DALLAS COWBOYS
“AMERICA’S TEAM”
TABLE OF CONTENT
Meet The Owner 2
University of Arkansas Affiliation 6
Brand Expansion/Additions 7
Dallas Cowboys Involvement 8
Gene & Jerry Jones Foundation 10
Stadium & Training Timeline 12
Cotton Bowl Stadium 14
Texas Stadium 15
AT&T Stadium 16
Dallas Cowboys History 18
The Future of the Dallas Cowboys 20
Dallas Cowboy Cheerleaders (DCC) 22
Dallas Cowboys Executive Board & Team Staff 24
Team Roster 26
NFL Hall of Fame 28
Dallas Cowboys Ring of Honor 29
Dallas Cowboys Super Bowls/ Championships 30
Logo & Uniforms 32
NFL Conferences 34
America’s Team 36
Doomsday Defense 37
Sponsorships 38
Jersey Sales 39
Dallas Cowboys Fan Base 40
NFL Team Rank (Current Values) 42
Dallas Cowboys Finances 44
Game Day Costs 46
Special Offers 47
Quantitative Survey 48
Qualitative Survey 50
Social Media 52
Hootsuite Dashboard 54
Media 56
Recommendations 58
Coloring Page 60
Word Cited 61
TABLE OF CONTENT
Jerral Wayne “Jerry” Jones Sr. 74 is the
owner, president and general manager of
the Dallas Cowboys. Jones was born in Los
Angeles, California on October 13, 1942.
His family relocated to North Little Rock,
Arkansas where Jones was a running back
for the local high school. He attended the
University of Arkansas playing football for
the Razerbacks. He was the Co-Captain of
the 1964 National Championship Razerbacks team along with Jimmy Johnson.
In 1965, Jones graduated with in Bachelors of Arts. Following graduation Jones make a
number of different bids to start his franchise. After multiple failed ventures including
the close call of purchasing the San Diego Chargers in 1967; Jones decided to go back
to school and finish in Master’s degree. In 1970, Jones acquired his Master’s in Busi-
ness and began Jones Oil and Land Lease. This venture was successful enough that in
1989 Jones purchased the Dallas Cowboys from H.R. “Bum” Bright for 150 Million.
Jones married Eugenia “Gene” Jones in 1963 and they have three children; Stephen Jones (born June 21, 1964), Charlotte Jones Anderson (born July 26, 1966) and Jerry Jones Jr. (born September 27, 1969). All three children hold a position within the Dal-las Cowboys organization. Mr. & Mrs. Jones have 9 grandchildren; Jones reported that his grandchildren will all hold a position in the Dallas Cowboys organization once they have finished college. As of October 2016 Jones is worth $5.2 Billion and ranked #94 in Forbes 400 (2016).
He is also ranked #270 for Billionaires (2016); #91 in the United States.
Jerry Jones Awards & Honors
1964 FWAA College Football National Championship (Arkansas Razerbacks)
1993 Outstanding Team ESPY Award (Owner/President/GM of Dallas Cowboys)
3X Super Bowl Winner- XXVII, XXVIII, XXX (Owner/President/GM of Dallas Cowboys)
2010 NFF Gridiron Club of Dallas Distinguished Texas Award
2013 Horatio Alger Award
2014 NFL Executive of the Year
Ducks Unlimited- Sportsman’s Award named in Jones Honor
MEET THE OWNER
The Jones family is a large donor to University of Arkansas. Jerry Jones, Gene (wife), Stephen (son) and two grandchildren have all University
of Arkansas. In 2015, the Jones family donated $10.65 million in land and financial support to the Razerbacks Athletic Department. The lobby of the Student-Athletic
Success Center will include the ed-ucational journey taken by the at-tended Jones family through Uni-
versity of Arkansas. The breakdown of funds consists of $2 million des-ignated to the custom creation of
the Wild Band of Razerbacks Mon-ument. The other $8.65 million
was the donated land value of 256 acres near the campus.
UNIVERSITY OF ARKANSAS AFFILIATION
Over the years Jones has purchased and developed land in the DFW area through his company
Blue Star Land L.P.,. This has included the purchasing of land and development for Fairview
Allen, Star Trails (1,800 residential properties), the new Dallas Cowboys Headquarters in Pros-
per and a number of other properties.
In 2008 Jones partnered with Steinbrenner Brothers to create Legends Hospitality. The compa-
ny contracts with NFL, NBA, MLB, NHL, Nascar, MLS and many large organizations. Legends is
a Merchandise and Food & Beverages provider. The thought process was to outsource the above
items in hope of eliminating addition overhead and error. The company has expanded into are-
as that were not originally considered and have thrived increasing Jones recognition in other
venues.
In 2016 Blue Star Accelerator was launch. The purpose
of the new business venture is to provide investment
venture for early stage businesses in the technology,
sports, and entertainment industries with the financial
backing of the Jones Family, along with Dallas entrepre-
neur Rob Wechsler.
BRAND EXPANSION /ADDITIONS
91 Acres of Retail, Restaurant &
Office Space
12,000 seats in Ford Center
30 Flexible Meeting Rooms
60,000 Square Foot Gym at
Cowboys Fit
Dallas Cowboys Community Involvement
Dallas Cowboys & The Salvation Army Partnership:
Nationally Televised Red Kettle Kickoff on Thanksgiving Day
Gene & Jerry Jones Family Center for Youth (Irving, TX)
Gene & Jerry Jones Family North Texas Youth Education Town (Arlington, TX)
Chairmanship of The Salvation Army DFW Metroplex Command’s 125th Anniversary Celebration
Annual Super Lunch (The Salvation Army Irving Corps)
Annual Doing the Most Good Luncheon (The Salvation Army DFW Metroplex Command)
Support of the Army’s Disaster Relief Efforts
Angel Tree Program
Early Thanksgiving Day Meals
Dallas Cowboys PLAY 60 Fitness Zone
Dallas Cowboys PLAY 60 Team Selections
Support of Veterans at the Army’s Carr P. Collins Center
Support of Dallas Woman’s Auxiliary Fashion Show
Support of The Salvation Army Echelon DFW
SALVATION ARMY The Dallas Cowboys have a strong partnership with The Salvation Army. In 1997, the Jones family created a tradition that continues as of today. This consists of the Red Ket-tle Campaign. The Jones family uses the Thanksgiving Day halftime performance to showcase the partnership and market the campaign to viewers. The use of national tel-evised audience views for the traditional Thanksgiving game provides enough viewers for The Salvation Army to meet the 1st quarter phase of financial goals for the Christ-mas kick off. Since the partnership started in 1997, the Dallas Cowboys organization has helped raise $2 billion dollars for The Salvation Army. This provides about 500 million individuals with the help needed. In 1998, The Salvation Army Gene & Jerry Jones Family Center for Youth opened in Ir-ving, TX. The center was designed to provide low income households access to afforda-ble fine quality child care programs. In 2013, the center expanded their approach to help the community by including in their partnership the Boys & Girls Club of Ameri-ca. Every year the Jones Family works with The Salvation Army to select 11 deserving youth to be a part of the NFLs PLAY 60. In 2013, with the additional help of other part-ners including the Arlington Youth Foundation; the Jones family was able to open an Arlington location. The Arlington also had a small financial backing from the NFL it-self. The partnership with The Salvation Army also includes a Team invitation to The Salva-tion Army’s Angel Tree Programs. The players, coaches and personal are provided the opportunity to make about 60,000 children excited about the holidays. During the Red Kettle Campaign the organization partners with Bank of America and North Texas Food Bank to provide food for families that don’t have the financial stability needed. The Jones family has also started a tradition the week of Thanksgiving by leading a group of Dallas Cowboys personal (coaches, players, cheerleaders, mascot, players and coaches wives) to help distribute Thanksgiving meals to families receiving assistance from The Salvation Army. In 2012, they began using Carr P. Collins Center in Dallas and Mabee Social Services Center in Fort Worth.
Dallas Cowboys Community Involvement
The Jones Foundation supports local organizations with funds that will benefit the group. When AT&T Stadium was first introduced to the City of Arlington the Jones family pledged to donate $16.5 Million to youth organizations within the Arlington ar-ea over the next 33 years. Along with The Salvation Army support and a matching donation from the NFL the foundation donated $1 Million to build the now known Gene and Jerry Jones Family North Texas Youth Education Town (‘YET’). The facility provides athletic and art pro-grams, educational programs, after school and summer care to the Arlington youth. The Dallas Cowboys are also supporters of the U.S. Military. Each year the Dallas Cow-boys organization teams up with the NFL for the Salute the Service Campaign. With the participation of Bank of America the Dallas Cowboys have a home game dedication to all five branches of military and donate $30,000 to the veteran’s assistance program and $5,000 to the Navy-Marine Corps Relief Society. Susan G. Komen is another cause the Dallas Cowboys support. Along with all other NFL teams the Dallas Cowboys participate in the October Pink out. In 2010 the Jones Fami-ly launched the iPromise campaign and pledged to donate $1 Million dollars annually for their partnership with the Komen foundation. Each year the Dallas Cowboys dedi-cate one home game to the foundation and invite 250 breast cancer survivors and co-survivors to participate in the pink awareness ribbon halftime show.
Gene & Jerry Jones Family Foundation
Gene & Jerry Jones Family Foundation
Cotton Bowl
1960-1971 Texas Stadium
Oct 1971-Dec 2008
Pacific University
Oregon
1960
St. Olaf College
Minnesota
1961
North Michigan
College 1962
California Lutheran
College
1963-1989
St. Edward’s Uni-
versity; Austin, TX
1990-1997
Midwestern State
University
1998-2002
River Ridge Sports
Complex; Oxnard, CA
2001
Valley Ranch
Home Training Camp
1985-2016
STADIUM & TRAINING TIMELINE
Cowboy Stadium
2009-July 2013
AT&T Stadium
July 2013-Present
The Alamodome
2002-2003
River Ridge Sports
Complex, Oxnard,
CA 2004-2006
The Alamodome
2007
River Ridge Sports
Complex; Oxnard, CA
2008
The Alamodome
2009
River Ridge Sports
Complex, Oxnard, CA
& The Alamodome
2010-2011
River Ridge
Sports Complex,
Oxnard, CA
2012-Present
Blue Star Headquarters
Home Training Camp
2016-Present
STADIUM & TRAINING TIMELINE
Cotton Bowl Stadium in located at Fair Park located in Dallas, TX. The stadium opened in 1930 for concerts, football, soccer, etc. The Cotton Bowl is known most of the Cotton Bowl Classic which has since moved to the Dallas Cowboys new sta-dium in Arlington, TX. The Red River Rivalry is still a large headliner at the Cotton Bowl always being featured during the State Fair of Texas. The sta-dium was built for the cost of $328,000 and hold approximately 68,252 to 92,100 after several renovations over the years. One of the largest renovations was approved in 2016 with an estimated $50 million worth of upgrades. In 2009, the Red River Rivalry game topped the attendance record by holding 96,009 Oklahoma and Texas fans. The Cotton Bowl Stadium was the home field to the Dallas Cowboys from 1960 to 1971. They played a total of 12 seasons at the Cotton Bowl. The most memorable moment for the Dallas Cowboys at the Cotton Bowl was January 1,
1967 when they hosted the Green Bay Packers for the NFL champion-ship. They lost 34 to 27. The Dallas Cowboys played their first two home games of the 1971 season at the Cotton Bowl before moving to the newly built Texas Stadium in Irving, TX on October 24, 1971.
COTTON BOWL STADIUM
TEXAS STADIUM
Texas Stadium opened in 1971 owned by City of Irving. The founding owner of the Dallas Cow-boys Clint Murchison, Jr. felt that towards the end of the stint at the Cotton Bowl the surrounding neighborhoods began to feel unsafe for fans that attended the games. He wanted a newly built stadium in a under developed area to ac-commodates his requests (i.e. sky boxes and personal seat licenses). The most distinctive part of Texas Stadium was the partical roof. Only one of its kind at the time. The original plan was to have the first retractable roof in the NFL, but due to weight restricts the plan fell through. D.D. Lewis linebacker for the Dallas Cowboys from 1968-1981 was a part of the team during the move to Texas Sta-dium and his most iconic phrase associated with the Stadium was “Texas Stadium has a hole in its roof so God can watch His favorite team play”. Texas Stadium made several appearances on the television series Walker, Texas Ranger over the airing time (1993-2001). Texas Stadium hosted many other events outside of the NFL affliction (The Jack-sons, Madonna, Metallica, Garth Brooks, Shania Twain, AMA Supercross, U.S. soccer and high school football). On October 24, 1971, the Dallas Cowboys began their sea-son at Texas Stadium defeating the New England Patriots 44-21. The Dallas Cowboys played their final game at Texas Stadium on December 20, 2008, losing 33-24 against
the Baltimore Ravens. On December 31, 2009, The City of Irving part-nered with Kraft Foods for a nation-al essay contest for “Cheddar Explo-sion” to utilized the upcoming dem-olition of Texas Stadium to donated $75,000 worth of food to local food banks. Kraft also paid The City of Irving $75,000. Eleven-year-old Casey Rogers turned the key to de-molish Texas Stadium at 7:07 a.m. on April 11, 2010. Following the turned key, it took approximately 25 seconds for the Stadium to fall completely.
AT&T Stadium, formerly Cowboys Stadium (2009-2013) is the
current home to the Dallas Cowboys. The stadium is in Arlington,
TX a block from Globe Life Park (Texas Rangers home). The sta-
dium is owned by The City of Arlington also referred to as “Jerry
World” when he announced his vision for the new stadium. The
stadium holds the record as the 24th largest high definition video
screen in the world. The screen hangs from the 20 yard line to the
20 yard line AT&T stadium cost a total of $1.15 billion; this
makes the stadium the most expensive sports venues ever built in
the world. The stadium was funded by three parties. The City of
Arlington provided $325 million including interest in bonds. They
also approved the vote to increase tax by 5% for rental cars, 2% on
hotels and 0.5% on sales tax.
Following the added policy within NFL rules and guide-
lines on Football stadiums providing additional finance
for the construction of new facilities the NFL provided a
$150 million loan to the project. All extra costs were
covered by the Dallas Cowboys owner Jerry Jones.
AT&T has several state of the art upgrades that helps the
stadium stand out in comparison to other stadiums.
3,000 Sony LCD displays throughout the stadium
One of the largest High-Definition Television Screens
A Retractable Roof
Large Sculptures on the Northeast Side of the stadium
18 site specific art pieces around the stadium (paintings
and sculptures)
AT&T STADIUM
AT&T Stadium held its first event in the stadium on
May 27, 2009 with a public ribbon cutting ceremony
featuring Troy Aikman, Emmitt Smith, Michael Irvin,
Daryl Johnston among other former/current players,
North Texas mayors and the media. The official event
opener was George Strait, Reba McEntire and open-
ing were Blake Shelton, Lee Ann Womack on June 6,
2009. The Gold Cup Quarterfinal game with Costa
Rica defeating Guadeloupe on July 19, 2009. One the
same night Mexico and Haiti played in front of a sold-
out crowd
of 82,252 attendees. AT&T Stadium has featured sever-
al different events over the last 7 or so year. They range
from College football, The Big 12 Championship, The
Cotton Bowl game, high school football, marathons,
soccer, NBA All-star Game, concerts, AMA Super
cross, PBR, Monster trucks, boxing, Super bowl, etc.
The Dallas Cowboys played their official season opener
on September 20, 2009 loss against the New York Gi-
ants in front of a record breaking 105,121 attendees.
Record Attendance:
July 19, 2009-Mexico vs. Haiti 82,252
September 20, 2009- Dallas Cowboys vs. New York Giants 105,121
February 14, 2010- 2010 NBA All-Star Game 108,713
April 19, 2015- Country Music Awards (CMA) 87,680
September 17, 2016- Canelo vs. Smith 51,420
April 3, 2016- WrestleMania 101,763
AT&T STADIUM
DALLAS COWBOYS HISTORY
In 1960, majority owner Clint Murchison and minority owner Bedford Wynne introduced the first successful
new team in the NFL since the announcement of the All-American Football Conference collapse in 1950. Mur-
chison’s first call was hiring Tex Schramm as the team’s General Manager, Tom Landry as the Head Coach and
Gil Brandt as the Player Personnel Director. The Dallas Cowboys were considered a “swing” team only allowed
to play each team once and named a member of the Western
Division. The Dallas Cowboys had their very first NFL game
on September 24, 1960 against the Pittsburgh Steelers at the
Cotton Bowl Stadium losing 35-24. The first season the Dal-
las Cowboys record ended as 0-11-1.
The team switch to the Eastern Division in 1961 and began
their second season on September 17, 1960 against the Pitts-
burgh Steelers. This game was their first official win in fran-
chise history with a score of 27-24. They ended the season
with a record of 4-9-1. After 5 years of hard fought battles
and a low record the Dallas Cowboys approached the glory they strived. This consisted of 20 consecutive win-
ning seasons which included 18 playoff runs, 13 divisional championships, 5 Super Bowl appearances with 2
Super Bowl victories (VI & XII).
The first of the 5 Super Bowl appearances was in 1970 with a loss in Super Bowl V
against Baltimore 16-13. The following year the Dallas Cowboys faced Miami in
Super Bowl VI defeating the Dolphins 24-3. They returned to the Super Bowl 3
more times during this period with a loss against Pittsburgh in Super Bowl X and
XIII, defeating the Denver Broncos 27-10 in Super Bowl XII. This very talented
Dallas Cowboys Organization was lead by Quarterback Roger Staubach along
with Rayfield Wright, Bob Lilly, Randy White, Mel Renfro and Running Back Tony
Dorsett. This is until several of the teams talent retired.
With the highly accomplished Dallas Cowboys Organization they became known
as “America’s Team” following the 1970 season. By this point in Dallas Cowboys
history the team was gaining attraction from the newly introduced Dallas Cow-
boys Cheerleaders “America’s Sweetheart” and the promotional benefits of The
Dallas Cowboys Newsweekly with approximately 100,000 included in the circu-
lation. The fan base also supported the team by purchasing Dallas Cowboys souvenirs and apparel.
In 1984, the Dallas Cowboys were purchased by H.R. “Bum” Bright.
After a very lengthy number of winning seasons the Dallas Cowboys
suffered their first losing season in 1984 with a record of 9-7 and
missing the playoffs for the first time in 10 years. By 1988 the team
had a standing record of 3-13.
Bright sold the Dallas Cowboys to Jerry Jones in 1989. What’s now
known as a unceremonious event; Jones first order was firing Man-
ager Tex Schramm replacing Tom Laundry with Jimmy Johnson
whom was the Head Coach of the Miami Dolphins at the time. John-
son’s first season with the Dallas Cowboys was trying with newly
DALLAS COWBOYS HISTORY
drafted Quarterback Troy Aikman the team would only 1
win in 16 games. Following the disastrous first season
Jones and Johnson took advantage of the NFL draft taking
large risks in hopes of gaining big. With the loss of their
first-round draft pick, but the added benefit of the Her-
schel Walker trade the Dallas Cowboys draft Running
Back Emmitt Smith in the middle of the first round.
In 1992, the Dallas Cowboys continued to pick up posi-
tive reinforcements by drafting Kevin Smith, Robert
Jones, Darren Woodsen and Clayton Holmes. They also
made a trade for Charles Hailey. A 15-year long stint
finally ended when the Dallas Cowboys appeared in the Super Bowl XXVII game against the Buffalo Bills. The
Dallas Cowboys would go on to set an all-time record points in Super Bowl History by scoring 52-17 over the
Bills. Quarterback Troy Aikman would be names Super Bowl MVP. The Dallas Cowboys would make their 7th
appearance in Dallas Cowboys history with a win over the Buffalo Bills 30-13 with Emmitt Smith the Super
Bowl MVP.
After a very public feud Johnson would resign as head coach in 1994 and Jones would hire Barry Switzer whom
would lead the Dallas Cowboys to their 8th Super Bowl in 1995. The Dallas Cowboys would defeat the Pitts-
burgh Steelers 27-17. Larry Brown would be named Super Bowl MVP.
Between 2000 and 2009 the Dallas Cowboys would continue to fluctuate in records and talent over the years.
The introduction of Michael Irvin, Darryl “Moose” Johnson, the hire of Coach Chan Gailey, the firing of Gailey
and hiring of Dave Campo and the forced retirement of Quarterback Troy Aikman following two concussions.
This would also include the acquired Head Coach Bill Parcells, the introduction of Terrell Owens, PacMan Jones,
Miles Austin, Jason Witten, Tony Romo and the let go of Parcells and the introduction of Wade Phillips and later
Jason Garrett.
The 2014 season would be the closest season in over 11 years that the Dallas Cowboys would get close to the
Super Bowl losing in playoffs against the Green Bay Packers the game leading to the NFC Championship. This
loss was a result of one of the most controversial catches in NFL history with Tony Romo on 4th and 2 completed
a 27 yard pass to Dez Bryant at the Packers 5 yard line. The play was challenged by the Packers resulting in an
incomplete pass. After the game it was ruled as a catch, but was too late for any decision making.
Following a 12-4 season record the Dallas Cowboys
were expected to have a phenomenal 2015 season. Sea-
son opener against the New York Giants at home was
pained with a broken foot foe Dez Bryant. The next
game would hinder the Dallas Cowboys even more with
the announcement following the game that starting
quarterback Tony Romo had suffered a broken collar
bone. The remainder of the season was riddled with is-
sues as one of the leading issues was their lack of pre-
forming Quarterbacks. The Dallas Cowboys ended this
season with a disappointing 4-12 record.
The 2016 season started with NFL drafts.
The Dallas Cowboys were aware of their
lack of running backs, quarterbacks, of-
fensive linemen and defensive linemen.
Dallas Cowboys 2016 NFL Draft Picks:
1st Round- Pick 4: Ezekiel Elliott RB
2nd Round-Pick 34: Jaylon Smith OLB
3rd Round-Pick 34: Maliek Collins DT
4th Round-Pick 101: Charles Tapper DE
4th Round-Pick 135: Dak Prescott QB
6th Round-Pick 189: Anthony Brown CB
6th Round-Pick 212: Kavon Frazier S
6th Round-Pick 216: Darius Jackson, RB
6th Round-Pick 217: Rico Gathers TE
With Tony Romo still out due to a
broken collar bone. The Dallas
Cowboys struggled to fill the Quar-
terback position until he was
healthy enough to return. After a
failed attempted to trade up for
Paxton Lynch and Connor Cook,
they selected Dak Prescott in the
4th round. Prescott moved up on
the chart when backup Quarter-
back Kellen Moore broke his right
tibia during training camp. The
Dallas Cowboys would announce
the week before season opener that Prescott would be starting quarterback until Romo returned.
On September 11, 2016 the Dallas Cowboys faced the New York Giants. After a large mistake
from Terence Williams not stepping out of bounds providing more time for the Dallas Cowboys to
make a play the Cowboys lost 20-19. Week 2-5 would result in wins for the Dallas Cowboys
(Redskins 27-23, Bears 31-17, 49ers 24-17, Bengals 28-14). Week 6 would a test for Prescott and
Elliott playing against the Green Bay Packers in Green Bay that resulted with a win 30-16. The
would come home and will against the Philadelphia Eagles 29-23 in an important divisional
game. Then Prescott and his offense breezed through the Browns winning 35-10. The week before
Romo was to return Prescott performed in an important career game for himself playing against
the hungry Pittsburgh Steelers. This game would result in a win 35-30 and clinch Prescott’s posi-
tion as starting Quarterback. On November 15, 2016 Tony Romo delivered an emotional speech
following the announcement of him becoming the backup Quarterback for Dak Prescott.
THE FUTURE OF THE DALLAS COWBOYS
THE FUTURE OF THE DALLAS COWBOYS
The Dallas Cowboys would continue their
winning streak with a 27-17 win over the
Baltimore Ravens and set organization his-
tory with a 10 game winning streak with
the win over the Washington Redskins on
Thanksgiving day 31-26. The team has
grown together and Dak has connected
physically with several dominate players on
his offense deserving his starting position.
The Dallas Cowboys have 5 more regular
season games and hope to enter the
playoffs as a strong dominate team. So far
Dak Prescott and Ezekiel Elliott have set
records as Outstanding Rookies. On De-
cember 4, 2016 after the loss the Wash-
ington Redskins endured the Dallas Cow-
boys became the first NFL team to clinch a
Playoff spot and extended their winning
streak with a win Thursday, December 1,
2016 against the Minnesota Vikings.
Cowboys Nation is looking forward to the
new beginning in Dallas Cowboys History
and are hopeful a Super Bowl will be in
the near future.
DALLAS COWBOYS CHEERLEADERS (DCC)
1989-Western style boot selected
1991- Eliminated the large buckled belt
1992-New cowboy-style boot introduced
1993-Crystals were added to outline the 15
stars on the vest and shorts
1994-More of a western style blouse lapels
1999-Crystals added to the fringe on the vest
2002-Western style belt with large buckle
was added to shorts
DALLAS COWBOYS CHEERLEADERS (DCC)
In 1960, a male-female group known as the “CowBelles & Beaux” was the original supporters for the Dallas Cowboys. The squad was made up of local high school students or college students. The group was not known in the beginning. In 1967, the Dallas Cowboys played the Atlanta Falcons at once home Cotton Bowl stadium. During the game walking down the 50-yard line stairs was stripper Bubbles Cash carrying cotton candy in each of her hands. She caused such uproar from the male audience drawing the attention of then general manager Tex Schramm.
Schramm’s ability to see potential profit for the Dallas Cowboys by providing entertainment for the views other than the game; he revised what the cheerleading squad would dress like taking into consideration how Cash fashionably dressed. In 1969, all male cheerleaders were dismissed and the squad was made up of high school cheerleaders in the area and were renamed know known as “Dallas Cowboys Cheerleaders”. The preparation of the 1970 season was a major deci-sion to boost attendance changing the official acrobatic squad to more of a dance squad and changing uniforms. By the end of the season the squad was made up of the top high school and college cheerleaders in the leadership of Dee Brocks. By 1971, tryouts had extended to high school drill officers. In 1972 the squad took on a complete new look and vision starting with tryouts. Texie Waterman a choreographer was asked to recruit a new team with new regulations and rules. From this point on the team consisted of women 18 years and older with a more revealing, inviting look. The 1977 season the Dallas Cowboys Cheerleaders had attracted national attention and photographer Bob Shaw highlighted that with the first official NFL cheerleader’s poster. The poster busted so much attention that the Dallas Cowboys Cheerleaders soon recognized “America’s Sweethearts” were asked to appear on NBC Rock-n-Roll Sports Classic and The Osmond Brothers Special on ABC. On January 14, 1979, the Dallas Cowboys Cheerleaders had their first made-for-TV movie that had a 48% national television audience. Over the years the Dallas Cowboys Cheerleaders have been fea-tured in a number of different movies, TV shows, TV specials, cal-endars, t-shirts, trading carders, etc. Since 1979 DCC has begun a holiday tradition visiting U.S. troops in South Korea. Today the Dallas Cowboys Cheerleaders are directed and choreo-graphed by former DCC cheerleaders Kelli McGonagill Finglass and Judy Trammell. The DCC is also in their 11 season of CMT hit show Dallas Cowboys Cheerleaders: Making the Team. DCC received an invitation from FIFA delegation to be a promotor for the 2022 FIFA World Cup. The signature DCC uniform was originally designed by Jody Van Amburgh. Since to original launch there have only been six mod-ifications.
DALLAS COWBOYS EXECUTIVE BOARD & TEAM STAFF
Owner/President/General
Manager – Jerry Jones
COO/Executive Vice Presi-dent/Director of Player Per-
sonnel – Stephen Jones
Front Office
Senior Director of Football Operations/Football
Administration – Todd Williams
Senior Director College/Pro Personnel– Will McClay
Senior Personnel Executive – Tom Ciskowski
Director of College Scouting – Lionel Vital
Director of Pro Scouting – Judd Garrett
Assistant Director of College Scouting – Chris Hall
Director of Football Research - Tom Robinson
Head Coaches
Head Coach – Jason Garrett
Offensive Coaches
Offensive Coordinator – Scott Linehan
Quarterbacks – Wade Wilson
Running Backs – Gary Brown
Wide Receivers – Derek Dooley
Assistant Wide Receivers – Kyle Valero
Tight Ends – Mike Pope
Offensive Line – Frank Pollack
Senior Offensive Assistant – Steve Loney
Assistant Offensive Line – Marc Colombo
DALLAS COWBOYS EXECUTIVE BOARD & TEAM STAFF
Executive Vice President/ Chief Brand
Officer - Charlotte Jones Anderson
Chief Sales/Marketing Of-
ficer/Executive Vice Presi-
dent -Jerry Jones, Jr.
Defensive Coaches
Defensive Coordinator – Rod Marinelli
Defensive Tackles – Leon Lett
Defensive Ends – Ben Bloom
Passing Game Coordinator/Linebackers –
Matt Eberflus
Secondary – Joe Baker
Safeties – Greg Jackson
Defensive Assistant – Turner West
Special Teams Coaches
Special Teams Coordinator – Rich Bisaccia
Assistant Special Teams – Keith O'Quinn
Strength and Conditioning
Strength and Conditioning – Mike Woicik
Assistant Strength and Conditioning – Brett Bech
Assistant Strength and Conditioning – Kendall Smith
TEAM ROSTER
Quarterbacks
4 Dak Prescott
9 Tony Romo
3 Mark Sanchez
Running backs
25 Lance Dunbar
21 Ezekiel Elliott
34 Darius Jackson
46 Alfred Morris
41 Keith Smith FB/OLB
Wide receivers
11 Cole Beasley
88 Dez Bryant
19 Brice Butler
13 Lucky Whitehead
83 Terrance Williams
Tight ends
89 Gavin Escobar
87 Geoff Swaim
82 Jason Witten
Offensive linemen
63 Emmett Cleary G/T
72 Travis Frederick C
68 Doug Free T
79 Chaz Green T
65 Ronald Leary G
73 Joe Looney C/G
70 Zack Martin G
77 Tyron Smith T
Reserve lists
-- Darryl Baldwin T (IR)
10 Chris Brown WR (IR)
71 La'el Collins G (IR)
94 Randy Gregory DE (Susp.)
84 James Hanna TE (PUP)
55 Rolando McClain MLB (Did Not Report)
20 Darren McFadden RB (NF-Inj.)
17 Kellen Moore QB (IR)
-- James Morris MLB (IR)
54 Jaylon Smith MLB (NF-Inj.)
99 Charles Tapper DE (IR)
26 Josh Thomas CB (IR)
TEAM ROSTER
Defensive linemen
96 Maliek Collins DT
58 Jack Crawford DE/DT
98 Tyrone Crawford DT/DE
75 Ryan Davis DE
95 David Irving DE/DT
90 DeMarcus Lawrence DE
93 Benson Mayowa DE
97 Terrell McClain DT
92 Cedric Thornton DT
Linebackers
56 Justin Durant MLB/OLB
52 Andrew Gachkar OLB
59 Anthony Hitchens MLB/
OLB
50 Sean Lee OLB
53 Mark Nzeocha MLB/OLB
51 Kyle Wilber OLB/DE
57 Damien Wilson OLB
Defensive backs
30 Anthony Brown CB
39 Brandon Carr CB
42 Barry Church SS
24 Morris Claiborne CB
35 Kavon Frazier FS/SS
38 Jeff Heath FS/SS
31 Byron Jones FS
23 Leon McFadden CB
32 Orlando Scandrick CB
27 J. J. Wilcox SS/FS
Special teams
5 Dan Bailey K
6 Chris Jones P
91 L. P. Ladouceur LS
Practice squad
67 Clay DeBord T
80 Rico Gathers TE
48 Jeremiah George OLB
81 Andy Jones WR
16 Vince Mayle WR
76 Zach Moore DE
29 Sammy Seamster CB
62 Ryan Seymour G
28 Jameill Showers SS/QB
45 Rod Smith FB/RB
NFL HALL OF FAME
No. Name Inducted
26 Herb Adderley 1981
8 Troy Aikman 2006
73 Larry Allen 2013
19 Lance Alworth 1978
89 Mike Ditka 1988
33 Tony Dorsett 1994
79 Forrest Gregg 1977
94 Charles Haley 2015
22 Bob Hayes 2009
88 Michael Irvin 2007
— Tom Landry 1990
74 Bob Lilly 1980
25 Tommy McDonald 1998
— Bill Parcells 2013
20 Mel Renfro 1996
21 Deion Sanders 2011
— Tex Schramm 1991
22 Emmitt Smith 2010
81 Jackie Smith 1994
12 Roger Staubach 1985
54 Randy White 1994
70 Rayfield Wright 2006
No. Name Inducted
74 Bob Lilly November 23, 1975
17 Don Meredith November 7, 1976
43 Don Perkins November 7, 1976
54 Chuck Howley October 30, 1977
20 Mel Renfro October 25, 1981
12 Roger Staubach October 9, 1983
55 Lee Roy Jordan October 29, 1989
— Tom Landry November 7, 1993
33 Tony Dorsett October 9, 1994
54 Randy White October 9, 1994
22 Bob Hayes September 23, 2001
— Tex Schramm October 12, 2003
43 Cliff Harris October 10, 2004
70 Rayfield Wright October 10, 2004
8 Troy Aikman September 19, 2005
88 Michael Irvin September 19, 2005
22 Emmitt Smith September 19, 2005
88 Drew Pearson November 6, 2011
94 Charles Haley November 6, 2011
73 Larry Allen November 6, 2011
28 Darren Woodson November 1, 2015
DALLAS COWBOYS RING OF HONOR
DALLAS COWBOYS SUPER BOWLS/ CHAMPIONSHIPS
League championships (5)
Super Bowl championships (5)
1971 (VI), 1977 (XII), 1992 (XXVII), 1993 (XXVIII), 1995 (XXX)
Conference championships (10)
NFL Eastern: 1966, 1967
NFC: 1970, 1971, 1975, 1977, 1978, 1992, 1993, 1995
Division championships (22)
NFL Capitol: 1967, 1968, 1969
NFC East: 1970, 1971, 1973, 1976, 1977, 1978, 1979, 1981,
1985, 1992, 1993, 1994, 1995, 1996, 1998, 2007, 2009, 2014
Playoff appearances (31)
NFL: 1966, 1967, 1968, 1969, 1970, 1971, 1972, 1973, 1975,
1976, 1977, 1978, 1979, 1980, 1981, 1982, 1983, 1985, 1991,
1992, 1993, 1994, 1995, 1996, 1998, 1999, 2003, 2006, 2007,
2009, 2014
Super Bowl MVPs
Linebacker Chuck Howley – Super Bowl V
Quarterback Roger Staubach – Super Bowl VI
Defensive tackle Randy White – Super Bowl XII
Defensive End Harvey Martin – Super Bowl XII
Quarterback Troy Aikman – Super Bowl XXVII
Running back Emmitt Smith – Super Bowl XXVIII
Cornerback Larry Brown – Super Bowl XXX
DALLAS COWBOYS SUPER BOWLS/ CHAMPIONSHIPS
LOGO & UNIFORMS
The Dallas Cowboys logo
began with just a solid blue
star as a symbol of “The
Lone Star State”. In 1964
Jack Eskridge redesigned
the star to have a 3D-effect
adding a white border and
blue outline.
In 1960 an alternative logo
was introduced that lasted
until 1970. An alternative
to the alternative logo was
introduced from 1966-
1969.
LOGO & UNIFORMS CURRENT UNIFORM
1960-1963 UNIFORM
1964-1966 UNIFORM
THROWBACK UNIFORM
1994
NFL 75TH ANNIVERSARY
NFL CONFERENCES
NFL CONFERENCES
AFC EAST
New England Patriots
Miami Dolphins
Buffalo Bills
New York Jots
AFW WEST
Oakland Raiders
Kansas City Chiefs
Denver Broncos
San Diego Chargers
AFC NORTH
Baltimore Ravens
Pittsburgh Steelers
Cincinnati Bengals
Cleveland Browns
AFC SOUTH
Houston Texas
Indianapolis Colts
Tennessee Titans
Jacksonville Jaguars
NFC EAST
Dallas Cowboys
New York Giants
Washington Redskins
Philadelphia Eagles
NFC WEST
Seattle Seahawks
Arizona Cardinals
Los Angeles Rams
San Francisco 49ers
NFC NORTH
Detroit Lions
Minnesota Vikings
Green Bay Packers
Chicago Bears
NFL SOUTH
Atlanta Falcons
Tampa Bay Buccaneers
New Orleans Saints
Carolina Panthers
“AMERICA’S TEAM”
The Dallas Cowboys were first
referred to as America’s Team
in the 1978 team highlight
footage by narrator John
Facenda.
“They appear on television so
often that their faces are as fa-
miliar to the public as presi-
dents and movie stars. They
are the Dallas Cowboys,
‘America’s Team’”
After the name was mentioned
in 1978, the following year
during the first game of the
1979 season the Dallas Cow-
boys played the St. Louis Car-
dinals winning 22-21. The
game was nationally televised,
the CBS announcer introduced
the Cowboys as America’s
Team and the nickname stuck.
The Doomsday Defense was a
historical part of the Dallas
Cowboys organization. It orig-
inated in 1966 and lasted un-
til 1974. The defense was so
powerful during their time
that the first defensive player
to be named Most Valuable
Player (MVP) of the Super
Bowl. The following year his-
tory was made with a co-MVP
win for Super Bowl the first
and only in NFL history.
In 1975 another powerful De-
fense recognized as Doomsday
II that would last until 1982.
The fans identified Doomsday
III with the 1992 defense that
lasted until 1996. The
defense was such a
strong backing for the
team that they became
the first team to ever
win three Super
Bowls in a 4-year
time span.
DOOMSDAY DEFENSE
SPONSORSHIPS
The Dallas Cowboys have drawn over $80 Million in Sponsorships with companies
that want to be partnered with the Star logo. In the early 1990’s Jerry Jones was
sued by the NFL over the ink licensing agreement that conflicted with the Sponsor-
ships that the NFL had in place. The Judge ruled that the NFL was separate from the
Dallas Cowboys Brand and all that is associated.
When partnering with these brands that Dallas Cowboys are utilizing the Market-
ing strategies that are in place with the companies. The use of one brand marketing
the connection with the other to increase brand recognition.
Dallas Cowboys Sponsorships:
Dr. Pepper
PepsiCo
WingStop
Papa Johns
Nike
Miller Brewing
Bank of America
Ford Motors
Lays
Albertson’s
AT&T
The Dallas Cowboys have the best-
selling jerseys in the NFL. The recent
introduction of Elliott and Prescott
have increased the jersey sales for the
Cowboys and provided several top
purchased jerseys in the NFL. After a
strong October month for Dak Pres-
cott, he moved up to the top five in
jersey sales. With the unexpected
climb the Dallas Cowboys have the
number one best seller.
No 1: Ezekiel Elliott
No 5: Dak Prescott
No 11: Dez Bryant
No 14: Jason Witten
The Dallas Cowboys have increased
their popularity over the season so
much that jersey sales from the first
six weeks have outsold the entire
2015 season. The Dallas Cowboys are
the only team in the NFL to make
more money on each jersey sold.
They distribute their own gear to NFL
online store and other vendors while
getting paid a wholesaler fee that does
not need to be split with the rest of the
league.
JERSEY SALES
DALLAS COWBOYS FAN BASE
Over the past 20 years, the Dal-
las Cowboys have produced an
average team. They have set
low records, endured important
wins that turned to losses, play-
er indiscretions, poor draft pick
selections and several hurtful
injuries over the seasons. Dallas
Cowboys fan have supported
their team through it all never
giving up hope on their team.
The Dallas Cowboys have led
the NFL in the largest attend-
ance per game last year with an
average game attendance of
91,000 people. In the jersey
section of this article the reflec-
tion of jersey sales indicates
how the fans support their team
from a jersey stand point. The
map attached represents the
population of Dallas Cowboys
fans in the United States. This
map does not reflect the indi-
viduals in the rest of the world
that support America’s Team.
.
DALLAS COWBOYS FAN BASE
NFL TEAM RANK (CURRENT VALUE) Rank Team Current Value
#1 Dallas Cowboys $4.2 B
#2 New England Patriots $3.4 B
#3 New York Giants $3.1 B
#4 San Francisco 49ers $3 B
#5 Washington Redskins $2.95 B
#6 Los Angeles Rams $2.9 B
#7 New York Jets $2.75 B
#8 Chicago Bears $2.7 B
#9 Houston Texans $2.6 B
#10 Philadelphia Eagles $2.5 B
#11 Denver Broncos $2.4 B
#12 Miami Dolphins $2.375 B
#13 Green Bay Packers $2.35 B
#14 Baltimore Ravens $2.3 B
#15 Pittsburgh Steelers $2.25 B
#16 Seattle Seahawks $2.225 B
#17 Minnesota Vikings $2.2 B
#18 Indianapolis Colts $2.175 B
#19 Atlanta Falcons $2.125 B
#20 Oakland Raiders $2.1 B
#21 San Diego Chargers $2.08 B
#22 Carolina Panthers $2.075 B
#23 Arizona Cardinals $2.025 B
#24 Tennessee Titans $2 B
#25 Jacksonville Jaguars $1.95 B
#26 Kansas City Chiefs $1.875 B
#27 Cleveland Browns $1.85 B
#28 Tampa Bay Buccaneers$1.8 B
#29 New Orleans Saints $1.75 B
#30 Cincinnati Bengals $1.675 B
#31 Detroit Lions $1.65 B
#32 Buffalo Bills $1.5 B
NFL TEAM RANK (CURRENT VALUE)
DALLAS COWBOYS FINANCES
With the Team Cap the Players Expenses is at a steady rate and has
been over the last 9 years. When the AT&T Stadium was opened in
2009 the Operating Expenses increased for the additional cost that
were acquired with the new building. The Operating Expense also
reflects the addition of The Star in Frisco. The Revenue has also in-
creased with time. This could be from a number of things that con-
tribute to the increase. Forbes listed the Dallas Cowboys being worth
$4.2 Billion. This number will continue to increase with the addition
of other brands being associated with the organization and the cur-
rent winning season.
DALLAS COWBOYS FINANCES
GAME DAY COST
When a Dallas Cowboy fan visits
the stadium, there are several
costs that are required/expected.
The financial aspect of the Dal-
las Cowboys is based on the
amount of money a person
spends on a trip to a Dallas Cow-
boys game.
Breakdown:
Average Ticket Cost: $110
Average Parking Cost: $50
Hot Dog: $7.50
Steel Cut Fries: $5
Hamburger: $14
Nachos: $12
Bottled Water: $5
Souvenir Soft Drink: $6
Draft Beer: $9
Bottled Beer: $8
When Cowboys Stadium (AT&T
Stadium) was first open, the
Cowboys strived to increase
seating for attendance. They
opened 6 areas for party passes.
The passes are a more cost effi-
cient way to attend a game in
person. However, with the addi-
tional ticket purchases and the
lack of official seating in these
areas they have zoned this area
as standing room only. The Party
Pass tickets have become a popu-
lar item for families that cannot
afford the full price tickets.
SPECIAL OFFERS
QUANTITATIVE SURVEY
The purpose of the survey was to collect quantitative da-
ta in regards to the Dallas Cowboys. The reasoning is to
find out who is familiar with the team and if they enjoy
attending game. I surveyed 20 individuals in the airport
on my way to a Dallas Cowboys game.
QUANTITATIVE SURVEY
The purpose of the survey was to collect qualitative data
in regards to the Dallas Cowboys. I wanted to find out
what peoples thoughts on the team were and if they truly
did enjoy the games if attended. I surveyed 7 individuals
separate from the quantitative survey in the airport on
my way to a Dallas Cowboys game.
Have you ever attended a Dallas Cowboys game? If so did you go?
Yes, family outing
Yes, work event
No, Not a fan of football
Yes, with friends
Yes, with family
Yes, family fun day
Yes, first date
Have you attended a Dallas Cowboys away game?
On my way to one now
Headed there now
Nope, don’t plan on going
Heading to see my team now.
There in Minnesota this week I may try
Heading that way
No I haven’t
QUALITATIVE SURVEY
QUALITATIVE SURVEY
Would you consider yourself a Dallas Cowboy Fan?
Die hard Cowboy fan.
I bleed blue
Not really.
Born and Raised Cowboy Fan
Yeah for the most part
Heck yeah I am
Yeah I guess
If the season was bad for the Cowboys would you still cheer for them?
Hell Yeah
Die Hard baby
Nope
I sure would
Yes I would
Yes
Not Sure
Have the Dallas Cowboys ticket prices ever affected your thoughts on buy-
ing them?
Yes, but I still find a way
Nope
Yes
No
Yes
No, that’s my team where they go I go
Yes
SOCIAL MEDIA
2,526 Posts
2M Followers
Dallas Cowboys
Message Board
3,784,433 Total Posts
49,439 Total Members
8,001,175 Total Page Followers
8,589,703 Total Page Likes
1,024,746 People Talking
SOCIAL MEDIA
41.7K Tweets
187 Following
2.21M Followers
The social media platforms
are all uniformed with each
other. The Dallas Cowboys
social sites display the
unique way the team enjoys
their time together, giving
back to the community
while updating the fans of
the new and latest infor-
mation surrounding the or-
ganization.
The way that the Dallas
Cowboys utilize the plat-
forms id beneficial on their
side. Every important piece
of information that someone
considered valuable of just
to should how the boys are
doing day to day is included
on the sites.
All information is related to
the organization and I don’t
believe they need to change
anything for their online
presence. The website itself www.dallascowboys.com is
utilized by the team with videos from practice, message
boards and is also a place to find information regarding
the team (i.e. radio stations, TV stations, stadium infor-
mation, ticketing, parking, community events, etc.)
HOOTSUITE DASHBOARD
HOOTSUITE DASHBOARD
Since 2010, 105.3 The
Fan (KRLD-FM) has
been the Dallas Cow-
boys local game an-
nouncer with Brad
Sham as the play by
play commentator.
Babe Laufenberg
works along with Brad
Sham. Laufenberg is
also an analyst for Blue
Star Network a Dallas
Cowboys network.
MEDIA
TEXAS
Abilene - KRBC/NBC
Amarillo - KCIT/FOX
Austin - KEYE/CBS
Beaumont - KBTV4/FOX
Corpus Christi - KDF/FOX
Dallas/Ft. Worth - KTVT/CBS11
El Paso - KFOX/FOX
Laredo - KVTV/CBS
Lubbock- (Ramar) - KJTV/FOX & KMYL My Lub-
bock
Odessa/Midland - KPEJ/FOX & KMID/
ABC
San Angelo - KSAN/NBC
San Antonio - KABB/FOX
Sherman/Ada - KTEN/NBC
Tyler/Longview (Lufkin/Nacogdoches) - KFXK/FOX & KET-
K/NBC
Victoria - KVCT/FOX & KXTX/IND
Waco/Temple/Bryan - KWKT/FOX & KYLE
Weslaco/McAllen/Harlingen/Brownsville - KRGV/
ABC
Wichita Falls/Lawton - KJTL/FOX & KJBO/UPN&KFDX/
NBC
ARKANSAS
Ft. Smith - KNWA/NBC & KFTA/FOX
Little Rock - KARK/NBC
LOUISIANA
Shreveport/Texarkana - KTAL/
NBC
NEW MEXICO
Albuquerque - KASY/IND
OKLAHOMA
Oklahoma City - KOKH/FOX & KOCB
Tulsa - KQCW/CW
MEDIA
TEXAS:
Abilene-KTLT 98.1 FM
Alpine-KVLF-1240 AM
Amarillo-KARX-95.7 FM
Andrews-KQRX 95.1 FM
Atlanta-TX-KPYN 900 AM/99.5 FM
Austin-KTXX 104.9 FM
Beaumont – KLLS 1300 AM
Big Spring-KBST 95.7 FM
Brownsville-KVNS 1700 AM/KQXX 105.5
FM
Brownwood-KXYL 102.3 FM
Bryan – KJXJ 103.9 FM
Carthage-KGAS 104.3 FM
Childress-KCTX 96.1 FM
College Station – KJXJ 103.9 FM
Comanche-KCOM 1550 AM
Corpus Christi-KEYS 1440 AM
Del Rio-KDLK 94.1 FM
Eagle Pass-KDLK 94.1 FM
El Paso-KLAQ 95.5 FM
Haskell-KVRP 91.7 FM
Hereford-KPAN 860 AM
Kermit-KPTX 98.3 FM
Kerrville-KAXA 103.7 FM/KHJQ 93.1 FM
Killeen-KTON 1330 AM/100.9 FM
Livingston-KETX 1440 AM
Lubbock-KTTU 104.3 FM
Malakoff-KCKL 95.9 FM
Marble Falls-KBEY 103.9 FM
Marshall-KMHT 103.9
McAllen-KVNS 1700 AM/KQXX 105.5 FM
Midland-KQRX 95.1 FM
Monahans-KPTX 98.3 FM
Odessa-KQRX 95.1 FM
Overton-KPXI 100.7
Palestine-KYYK 98.3 FM
Paris-KBUS 101.9 FM
Pecos-KPTX 98.3 FM
Plainview-KREW 1400 AM
San Angelo-KGKL 960 AM/97.5 FM
San Antonio-KJXK 102.7 FM/KZDC 1250
AM
Stanton-KQRX 95.1 FM
Stephenville-KSTV 93.1 FM
Temple-KTON 1330 AM/100.9 FM
Texarkana-KKTK 1400 AM
Tyler-KBLZ-KAZE 102.7 FM/106.9FM
Uvalde-KAXA 103.7 FM/KHJQ 93.1 FM
Waco-KRZI 1660 AM/K-267-AI 101.3 FM
Wichita Falls - KWFS 1290 AM
ARKANSAS:
Beardon, AR – KHGZ-KBEU 92.7 FM
Camden, AR – KHGZ-KBEU 92.7 FM
Glenwood, AR - KHGZ-KBEU 670 AM
Hot Springs, AR - KHGZ-KBEU 98.9 FM
Little Rock, AR – KABZ 103.7 FM
LOUISIANA:
Shreveport, LA - KEEL 710 AM
NEW MEXICO:
Albuquerque, NM - KQTM 101.7 FM
Farmington, NM - KTRA 102.1 FM
Hobbs, NM - KHOB 1390 AM
Roswell, NM - KTZA 92.9 FM
OKLAHOMA:
Ardmore, OK - KVSO 1240 AM
Bartlesville, OK - KWON 1400 AM
Hugo, OK - KBUS 101.9 FM
Oklahoma City, OK - KRXO 107.7 FM
Tulsa, OK - KTBZ 1430 AM
After researching the organ-
ization and looking into all
aspects. I believe the Dallas
Cowboys have utilized all
available outlets to increase
brand recognition for them-
selves. The Jones family has
also branded the star and the Jones name with other busi-
nesses that continue to increase the Dallas Cowboy brand.
While attending a Dallas Cowboys game and speaking to
other Die Hard fans they wanted to know how else they can
partner up with other Cowboys fans. With the addition of
The Star in Frisco, I believe the usage on non– home game
day would be a way to increase profit and provide Cowboys
fans with the opportunity to party with other fans when the
team is away. This would be done by providing free parking
and entrance into The Star at Frisco, but open concessions,
shops and have the Dallas Cowboys Cheerleaders present
for photos and performances. This would provide an alter-
native way to watch an away game.
RECOMMENDATIONS
RECOMMENDATIONS
When the team is home another way to increase the profit
of the team. The doors could open once a month, during
the season and have all faces of the team available to the
public for signing and set it to the purchase of a jersey will
result in an autograph. What I have found is that true
Cowboy fans want to support their team and they like to be
awarded for the love they show each game day.
This is a great way to show appreciation for the fans that
have built such a valuable organization just by supporting
and making purchases.
My final recommendation would be for the organization to
provide scholarships for individuals that are trying to purse
a degree in business/marketing or any field that can be uti-
lized by the organization. A requirement for the scholar-
ship would be grades, community involvement and an in-
ternship through the organization. This provides the indi-
viduals that are not talented on the field and unable to get
a sports scholarship an opportunity to attend school.
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