@agatestudio
Creative Marketing
Dave
Publishing
Agate Studio
@agatestudio
DAVEDAVEDAVEDAV
DAVEDAVEDAVEDAV
CREATIVEDAVEDA
MARKETINGDAVED
STRATEGYDAVEDA
@agatestudio
“We’d slowly but surely been digging our own graves via boring, traditional mass-marketing” ~ Seth Godin ‘Purple Cow: Transform Your Business By Being Remarkable’
“Jadi solusi
Kamu apa?”
@agatestudio
“STOP BEING PART OF THE HERD
AAAAAND ……”
@agatestudio
@agatestudio
@agatestudio
@agatestudio
@agatestudio
…BE REMARKABLE!
@agatestudio
RE-MARK-ABLE
: worthy of being or likely to be noticed especially as being uncommon or extraordinary
@agatestudio
REMARKABLE
IS RARE.
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REMARKABLE
IS POWERFUL.
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REMARKABLE
IS…
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LIKELY TO BE NOTICED.
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INSPIRING.
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UNCOMMON.
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EXTRAORDINARY.
THIS CITY
NEEDS ME…
@agatestudio
LET’S LEARN
FROM THE BEST.
@agatestudio
REMARKABLE MARKETING CAMPAIGNS:
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WHOPPER SACRIFICE
@agatestudio
RESULT: • Facebook shut it down after 10 days
running • Priceless buzz • 20.000 free Whoppers
STEAL THIS: • Use a really simple call-to-action • Don’t be afraid to push the envelope
@agatestudio
MEGA-MONTH + MEGA-EVENTs = A MEGA-PLAN
Establish a world record for the largest number of people dressed as superheroes in one place.
@agatestudio
RESULT: • 1.580 superheroes turned up, creating a
world record. • Highlighted news in 13 TV reports • 58 online news sites reported it • Communicated to approximately 54 million
people around the world
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HAPPINESS MACHINE
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RESULT: • Recorded moments of genuine and unexpected
happiness. • Seen by over 15 million people in its first week of
release, not bad for a $60,000 commercial.
@agatestudio
TRUE BLOOD: REVELATION
@agatestudio
RESULT: • Reach and build the audience from the niche
community organically • One of HBO’s most anticipated and
successful show debuts STEAL THIS: • Find the niche audience that is super
passionate about your product • Explore ways to intrigue, inspire & deeply
entertain them • Invest in really good story telling
@agatestudio
LET’S MOTOR • 2% brand awareness • <2% market share
@agatestudio
RESULT: • Surpassed its goals of brand awareness
and market share in 10 years • Brand’s biggest-selling single market in
the world.
STEAL THIS: • Focus on the one thing that makes you
undeniably different from all your competitors.
• Screw the cow path, blaze your own trail.
@agatestudio
ANOTHER ADVANTAGE OF BEING
REMARKABLE: • Decreased marketing spend • Category domination • Greater customer lifetime value
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SUCCESSFUL CONVERSION
STRATEGY
CREATIVE IDEA
EXTENSIVE
RESEARCH & INSIGHTS
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5 FOUNDATIONS TO CREATE
REMARKABLE MARKETING STRATEGY:
@agatestudio
1. IDENTIFY NEEDS/
DETERMINE GOALS
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2. FIGURE OUT A
ROADMAP
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3. WHAT’S
HAPPENING?
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4. TELL A STORY
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5. INFLUENCE
BEHAVIOR
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THE BOTTOM LINE?
@agatestudio
“Either write something worth reading
or do something worth writing about.”
BENJAMIN FRANKLIN
@agatestudio
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