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Driving Discoverability,
Engagement, and
RevenueIn The Publishing Industry
(Part 1)
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Murray IzenwasserMarketing Practice Lead &
Co-Founder
Biztegra (www.biztegra.com)
[email protected] Publishr.biz
is a Marketing and Technology Agency Focused on the Publishing Industry
We also have an online marketing platform for Publishers called
(find out more and book a demo at publishr.biz)
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PublishingClientsPublishingClients
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Change is Good (?)Your Product
Awareness &
Discoverability
Purchase and
Consumption
Distribution
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Each of you should have 1000(?) fans.
That will automatically purchase every
new book you publish.
The day it publishes.
And (hopefully?) tell people about it.
Your Goal:
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Modern Marketing
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It’s (Still) All About …
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• SEOStructured, Current, & Complete
• Social MediaOptimized Amplification
• Product & ContentEasy, Rich & On-Going
• MobileFully Responsive
• eCommerceMulti-Channel & Comprehensive
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Website - Considerations• On-Page SEO
• Structured Data and Authorship
• Responsive Design
• Social Integration
• Author Engagement & Amplification
• Catalog, Cart, & Checkout – multi device
• Email Registration
• Content and Cadence
• User Centric Navigation
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• Page Titles
• Page URLs
• Structured Data
• Rich Snippets
• Responsive Design
• Content
• Authorship
• Alt Tags
• Anchor Text
• H1…H4 Headings
• Meta Descriptions
• Page Size
• Page Load Speed
• Time to First Byte
• CSS Optimization
• Image Optimization
• Image Names
• Multimedia Optimization
• Internal Links
• External Links
• Social Signals
• Code Validation
• Duplicate Titles and Content
• URL Redirects
• Canonical URLs
• Outbound Links
• Total Objects
• Total Images
• ‘Nofollow’ Links
• Errors / Not found
SEO*
*not a complete list
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• www.schema.org
• http://www.google.com/webmasters/tools/rich
snippets#
SEO – Structured Data/Rich Snippets
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Set Up Authorship & Publisher Markup
SEO – Authorship & Publisher Markup
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Structured Data
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Structured Data
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Why A Responsive Website?
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eCommerce
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eCommerce
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Each of you should have 1000 fans.
That will automatically purchase every
new book you publish.
The day it publishes.
And (hopefully?) tell people about it.
Your Goal:
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Author Platform ??
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Authors’ Platforms !!
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Create a HUB of
Content.
A Destination.
And Let Your
Authors Create
It For You.
When Someone Shares
Something Of Yours, That Is A
Big Event.
It Truly Is.
And It Needs To Be Treated As
Such.
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SET UP REAL
SOCIAL SHARING
RICH PINSTWITTER CARDSOPEN GRAPH
GOOGLE+
(AMPLIFICATION)
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Cadence & Content
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Driving Discoverability and Revenue
MODERN WEB SITEAUTHOR AMPLIFICATIONCADENCE & CONTENTECOMMERCESOCIAL SHARING
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Don’t Forget:
Driving Discoverability,
Engagement, and
RevenueIn The Publishing Industry
(Part 2)
http://bit.ly/murraywebinarpart2
Discount Code: SOCIALMEDIA40
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QUESTIONS?
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Murray IzenwasserMarketing Practice Lead &
Co-Founder
Biztegra (www.biztegra.com)
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