Cracking the Cloud Ecosystem CodeDATA CENTERS, BANDWIDTH, AND SDN
17 SEPTEMBER 2014
SpeakersStan HubbardDir. of Communications & Research (Moderator)
Sam GopalDirector, Product Management
Craig DrinkhallChief Technology Officer
Mike BushongVice President of Marketing
Today’s Presentation• The Growth in Bandwidth Demand
• Shift Toward the Cloud
• Data Center Evolution
• The Challenges of Data Center Management
• Advantages of 3rd Party Facilities
• Case Study
• SDN and the Data Center fabric
• Questions
COPYRIGHT 2014, LUMOS NETWORKS 42013 2014 2015 2016 2017 20180.0 EB
1.0 EB
2.0 EB
3.0 EB
4.0 EB
5.0 EB
2013 2014 2015 2016 2017 20180.0 EB
0.5 EB
1.0 EB
1.5 EB
2.0 EB
2.5 EB
3.0 EB
Bandwidth Demand Drivers U.S. Mobile IP Traffic0 EB
1 EB
2 EB
3 EB
4 EB
5 EB
2012 2013 2014 2015 2016 2017
Web & Data Video File Sharing
Exab
ytes
(“EB
”) p
er M
onth
~7x Increase from
2013 to 2018
U.S. Business IP Traffic
~2x Increase from
2013 to 2018Ex
abyt
es (“
EB”)
per
Mon
th
0 EB
1 EB
2 EB
3 EB
4 EB
5 EB
2012 2013 2014 2015 2016 2017
Web & Data Video File Sharing
Proliferation of network-connected devices and locations
2013 to 2018 tablets, mobile phones, and M2M traffic growth rates of 87%, 63%, and 113%, respectively
Rapid growth in rich media applications
In 2017, nearly a million minutes of video content will cross global IP networks every second
Spectrum constraints require increased efficiency to manage mobile data traffic
Adoption of network-centric computing services, e.g. Cloud
Increased outsourcing of IT infrastructure
Lumos Networks Building Infrastructure for Exponential Growth in Bandwidth Demand
Automated Cloud-Centric ModelPre-Defined Connectivity Model
2004 Future
10GE UNI Services
Standardized Ethernet Services Over Single Network
Hybrid Layer 2 / 3 VPNs
Multiple Access Options
Ultra-Low Latency
Scal
able
, Dyn
amic
, Cus
tom
ized,
Eve
ryw
here
100GE UNI Services
Multi-COS w/ Standardized Performance Goals
Service Performance SLAs Standardized Services / Manageability Over Interconnected Networks
Accelerated / Automated Delivery
Standardized E-Access
100G Wavelength ServicesExpanded Service Coverage
Real-Time Performance Management w/Granularity
WAN Paradigm Shift Toward Cloud-Centric Model
Service & network resiliency (node, link, route diversity)
Dynamic, Assured, Customized Services
Cloud/DC + Wide Area Network
CE 2.0 + SDN + Virtualization Technologies
10 Years of Building and Managing Data Centers Marriott International
US Government Agencies
HP/Autonomy
Driven by CustomerDemand and Trust
Evolution of Iron Mountain Data Centers
7
Business Challenges
Budget & Headcount Reductions
Make Data Usable/ Meaningful
Consolidation Creates Disintermediation
SkyrocketingVolumes of Data
The Challenges of Data Center Management
People andProcess Issues
Not a core competency
Executives only notice the data center if:◦ outage◦ budget overruns
Lack of scale = expensive build costs
Staffing, network and scale
Aging workforce
Expertise but lack of process documentation
Difficulty in recruiting and retaining IT talent
Data Center Management is ‘All’ Downside
Data Centers are Very Expensive ($22,000 per
kW)
Technology Vs. Psychology
The use of third-party data centers has been limited by:
Why 70% of Data Center Capacity is In-House
Concerns about control, security and compliance Unknown vendors did not help assuage these concernsLegacy IT bias towards insourcing Because we have space!
History Large F-2000 orgnizations have always had internal facilities Network cost and performance Historically too expensive and capacity constrained to support remote
production facilities Only 15 years ago IT organizations built ‘side by side’
Security Network Cost History1 2 3 4
Insourcing Bias1
Security2
Network Cost3
History4
Insourcing Bias
OFF PREMISE TO CLOUDINTERNAL DATACENTER THE TIPPING POINT
10
Why your peers are startingto use 3rd party facilities
Security and compliance 24x7 staff Scalable storage Better network DR ready
Are you ready to support your cloud strategy?
Colocation can be a starting point …but you need
Security and Compliance
Network SDN Management
Lumos-Iron Mountain Partnership
Solving headaches commonly associated with data
center management
High-capacity, all-fiber network
serviceswith
100Gbps+ bandwidth potential
Powerful Enterprise Solutions
focused on Customer
Experience
Connectivity ScalabilityApplication OptimizationService Responsiveness
Case Study
Brief history and overview of “The Underground”
1902
BENEFITS
- Reduced CapEx with SDN based solution
- Faster circuit delivery- Failover protection - 1G/10G/40G
deployment in 2 days- MTU sizes higher than
9000 over SDN backbone
- Traffic prioritization- Network: Anywhere,
Anytime!
US Federal Government Agency
- Reduce fiber infrastructure Capex
- Faster circuit delivery- Low latency backbone- Failover Protection on
the circuit- Less fragmentation of
data packets
CHALLENGES SOLUTION
Protecting vital federal records in a secure and compliant data center colocation
Iron Mountain Data Center ColocationLumosPlexxi Software Defined Networking
Iron Mountain National Data Center
− Located 220 feet below ground− 145+ acre former limestone mine− 1.7M square feet of developed space
− Concurrently maintainable Tier III design− Provisions to upgrade to Tier IV availability
DATA CENTER FEATURES
Future-Proofing with Fiber Connectivity
Plexxi and SDN
The Plexxi Data Center Fabric
Single-tier photonic fabric SDN controller• L1 / L2 / L3 switching• Photonic interconnect
• Single point of interface• Dynamic topological control
Industry-standard components — Merchant everything
Merchant Silicon Linux Photonic Switching
Software
Software Defined Networking
POLICY
TOPOLOGYIntelligence- Global view of the
network as a resource
Workflow- Automation of
network control- Integration with
external systems
Questions?
7,548 Route Miles of Fiber as of 2Q14
Washington DC
Chicago, IL
Columbus
Ashland
Bristol
Atlanta
Greensboro
Clarksburg
LewisburgRichmond
Charlottesville
Harrisonburg
Winchester
Ashburn
Hagerstown
HarrisburgAltoona
Erie
Morgantown
Blacksburg
Pittsburgh
Cumberland
Culpeper
Waynesboro
Lynchburg
Danville
Bluefield
Huntington
Charleston
Covington
Parkersburg
Fiber Network
Edge Out Markets
Internet Exchange Points
Data Centers
“Lit” Markets
Lumos Networks provides next-generation communication solutions and tailored services to customers over an advanced fiber network
About Lumos Networkshttps://www.lumosnetworks.com/
- We help our customers store, protect, access and destroy information.
- Our services include record storage, tape vaulting, imaging and destruction.
- We serve mostly enterprises, 94 percent of Fortune 1,000.
- Our brand is known for security and facilitating compliance.
About Iron Mountain
60 years in business
$3 billion revenue
>1K facilities in 32 countries
>64 million square feet ofreal estate
$500+ milliondata backup &recovery revenue2012
99.999% accuracy
10 exabytes of data on 84+ million backup tapes
http://www.ironmountain.com/
Plexxi is a data center infrastructure company creating Ethernet fabrics combining photonic switching and SDN
• A venture-backed private company• Based in Nashua NH, offices in Cambridge and San Francisco• Founded in 2010• Currently shipping a
second-generation solution
About Plexxihttp://www.plexxi.com/
MEF defines & certifies worldwide Carrier Ethernet services, technologies, driving force for $65+ billion market.
226 Member Companies (134 service providers)
800+ MEF Certified Services & Products
CE 2.0 certification is the gold standard today
2,500 MEF CE Certified Professionals – tripled in one year
Key initiatives:◦ Enabling more dynamic, assured connectivity services orchestrated over
more automated networks◦ Global Ethernet Networking 2014 (www.GEN14.com) event during 17-20
November, Gaylord National, Washington, DC◦ Free registration for the first 100 enterprise, business, and government
service end-users.
http://metroethernetforum.org/
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