CREATIVE THINKING:HOW TO GET OUT OF BOX
- Giovanni Corazza
Presentation by Srujan Dasari
Giovanni E Corazza at TEDx-Roma
HARD BUT SIMPLE
THINKING OUT OF THE BOX IS
WHY
SHOULD WE GO OUT OF
THE BOX ?
AT THE END OF DAY
WE ALL ARE SIMILAR
WE ALL HAVE
SAME
INFORMATION
TO STAY DIFFERENTTO THINK OUT OF THE BOX
IS NOT A LUXURY
BUT NECESSITY
WHICH
BOX ARE WE TALKING ABOUT ?
IT IS A
BOUNDARY
BETWEEN WHAT WE KNOW AND …
AND WHAT WE HAVEN’T THOUGHT ABOUT
HOW
DO WE GO OUT OF
THE BOX ?
A bit of
DIVERGENT
INFORMATION
crosses
the BORDERRESIST
the TEMPTATION
to
FALL BACK
LOO
OO
OO
ON
G T
HIN
KIN
G
WHAT
IS THE VALUE OF
THE NEW IDEA ?
NEW PRODUCTS ARE DIFFICULT TO VALUE, BUT …
LOOKING FOR A MATCH BETWEEN A NEW IDEA AND OUR FOCUS
CAN MAKE IT INVALUABLE
WHEN
IS IT A GOOD IDEA TO
THINK OUT OF THE BOX?
STIMULATE THE ENVIRONMENT BYALLOWING DIVERGENT, IRRELEVANT INFORMATION TO FLOW,MATCHING DIFFERENT DISCIPLINES,USING METAPHORS.
A QUICK JUMP OUT OF THE BOX IS MORE INSIGHTFUL THAN A LIFETIME OF STANDARD THINKING
- Giovanni Corazza
DISCLAIMER
Created by Srujan Dasari, IIT Kharagpur,
during an internship by
Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com