Energy Efficiency Leadership for Data Centers and IT
Energy Efficiency Leadership for Data Centers and IT
July 25th, 2008
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42U Confidential ©2008 42U All rights reserved Slide 1
Sponsored by:
Agenda
• About PG&E• Why Energy Efficiency?• Focus on High Tech Industry• Initiatives• Recommended Strategies• Q&A
About PG&E
42U Confidential ©2008 42U All rights reserved Slide 3
Discussion Points
Why is PG&E helping customers to use less energy
What is driving the emphasis on energy efficiencyin the Information Technology/Data Center sector
What programs and services has PG&E developed
Likely technology and market adoption trends
What strategies should we be taking to movetowards “Green IT”
Getting there: a leadership challenge
42U Confidential ©2008 42U All rights reserved Slide 4
Why Energy Efficiency?
Our customers expect/love the programs
All customers benefit through lower rates
PG&E benefits financially
Energy efficiency is the cornerstone ofour commitment to environmentalresponsibility and quality
42U Confidential ©2008 42U All rights reserved Slide 5
30 Years of Energy Efficiency Success
• Energy efficiency programs have helped keep per capitaelectricity consumption in California flat over the past 30 years
• PG&E’s programs alone have avoided the release of over1 million tons of CO2 into the atmosphere over the sameperiod, equivalent to taking 8.6 million cars off the road for a year
42U Confidential ©2008 42U All rights reserved Slide 6
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1960 1965 1970 1975 1980 1985 1990 1995 2000
KW
h
US California Western Europe
Global-Leading Program
132
677
102
223
1125
179258
1261
195
0
200
400
600
800
1000
1200
1400
MW GWh Therms (x100,000)
2006
2007
2008
PG&E’s Energy Efficiency Goals: 2006 through 2008
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PG&E’s Focus on High Tech
PG&E serves Silicon Valley – almost all of theindustry heavyweights have a presence there
They have their own facilities, and they arebringing solutions to energy challengesfacing their customers
The focus is on data centers and IT infrastructure
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Our Direct Market
A total load of 400-500 MW(2.5% of total, compared to 1.2% nationally)
“Enterprise” centers are known(stand-alone and co-location)
“Corporate” centers are hidden in officebuildings and campuses
“Closets” are invisible
The key challenge for enterprise andsome corporate data centers is space,cooling, and power supply constraints,in the face of…
42U Confidential ©2008 42U All rights reserved Slide 9
Intense Growth Rates…
IT workload growth is multiples of GDP for most companies, and can be 10x for some sectors (financial services, web businesses)
All companies facing huge growth rates in data storage (50 to 100% annual growth not uncommon)
When your back is up against the wall for IT capacity, you might consider…
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…An “Instant” Data Center
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Where’s the Data Center?
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Here’s the Data Center!
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Data Center Offerings pre-2006
Audits, incentives that addressed cooling systems only:
High-efficiency equipment (chillers, pumps, fans, etc.)
VFD’s Air- and water-side economizers (“Free Cooling”)
What we were missing:
Anything having to do with operations “inside the white room”
42U Confidential ©2008 42U All rights reserved Slide 14
What We Were Missing
Energy use in a high-performance data center (LBNL/PG&E Study)
42U Confidential ©2008 42U All rights reserved Slide 15
New Initiatives in 2006
Incentives for energy-efficient computing equipment(Rip & Replace only)
Incentives for virtualization/consolidation
Incentives for airflow control systems
Incentives for high efficiency UPS andpower distribution systems
High quality technical services forcooling system evaluation (retrofit and new construction)
80 Plus for personal computers (upstream incentive)
Premium efficiency LCD monitors (midstream incentive)
42U Confidential ©2008 42U All rights reserved Slide 16
New Initiatives in 2007
Incentives for Massive Array of Idle Disks (MAID)data storage technology
Retro-commissioning program for airflow management
Rebates for PC network management software
42U Confidential ©2008 42U All rights reserved Slide 17
Consolidation So Promising…
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Consolidation So Promising…
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Initiatives In Development
Incentives for energy efficient servers(new installations)
80 Plus/CSCI program for computing equipment (servers, networking gear,storage systems)
Rebates for virtualization/server consolidation
Incentives/rebates for conversion to thin-client systems
42U Confidential ©2008 42U All rights reserved Slide 20
Results & Utility Industry Leadership
Industry agrees that a third to a half of datacenter energy use can be addressed throughcost-effective, reliable energy efficienttechnologies and strategies
PG&E achieves 4x of goals in 2007; lookingfor tens of MW of reduction per yearstarting in 2008
PG&E announces formation Utility IT EECoalition to extend program adoptionacross US and Canada(http://grovesite.com/page.asp?o=utilitieshightechee&s=Visitors&p=284107&i=0)
42U Confidential ©2008 42U All rights reserved Slide 21
Utility IT EE Coalition
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Bramfitt’s “Hierarchy of IT EnergyEfficiency Motivation”
“Green IT”
Financial Reward Through Partnership
Capacity: Long Term StrategyCapacity: Short Term Planning
Capacity: Emergency!
“O” Level
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Recommended Strategies
For CIOs and IT Operations:
Join Climate Savers Computing Initiative
Spec LCD monitors that exceed Energy Star standards
Consider thin client/desktop virtualization
42U Confidential ©2008 42U All rights reserved Slide 24
Recommended Strategies
For CIOs and IT Operations:
Begin or accelerate adoption of virtualizationtechnology – consolidate server andstorage equipment
Evaluate free cooling strategies for your data center
Institute airflow management best practices; raise supply air temperature; widen humidity set points
42U Confidential ©2008 42U All rights reserved Slide 25
Our Challenge
What does leadership in this market look like?
Data centers and IT operations that usemultiple strategies to drive high efficiency
Equipment providers driving superiorefficiency as well as performance
Utilities partnering with customers toprovide solutions
42U Confidential ©2008 42U All rights reserved Slide 26
Q & A
42U Confidential ©2008 42U All rights reserved Slide 27
For a Copy of Today’s Presentation Email:
For more information:
Contact Your 42U Data CenterEfficiency Consultant at
1-800-638-2638 or www.42U.com
or visit
www.pge.com/hightech
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