P H I L I P P I N E G L O B A L B A N A N A S U M M I T 0 5 N o v e m b e r 0 6 N o v e m b e r

8:00am Float Parade of Banana Companies

Registration/ Ribbon Cutting / Opening of Exhibits

9:15am

Welcome Remarks

Mayor Sara Z. Duterte *

Mayor, Davao City

9:00am Highlights of the 2010 FAO World Banana Forum:

“GAP for Global Agriculture”

Good Agricultural Practices are “practices that address

environmental, economic and sustainability for on-farm process

and result in safe and quality food and non-food agricultural

products.” (FAO COAG 2003 GAP Paper). This session highlights

the potential benefits and challenges related to Good

Agricultural Practices.

Ms. Loretta Sonn*

Focal Point for GAP, UN-FAO

9:30am

President’s Keynote Message

Our new President will have the opportunity to play a

significant role in the ASEAN community of nations for the

next six years. What are his views on the state of

Philippine Agriculture and what is needed to put it back

on the road to sustainability?

Hon. Benigno “PNoy” C. Aquino III *

President, Republic of the Philippines

9:45am “Benchmarking Best Practices among Banana Producing

Countries”

With the stringent quality policies in the global market for fresh

bananas, banana-producing countries have to learn from each

other's best practices in order to survive and stay competitive.

Producing bananas is not a simple business and it requires years of

experience before premium bananas are perfected.

Speaker 1: Philippines –Mr. Alex Valoria,TADECO *

Speaker 2: Costa Rica-CORBANA for Ecological Banana Farming

*

Speaker 3: ACP (African Caribbean Pacific) *

Speaker 4: Ecuador *

10:00am “Philippine Agricultural Development Plan 2011-2016”

Agriculture is the backbone of our Mindanao economy.

With increasing national development plan for the

agriculture sector as it produces all the food for

subsistence and provides a base for employment. There

is an imperative to understand the medium term

national development plan for the country. What role

will Mindanaoans play in sustaining the supply of

agricultural products for local, national and global

consumption?

Hon. Proceso J. Alcala *

Secretary, Department of Agriculture

10:15am “Strengthening the Economic Value Chain for the Banana

Industry”

The Cavendish banana industry in the Philippines has seen

unprecedented growth in the past twenty years. This session seeks

to “identify the binding constraints and opportunities to further the

development of the banana sector as well as identify investments

in infrastructure that can improve the sector’s competitiveness

and insure a greater inclusion and participation of smallholder

growers in sustainable banana value chains” (Agribusiness Value

Chain, Logistics and Infrastructure for Growth Study

Complementary Banana Value Chain and Infrastructure Analysis

Paper).

Dr. Larry Digal

UP Mindanao 11:00am

“The Global Banana Economic Forecast in the next 10

years”

Bananas are the main fruit in the international trade and

the most popular one in the world. The banana industry is

an important source of earnings for major banana

exporting countries such as the Philippines and the Latin

Americas. With the recent radical developments in

production, export, marketing and consumption of

bananas, understanding the global demand and supply

scenario in the next decade is crucial to the Philippine

economic development plan.

Mr. Kaison Chang

Head, Inter-governmental Group on Bananas and

Tropical Fruits, Food & Agriculture Organization (FAO) of

the United Nations

11:45am

New Markets: Where next for RP banana growers and exporters?

The most challenging area in the fresh banana trading is the

market development. With the Philippine Cavendish touted as

the world's best banana because of its distinctive tastes, existing

trade policies make it very hard to penetrate new markets. This

session looks at how Republic of the Philippines growers and

exporters are meeting the challenges of the 21st Century.

Speaker 1: Mr. Brian P. Doherty, Economic Counselor, US Embassy*

Speaker 2: Mr. Pablito Chito Kang, Counselor, DFA & Trade,

Political & Economic, Australian Embassy*

Speaker 3: Mr. Omer Asim Aksoy, Commercial Counselor, Turkey

Embassy*

Speaker 4: Mr. Saeed Bin Hamad Alqabith Altunaiji, Counselor,

UAE Embassy*

12:00nn Lunch VIPs / Press Conference (Q&A) / Awarding Best

Booth Competition

12:30pm

Signing of Resolution for a creation of “Philippine Banana

Research Institute”

A G R I - C O N F E R E N C E ( A g r i C o n )

05 November 2010 06 November 2010 07 November 2010

1:00pm

Developing New Varieties for the Global Banana

Market

Speaker: Rene Rafael C. Espino, Director, High

Value Commercial Crops Programme, DA *

Banana Fiber: A cost competitive option versus

traditional textile

Increasing demand of eco-friendly clothing in

developed countries like Europe, USA and Canada is

likely to boost the use of natural fibers in global textile

industries for various applications.

Speaker: Maria Cristina Briaz – TADECO *

The Viability of Poly-Culture and

Crop Rotation

Speaker: Hon. Lornito Orillaneda*,

Regional Director, PCA*

2:00pm Creating High-Value Products for New Markets

Speaker: Ferdie Y. Marañon,Sagrex Foods*

The Export Quality Cocoa Value Chain

Keynote: Nicholas Richards, Chief of Party, ACDI-

VOCA* (+)

Discussants:

Mars Chocolate

Malagos Farms

Value Chain of Organic Rice in

Mindanao

Speaker: Rene Guarin, ICCO (Inter-

Church Cooperation for

Development Organization) * (+)

3:00pm Natural Farming Technology: Why less is more?

A revolutionary technology, leaving the nature

the way it is. It makes all inputs from natural

materials, observes the law of the Nature and

respects the rights of crops and livestock.

Speaker: Andrey “Less Is More” Lim, Founder/Consultant, Tribal Mission Foundation

International Inc. & 2009 Secretary of Agriculture

Awardee for Outstanding Organic Agriculture Initiative*

Converting Coconuts into Value-Added Products

Speaker: Hon. Lornito Orillaneda*, Regional Director,

PCA*

Demand of Fruits & Vegetables in

the Philippines

Speaker: K.M.B Buladaco, USEP*

1:00pm

The Elements of an Ecosystem for

Entrepreneurshiip

*Speaker: Danilo A. Songco, President &CEO,

PinoyME Foundation

The Real Cost of Agri-Trade & Export

Understanding the cost of compliance to regulatory

guidelines in crop-disease control, export

documentation & taxation

*Speaker: Melissa Malabanan, Senior Sales

Manager, Maersk Line

Providing Guidelines for

Accreditation of Mango Classifiers

2:00pm Bringing the Workforce to the 21st Century:

Developing Competencies for Biodiversity

Speaker: Dr. Ireneo Amplaya, Dean College of

Agribusiness, USEP Tagum*

Mobilizing Public and Private Investments for Small &

Medium Banana Growers

Speaker: Alex Buenaventura, President, One Network

Bank

Improve your Productivity through

Good Agricultural Practices

Speaker: Romy Falcon, DA

Regional Technical Director

3:00pm Is it the CIO’s Time to Shine in Global

Agribusiness?

The value CIOs can bring to the enterprise is

limited only by their energy and imagination.

Sadly some organizations just don't get it.

Speaker: Jonathan de Luzuriaga, Managing

Director, Tholons Southeast Asia *

Sustainable Resource Management for Agriculture

Speaker: Leo Avila, City Agri Officer, Davao City

Food Safety & Food Packaging for

Processed Foods

Speaker: Cristina B. Ramos, Food

Processors Association of Davao

1:00pm

Philippine Perspective on CSR and Rural

Development

A look at how Phil Banana growers are helping

achieve sustainable development in the rural

communities

Keynote: Philippine Business for Social Progress

Discussants:

Charles Feibel, GEM 3 Program*

Rene Dalayon, President, MBGEA*

Anthony Sasin, TADECO*

Jose Miguel O. Soriano, AMS*

Carlito Ona, DOLE, Stanfilco*

Agricultural Tourism: A Growing Niche Market for the

Industry

Expanding income opportunities for rural communities

while reinforcing the need to support local growers by

allowing visitors to experience what it is to be part of

the land.

Keynote: Charito Puentespina, Malagos Garden

Resort*

Discussants:

Lawrence T. Co, Representative for Leisure, Banana

Beach*

Maria Cristina Briaz, TADECO Livelihood Tours*

The Agri-Development Board on

Institutionalization of Organic

farming in Davao City

Speaker: Prof. Adrian Tamayo,

University of Mindanao

2:00pm Risk-Mitigation and Protection of People’s Health

and Environment

Speaker: Dr. Lilian de las Llagas, UP Manila,

Dean of Public Health

Davao Success Stories

Speaker 1: Mark Dumandan Gawad Scientista

Awardee, 2009 *

Speaker 2: Malagos-Mars Choc Venture for Cacao *

3:00pm Best Practices: Champion Agricultural Growers

Speaker1: Lito Apuzen, General Manager, Tupi

Balangon Growers Association (TUBAGA), Inc.* -

Polyculture Organic Way

Speaker 2: Moises Torifera, Sumifru *

Speaker3: Romy Garcia, Davao Del Norte*

Gender Equality and Agriculture Employment

Speaker: Estrella Turingan, Head, NSCB XI

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* To be confirmed

............................................................................................................................................................................................................... Please fax this form to the DATE secretariat at (082) 226-4433 and (082) 305-1423 or hand carry it to DCCCII at 2F DCCCII Bldg., JP Laurel Ave., Bajada, Davao City. You may also visit

www.davaotradeexpo.com for more details.

Reservation should be confirmed with the DATE secretariat only. Payments may be made through cash deposits, bank draft or cheque payable to the Davao City Chamber of Commerce

and Industry, Inc. PNB Account No. 31-114-990002-5. A fifty percent (50%) non-refundable down payment is required upon confirmation, but deductible to the actual payment of the client.

Full payment is to be settled on or before October 15, 2010. A patronage discount of five percent (5%) will be given for the repeat exhibitors since DATE 2008. Plus another five percent (5%)

if the company is a member of the Davao City Chamber of Commerce and Industry, Inc. Five percent (5%) early bird discount will be given upon reservation and full payment not later

than 15 September 2010.

Important Note:

Attendance will only be allowed upon full receipt of payment. Please indicate clearly on your cheque/bank draft/telegraphic transfer what your payment is for.

Cancellations: Request for refunds should be made in writing before September 21, 2010. Refunds will be subject to an administrative charge to be borne by the registrant. Bank charges

that occur will also have to be borne by the registrant. No refunds will be provided for cancellation or no show after this date.

The organizer reserves the right to refuse entry to any participant (exhibitor/sponsor/advertiser/delegate) as it deems fit.

Should there be a need to cancel the event, the organizer will refund participants for registration fees paid, and will not be held responsible for any travel and/or accommodation costs

incurred.

All participants must be in proper attire. Those in shorts, sleeveless, slippers or sports sandals will not be allowed entry. The organizer reserves the right to refuse entry to delegates who are not

appropriately dressed.

This serves as a binding contract between my company and DCCCII.

______________________________________

Authorized Signatory/ Date Signed

(Signature over Printed Name)

Company Name to Appear on Fascia Board: (maximum of 20 characters)

Company Name:

Address:

Designation: Authorized Signatory:

Fax Nos.: Telephone Nos:

Email Address: Website:

Line of Business:

REGISTRATION FORM Sponsor • Exhibitor • Advertiser • Delegate

Please list my company as a: For group registration, please log on to www.davaotradeexpo.com

E X H I B I T O R

Foreign Exhibitor $ 1,200 Booth No.___________

Corporate Prime (2mx3m) Php 28, 000 Booth No.___________

Corporate Non-Prime (2mx3m) Php 25, 000 Booth No. ___________

Tent (3mx3m) Arellano St. Php 12, 000 Booth No. ___________

Open Space (2mx2m) Food Court Php 5, 000 Booth No. ___________

5% Early Bird Discount 5% Patronage Discount 5% DCCCII member Discount

A D V E R T I S E R

Back Cover Php 40, 000

Inside Front Cover Php 30, 000

Inside Back Cover Php 30, 000

Full Page Php 20, 000

Half Page Php 10, 000

One Fourth Page Php 5, 000

S P O N S O R

Co-Presentor Php 1, 000,000 Platinum Php 500,000 Gold Php 300,000 Silver Php 150, 000 Copper Php 75, 000 Bronze Php 30, 000 Appreciation Night Php 150, 000

S U M M I T

Local Delegate Foreign Delegate

3- day Summit Php 2,500 $ 500 & Agri conference

Agri-Conference only Php 1,500 $ 300

Php 2,500 $ 500 Plenary Session Php 1,300 AgriCon (Track Session) Php 500

Prices are subject to change without prior notice

d a v a o t r a d e e x p o