#2015ConnectCon @connectmembers facebook.com/connectmembers#2015ConnectCon @connectmembers facebook.com/connectmembers
Connect Data QualityHawro Mustafa(DataSpace)Product Management Director, Data.com Connect
Joshua D’Antuono(SuperIron31)Director, Data Operations - Data.com
• New Domain + Company Management Features• Bulk Contribution Enhancements• Telephone Disconnect Processing• Bounce Report Processing Improvements• Detecting + Preventing Fraud
• Anti-Fraud Activities• User Trust Score• Rookie Tier
Agenda
New Domain + Company Features
New Domain + Company Management Features5 New Community Features
Update Domain
Delete Domain
Add Domain
Move Domain
Merge Companies
1 New Stewardship Feature
Remove Company
...Enabling DQ Improvements On
3,000+Companies with
2.3 million+Associated Contacts
Bulk Contribution Enhancements
Bulk Contribution Enhancements
70% avg. accept rate
82% avg. accept rate
• Data science solution using Naive Bayes Classifier
• Designed to address top issues with bulk contribution: column mapping errors
• Final version of the model launched in early May 2015, leading to a 12% overall avg. increase in acceptance rates to date
Bulk Contribution File Acceptance Rates by Month RejectedAccepted
Feature Complete
Telephone Disconnect Processing
Telephone Disconnect Processing
83%
12%
5%
5% deactivated
95% updated
A Telephone Quality Pilot was conducted by the Data Stewardship team with 20k selected contacts.
Many contacts with disconnected phone numbers could be improved and left active in Connect.
A small subset should be deactivated until an active phone number is provided by the Community.
~2 million contact phone numbers are to be run through this process in 2015.
Telephone Quality Pilot Results DisconnectedActiveUnknown
Bounce Report Processing
Data Analyst Observations and
Monitoring
Data Defender Feedback to Data Stewardship Team
Community Feedback via Corner Posts and
Support Cases
Bounce Report Processing Feedback
DaffyHope51 is contributing facts into a
complex system of historical data.
Some bounce codes are ambiguous in nature.
Bounce codes received by DaffyHope51 are constantly changing.
Bounce Report Processing Challenges
Analysis methods allow us to more quickly react to new feedback from
the Community.
Should greatly reduce the impact of
DaffyHope51’s actions on contact data.
Based upon feedback and examples provided
by the Community + detailed data analysis.
Bounce Report Processing Solution
Detecting + Preventing Fraud
Detecting + Preventing FraudAnti-Fraud Activities
Data Stewardship Team
Community Reports
Data Defender Reports
Detecting + Preventing Fraud
Registration Features
Anti-Fraud Activities
Data Stewardship Team
User Trust Score
Community Reports Patterns of Activity
Timing of Actions
Data Defender Reports
Detecting + Preventing Fraud
Registration Features
Anti-Fraud Activities
Data Stewardship Team
Rookie Tier5 Actions Per Day
Points Delay
Heavily Monitored
User Trust Score
Community Reports Patterns of Activity
Timing of Actions
Data Defender Reports
Detecting + Preventing Fraud
Registration Features
Anti-Fraud Activities
Data Stewardship Team
Rookie Tier5 Actions Per Day
Points Delay
Heavily Monitored
User Trust Score
Community Reports Patterns of Activity
Timing of Actions
Weekly Member Locks by Type UTSManual
Data Defender Reports
Contribution Volume of Locked Members By Registration Week 5+1 - 4
Detecting + Preventing Fraud: Impact
Contact Updates Locked Members By Registration Week Volume
Q&A
#2015ConnectCon @connectmembers facebook.com/connectmembers#2015ConnectCon @connectmembers facebook.com/connectmembers
Thank You!Hawro Mustafa(DataSpace)Product Management Director, Data.com Connect
Joshua D’Antuono(SuperIron31)Director, Data Operations - Data.com
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