www.forecastadvtg.com
Yesterday’s amenities
are today’s necessities
In such a scenario how does a property
developer differentiate his projects?
Credentials
Presentation
to a Real Estate
Developer
www.forecastadvtg.com
Agency Profile
◢ 2 decade old, INS accredited & CRISIL Certified, full service
advertising agency
◢ A team of 40+ creative professionals brimming with fresh,
clutter breaking ideas
◢ We work with an integrated model on media, designing,
advertising and branding
◢ Diverse client portfolio ensuring across category experience
www.forecastadvtg.com
We help builders, build trust
◢ By understanding of the target audience & the mediums
and vehicles to reach the target audience
◢ By identifying the key message and positioning based on
key differentiators
www.forecastadvtg.com
Differentiate by aligning the
project personality with the
aspiration of the audience…
www.forecastadvtg.com
www.forecastadvtg.com
Helps craft a
message
that is relevant to
the project
personality
& the aspiration
of the buyer
Helps keep you
Differentiated
from other
local projects
Helps prepare a
strategy that is
relevant to your
marketing methods &
will define mediums &
vehicles for lead
generation
Helps draft a well
informed strategy
with an construction
industry perspective
Differentiate with 4Cs
What Buyers & Investors Want?
◢ Trustworthy name
◢ Strong Track record
◢ Commitment
◢ Promise vs. Deliveries
◢ Transparency
◢ Timely deliveries
◢ Return on investments
www.forecastadvtg.com
Trust & transparency
need to be communicated
on a sustained basis…
www.forecastadvtg.com
Core Capabilities
◢ Branding & Strategic Planning
◢ Media Planning and Buying
◢ Integrated Content & Design
◢ Interactive & E-media
◢ Direct Marketing
◢ Audio-visuals
◢ Internal / HR Communication
www.forecastadvtg.com
Let ever piece of
communication reflect
◢ Commitment
◢ Confidence
◢ Competitiveness
◢ Creativity
www.forecastadvtg.com
www.forecastadvtg.com
The
Message
The Medium Print, Outdoor & Digital
Marketing
The
Audience
The audience
is based on
clearly defined
demographics
and the
psychographics
Depending on
the project
Creative
expression
of the Brand
Promise +
Project
Personality
that appeals
to the
aspirations
of the
audience
The Methodology
From formulation of efficient and effective media plans to its
implementation and evaluation; we deliver the
best suited plan @ the best negotiated rate.
Business Domains - Advertising
www.forecastadvtg.com
Media Planning & Buying
◢ Media Planning - Communication strategies that are superior in terms of both
cost and advertising success rate.
◢ Media Buying - Media buying ability makes media plans cost effective.
◢ Media Innovations - By combining message and media, wherever possible
◢ Media Usage Reports –. A white paper meant to illustrate the overall media
consumption of your target audience.
Business Domains - Advertising
www.forecastadvtg.com
www.forecastadvtg.com
◢ Online Marketing Strategy
Comprehensive plan of action,
containing a mix of online options
best suited to your requirement.
◢ Web-Design & Development A good
looking website with easy
navigation creates a long lasting
impression.
◢ Search Engine Optimization
Effective SEO improvises the volume
and quality of traffic to your web
site from search engines.
◢ Social Media Marketing We ensure
that a brand’s key message is
effectively communicated through
relevant social media platforms.
◢ PPC Advertising Your customers are
using the search engine to find you,
the question is are you there? Jump
the queue, appear on the first
search results page, and drive
quality leads to your website.
E-Media & Digital Advertising
www.forecastadvtg.com
Clientele (Real Estate)
◢ RNA Builders (Creative + Media)
◢ Bhattad Group (Creative + media)
◢ Poddar Housing (Creative + Media)
◢ Ashok Piramal Group (Media Planning & Buying)
◢ Neumec Developers (Media Planning & Buying)
*References can be obtained on request
Trust, we’ve made our point…
THANK YOU
www.forecastadvtg.com
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