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Cultural change and fashionCultural change and fashion
changechange
Session 2011-2012Session 2011-2012
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Cultural change and fashion changeCultural change and fashion change
Following the customsFollowing the customs
and traditions of dressand traditions of dress
provide stability orprovide stability or
continuity of culture.continuity of culture. Our social inheritance isOur social inheritance is
modified by the changesmodified by the changes
that occur in the wholethat occur in the whole
cultural climate.cultural climate.
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Cultural change and fashion changeCultural change and fashion change
Each historical eraEach historical eraleaves its visual imprintsleaves its visual imprints
stamped into fashion ofstamped into fashion ofthe times.the times. All apparels by virtue ofAll apparels by virtue of
their styles, material, andtheir styles, material, and
workmanship can beworkmanship can bedated at least within thedated at least within thedecade of their origin.decade of their origin.
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Cultural change and fashion changeCultural change and fashion change
In any age there are some forces at work thatIn any age there are some forces at work that
tend totend to restrict or impede fashion change, while otherrestrict or impede fashion change, while other
factors serve tofactors serve to
stimulate or accelerate such change.stimulate or accelerate such change.
The rate of change in any given period ofThe rate of change in any given period of
history is dependent upon the balance thathistory is dependent upon the balance that
exists between these two sets of forces.exists between these two sets of forces.
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Forces That Resist ChangeForces That Resist Change
Rigid Class DistinctionsRigid Class Distinctions
A rigidly defined classA rigidly defined classsystem, reinforced by ansystem, reinforced by an
unequal distribution ofunequal distribution ofwealth retards fashionwealth retards fashionmovement and gives rise tomovement and gives rise totraditional forms of dress.traditional forms of dress.
Ruling class is able toRuling class is able to
maintain both wealth andmaintain both wealth andpower has little need forpower has little need forfashion race.fashion race.
Cost of apparels limitsCost of apparels limitsfashion change.fashion change.
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Sumptuary laws for classSumptuary laws for class
distinctionsdistinctions
Sumptuary laws that restrict fashion imitationSumptuary laws that restrict fashion imitation
reduce the necessity for rapid change.reduce the necessity for rapid change.
When a ruling class finds itself unable toWhen a ruling class finds itself unable to
maintain its position of fashion supremacymaintain its position of fashion supremacy
through the control of wealth, it often restrictsthrough the control of wealth, it often restricts
the consumption of lesser citizens through thethe consumption of lesser citizens through the
enactment of sumptuary laws.enactment of sumptuary laws.
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Sumptuary lawsSumptuary laws
These sumptuary laws are not very common inThese sumptuary laws are not very common in
modern society, they are found to be prevalentmodern society, they are found to be prevalent
in almost every nation where class distinctionsin almost every nation where class distinctions
are recognized.are recognized.
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CustomsCustoms
Traditional forms of dressTraditional forms of dressthat are deeply rooted inthat are deeply rooted incustoms and habit tend tocustoms and habit tend to
preserve the status quo.preserve the status quo.
Traditions are perpetuatedTraditions are perpetuatedthrough the symbolic use ofthrough the symbolic use ofclothing, and a reverence forclothing, and a reverence forthe past causes people tothe past causes people tocling to the time-honoredcling to the time-honoredforms of dress that signifyforms of dress that signifyones status, role or position.ones status, role or position.
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CholistanCholistan
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IsolationIsolation
Susceptibility toSusceptibility to
fashion change isfashion change is
greatly reducedgreatly reducedby geographicby geographic
isolationisolation..
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FearFear
Fear of the new and unknown inhibits fashion change.Fear of the new and unknown inhibits fashion change.
A certain sense of security is afforded by styles thatA certain sense of security is afforded by styles that
are familiar, and most people refrain from buyingare familiar, and most people refrain from buying
anything which is startling new or daringly differentanything which is startling new or daringly different
for the fear of being ridiculed.for the fear of being ridiculed.
Evils and misfortunes that may accompany the newEvils and misfortunes that may accompany the newand unproven.and unproven.
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Government RestrictionsGovernment Restrictions
Shortages and/ or restrictions imposed on theShortages and/ or restrictions imposed on the
use of raw materials retard fashion change.use of raw materials retard fashion change.
Excise taxes imposed on luxury items restrictExcise taxes imposed on luxury items restrict
rather than promote their widespread use.rather than promote their widespread use.
SocialismSocialism
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Forces Which Are Agents Of ChangeForces Which Are Agents Of Change
An open class systemAn open class system
Fashion changes flourish in the open class systemFashion changes flourish in the open class system
that characterizes democracythat characterizes democracy AbundanceAbundance
A diffusion of wealth in the mass society increasesA diffusion of wealth in the mass society increasesconsumption and greatly accelerate fashion change.consumption and greatly accelerate fashion change.
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Agents Of ChangeAgents Of Change
TechnologyTechnology
Forces that shapeForces that shape
fashion changefashion change
Dominant idealsDominant ideals
EventsEvents
International relationsInternational relations
Entertainment and theEntertainment and the
artsarts
LeisureLeisure SportsSports EducationEducation Cultural contactCultural contact YouthYouth Social agitationSocial agitation Emancipation ofEmancipation of
womenwomen
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Factors that accelerate fashionFactors that accelerate fashion Communications and massCommunications and mass
mediamedia Good economic conditionsGood economic conditions
Increased competitionIncreased competition Technological advancesTechnological advances Social and physical mobilitySocial and physical mobility More leisure timeMore leisure time Higher levels of educationHigher levels of education Changing roles of womenChanging roles of women Seasonal changesSeasonal changes
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