#CSpresents
CS Presents… The Future
Tuesday 6th October 2015
SCIENCE FICTION TREND SPOTTING Simon Goodall, Chief Strategy Officer, Lowe Open
“EVERYTHING IS BECOMING SCIENCE FICTION” J. G. BALLARD
LOWE OPEN IS A BEHAVIOUR-DRIVEN ACTIVATION
500 YEARS FROM NOW <10% OF PEOPLE WILL BE DOING PAID WORK STEVE JURVETSON
NOMOPHOBIA THE FEAR OF BEING OUT OF MOBILE PHONE CONTACT.
4 CONNECTED DEVICES FOR EVERY PERSON BY 2020
"One of the greatest philosophical aspects about cyber-‐consciousness is it creates the greatest mirror humanity will have ever developed to understand ourselves."
Martinne Rothblatt
<50% OF 18-‐24 YEAR OLDS IDENTIFY THEMSELVES AS EXCLUSIVLY HETEROSEXUAL YOU GOV 2015
THE END OF WORK AUTOMONOUS CARS
NOMOPHOBIA MACHINE LEARNING
SEXUAL FLUIDITY
sdfsdf
Matt Follows,Sustainable High Performance Coach
Copyright 2015 Matt Follows. All Rights Reserved.
EMOTIONaLLY DEMANDING
MEnTaLLY AND
STRESS
ANXIETY
ANGER
FRUSTRATION
INSECURITY 60
81
64
72
83
Daily Emotional States
Readers of Campaignlive, Campaign Brief, Scamp
Copyright 2015 Matt Follows. All Rights Reserved.
18%
55%
27%
NOT YET BURNT OUT NO
Copyright 2015 Matt Follows. All Rights Reserved.
THReat Response
Copyright 2015 Matt Follows. All Rights Reserved.
The
stress
This is your brain
on
Low morale
Generalized anxiety
Battered Self Confidence
Distrust & Backstabbing
Preoccupation with minor issues and familiar tasks
Out of ‘Big Ideas’
FEAR BASED PERFORMANCEREACTIVE not PROACTIVE
Castrated creativity and innovation
Depleted Energy Levels
Paranoia
Inability to focus
Copyright 2015 Matt Follows. All Rights Reserved.
Low morale
Generalized anxiety
Battered Self Confidence
Distrust & Backstabbing
Preoccupation with minor issues and familiar tasks
Out of ‘Big Ideas’
REACTIVE not PROACTIVE
Castrated creativity and innovation
Drains Energy
Paranoia
FEAR BASED PERFORMANCE Inability to focus
UNSUSTAINABLY SOURCED
HIGH PERFORMANCECopyright 2015 Matt Follows. All Rights Reserved.
“There is a major disconnectbetween what science knows
and what business does.”
Daniel Pink
Copyright 2015 Matt Follows. All Rights Reserved.
Reverse Threat Response: stress, anxiety, overwhelm and procrastination
Strengthen Immune System : - 23% in cortisol and +100% increase DHEA
Silence self-defeating head chatter
Recharge your bodies energy system
Train your attention so you can focus better under pressure
Dramatically Reduce anger, hostility, burnout, fatigue, mood swings
Develop greater resilience, gratitude, vitality and positive outlook
(Ultradian Rhythms)
Stop Fighting Your Biology
60 SECONDS Step 1: Heart Focus Focus your attention on your heart. Step 2: Heart Breathing Imagine breathing in and out of your heart to synchronize your respiration and heart rhythm. Focus and breath evenly – in and out for 5Step 3: Heart Feeling Recall and re-experience a time when you felt a regenerative feeling of love, appreciation or compassion for someone or something.
TO HEARTCOHERENCE
Copyright 2015 Matt Follows. All Rights Reserved.
[email protected]#SustainableHighPerformance
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
INNOVATION BEYOND THE WORK
Lawrence Weber Managing Partner Innovation
Karmarama @lawrenceweber
I
CREATIVITY
I
INNOVATION
I
AGENCIES
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
WHAT’S THE FUCKING PROBLEM?
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
RIDLEY SCOTT .COMs DESKTOP CREATIVE AGENCY BRAND BUILDERS
PEWDIEPIE TUMBLRs
MOBILE MEDIA AGENCY
GROWTH HACKERS
VS
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
CREATIVE INNOVATION IS THE
ANSWER?
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
IN THE LONG TERM MAKING (BEAUTIFUL
INNOVATIVE) EXPERIENCES ISN’T ENOUGH
1. MUST HAVE BIG BRAND THINKING & CREATIVITY
2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
HUMAN INSIGHT+ CREATIVITY
=OUR SECRET WEAPON
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
2 WAYS
WE COULD USE IT
1. MUST HAVE BIG BRAND THINKING & CREATIVITY
2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
1.CREATE
PARTNERSHIPS NOTCOLLABORATIONS
PLATFORMS MEDIA PARTNERS
PRODUCTION COMMUNTIY TECH AND START-UP COMMUNITY
“THE OPEN API AGENCY”
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
+ OTHER BRANDS
+ OTHER AGENCIES?
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
2.
CREATE THE BRANDS WE WANT
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
1. MUST HAVE BIG BRAND THINKING & CREATIVITY
2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
WHAT IF WE:
USE INSIGHT NOT SERENDIPITY TO CREATE PRODUCTS AND SERVICES?
BEFORE WE MAKE ADS TO TURN THEM INTO BRANDS?
NEW TYPES OF WORK
BROADER, DEEPER PARTNERSHIPS
GROW AND ROLL OUR OWN
1. MUST HAVE BIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
THANK YOU
Nadya Powell MD
Sunshine @nadsbads
A PRESENTATION TO THE CREATIVE SOCIAL MASSIVE
NADYA POWELL, MD, SUNSHINE
@NadsBads
THE GREAT BRITISH DIVERSITY EXPERIMENT @TheGBDE
The Generation Game
The binge drinking generation
The ADD generation
The sel f ie generation
LET’S PLAY THE GENERATION GAME
Generation Z 1999 -‐ today
Generation Y 1980 -‐ 1999
Generation X 1960 -‐ 1980
Baby Boomers 1945 -‐ 1960
Si lent Gen 1920 -‐ 1940
Generation Z 1999 -‐ today
Generation Y 1980 -‐ 1999
Generation X 1960 -‐ 1980
Baby Boomers 1945 -‐ 1960
Si lent Gen 1920 -‐ 1940
Generation Z 1999 -‐ today
Generation Y 1980 -‐ 1999
Generation X 1960 -‐ 1980
Baby Boomers 1945 -‐ 1960
Si lent Gen 1920 -‐ 1940
Generation Z 1999 -‐ today
Generation Y 1980 -‐ 1999
Generation X 1960 -‐ 1980
Baby Boomers 1945 -‐ 1960
Si lent Gen 1920 -‐ 1940
GENERATION Z ARE THE NEW SILENT GENERATION
“CHAOS, UNCERTAINTY, VOLATILITY AND COMPLEXITY”
TECHNOLOGY IS A TOOL
SIX THINGS ABOUT GEN Z
1. I’M A CREATIVE
“I RUN A BLOG AND THREE SOCIAL CHANNELS – IT’S HOW I SHARE WHAT I AM UP TO AND THINGS I AM MAKING. I CREATE A DOCUMENT, EDIT IT, POST A PHOTO ON INSTAGRAM, CREATE A QUICK VINE, POP INTO PHOTOSHOP AND EDIT SOME IMAGES FROM A SHOOT AND THEN I LIVE STREAM TO SHOW MY FOLLOWERS HOW TO DO IT FOR THEMSELVES.”
2. I’M AN ENTREPENEUR
“AT 13 I WORKED ON A MAGAZINE. AT 15 I SET-‐UP MY FIRST BUSINESS AND MADE £15000 IN YEAR ONE.
I THEN FRANCHISED IT. AT 16 I WAS SELLING ADVERTISING SPACE. AT 19 I SET-‐UP MY SECOND BUSINESS AND CREATED THE FIRST EVERY YOUTH ONLY BUSINESS EVENT. AT 20 I HAVE AN OFFICE IN VICTORIA, AN APARTMENT IN VAUXHALL AND I’M
TAKING MY BRAND GLOBAL.”
71% OF SCHOOL STUDENTS, 62% OF HIGH SCHOOL STUDENTS WHAT TO BE AN ENTREPRENEUR, AS OPPOSED TO 43% OF COLLEGE STUDENTS.
THEIR SUPPOSED ENTREPRENEURIALISM IS ACTUALLY MORE OF A SURVIVAL
MECHANISM THAN AN IDEALIST REACH FOR STATUS OR RICHES.
3. I’M AMBIGUOUS
“MY MUM IS WHITE AND MY DAD IS AFRO-‐CARIBBEAN. I LIKE GIRLS AND I LIKE BOYS. I LIKE HOODIES AND FLOOR LENGTH BLACK DRESSES. I MODEL AND ACT AND SING. AND DRIVE FAST CARS AND DRINK WHISKEY. NOT SURE WHAT I’LL DO
NEXT. I’M NOT ANY ONE BECAUSE I THINK I CAN BE ANY THING.”
1.2 MILLION PEOPLE DESCRIBE THEMSELVES AS “MIXED”, MAKING IT RACE THE 3RD LARGEST AND FASTEST-‐GROWING ETHNIC MINORITY GROUP
4. I CARE ABOUT MY ROLE IN THE WORLD
“MUM, DAD, GRANNY AND GRANDDAD FUCKED UP THE WORLD AND WE PROBABLY CAN’T REPAIR IT.
BUT I CAN ENSURE I DON’T DAMAGE IT ANY FURTHER. I’M GOING TO GET INVOLVED AND DO MY BIT AND AFTER ALL THIS WILL ALSO HELP MY CV.”
76% CARE ABOUT THEIR IMPACT 60% WANT TO HAVE POSITIVE IMPACT
26% CURRENTLY VOLUNTEER
5. I’M STAYING IN
“THE ONLY WAY I’M GOING TO MAKE MONEY IS IF I WORK HARD – NO-‐ONE ELSE IS GOING TO MAKE IT FOR ME. SURE I GO OUT – BUT IF I GET WASTED I WON’T BE UP TO WRITING FOR MY BLOG THE NEXT DAY. AND JESUS CHRIST NO BABIES PLEASE – THAT
WOULD SCREW UP THE BUSINESS PLAN.”
41% SPEND OVER 3 HRS PW ON COMPUTERS FOR NON SCHOOL WORK ACTIVITIES (22% 10YRS AGO) MANY HAVE FRIENDS MADE OVER SOCIAL MEDIA
AND THEY’RE ALL OVER THE WORLD.
11% DECREASE IN BINGEING ONCE A WEEK 27% TEETOTALERS IN THE AGE GROUP
TWO-‐THIRDS FALL IN 'FREQUENT' DRINKING
BETWEEN 2003 AND 2013, REGULAR SMOKING FELL FROM 9% TO 3% OF 11-‐ TO 15-‐YEAR-‐OLDS.
ILLEGAL DRUG TAKING HAS FALLEN FROM 30% IN 1996 TO 18% IN 2015
CANNABIS USEAGE HAS FALLEN FROM 25% TO 15%
A FORTUNE SPENT ON VODKA, BEER AND CLUB ENTRY DOES NOT SIT WELL, FOR EXAMPLE, WITH £9,000 IN ANNUAL
TUITION FEES.
6. I’M KEEPING QUIET
“I SAW WHAT HAPPENED TO MY MOM. SHE POSTED ON FACEBOOK HOW SHE DIDN’T LIKE ONE OF THE TEACHERS IN MY SCHOOL AND MAN SHE GOT INTO TROUBLE. AND MY BIG SISTER…WELL LETS JUST SAY SHE GOT REALLY DRUNK AT A PARTY AND NOW SHE IS CHANGING HER MIND ABOUT WHETHER SHE CAN
TRAIN AS A LAWYER OR NOT.”
82% THINK CAREFULLY ABOUT WHAT THEY PUT ON SOCIAL MEDIA.
PUBLIC PRIVATE
25% OF TEENS HAVE MULTIPLE FACEBOOK AND INSTAGRAM ACCOUNTS
BY LIVING A DOUBLE LIFE ON THE INTERNET, THEY ARE ABLE TO KEEP THEIR HIGHLY
CONTROLLED AND CURATED IMAGES, WHILE RETAINING THE ABILITY TO EXPRESS
DIFFERENT IDEAS ELSEWHERE.
IN CONCLUSION
THE FUTURE CONSUMER IS NOT A CONSUMER AT ALL
THEY ARE PARTNERS FOCUSSED ON MAKING BUSINESS AND SOCIETY BETTER
TALK TO THEM LIKE THAT AND YOU’LL GET SOMEWHERE
SILENT GENERATION WERE THE RICHEST GENERATION OF ALL
@NadsBads
HTTP://WWW.SLIDESHARE.NET/SPARKSANDHONEY/GENERATION-‐Z-‐FINAL-‐JUNE-‐17 HTTP://WWW.FASTCOEXIST.COM/3045317/WHAT-‐IS-‐GENERATION-‐Z-‐AND-‐WHAT-‐
DOES-‐IT-‐WANT HTTP://WWW.HUFFINGTONPOST.CO.UK/2015/02/20/YOUNG-‐PEOPLE-‐ARE-‐
DRINKING_N_6720290.HTML HTTP://WWW.BBC.CO.UK/NEWS/HEALTH-‐28461530
HTTP://WWW.TDPF.ORG.UK/BLOG/ITS-‐TRUE-‐DRUG-‐USE-‐DECLINING-‐UK-‐%E2%80%93-‐ISN%E2%80%99T-‐ARGUMENT-‐AGAINST-‐DECRIMINALISATION
HTTP://STUDY.COM/ACADEMY/LESSON/THE-‐SILENT-‐GENERATION-‐DEFINITION-‐CHARACTERISTICS-‐FACTS.HTML
HTTP://WWW.YOUTHNET.ORG/RESEARCH/YOUTHLAB/ HTTP://WWW.SLIDESHARE.NET/JWTINTELLIGENCE/JWT-‐GENERATION-‐Z-‐48070734
THANK YOU FOR YOUR TIME
Thanks!@creativesocial
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