a private member-
-
healthier employees are, the less health insurance costs the
-
-cilities is the increased workplace productivity which
By. Audrey Mckenzie
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of the perceived strong commitment to employees that increased
-tion to a workout facility, there were also basketball and vol-leyball courts on site which were great as well,” reported Jen-
Some companies have even begun to offer much more compre-
-
“I had the privilege of visit-ing Nike headquarters in Port-land, and I can’t imagine that
-ees play sports daily and most even come to work in Nike
The increased importance that is being placed upon em-ployee wellness in the corporate sphere is clearly ben-
-
22
By: Kevin Vollmer
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For your Entertainment A b.Line orginal Comic
By: Brian Thue
24
b.Line staff would like to thank the
following:
The Business Career Center (BCC)
Steve Schroeder
Lois Flad
Loren Kuzuhara
Marty Blalock
Cover Photo: Christopher Hovel
Funded in part by the AssociatedStudents of Madison. ASM doesnot necessarily endorse the beliefsor actions of the organization.
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