Creating a Digital Team in 2013
BrightonSEO, 12th April 2013
First Tip: Stop calling it SEO!
We all know there’s huge benefits in search
http://www.seomoz.org/blog/inbound-marketing-is-taking-off
But in 2013 you need to consider the bigger picture
How do you define a marketing asset?
You need to tear down the silos
SEO done in a silo looks like this…
Content marketing with looks like this!
What would you prefer?
1. Making an average piece of content rank #1
2. Creating the best piece of content on a subject
Creating outstanding content is hard work!
But you can make it happen with buy-in from everyone
Make your brand team feel involved
Leverage PR relationships
Promote via social channels
Ensure full benefit is achieved for SEO
Advertise via paid media in-line with your goals
The whole needs to be greater than the sum of all parts
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