Army Chic Style
Army Clothes with a urban fashionable touch.
Brand of clothing
Army Chic Style
USP Unique
Proposition
Selling
Innovative fashion style for non conventional urban women
Impact on the society
Comfortable, resistant and versatile materials An archetype of woman:
confidence, courage and feminity
It’s time to survive in the urban jungle Stress, work, traffic jams, noyse,
hurries, parties, compromisses…
The TARGET ü Female from 27 to 35 years old
ü Living in big towns
ü Media and high media class
ü Proffesional
ü Brave, self confidence
Positioning Army Chic Style for urbanite women
The PRICE
ü Medium-high.
ü More expensive than Zara or Mango but cheaper than Massimo Dutti.
ü Due to our best quality, resistant and versatile materials and a our creative design.
ü The average price is between 45-80 €.
The BRAND
Army Chic Style
Product brand. Product range. Descriptive name. Easy to remember.
Style it Army!
Packaging
Placement
Promotion
Public Relations
Fashion Show on
the Underground.
Get publicity in
the
audiovisual media.
Thank you!