IPMP 510
12/05/12
Athena Aggelonitis
Crowd funding describes the collective effort of individuals who network and pool their resources, usually via the Internet, to support efforts initiated by other people or organizations.
What is Crowd funding?
Idea
Crowd Funding
Success!
1) http://www.indiegogo.com/adventureforgood
2) http://www.indiegogo.com/bloodbrotherfilm
Case Studies
• Free money• Independence• Generates
buzz• Fan base• Expansion of
social networks
• An overall learning experience
• Failing to reach goal
• Public Image• Budget
Tips
1. Do your research
2. Know your
audience
3. Have a unique
approach
4. Keep updates
consistent
5. Ensure that
content is clear,
concise and
visually appealing
Effective crowd funding is not as easy as it looks.
QUESTIONS?
THANK YOU
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