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Data Valuation
Data Monetization
Data Marketplace
Digital Transformation
Industry’s First Cloud-Based Data Monetization Platform focused on the Chief Data Officer
Enterprises do not have the tools today to drive and measure financial benefits of Data Management68% of Fortune-1000 companies have a Chief Data Officer (CDO), who struggles to extract ROI on data management spend
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CDO’s Role: responsible for enterprise-wide governance and utilization of information as an asset; must own data and lead transformation to "data-driven organization."
9.7 Of data on average managed by enterprises, growing exponentially
$30 Budget of Chief Data Officer for large organizations (Gartner)
>
Million
CDO’s Key Challenges:
• Monetizing Data: tools that view data as an asset andproactively find ways to monetize it are essential but lacking
• Measuring Success: ROI of data management difficult tomeasure without tools that demonstrate financial benefits
• High-Wire Act: CDOs charged with revenue creation + costsavings + risk mitigation
2.4 Average tenure of Chief Data OfficerYears
Petabytes
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Chief Data Officer will have YourDataConnect for cloud-based Data Monetization
SaaS platform purpose-built to drive rapid economic benefits from enterprise data
Just as CIO has ServiceNow, Chief Revenue Officer has Salesforce and Chief Risk Officer has MetricStream
What is data monetization? Cross-functional discipline across data management, technology, finance and regulatory compliance to quantify the financial benefits that flow from the Chief Data Office
How does it work? Chief Data Officer at industrial manufacturer: “We have driven $400M in value from data based on $50M in Supply Chain, $40M in Finance, $80M in IT...”
YourDataConnect:• A cloud-based multi-tenant data monetization solution• An automated dashboard that ties into dozens of legacy systems to identify and
track opportunities to grow revenues, reduce cost and manage risk
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Business Intelligence /
Data WarehousingGain insights from data
1998
addresses the evolution of Data Governance
Master Data Management
Single View of Customer & Product
2002
Data Governance
Ensure trustworthiness of data
2013
Data Monetization
Quantifying the financial benefits of data management
2020
Digital Monetization
Quantifying the financial benefits of digital transformation
2022
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Digital Monetization
Business Glossary, Reference Data and Data Lineage to support legacy data migration
Improved quality of opportunity information in Salesforce to increase ad sales
Improved clinical research analytics based on TIBCO Spotfire report ingestion
Data Monetization
Reduce PO cycle time with better materials data quality, scaling to hundreds of enterprise use cases)
Quantification of risk reduction associated with improved cybersecurity posture targeting the Chief Trust Officer
Quantification of improved sales based on better product master data
Data Marketplace
Digital Transformation for Clinical Trial Supply Chain and AWS
Marketplace to share technology artifacts across development teams
Data Marketplace to share member data internally and externally
Value Proposition
Information Services Company
Large Pharmaceutical Company
Technology Company
Large Financial Services Firm
High Tech Firm
Multinational Industrial Manufacturer
Large Media Firm
Large Aerospace Manufacturer
Non-Profit
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2. Data Monetization for Supply Chain
Demonstrations
3. Data Marketplace for Financial Services
4. Vehicle Sensor Data Valuation
1. Enterprise Value Mapped to Data Monetization
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Mapping Enterprise Value to Data Monetization Business Cases
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Enterprise Value Mapped to Business Cases
Enterprise Value
Earnings Before Interest Tax Depreciation and Amortization (EBITDA) Multiple – Shipping Cost Reduction
Free Cash Flow (FCF) / Balance Sheet Reduction Multiple –Material Data Quality
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Traceability Diagram for Enterprise Value to Business Cases
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Data Monetization for Supply Chain
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Reduce Shipping Costs where customers pay for shipping or company pays for cheaper shipping
Multinational Manufacturer
Problem Statement• Company was overpaying for shipping costs to customers along two
dimensions:– Contract and Customer Master were mis-aligned, and Company was
paying for shipping costs when it did not have to– Company had to pay for shipping costs but needed to select the most
cost-effective method (e.g., seven-day shipping versus overnight shipping)
• Shipping costs were usually selected in alignment with customer contract but could be overwritten at the order level
Solution• YourDataConnect scanned Snowflake for incorrect shipping costs• YourDataConnect integrated with Collibra for Critical Data Elements• Data Management receives benefits
Results• Solution presented to Finance and Data Management Steering Committee for
enterprise-wide rollout
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Reduce Working Capital by managing inventory carrying cost through better materials data quality
Multinational Manufacturer
Problem Statement• Company was looking at a series of initiatives to reduce Net Working Capital• Reduction in Net Working Capital would result in an increase in Free Cash
Flow• Company was tracking the impact of better data quality on a reduction in
inventory
Solution• YourDataConnect scanned Informatica Data Quality for materials data quality• YourDataConnect integrated with Collibra for Critical Data Elements• Data Management receives 15% of the benefits
Results• Solution presented to Finance and Data Management Steering Committee for
enterprise-wide rollout
Data Monetization Assessment for Enterprise Data Office Shows Value of Data Management for Supply Chain
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Realized Productivity1
$1.1BFY’20 –’22
Realized Productivity1
$706MMSynergies1
$119MMWorking Capital1
$300M
Support alignment on most favorable
payment terms with consolidated vendor records
Accelerate purchase orders due to improved materials data
quality
Support retirement of duplicate databases at acquired
company
Support retirement of legacy database
infrastructure with cloud migration
1. Conagra Investor Day Presentation, April 2019 by Dave Biegger (Chief Supply Chain Officer)https://www.conagrabrands.com/sites/g/files/qyyrlu371/files/2019-04/Conagra_2019%20InvestorDay_Biegger_v03.pdf
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Data Marketplace for Financial Services
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Differential Rules of Visibility within Data Marketplace to Support Data Privacy
Large Hedge Fund
Problem Statement• Hedge Fund wanted to create a data marketplace to allow user to search for
curated data sets
Solution• YourDataConnect supported data marketplace with differential view access
Results• Commodities trading desk was able to view weather data but not stock price
data• Equities trading desk was able to view stock price data but not weather data• Enterprise Data Management was able to view all datasets but also additional
attributes such as the price paid for each dataset
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Vehicle Sensor Data Valuation
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Vehicle Sensor Data Valuation
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Data Marketplace Displays Sensor Dataset But Valuation is Hidden
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Business Intelligence /
Data WarehousingGain insights from data
1998
addresses the evolution of Data Governance
Master Data Management
Single View of Customer & Product
2002
Data Governance
Ensure trustworthiness of data
2013
Data Monetization
Quantifying the financial benefits of data management
2020
Digital Monetization
Quantifying the financial benefits of digital transformation
2022
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Technical Architecture
Data Marketplace• Internal data sharing• External data sharing
Business Cases• Financial Services• Healthcare • Life Sciences
Automation• Auto-create tasks (RPA)• Match columns to terms (AI)• Workflows
Regulatory Compliance• Business Glossary• Reference Data
Business IntelligenceScan unused & duplicate reports
ApplicationsIdentify risk associated with uncertified applications
Data QualityScan data quality exceptions
Master Data ManagementPrioritize high-value customers
Data GovernanceLeverage existing glossary & metadata
Databases Scan unused & duplicate databases
ETLScan unused ETL jobs
Salesforce Lightning PlatformMulti-Tenant SaaS
Data Governance• Financial Services• Life Sciences
Data Valuation• Customer• Prospect• Configurable
Extended Data Management• Master Data (future)• Data Quality (future)
Financial Services
ACCELERATORS
MODULES
Life Sciences Utilities Manufacturing Healthcare Digital Transformation
React
Technical Architecture
Pre-Built Integrations and Workflows Category Application
Business Intelligence
• Tableau• SAP BusinessObjects• SAP Lumiara• SAP Crystal Reports• Microsoft PowerBI• TIBCO Spotfire• MicroStrategy• Paxata• Microsoft SSRS• DundasBI• H2O
Data Quality • Informatica Data Quality• IBM InfoSphere Information Analyzer• Waterline• Qlik Podium• SAP Information Steward
Data Governance / Data Catalog
• Collibra• ASG Rochade• Alation• IBM Information Governance Catalog• Informatica Axon• Informatica Enterprise Data Catalog• Microsoft Azure Data Catalog• Data Advantage Group MetaCenter• Essential • IBM Watson Knowledge Catalog
Category Application
Databases • Probabilistic Matching of Terms to Columns• Relational Databases (Oracle, SQL Server)• Snowflake• Cloudera• PostreSQL• MongoDB• Amazon S3• Neo4j• AWS DynamoDB• Amazon Redshift• Splice Machine• MEMSQL• Splunk• MarkLogic• Azure ADLS Gen 2• Cassandra
MDM • Informatica Reference 360• Informatica Product 360• Informatica Customer 360
ETL / Web Services
• Informatica PowerCenter• Alooma• AWS Glue• Microsoft SSIS• WS02• Apigee• StreamSets
Category Application
Applications • Oracle DRM• Atlassian Jira• IBM Maximo• Markit EDM• Swagger
Sensitive Data Management
• RSA Archer • ServiceNow CMDB• IBM InfoSphere Guardium• Apache Atlas• Dataguise• BigID• Protegrity
Workflows • Ad-Hoc Data Request• Data Product Access Request• Create Business Term• Create Business Rule• Resolve Data Issue• Request New Column• Approve Code Value• Approve Code List• Data Rights Deletion Request• Data Rights Access Request• Propose New Statistical Model• Approve Business Use Case• Approve Technical Use Case
Business Case and Data Valuation TemplatesBusiness Case Category Business Case Template
Digital Transformation • Application retirement• Application recertification• Report retirement• Snowflake usage cost reduction• Report migration• ETL job migration
Regulatory Compliance / Risk Reduction
• Foreign Corrupt Practices Act (FCPA) compliance through vendor duplication reduction
• Improved data security• Insider threat reduction through analysis of employee emails• Reduction in regulatory capital in financial services due to
improvement in collateral value data quality• Improvement in actuarial pricing in health plans due to better
North American Industry Classification System (NAICS) code data quality
• Reduction in premium rebates to health plan members due to improvement utilization of telehealth codes
Customer Service • Customer service cost reduction through analysis of chat logs
Marketing • Improvement in cross-sell based on quality of dates of birth• Customer duplicate reduction
Supply Chain • Vendor duplicate reduction• Reduction in working capital due to improvement in ship-to
address data quality• Reduction in working capital due to improvement in bill-to
address data quality
Data Valuation Category Data Valuation Template
Master Data Domains • Customer• High-Value / Low-Value Customer• Prospect• Employee• Vendor• Airline Loyalty Program• Genomic Data
Interactions • Chat Logs• Call Center Recording• Employee Email
Technology Assets • Business Intelligence Report• Application
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