CW22, RaleighClient Presentation

Sam Kahle, Kate Robertson, Martina Allen, and Gary Barber

Why SEO and Social Media Matters- Social media allows marketers to engage with a specific

target audience in the most direct form.

- People are being informed by search results more and more

- TV commercials and billboard ads just aren’t cutting it

Plans for The CW

- Increase engagement- Boost social media numbers

- Reach new demographic- Adults: Ages 25-35- Teens: Ages 13-18

- Renovate website - Rework SEO components

Comparison of EffectivenessFebruary March

ProblemsSocial Media

- Keeping Twitter Engagement high- Low intent on Instagram

SEO- Not Mobile Friendly- Missing some Alt-text Tags- Missing Meta Tags

Website Usability

Website Usability

- General Comments: - Good... But could be better- Side Navigation and Top Navigation are good.- Could use more visuals

Website Usability

Page-Speed Analysis:- Using Google Developer:

- Desktop: 45/100- Mobile: 33/100

Website Usability

Ways to improve:- Mobile and Desktop Usability

- Compress image files- Get rid of Javascript and CSS

- User Experience - Misleading Entertainment tab

SEO Audit

- Link Accessibility- Alt Text Usage- UX and Mobile Friendly- Appropriate URL names- Titles and Tags- Duplicating Content

The Social Media Plan- Facebook:

- Post twice a day- Use more visual content

- Twitter:

- Tweet once per hour and

- Tweet during popular shows.

- Instagram:

- Post ‘behind the scenes’ pictures. - Ask questions in your captions that emphasize engagement.

KPIsWebsite: Page views

Blog: Hits per post, hits per week, click, etc.

Social Media: Likes per weeks, measuring engagements over a timeframe, utilizing Facebook’s “Seen” feature.

Contest Suggestions

- Character Look-Alikes- 4th of July- Sunrise/Sunset- Halloween Costume

ConclusionOnline presence needs work

Renovate site to be mobile friendly

Continue effective engagement on social media