Pei Chi Lee
Strategy
Midpoint Review
2014
Advertising
Midpoint Review
Table of Contents
Autobiography
Resume
Timeline of coursest�88'
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Campaigns
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Strategies
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Peggy
Adventure
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Logical
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Stubborn
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Careful
Spoiled
Curious
Observing
Turbulent
Joyful
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Abilities:
Peggy
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Summer 2014
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Timeline of Courses
Campaigns
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To
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Embrace Bees
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They are responsible for 90% of our food source.
They are responsible for 90% of our food source.
They are responsible for 90% of our food source.
They are responsible for 90% of our food source.
They are responsible for 90% of our food source.
They are responsible for 90% of our food source.
They are responsible for 90% of our food source.
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Banish Bad Bee Perception at world
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They are responsible for 90% of our food source.
They are responsible for 90% of our food source.
They are responsible for 90% of our food source.
They are responsible for 90% of our food source.
They are responsible for 90% of our food source.
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History
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2012
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Candies made it into
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prototype of a dream
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California on May 1,
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website to serve more
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Timeline
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Strengths
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- More then 200 shops across America and several
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- Easy to navigate through the online�TIPQQJOH�
- Easy to communicate with onsite shopping
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Opportunities
- Adults are the highest consumers, but they are going
to aging Out���(SFBU�BMUFSOBUJWF�UP�TVHBS�NJYFE�XJUI�OPO�TVHBS�
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- The increasing habit of online shopping gives a great
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- Store locations are very important for
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Threats
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- Candies are seen as more of an
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that lead the US in production,
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Direct Competitors
Indirect Competitors
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Issue
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attention to their products, becasue their main customers, baby
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Evidence
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Trend 1
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Trend 2
Social media is a bridge able to building the
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Trend 3
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Target Market
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Creative Advertising
Activities
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Strategies
Cultural Trends
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undervalues women in so many roles, particularly
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because we were willing to understand the skills and FDSDELOLWLHV�WKDW�PDQ\�RI�WKHVH�ZRPDQ�KDG�
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Cultural Trends
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Cultural Trends
Cultural Trends
Women
BehaviorThou
ghts
C
onsumption
Multiple Roles
Collecting
Decision-making
Free
Accessible
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Cultural Trends
In the 21st century, women can simultaneously EFBM�XJUI�NVMUJQMF�UIJOHT�XJUI�HSFBU�FGmDJFODZ�
Cultural Trends
Women have different roles in their daily lives and also face a variety of circumstance PO�B�EBJMZ�CBTJT��5IJT�NFBOT�UIBU�XPNFO�FBTJMZ�GBDF�UIF�EJGGFSFOU�TJUVBUJPOT �UIFZ�
have more variety of things to do, so this report shows that women use social media mOEJOH�EFBMT�NPSF�UIBO�NFO�
Proof 18VH�VRFLDO�PHGLD�PRUH�WR�ÀQG�VROXWLRQV�
MenWomen
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Cultural Trends
Proof 2:RPHQ�KDYH�PXOWLSOH�UROHV�LQ�VRFLHW\�WRGD\�
Women have taken on PXOWLSOH�UROHV�WR�DGDSW�WR�FKDQJHV�LQ�WRGD\·V�VRFLHW\��5IFZ�DPOUJOVF�UP�NFFU�
household and family responsibilities, while at the same time working outside the IPNF�BOE�USZJOH�UP�QVSTVF�QFSTPOBM�JOUFSFTUT�
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Topic: Work Home Multiple Roles & Stress, Oct, 21, 10
Less than ����RI�IDPLOLHV�WRGD\�DUH�´W\SLFDO�µ where UIF�GBUIFS�JT�UIF�XBHF�FBSOFS�BOE�UIF�NPUIFS�JT�BU�IPNF�XJUI�TFWFSBM�DIJMESFO��*O�����
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Jugglers of multiple roles, Mar, 10, 13
Cultural Trends
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“
”Extract from citifmonlineMultiple roles make women more stressed, Sep, 21, 14
Cultural Trends
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Cultural Trends
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expensive products for their high-quality beauty tastes and took toFRQFRFWLQJ�WKHLU�RZQ�PDNHXS�UHFLSHV�LQ�WKH�FRPIRUW�RI�WKHLU�RZQ�KRPHV�
“
”Extract from Beauty High post on Sep 22nd, 11
Cultural Trends
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Cultural Trends
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Recently, DIY and handmade items have DPNFCBDL�BHBJO�JO�NBSLFUJOH��"MTP �SFTFBSDI�
handmade, DIY, sewing and sewing machine those terms within social media using data depending on gender differentiation, the results show that women are making things by herself NPSF�UIBO�NFO�
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Cultural Trends
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Cultural Trends
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The market analist adds that a pleasant taste also plays an important role in beauty
supplements and currently there are many SURGXFWV�RQ�WKHPDUNHW�WKDW�RIIHU�LQGXOJHQW�WDVWHV��FUHDWLQJ�D�FRPSHWLWLRQ�LQ�RIIHULQJ�LQWHUHVWLQJ�ÁDYRUV�
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Cultural Trends
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Cultural Trends
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Cultural Trends
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Cultural Trends
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Cultural Trends
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that depend on sheer processing while ZRPHQ�VKRZ�UHODWLYH�VWUHQJWK�LQ�WDVNV�WKDW�FDOO�IRU�DVVLPLODWLQJ�DQG�LQWHJUDWLQJ�GLVSDUDWH�SLHFHV�RI�LQIRUPDWLRQ��
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”Extract from How Women Decide, Cathy Benko and Bill Pelster, Sep, 2013
Cultural Trends
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Cultural Trends
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Cultural Trends
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Cultural Trends
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Cultural Trends
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