5 Critical SEO Strategies+Actionables & Deliverables for YTD12
Steve Wiidemanwww.ThatTrainingGuide.com
Three Principles of SEOWhat is SEO, in Plain English?
1. Having content to match search terms
2. Other websites referencing a target website
3. User behavior (“click and stay”)
#1: Research
Keyword Research – The Easy Way
1. Search for what you do in Google and choose 5 ‘true’ competitors
2. Use SEMRush.com, SpyFu.com, or KeywordSpy.com
3. Paste data into separate tabs in an Excel workbook
4. Replace “Trend” with “Domain”
5. Aggregate in a single tab
6. Add a column for “Frequency” and use the number “1” for all
7. Insert a pivot table and play with the data to test freq. & value
#1: Research
Keyword Research – Now What?
1. Create a Content Tracking spreadsheet
2. Put your final keywords into a rank-tracking system
• Option 1: Use Google & Bing Webmaster Tools
• Option 2: Use industry tools, BringShare or WebPosition
#1: Research
Links & Visibility Research
1. Use OpenSiteExplorer.org, ahrefs.com, or majesticseo.com
2. Capture as much data as possible
3. Sort and filter
a. Most common links
b. Most valuable links
#1: Research
Links & Visibility – Now What?
1. Import list to Buzzstream.com or Google Docs (spreadsheet)
2. Delegate link building efforts
3. Delegate link baiting efforts
4. Delegate social media efforts
5. Measure activity via KPI’s
#2: Improve Your Content
Page Structure Best Practices:
Heading and Title = HTML Title & One H1 Heading
Tables and Illustrations = Lower Bounce Rate & Content Uniqueness
Thesis Statement = Meta Description
Spelling, Grammar, Punctuation = See Page 15 of the GSG
Bibliography > Evaluating Sources for Authorship & Authority = Links
Plagiarism = Duplicate Content
Language and Style = Geographic Targeting by Primary Language
#2: Improve Your Content
Sales Best Practices:
Authority
Trust
Reciprocity
Urgency
Scarcity
Emotion
Authenticity
Titles & Descriptions
You Only Get One Chance to Make a First Impression
Get All the SEO Secrets to Rank Well in Google HereDownload over 50 marketing tips and SEO secrets to help you get your website to the top of the search engines without spending money.www.SomeSEOSite.com/seo-secrets.html
SEO SecretsOur title sucks, please don’t click here ever. Yes, this is the same description we used everywhere. Seo secrets, seo secrets, seo secrets, stuff, stuff, stuff, you ugly searcher.www.Spamalot.com/seo-secrets.html
But J.C. Penny got away with it!
Titles & Descriptions
You Only Get One Chance to Make a First Impression
Get All the SEO Secrets to Rank Well in Google HereDownload over 50 marketing tips and SEO secrets to help you get your website to the top of the search engines without spending money.www.SomeSEOSite.com/seo-secrets.html
Call-to-Action + Keyword Theme + Value PropositionDifferent call-to-action + same keyword theme + re-written value proposition or different value proposition.www.yoursite.com/your-keyword-theme.html
Answer “Yes” to 5 Important Questions
1. Is there an easy way for people to share it?
2. Is it more useful and relevant than alternatives?
3. Is there enough awesome info to keep them here?
4. Is it always easy to find “buy” or “contact” buttons?
5. Will they want to link, share, Like, bookmark, Tweet?
Get a Second OpinionQuality Assurance is Everything
1. Seek Moonlighting English Majors
2. Use Mechanical Turk Workers
3. Send Out a Survey
4. Spell-Check in Word
5. Use Elance, oDesk, Freelancer
6. Hit up Your Facebook Friends
7. Send a Few DM’s in Twitter
#3: Improve External ContentBe a Contributor
Guest blog on popular industry destinations (or verticals)
MyBlogGuest.com
GuestBlogIt.com
Be a guest author on popular industry destinations (or verticals)
Answer public questions and become an authority
Quora.com, Askville.com, Yahoo! Answers.com, etc.
Comment on industry blogs and mention the brand tactfully
#4: Integrate Social Media ContentThink Engagement
NOT Buttons
#4: Social MediaInline Tweets
Inline +1’s
Inline Share/Recommend
Inline Comments & Ratings
Figure out ways to allow
others to engage with
your content.
#5: Social Media CampaignsTheme Ideas
1. How to…
2. Tips for…
3. Buyer’s Guide to…
4. Rockstar of the Week
5. Tip of the Day
6. Ask the Expert
7. Weekly Top 10
http://bit.ly/smm-tracking
http://bit.ly/smm-tracking
Advanced Reporting(Refer to Excel Spreadsheet)
Questions?
Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations.
He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog.
He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on That Training Guide, an Internet Marketing private membership site.
Sign up free for 14 days at http://www.thattrainingguide.com/
@seosteve
Steve Wiidemanwww.SEOSteve.com Facebook.com/stevewiidemanP. (562) 732-4417E. [email protected]
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