IPMP 510

12/05/12

Athena Aggelonitis

Crowd funding describes the collective effort of individuals who network and pool their resources, usually via the Internet, to support efforts initiated by other people or organizations.

What is Crowd funding?

Idea

Crowd Funding

Success!

1) http://www.indiegogo.com/adventureforgood

2) http://www.indiegogo.com/bloodbrotherfilm

Case Studies

• Free money• Independence• Generates

buzz• Fan base• Expansion of

social networks

• An overall learning experience

• Failing to reach goal

• Public Image• Budget

Tips

1. Do your research

2. Know your

audience

3. Have a unique

approach

4. Keep updates

consistent

5. Ensure that

content is clear,

concise and

visually appealing

Effective crowd funding is not as easy as it looks.

QUESTIONS?

THANK YOU