Cryptic Violet
Mission Statement
Cryptic Violet offers a dark twist to elegance . This contemporary ready-to-wear evening wear collection is for a young dynamic woman who is not afraid to explore.
Tim Walker/Tim Burton
Fairytale
Diverse
Translucent
Hidden
Color ways
Digital Prints
Customer
• She’s is an outgoing girl that is not afraid to experiment and change up her look .
• Age: 22- 30• Occupation :Media / creative industries • Disposable Income:5,000+• Attends Charity events , fashion shows and
likes to socialize ( sometimes for work )
Adventurous
Keeps up with trends
Pampers herself
Well paid
Sarah Maryam Reem Aliyah
Market Data
• Designers : Alice + Olivia , Mary Katrantzou, Rodarte
Designers
Alice + Olivia Mary Katrantzou
Rodarte
Design Content Compatible Compatible Unique
Location Yes Yes Yes
Exclusivity No Yes Very
Service Medium Yes Yes
Cryptic violet brings: • diversity into your wardrobe • Exclusive limited edition prints • Statement Cover Ups • Affordable evening pieces for an early career
woman.
Sketch book
Range