IBM DesignIBM Design
Creating ‘Hills’ to frame your releases around user-centric market outcomes, not feature requests
Daryl Walker-Smith & Richard Halford
IBM York Lab
#CampDigital
There’s Gold in them thar Hills
IBM Design :: ©2015 IBM Corporation
Who we are & What we do
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Daryl Walker-SmithSenior UX Designer
Richard HalfordSenior UX Designer
IBM Design :: ©2015 IBM Corporation
We will be showing you how simple and powerful ‘Hills’ are, how they work, how to use them and learn how to construct them in less than an hour. (And start using them today!)
Our Hill
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IBM Design :: ©2015 IBM Corporation
“Good design is good business.”
- Thomas Watson Jr., 1973
5www-03.ibm.com/ibm/history/ibm100/us/en/icons/gooddesign/
IBM Design :: ©2015 IBM Corporation
“There’s one key to our future growth:the client experience.”
- Ginni Rometty
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IBM Design :: ©2015 IBM Corporation
IBM Design Thinking is a framework for delivering great user experiences
to our clients.
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IBM Design :: ©2015 IBM Corporation
IBM Design Thinking Methods
Design Thinking methods help you envision your user experience12
IBM Design :: ©2015 IBM Corporation
Sponsor Users
Sponsor Users bring your team deep domain expertise around edge-case usage13
IBM Design :: ©2015 IBM Corporation
Playbacks
Playbacks align teams and stakeholders, clients, and prospects around stories that show the value of your offering
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IBM Design :: ©2015 IBM Corporation
• The human race…
• …will send a man to the moon…
• …and return him back safely to earth by the end of this decade
An example of a great hill
Who
What
Wow & Wow
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How did they ‘take’ this Hill?
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• By using a diverse team of people
• by creating multiple prototypes
• and using a lot of creativity.
• They took the hill in 1969
IBM Design :: ©2015 IBM Corporation
What makes a good Hill?
Four things:
• Written in clear, plain language, describes value
• Clearly state who will benefit
• No jargon, technology, acronyms, solutions
• Defined, measurable outcome
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IBM Design :: ©2015 IBM Corporation
Constructing a Hill
Deliver a custom Connections community template to allow agile teams to collaborate on client projects.
A Product Manager can create a rich collaboration space for the team, across IBM, in under a minute without IT support. (Deliver by April 2015)
Who What Wow
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IBM Design :: ©2015 IBM Corporation
Creating Hills - Who should be involved?
ProductManagement
Dev UX
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IBM Design :: ©2015 IBM Corporation
• an aspirational goal for users
• a succinct objective
• focussed objective that aligns the team
• helps to drive the design and dev work.
What a Hill is
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IBM Design :: ©2015 IBM Corporation
• A milestone
• A roadmap
• A solution
• A plan for design and development.
What a Hill is not
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IBM Design :: ©2015 IBM Corporation
What do we do if our Hills are very complex?
A Hill can be complex in two ways
• Large in scope i.e. providing a broad set of user experiences involving many different types of users in multiple different contexts
• The Hill has (perhaps bi-directional) dependencies on Hills of other products, which is common in product portfolios.
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IBM Design :: ©2015 IBM Corporation
Breaking a Hill down by releases (Creating Subhills)
• Messaging only with a maximum of 10 members (Release 1)
• Messaging with channels for business unit (Release 2)
• Rich messaging with media and search across all of IBM (release 3).
A Product Manager can create a rich collaboration space for the team, across IBM, in under a minute without IT support.(Deliver by April 2015)
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IBM Design :: ©2015 IBM Corporation
How many Hills do we need?
Hill 1 Hill 2 Hill 3
1.1 1.2 1.3 2.1 2.2 2.3 3.1 3.2 3.3
Technical Foundation
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IBM Design :: ©2015 IBM Corporation
How many Hills do we need?
Hill 1 Hill 2 Hill 3
Technical Foundation
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10%
30%
50%
10%
IBM Design :: ©2015 IBM Corporation
What is the Technical Foundation?
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• Led by development
• Sets out internal technical objectives
Technical Foundation
IBM Confidential :: ©2015 IBM Corporation
• Who - Who’s the WHO for this conference?
• What - What is this conference actually about?
• Wow - What is the WOW for this conference going to be?
Activity - Constructing a Conference Hill
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Activity - Session Hill
• Who - Who’s the WHO for this talk?
• What - What is this talk actually about?
• Wow - What is the WOW for this talk going to be?
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IBM Design :: ©2015 IBM Corporation
• IBM Design heritage
• IBM Design Thinking
• What are Hills - and why are they useful?
• What makes a good Hill?
• How to create a Hill
Summary
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IBM Design :: ©2015 IBM Corporation
Find out more
@halfordrich
Richard Halford
@darylws
Daryl Walker-Smith IBM Uni of York Lab
@IBMUniofYorkLab
IBM Design
@ibmdesign
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