Download - Crossmedia Marketing for Kids

14/3/2012 © Mathias Noschis alphapanda.com

BUFF:ffCrossmedia marketing for kids14th March 2012


Who am I?


Film Marketing

“Any activity that assists a film in reaching its target audience at any time throughout its life.”John Durie, 2000


Audience

Pre-production Production Festivals Release

Traditional Film Marketing


Pre-production Production Festivals Release

FansAudience

ViralGuerilla

SocialMedia

PublicRelations

CreativePartnerships

Film Marketing in the age of social media


A new way of thinking

• Start early• Be creative

• Plan a detailed schedule• Think content creation

• Adapt the financing


Activities


Social media specific activities


examples for you

• Organise a casting via Facebook• Consider crowd-funding and crowd-sourcing

• Infiltrate existing communities• Organise competitions


Public relations


PR ideas for you

• Organise a special premiere for young bloggers• Create “kid made” behind the scenes footage


Creative partnerships


suggestions for non commercial partnerships

• Get involved with clubs or associations for competitions

• Find a media partner to document the production of your film

• Create educational material for existing organisation


Viral activities


advices for successful viral campaigns

• Be current• Go into your audience’s head


Contact

www.alphapanda.com

[email protected]

LinkedIn: Mathias Noschis

Twitter: @FilmMktg

http://www.alphapanda.com

http://www.alphapanda.com

mailto:[email protected]

mailto:[email protected]