Cultivating Public Health:
Planning Interventions in the Food System
Alfonso Morales, PhD
Associate Professor
Urban and Regional Planning
The University of Wisconsin – Madison
What is Planning?
• Planning – – Placemaking and Public Participation,
how?
• Largely through…– plan making and plan implementation
• Plan Making…– Various kinds, strategic, scenario,
visioning, with various purposes, housing, transportation, food…
Lugo Spain,Scenario Planning for Food
Scenario Drivers and Scenarios
Diminishing economic crisis
Deepening economic crisis
Growing awareness for local food
Green Paradise YES WE CAN
Diminishing awareness for local food
LARGE scale LUGO Disaster, Disaster
Plan Implementation
• Besides plan making planners assist with plan implementation– Freeport IL,
• Professional planners staff government agencies and work in the private sector…
• The history of planning is roughly congruent with public health…
Historical Congruencies
• Both disciplines… – Benefitted from/were driven by
journalism…– Have separated or integrated people and
uses…– Practiced nascent assessment, with
subsequent policies and procedures
• TB / Offices of Public Health• Zoning / Offices of Community
Development
Normative Similarities
• Roughly similar ameliorative impulses seeking to – assure the public and – provide policy prescriptions.
• Legitimating that which leads to improved public welfare has been a challenge…– So historically for instance,
marketplaces
Contemporary Concerns
• Applied research providing for– Assessment,– Assurance and – Policy
Applied Research:An Integrative Framework
Trends and Context in the Food System
EconomicHistoricalDemographicPoliticalLand Uses andConditions
Scale-specific Food System Regulations
HealthProductionProcessingDistributionWaste & Energy
Outcomes, Feedback, SuggestionsEconomicHealthSocialPolitical/legal
Food Security Framework
www.community-food.org
Relating Values to Practice
Assurance and Policy Development:Researching Marketplaces & Vendors
Marketplaces and Food Access
• Technological and Organizational Barriers to adopting SNAP at markets
• Important innovations in marketplaces, integrating cooking demonstrations, double bucks programs, buy local and etc.
Capacitating People
Morales, Alfonso. 2009. “A Social Currency Approach to Improving the Health Related Quality of Life for Migrant Workers.” Journal of Southern Rural Sociology. 24(1): 92-112.
Outcome: Migrant workers can organize to self-produce important health-related benefits.
Policy Experimentation
Freeport IL – Pretzel City USA
• Over 10 years the planning firm Vandewalle and Associates has worked with Freeport IL– Brownfields remediation– Adaptive reuse for remediated buildings
and places– In 2008 a health assessment of the Third
Ward, produced new community organization
– New partnership with UW - URPL
The End
Morales Health-Related ResearchJOURNAL ARTICLES (* INDICATES PEER REVIEW)*Pfantz, Megan and Alfonso Morales. 2013. Increasing the Healthiness of Consumers Through Farmers Markets. Journal of Extension. Accepted, vol/pages TBD.*Huerta, Alvaro and Alfonso Morales. 2013. “Defying the Odds: Latino Gardeners Organizing for Justice.” Aztlan: A Journal of Chicana/o Studies. vol/pages TBD.*Pfantz, Megan and Alfonso Morales. 2013. Starting a Supplemental Nutrition Assistance Program: Information for Integrating SNAP/EBT Benefits into Farmers Markets. Journal of Extension. Accepted, vol/pages TBD.*Day Farnsworth, Lindsay and Alfonso Morales. 2011. Scaling up for Regional Food Distribution. Journal of Agriculture, Food Systems and Community Development. 2(1): 1-21.*Morales, Alfonso. 2011. “Public Markets: Prospects for Social, Economic, and Political Development.” Journal of Planning Literature. 26(3): 3-17.*Morales, Alfonso. 2010. “Planning and the Self-Organization of Marketplaces.” Journal of Planning Education and Research. 30(2): 182-197.*Morales, Alfonso and Gregg Kettles. 2009. “Healthy Food Outside: Farmers’ Markets, Taco Trucks, and Sidewalk Fruit Vendors.” Journal of Contemporary Health Law and Policy. 26(1): 20-48.*Grant, Don, Alfonso Morales and Jeff Sallaz. 2009. “Pathways to Meaning: A New Approach to Studying Emotions at Work.” American Journal of Sociology. 115(2): 327-364.*Morales, Alfonso. 2009. “Public Markets as Community Development Tools.” Journal of Planning Education and Research. 28(4): 426-440.*Morales, Alfonso. 2009. “A Social Currency Approach to Improving the Health Related Quality of Life for Migrant Workers.” Journal of Southern Rural Sociology. 24(1): 92-112.*Fernandez, Leticia and Alfonso Morales. 2007. “Language and Use of Cancer Screening Services among Border and Non-Border Hispanic Texas Women.” Ethnicity and Health. 12(3): 245-63.*Morales, Alfonso. 2000. “Peddling Policy: Street Vending in Historical and Contemporary Context.” International Journal of Sociology and Social Policy. 20(3/4): 76-99. *Morales, Alfonso, Steve Balkin and Joe Persky. 1995. "The Value of Benefits of a Public Street Market: The Case of Maxwell Street." Economic Development Quarterly. 9(4): 304-320. Debate in this journal over this paper:Rhonda Halperin, “The Use of Economic Anthropology in Economic Development.” Economic Development Quarterly. 9(4): 321-322.Wim Wiewel, “The Use of Economic Analysis in Public Policy.” Economic Development Quarterly. 9(4): 324-326.Morales, Alfonso, Steve Balkin and Joe Persky. 1995. “Contradictions and Irony in Policy Research on the Informal Economy: A Reply.” Economic Development Quarterly. 9(4): 327-330. BOOK CHAPTERSMorales, Alfonso. 2011. “Growing Food AND Justice: Dismantling Racism through Sustainable Food Systems.” Chapter 7 in Cultivating Food Justice: Race, Class and Sustainability. Allison Alkon and Julian Agyeman, (editors). Cambridge: MIT University Press. Morales, Alfonso, Marco Delgado and Elizabeth Carson. 2003. “Succeeding by Six: The Training Parents are Requesting for Supporting their Children in South and South Central El Paso.” In Digame: Policy and Politics in the Texas Border. Dennis Soden, Christine Brenner, and Irasema Coronado, (editors). Dubuque: Kendall Hunt Publishing, (pp 241-258).BOOK REVIEWSMorales, Alfonso. 2011. Review of Sustainable Agriculture and Food Security in an Era of Oil Scarcity by Julia Wright. London: Earthscan. Journal of Planning Education and Research. 30(2): 215-17.Morales, Alfonso. 2007. Review of The Modern Art of Dying: A History of Euthanasia in the United States. By Shai J. Lavi. Princeton, NJ: Princeton University Press. Law and Society Review. 41(2): 498-500.Morales, Alfonso. 1994. Review essay titled: "Household Provisioning and Rationalization Processes." Review of two books, Beyond Regulation: The Informal Economy in Latin America. Victor E. Tokman (editor). Boulder, CO: Rienner and Creating and Transforming Households. Joan Smith and Immanuel Wallerstein, et al. Cambridge: Cambridge University Press. Contemporary Sociology. 23(4): 553-55. MINOR PUBLICATIONS (EDITED JOURNALS, WORKING PAPERS, POLICY REPORTS, ETC.)Morales, Alfonso and Mukherji Nina, 2010. “Zoning for Urban Agriculture.” Zoning Practice. 26(3): 1-8.Morales, Alfonso, and Gregg Kettles. 2009. “Zoning for Public Markets and Street Vendors.” Zoning Practice. 25(2): 1-8.
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