Download - Dave Collins, The Lost Art of Meaningful Content, BoS USA 2016

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Page 1: Dave Collins, The Lost Art of Meaningful Content, BoS USA 2016

TEXT ALL TO HERE TEXT ALL TO HERE

CAN YOU READ ME ? CAN YOU READ ME ? CAN YOU READ ME? CAN YOU??????

www.softwarepromotions.com | @thedavecollinsTEXT ALL TO HERE TEXT ALL TO HERE

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The Lost Art of Meaningful Content

Dave Collins, SoftwarePromotions@The DaveCollins

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SEO 1:

exist

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SEO 2:

tweak

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SEO 3:manipulate

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SEO 4:

hack

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How many SPAM a day?

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Am I the first spammer to speak at BoS?

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2004

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“moderate strategies produce moderate gains”

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That’s not good. Your day of reckoning is looming. Blah blah

blah…

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2011

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2012

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Penguin – April 2012

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Bob’s problemPart 1

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Evolution

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The evolution of quality

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The evolution of quality

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The evolution of quality

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The evolution of quality

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Bob’s problemPart 2

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Bob’s problemPart 3

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I know…

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Epiphany marketing & shiny-object syndrome

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I have a formula…

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mental masturbation+

verbal diarrhoea=

easy content (but rubbish)

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“About 11 months ago, we published a post that took somewhere in the vicinity of 180 hours to research and write.

It's 12,000 words and a 59-minute read.

It's on a subject we knew people wanted us to cover: copywriting formulas. ”

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Shared: >4700 times

Comments >130

It ranks first for the phrase “copywriting formulas” (!)

It gets several thousand page views a month

The average time on that page is 5 minutes 23 seconds

We get emails thanking us for it regularly

It's generated 1000s of subscribers

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“I've spent what may add up to a year's worth of time writing posts few will ever see or care about.”

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“But the body of work we're building here is bigger than the individual posts…”

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- Easier to write

- Better feedback

- More engagement

- Less unsubscribes

Dave Collins
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Hey did you see that awesome post on the Buffer blog this morning?

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So here’s the solution

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Release the good quality and original

content, Smithers

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Saying ‘No’ to Being Bought Out: Rookie CEO Grows Up… Reluctantly

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Does this provide real

value?

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“moderate strategies produce moderate gains”

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I have another formula…

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insight+

value=

quality

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The Lost Art of Meaningful Content:Choose a better way

@The DaveCollins