TYRE SEGMENT SURVEY REPORT
PIAGGIO
INTRODUCTION
Sample survey carried as a part of captive research was implemented in pune city focusing on various tyre distributors/dealers.
The sample survey was carried out in order to understand the transportation mode exercised in market and also to understand the distribution model as well as to measure the cost benefit analysis.
Primary as well as secondary research process were implied for the same.
Questionnaire model was prepared and was tested over the sample
SUPPLY CHAIN NETWORK
INDUSTRY
CO’S WARE HOUS
E
C/F
Central WH
CO’S DEALER
TYRE DEALERS
RETAIL
END CUSTOMERS
LTV/407,709
LTV/407,709
LTV
HTVHTV
WAREHOUSE&C/F’S
HTV
Regional warehouse
Counter selling
UNDERSTANDING SUPPLY CHAIN
Tyres after manufactured are stored in the warehouse owned by the company.
Hence dispatched to various regional ware house and C&F agents
The mode of transportation adopted at this stage is through HTV
From the ware house use of htv is processed in order to supply to local godowns and distributors.
Approach towards dealers and distributors are built using ltv
Direct supply from local godowns for retail business is also witnessed ,medium being ltv
Direct purchase by the end customer ,use of ltv are very less at this stage.
FIELD ANALYSIS
SEGEMENT TYRE AREA COVERED PUNE
CITY,FURSANGI,CHAKHAN,WAGOLI,SASWAD ,BHOSARI ,LONI, HADAPSAR ,KHADKI .
PRODUCTS STUDIED GOOD YEAR,BRIDGESTONE,MRF,JKTYRE,APOLLO ,MICHELLIN ,TVS, GT.
MET DEALERS, DISTRIBUTORS, RETAIL STORES,COMPANY WAREHOUSE
VEHICLES OBSERVED APE3W,APETRUK,TATA ACE,BAJAJ,MINIDOR,407.
TYRE SIZE STUDY & LOADING PATTERNTYRE SIZE APE3W TATA ACE
1000*200(trucks) 13 26
900*20(bus) 13 26825*16(709TATA) 30 74750*20(407TATA) 40 80600*16(Jeep)) 52 100700*15( Minidor) 60 1255.90*15(minibus) 48 120450*10(omni,6seater) 90 2200185/R16,R15(sumo) 50 100215/R15,R14(tempo) 50 ---------165/R13 (Indica) 66 100145/70(Passenger cars) 60 110TRACTOR&JCB(12*4*28,13*6-28,13*24)
3 8
Tyre pattern
Radial : 1000*200(trucks) 900*20(bus) 825*16(709TATA) 750*20(407TATA) 600*16(Jeep)) 700*15( Minidor) 5.90*15(minibus) 450*10(omni,6seater) 185/R16,R15(sumo) 215/R15,R14(tempo) 165/R13(Indica) 145/70(Passenger cars) TRACTOR&JCB(12*4*28,13*6-28,13*24)
825*16750*20
Tata 407,709
165/r13Indica
900*20Bus tyres
145/70(passenger car)
Higher Sales ratio:
Stacking pattern Since the orders vary the supply had to be in random
order the vehicles have to carry tyres of different pattern all together.
Tyres are placed vertically as well as horizontally to occupy minimum space.
Depending upon the area and order vehicles are used. For small orders three wheelers are used.
For tyre size :5.90*15(minibus)450*10(omni,6seater)185/R16,R15(sumo)215/R15,R14(tempo)165/R13(Indica)145/70(Passenger cars) for tyre of above size
3wheeler vehicles are used very often.
VEHICLE OBSERVATION
LOADING PATTERN
Dealer profile: Goodyear Tyres
Number of stores
Sales/order per day
Mode of transportation
Delivery cost
Number of vehicles
Vehicle status Area coverage
Vehicle brand
Max sales
Max Min Owned Hired Retail Distributor/WH
4 14 3 3w,4w 8rs/km 5 5 60kms Tata (407,709),ace,ape3wheeler,minidor,mahindra,
8/day 280/day
CEAT TYRES
Number of stores
Sales/order per day
Mode of transportation
Delivery cost
Number of vehicles
Vehicle status Area coverage
Vehicle brand
Max sales
Max Min Owned Hired Retail Distributor
4 12 3 3w,4w,truck
8rs/km 8 - 8 70km Tata 407,709,ace,ape3wheeler,minidor,truck
6 170
MRF TYRES
Number of stores
Sales/order per day
Mode of transportation
Delivery cost
Number of vehicles
Vehicle status Area coverage
Vehicle brand
Max sales
Max Min Owned Hired Retail Distributor
7 16 2 4w 10rs/km 14 14 80kms Tata 407,709,trucks
10 300
APOLLO TYRESNumber of stores
Sales/order per day
Mode of transportation
Delivery cost
Number of vehicles
Vehicle status
Area coverage
Vehicle brand
Max sales
Max Min Owned Hired Retail Distributor
4 14 2 3w,4w 8rs/km 8 - 8 70kms Tata ace,407,709,ape3w,minidor
14 400
MICHELLIN TYRES
Number of stores
Sales/order per day
Mode of transportation
Delivery cost
Number of vehicles
Vehicle status
Area coverage
Vehicle brand
Max sales
max Min Owned Hired Retail Distributor
3 12 0 3w,4w 6rs/km 6 - 6 50kms Tata 407 709,ape,mahindra
6 150
General Tyre Stores
Number of stores
Sales/order per day
Mode of transportation
Delivery cost
Number of vehicles
Vehicle status
Area coverage
Vehicle brand
Max sales
Max Min Owned Hired Retail Distributor
8 7 2 3w,4w 5rs/km 4 - 4 40kms Minidor,ape,mahindra
23 ---
COST BENEFIT ANALYSIS APE3W
DRIVERS PAY 4500
EMI 3000
INSURANCE 300
TYRE COST 300
MAINTENANCE COST 400
FIXED COST 8500
MILEAGE 28
KMS/DAY 90
DIESEL RATE 34
FUEL COST 2800
VARIABLE COST 2800
TOTAL OPERATING COST 11300
DRIVERS PAY 6000
EMI 5000
INSURANCE 500
TYRE COST 400
MAINTENANCE COST 800
FIXED COST 12700
MILEAGE 20
KMS/DAY 120
DIESEL RATE 34
FUEL COST
VARIABLE COST 5300
TOTAL OPERATING COST 18000
APETRUK
DRIVERS PAY 7000
EMI 6000
INSURANCE 700
TYRE COST 600
MAINTENANCE COST 1200
FIXED COST 15500
MILEAGE 17
KMS/DAY 120
DIESEL RATE 34
FUEL COST 6000
VARIABLE COST 6000
TOTAL OPERATING COST 21500
TATA ACE
OPERATING COST PER KMS
APE3W
4.8 RS/KM
APETRUK
5.7RS/KM
TATA ACE
6.8RS/KM
ADVANTAGE
APE3W• OPERATING
COST IS 30 % LESS THAN TATA ACE
APETRUK • OPERATING
COST IS 17 % LESS THAN TATA ACE
TATA ACE• OPERATING
COST IS 6.8RS/KM
NOTE:
Operating cost has been calculated through summing up total fixed cost and variable cost.
Operating cost per km has been obtained by calculating the total operating cost and working days in month and number of kms run per day.
Toatal number of working days has been taken as 26 in a month.
OBSERVATIONS It was observed that the mode of transportation by ltv
was mostly practiced in secondary stage. Among three wheelers ape3wheeler had large share
compare d to other three wheeler s like Bajaj ,Mahindra ,Atul shakti
Use of HTV &TATA 407,709 was more compared to other vehicles as orders used to be in bulk and in order to meet the need of dealers /distributors.
STANDING IN TYRE MARKET
APE3W
APETRUK
TATAACE
BAJAJ
MAHINDRA
CONCLUSION
Through the sample survey it was observed that the ape 3w was leading among three wheelers in providing service for supply of tyre .
Among 4wheelers Tata ace was the preferred one Minidor and407 as well as 709 were also used very often
and providing a good competition to ape and Tata. In case of 407 the vehicle was not being fully utilized as
the trucks where not fully loaded, they were carrying the load same as of Tata ace .
Hence was observed that the operating cost per km of ape 3 wheeler and ape truk was lesser than the Tata ace
THANKYOU