Understanding Creo Pricing and PackagingPackaging
Selling the value of Creo Why upgrade?
Session I Done July 11thObjectives
Articulate and explain the Value of Creo 1.0 The Creo Strategy and Vision The Value of a Common Creo UI The Value of Enhanced Capabilities The Value of New Functionality and Options
Position Creo 1.0 capabilities to define the Compelling Event Why buy Now?
Session II
Identify and understand the Creo Pricing and Packaging Identify and understand the Creo Pricing and Packaging What are the possible upgrade options Selling the value of Creo Packages
2 2011 PTC
Understand Creo Pricing and Packaging
Objectives Understand the themes behind the P&P changes
implemented Apps Branding Pricing and Packaging Retirement
Special Offers to spread Creo 1.0 adoption Free-x TLOs
Walk through sample customer upgrade scenarios
Tools available to educate the customers and aid a sale
3
Pro/ENGINEER Packaging Overview
Simulation & AnalysisEngineering Calculation
Collaboration, Project
Engineering CalculationTolerance AnalysisDigital Rights Management
Extended Design Add-onsFree-form Surfacing
Management
P d t D t
Top-Down DesignPiping and CablingMechanism Dynamics, etc. One Add-On All Add-On Incl.
3D CAD Design
Product Data Management
Advanced Modeling, Drawing, Assembly, Sheetmetal, etc
Pro/ENGINEER Pro/ENGINEERPro/ENGINEER Pro/ENGINEERPro/ENGINEER
4 2008 PTC
FoundationXE
EnterpriseXE
Advanced XE
EnterpriseSE
AdvancedSE
Creo Pricing and Packaging Role Based
14000
m
6390
14000
Con
tinuu
m 6390
rice
Poin
t C 4500
AnyRole
Pr
600
yApps
Freemium Lite Entry Mid Size Large
$0
C Vi A C Di t C P t i C P kC Vi MCAD
5PTC Confidential DRAFT proposals subject to change at PTCs discretion
Creo View Apps Creo Direct Creo Parametric Creo Packages
Packaging Continuum
Creo View MCAD
Creo Pricing and Packaging
Design Engineer = Core modeling (Parametric, Direct)
Role Based
Creo Parametric Creo Direct Creo Essentials I, II Creo Elements/Direct Modeling
Creo Design Reviewer = Direct + MCAD View + Sketch
Creo Analyst = Direct + Simulate + Advanced Simulation Extension
C I d t i l D i P t i + Sk t h + ISDX + R d i + Creo Industrial Designer = Parametric + Sketch + ISDX + Rendering + Flexible Modeling
Creo Conceptual Engineer = Direct + Layout Creo Conceptual Engineer = Direct + Layout
6
Creo Engineer Role-Based Packages
Creo Engineer I
Creo Engineer II
Creo Engineer III
Creo Engineer IVCreo core applications
Creo Parametric
Extensions
I II III IV
Creo Simulation ExtensionCreo Flexible ModelingCreo Advanced AssemblyCreo Behavioral ModelingCreo Mechanism Dynamics
Choose 1 of 3Creo Mechanism DynamicsCreo Interactive Surface DesignCreo Piping & CablingData ManagementWindchill PDMLinkProject Link
Other Creo Manikin Creo Manikin Creo Manikin
Mathcad, Rights Mgmt, Mgmt User
License,Tolerance
Analysis, Creo Manikin
List Price 7670 14060 26840 33230 List Maintenance 2170 3700 5370 6770
7
Extended User Role-Based Packages
C A l t C C C D i
Creo core applicationsCreo Parametric
Creo Analyst Creo Industrial Designer
Creo Conceptual
Engineer
Creo Design Reviewer
Creo DirectCreo View MCAD AppsCreo SimulateCreo SketchCreo LayoutExtensionsCreo Flexible ModelingCreo Simulate AdvancedCreo Simulate AdvancedCreo Interactive Surface DesignCreo Advanced Rendering List Price 19170 14060 TBD 8330 List Maintenance 5110 3520 TBD 2090 List Maintenance 5 0 35 0 090
8
Creo offers can be Apps, Extensions or Packages
Creo Apps Stand-alone, single process, purpose built collections of functionality to address a particular set of
requirements, with a well-defined, targeted, and related set of capabilities E.g. Creo Direct E.g. Creo Simulate
ExtensionsExtensions Creo Apps can have add-ons, which provide additional functionality beyond those capabilities provided with
the base app on its own E.g. Creo Advanced Simulation Extension
Creo Simulate with Advanced Extension E.g. Creo Tool Design Extension (TDO)
PackagesA P k i bi ti f A d/ E t i b dl d t th t id l f A Package is a combination of one or more Apps, and/or Extensions, bundled together to provide value for the customer.
EXAMPLE
Industrial Designer Package
Creo Advanced Rendering Extension
Extensions
Creo Sketch
Role-based PackageCreo Flexible Modeling Extension
Creo Interactive Surface Design Extn.
9
Creo ParametricAppsCreo Sketch
Creo Pricing and Packaging Changes
Creo Parametric (formerly Pro/ENGINEER Foundation XE)
Core Components
Floating (SFT 6390 | MNT 1920) Node Locked* (SFT 5730| MNT 16600)
All Creo Elements parts and packages brought forward to Creo 1 0 have
*Channel Only
All Creo Elements parts and packages brought forward to Creo 1.0 have been rebranded to Creo
E.g.: Pro/ENGINEER Advanced Assembly Extension is now Creo Advanced Assembly ExtensionExtension
E.g.: Pro/ENGINEER Mechanica Option is now Creo Simulation Extension
RebrandedOld Name New Name
Pro/ENGINEER Foundation XE Creo Parametric
Pro/Mechanica Creo SimulatePro/Mechanica Creo Simulate
Pro/ENGINEER Routed Systems Designer Creo Schematics
ProductView Professional 32-bit Creo View MCAD
10
ProductView Professional 64-bit Creo View MCAD and Massive Assembly Option
InterComm Expert Creo View ECAD
Creo Pricing & Packaging Changes
Creo 1.0 has nice (9) Apps
Simplified View 2 x 3 x 4
Two (2) breakaway standalone apps from Pro/ENGINEER Wildfire Pro/Mechanica Creo Simulate Routed System Designer Creo Schematics Routed System Designer Creo Schematics
Three (3) have been rebranded Pro/ENGINEER Creo Parametric ProductView Creo MCAD View InterComm Creo ECAD View
Four (4) net new Apps Four (4) net new Apps Creo Direct Creo Illustrate
Creo Sketch (Release Date J l ) Creo Sketch (Release Date: July) Creo Layout (Release Date: November)
11
Creo Pricing and Packaging Changes
Creo Simulation Products
Core Components
Creo Simulate (SFT: 9560 | MNT: 1910) Standalone App Creo Simulation Extension (SFT: 6390| MNT: 1210) Integrated with Creo Parametric
Creo Advanced Simulation Extension CPT-3334-L Locked to Creo Simulate license CPT-3224-F Floating with Creo Parametric license
New Extensions CPT-3335-L Creo Flexible Modeling Extension CPT-3333-L , F Creo Legacy Data Migration Extension
S S+ALocked Extension
S SFloating Extension
SrSr
12
S SS SA
Sr = License Server, S = Creo Simulate, A = Advanced Simulation Extension
Creo Pricing & Packaging Changes
Packages only comes with PDMLink for Data Management
DM and Packages
Old packages offered all DM solutions at the same price, diluting the value of PDMLink Going forward:
ProductPoint discontinued Pro/INTRALINK offered only standalone
Packages RetiredIf t d t t t k h th fi ti ti ith C If customer doesnt want to make changes the same configuration continues on with Creo branding
Former Pro/ENGINEER Packages Creo 1 0 Package Name1Former Pro/ENGINEER Packages Creo 1.0 Package Name1
Pro/ENGINEER Advanced SE Creo Advanced SE*
Pro/ENGINEER Advanced XE Creo Advanced XE*o/ G d a ced C eo d a ced
Pro/ENGINEER Enterprise SE Creo Enterprise SE*
Pro/ENGINEER Enterprise XE Creo Enterprise XE*
13
* Without Flexible Modeling extension
1 Retired Elements rebranded packages available only to existing customers until Creo 2.0 release
Creo Pricing and Packaging Changes
Similar Packages
Packages
Old Offer New Offer*Advanced XE Creo Engineer IIEnterprise SE Creo Engineer IIIEnterprise XE Creo Engineer IV
*I l d Fl ibl M d li E t i
Extensions packaged with Engineer II (~ Creo Advanced XE) reduced to 3,
*Includes Flexible Modeling Extension
Extensions packaged with Engineer II ( Creo Advanced XE) reduced to 3, dropped ISDX and PCX
Advanced Assembly Extension (AAX) Behavioral Modeling Extension (BMX)Behavioral Modeling Extension (BMX) Mechanism Dynamics Extension (MDO)
14
Creo Elements/Pro Package Sales in FY11 Q4 FY12 Q2
Retired Elements/Pro Packages can be sold to existing customers until Creo 2.0 timeframe, if
There is a contractual obligation in the form of a VPA or so The customer has standardized on retired Elements/Pro packages and wants to add more seats
Retired Elements/Pro Packages cannot be sold to new name customers Commission and quota credit will not be granted, if sold
Channel Retired Elements/Pro Packages opportunities from existing customers should be preapproved by Bob Thibeault. Orders should be submitted with Bob Thibeaults approval e-mail.
15
Creo Data Management Compatibility RoadmapWith Pro/INTRALINK and Windchill PDMLink
Pro/INTRALINK 3.4
ProductPoint 1.1
Windchill 8.0
Windchill 9.0
Windchill 9.1
Windchill 10.0
Windchill X-22
No NoPro/ENGINEERWildfire 3.0 Compatible Compatible Compatible Compatible Compatible
NoCompatibility
Planned
NoCompatibility
Planned
Compatible C tiblPro/ENGINEER
Wildfire 4.0
Compatible
(as of Pro/I 3.4 M061, and Wildfire 4.0
M030)
Compatible ProductPoint 1.1 F000 & Wildfire 4.0
M060+
Compatible Compatible Compatible
Compatibility Planned
With Wildfire 4.0 MR
NoCompatibility
Planned
Creo Elements/Pro Wildfire 5.0
NoCompatibility
Planned
Compatible ProductPoint 1.1 & Wildfire
5.0 F000+
NoCompatibility
Planned
No Compatibility
Planned
Compatible
With Wildfire 5.0 F000
Compatible
With Wildfire 5.0 M080
Compatibility Planned
With Wildfire 5.0 MR
NoCompatibility
Planned
NoCompatibility
Planned No
Compatibility Planned
No Compatibility
Planned
Compatible
With 9.1 M060 and Creo F000
*
Compatible
With 10.0 M010
Compatibility Planned
With Creo 1.0 MR
Creo 1.0MR
Creo 2.0No
Compatibility Planned
NoCompatibility
Planned No
Compatibility Planned
No Compatibility
Planned
Compatibility Planned
With 9.1 M070
Compatibility Planned
With 10 0 MR
Compatibility Planned
With Creo 2.0
16PTC CONFIDENTIAL Forward Looking Information Subject to Change Without Notice
* With 10.0 MR MR
Note: Creo Elements/Direct support is planned for Windchill 10.0 M020. *Windchill 9.1 support excludes CE, Creo Layout, Creo Sketch, Creo AnyBOM
PTC Design Solutions WGMs
App specific Workgroup Managers have been released for better tracking.
For better tracking of what is implemented
A No Charge order has to be placed when customers implement these WGMs
Part Number Part DescriptionWNC-2212-F Windchill Workgroup Manager for Mathcad
WNC-2213-F Windchill Workgroup Manager for Arbortext IsoDraw
Windchill Workgroup Manager for Creo Elements/Direct
WNC-2214-F Windchill Workgroup Manager for Creo Elements/Direct Drafting
WNC-2216-F Windchill Gateway for Creo Elements/Direct Model Manager
WNC 2217 F Windchill Workgroup Manager for Creo IllustrateWNC-2217-F Windchill Workgroup Manager for Creo Illustrate
WNC-2195-F Windchill Workgroup Manager for Creo Schematics
Windchill Workgroup Manager for Creo Direct
17 2008 PTC
g p g
Creo Elements/Direct Offering
There are no changes to Creo Elements/Direct offerings
Roadmap
Active Elements/Direct can automatically upgrade to Elements/Direct 18.0
Currently Elements/Direct Modeling and Drafting is not on the Common Data Model and does not support round tripping.
Elements/Direct Modeling customers can transition to Creo Direct platform t ti th t ith th d t diat any time they want, with the understanding Currently there is limited functionality set in Creo Direct They have to exchange their Elements/Direct license for Creo/Direct There is not drafting solution on Creo 1.0 platform
If your Elements/Direct customer is interested in upgrade to Creo platform in Creo 1.0 time frame, please talk to
David DiLoreto Christian Hinz
18
Creo Pricing and Packaging
Channel Only PackagesNew Package Components
Creo Parametric - Node Locked* Creo Parametric
Creo Essential I Creo Parametric + Flexible Modeling
Creo Essential II Creo Parametric + Flexible Modeling + AAXCreo Essential II Creo Parametric + Flexible Modeling + AAX*Sticky to a particular hardware
N t Ch l O l k t b ld t th di t t C i i
19
Note: Channel Only packages cannot be sold to the direct customers. Commission and quota credit will not be granted for selling Channel-specific packages to a direct customer.
What can you sell today?
New role-based packages
Creo 1.0
Modules Creo Flexible Modeling Extension Creo Legacy Data Migration Extension
New AppsC Ill t t C Di t C Si l t C Vi Creo Illustrate, Creo Direct, Creo Simulate, Creo View
eLearning T t d ti To support adoption
Spread Direct modeling into install base and to prospects Elements/Direct Elements/Direct
Creo Direct
20
Understand Creo Pricing and Packaging
Understand the themes behind the P&P changes implemented
Objectives
Apps Branding Pricing and Packaging Retirement
Special Offers to spread Creo 1.0 adoption Free-x TLOs
Walk through sample customer upgrade scenarios
Tools available to educate the customers and aid a sale
21
Creo Freemium and Trial Options
Product / Languages Product Ship Free-X Product Free X TypeFree-X
Resource
Free-X Release Schedule
Product / Languages pDate Ship Date Free-X Type Resource Center Go LiveCreo Elements/Direct Modeling 18.0 Freemium
EN 6/13/11 7/15/11 7/15/11Oth L (DE IT JA & CN) D /J 2012 D /J 2012 D /J 2012Other Languages (DE, IT, JA & CN) Dec/Jan-2012 Dec/Jan-2012 Dec/Jan-2012
Creo Parametric 1.0 TrialEN 6/13/11 8/1/11 ?? TBDOther Languages (All 101) 6/13/11 8/1/11 ?? TBD
C Vi MCAD 1 02Creo View MCAD 1.02 FreemiumEN 6/13/11 6/13/11 7/20/11Other Languages (DE, ES, FR & IT) 6/13/11 N/A 9/26/11
Creo View ECAD 1.02 FreemiumEN 6/13/11 6/13/11 8/11/11Other Languages (DE, ES, FR & IT) 6/13/11 N/A 9/26/11
Creo Sketch 1.0 FreeEN 7/31/11 7/31/11 7/31/11Other Languages (list) N/A N/A N/A
22
1- EN, FR, DE, IT, JA, KO, RU, SCN, ES & TCN 2 - Creo View will have two additional releases in CY2011 M15 on 8/5/12 & M20 on 10/4/2011
Offering Types & Definitions
Freeware Freemium Trials Evals
Free-X
Freeware Freemium Trials EvalsDefinition Freeware (from "free"
and "software") is software that is
Freemium (from free to premium) is a business model that
A Trial is software that is time-limited in its usage. Trials can
An Eval is software that is designed for users to evaluate a full
available for use at no cost or for an optional fee, but usually with one or more restricted usage rights (i.e.,
entails offering a free basic product or service while charging a premium for advanced features,
either have full functionality, or a sub-set of the full functionality. Often, trials limit the user from
version of the product for purchase.
usage rights (i.e., cannot re-distribute or modify the software)
advanced features, functionality or related products & services.
trials limit the user from being able to use their version with a full commercial version of the software.
Time Limited? No No Yes Yes
Upgrade Available? No Yes Yes YesAvailable?
FunctionalityLimited? No Yes Sometimes No
23
TLOs
Direct
For details: Contact your Creo Business or your CBDM
Elements/Direct
ChannelChannel
Hunting Program (Creo Parametric, Creo Elements/Direct)Americas EMEA Americas, EMEA
Creo Basic Drafting Package Eastern Europe China Latin America Eastern Europe, China, Latin America
Elements/Direct Modeling with eLearning WorldwideWorldwide
Creo Elements/Direct Drafting India
24
India
Understand Creo Pricing and Packaging
Objectives Understand the themes behind the P&P changes
implemented Apps Branding Pricing and Packaging Retirement
Special Offers to spread Creo 1.0 adoption Free-x TLOs
Walk through sample customer upgrade scenarios
Tools available to educate the customers and aid a sale
25
Scenarios
1. Customer owns process Modeler
Creo Product Mapping Tool
2. Customer owns Pro/ENGINEER Advanced XE
3 Customer owns Pro/ENGINEER Mechanica Option3. Customer owns Pro/ENGINEER Mechanica Option
4. Customer owns Pro/Engineer Advanced SE
5. Creo Elements/Direct Customers
26
Demonstration Creo Product Mapping Tool
Creo History Tool
Creo Package Tool Creo Package Tool
27
Asset
Creo Pricing FAQ
P&P
Internal: PTConnector | Partner Portal
Creo Product Mapping Tool Internal: Direct (PTConnector) Channel (PTConnector | Partner Portal) Internal: Direct (PTConnector), Channel (PTConnector | Partner Portal) External: Planned
Creo Package Content Internal: PTConnector | Partner Portal
Package History Tool Internal Coming in August Internal Coming in August
Packaging Guide Internal Coming Soon External Planned
Licensing Basis DocumentsExternal: PTC com
28
External: PTC.com
Creo Role-based Package Overview Datasheet
Key Contacts
P&P
Channel [email protected]
C CBDM Vishy Panchapagesan 781-370-5046
29
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