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Social Initiatives
It is
often
forgotten
that
busin
ess
and
societ
y go
hand
in
hand.
Busin
ess is
after
all a
social
proce
ss. It
is
linked
with
differe
nt
peopl
e who
are
involv
ed as
emplo
yees,
suppli
ers,
custo
mers,
and
shareholder
s or
simply
as
memb
ers of
the
comm
unity
in
which
the
busine
ss
operat
es.
Costs,sales
and
profit
all
have a
social
eleme
nt.
The
first
require
ment
of
busine
ss
succes
s is
sustai
nable
profits.
A
sociall
y
respon
sible
busine
ss
sustai
ns
profits
over
time
and
repleni
shesthe
capital
that it
invests
in its
busine
ss and
the
comm
unity.
This
capital
is not
only
in
the
formof
finan
ce,
physi
cal
asset
s
and
hum
an
reso
urces but
also
reput
ation
al
(i.e.
good
will)
and
socia
l.
Whe
n a
busin
ess
contr
ibute
s to
socia
l
capit
al, it
is
actin
g
resp
onsib
ly
and
ethic
ally.
If
throu
gh
plan
ned
CSR
activiti
es, a
business
tries to
bring
about
social
chang
e, it is
not
only
fulfillin
g its
responsibility
but it
is also
protect
ing its
own
future
interes
t.
Over
the
past
three
decad
es,
there
has
been a
consist
ent
effort
at
HDFCto
widen
its role
and
scope
as a
respon
sible
corpor
ate.
The
followi
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ng
pages
illustra
te the
varied
projec
ts
suppo
rted
by the
corpor
ation
throug
h the
Shelte
r
Assist
anceReser
ve
and
our
contin
ued
bulk-
lendin
g
operat
ions in
low-
incom
e
housi
ng
and
micro-
financ
e.
SHEL
TER
ASSI
STA
NCE
RESERV
E
The
Shelte
r
Assist
ance
Reser
ve is
an
interna
l fund
at
HDFC
that
has
over
the
years
contrib
uted to
the
cause
of
numer
ous
NGOs,
public
instituti
ons
and
comm
unity-
basedorgani
sation
s by
suppor
ting
them
with
financi
al
assista
nce
inclu
ding
grant
s.
Durin
g theyear,
HDF
C
has
partn
ered
with
over
170
NGO
s and
volun
tary
agen
cies
that
have
under
taken
diver
se
social
and
devel
opme
nt
initiati
ves,
there
by
result
ing in
an
overall
utilisa
tion
of
Rs.
5.43
crore.
The
segm
ent-
wise
break
-up of
the
utilisati
on of
the
Reserv
e for
FY08
is
illustrat
ed in
the
chart
below.
Cited
below
are a
few
cases
in no
specifi
c
order,
with
inform
ation
on
some
of
HDFC
s
partne
r
NGOs,
which
were
funded
out of
the
Reser
ve
during
2007-
08:
TheAkshayaPatraFou
ndat
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ion
Accord
ing to
UNES
COs
Educa
tion
for All
-
Global
Monito
ring
Report
2007,
close
to 13.5
millionchildre
n in
the
age
group
of 6
13
years
are out
of
school
in
India
becau
se of
povert
y and
hunger
. The
Aksha
ya
Patra
Found
ation
aims
to
addres
s this
issue
by
appea
sing
hunger
and
thereby
facilitati
ng
educati
on.
TheFoundationruns astrategicschool-meal
cum
holisti
c
devel
opment
progr
am
makin
g it
one
of the
larges
t
NGO-
run
schoo
l meal
progr
ams
in the
world.
Curre
ntly
feedin
g
over
8,00,
000
stude
nts
every
day,
the
Foun
dation
aims
to
serveone
millio
n
childr
en by
2010.
Event
ually,
their
vision
is to
ensur
e that
no child
in India
is left
out and
every
child
has
equitabl
e
access
to food,
nutrition
and
sound
health.
The
Found
ation
started
its
activiti
es on
a
small
scale
in
June
2000,feedin
g
1,500
childre
n in
five
school
s
within
Bangal
ore
city.
Today,
Aksha
ya
Patra
reache
s out
to
nearly
3,000
school
s
across
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the
states
of
Karna
taka,
Rajast
han
and
Uttar
Prade
sh. In
additi
on,
the
Found
ation
has
recently
starte
d a
subsid
ized
mid-
day
meal
progra
m for
daily
wage
labour
ers on
constr
uction
sites
in the
city of
Jaipur
. This
progra
m has
been
starte
d in
partne
rship
with
HDFC
and
the
local
devel
oper
comm
unity.
NationalAssociati
onfortheBlind
Nation
al
Associ
ation
for the
Blind
(NAB)
is one
of
Indias
largest
and
oldest
NGOs
workin
g for
the
cause
of the
visually
challen
ged,
empow
ering
them
throug
h the
mediu
m of
educati
on andtraining
. Their
aim is
to
make
the
visually
challen
ged
self-
reliant,
there
by
integr
ating
them
with
dignit
y as
contri
butin
g
mem
bers
of the
main
strea
m
socie
ty.
NAB
has
alwa
ys
belie
ved
in
focus
ing
onthe
abiliti
es of
visua
lly
chall
enge
d
indivi
duals
and
has
follo
wed
a
profe
ssion
al
path
in
creat
ing
oppo
rtunitie
s for
their
growth
and
empo
werme
nt. The
organi
sation
has
strived
to
strike
the
correct
balanc
ebetwe
en the
needs
of
moder
n /
urban
and
rural
blind
and
has
engag
ed in
advoc
acy
and
policy
level
issues
for
both
catego
ries.
NAB
has
also
been
active
on the
global
arena
- it is
the
foundi
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ng
memb
er of
the
World
Blind
Union.
NAB
has
been
distrib
uting
brailler
s to the
needy
visually
challen
ged
school
childre
n and
employ
ed
person
s for
the
last
30
years
. A
braill
er is
a
simpl
e
mach
ine,
which
is used
to write
Braille
enablin
g the
user to
take
notes
at
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a considerable speed. To date, the organisation
has donated over 500 braillers for educational
purposes in 14 states, either free of cost or at a
nominal rent. NAB is currently in touch with
several students who are in need of braillers
but are unable to afford the same. HDFC
partnered with NAB to sponsor new braillers for
50 visually challenged students.
Deepalaya
Conceived as a special project working on the
issues affecting poor urban children, Deepalaya
is today one of the largest NGOs in Delhi
striving to universalise their philosophy that
every child deserves a chance. For the past 28
years, Deepalaya has been active in the urban
slums of Delhi and has also made inroads into
rural development in the state of Haryana.
Deepalaya is currently benefiting over 35,000
children and their families by undertaking
integrated development projects. Deepalayas
focus and entry point is the child leading to
interventions at the level of the family and
thereafter the community as a whole.
Deepalaya runs over 30 projects in the areas of
education, differently-abled, health, gender-
equity and institutional care.
Taking into account the poor health and living
conditions and the inadequate health-care
facilities in slum pockets, Deepalaya plans to
run a community health care program in 6 slum
clusters in South Delhi, aiming to cover more
than 1500 children. HDFC has partnered with
Deepalaya in this initiative to render accessible
and affordable health care services including
information dissemination to the
children and their mothers.
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Tata Institute of Social Sciences
The Tata Institute of Social Sciences (TISS)
was established in 1936, as the first post-
graduate school of social work in India. The
Institute was set up by Sir Dorabjee Tata
Trust in response to Dr. Clifford Manshardtsvision of a school of social work of national
stature and it has subsequently influenced
the direction of social work education and
social research in India. HDFC has been
associated with the field action projects of
TISS for several years. This year too HDFC
supported the Institute on three projects,
highlights of which are mentioned below:
Prayas is an independent field action project
undertaken by TISS in the field of criminal
justice. The project works with and towards
the rehabilitation of prisoners and women in
prostitution with an aim to successfully
integrate them back into the mainstream
society. From working with one prison in
1990, Prayas has impressively grown to
working with five prisons, eight police
stations, railway police stations, criminal
courts, three homes for rescued women and
girls and a special juvenile home. HDFC has
had a long-standing association with the
project supporting its administrative and
operational costs, and in the process, HDFChas contributed to the growth of Prayas.
Nav Chetna is a TISS project focusingon
children and theirrights.The
main
objective
to
create
child-
frien
dly
suppo
rts y s t e m s ,supplement
the
efforts
the
government
to
provide
school
education
to
institutionalized
children and worktowards
the
realisation of adivasi (tribal) childrens right to
education. The project has been started in four
institutions in Thane district where Nav Chetna
holds workshops on mathematics, sciences
and languages, and also works towards the
improvisation of the existing school system by
coordinating between the school authorities
teachers and parents. HDFC has partnered
with TISS in running the program in all fou
institutions for a period of one year.
Koshish is a relatively new field action project
initiated by the TISS in 2006 to work with the
homeless people in Mumbai. This initiative
aims to address the issue of beggary
destitution and homelessness in a holisticmanner, combining elements of basic services
such as food, health and legal assistance and
also efforts towards rehabilitation. The project
is working in partnership with various
government and non-government organisations
to develop a comprehensive policy framework
that would address destitut ion and
homelessness in urban India. The projec
currently runs out of a Home in suburban
Mumbai and HDFC is funding its operationa
costs for a period of two years.
Maher
Maher (meaning Mothers Home in Marathi
started in 1997 with a house near Pune
functioning as a refuge for women in distress
Today, Maher has grown into a woman and
child-centric NGO working with 85 rural
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PDF to Wor
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