2009 The Natural Step
Creative Solutions - Exercise (C1)
Splendid Spa (country-side near major city, health-aware clientele)
A: A full service sustainable relax centerB: Present pool & natural wellC: 5 suggestions:
• Build a wood heated sauna (fsc wood where all guests are informed about sustainability while in the heat).
• Replace chlorine with light
• Solar panels for water heating
• Make the area accessible for all
• Marketing as the best sustainable spa
2009 The Natural Step
C3 – Categorize them into short, medium and long term actions
Creative Solutions
Short Medium Long
2009 The Natural Step
Is it a step in the right direction?
Is it a good return on investment?
Is it a flexible platform? 2233
11
Three Strategic Questions
D1 – Use the 3 strategic questions to assess and prioritize the solutions for how Splendid Spa might move closer towards success
2009 The Natural Step
Three Strategic Questions
• Build a wood heated sauna (fsc wood where all guests are informed about sustainability while in the heat).
• Replace chlorine with light
• Solar panels for water heating
• Make the area accessible for all
• Marketing as the best sustainable spa
Is it a step in the right direction?
Is it a good return on investment?
Is it a flexible platform? 2233
11
2009 The Natural Step
Creativity and prioritazation
• Find at least 10 potential ideas and creative solutions for your Splendid
• Use all system conditions and different approaches
• Make short/medium/long term distinctions
• Prioritize and feel free to add/remove
• Look for potential synergies
Is it a step in the right direction?
Is it a good return on investment?
Is it a flexible platform? 2233
11
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