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Agenda
I. About MaRS
II. What is entrepreneurship?
III. Entrepreneurship 101 Overview
IV. Up-Start! Competition
V. Online Resources
VI. Communications
VII. Questions
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I. What does MaRS do?
MaRS connects science, business and capital to improve the efficiency and output of the commercialization process.
The MaRS community is built through co-location, catalytic programs and services, and structured networks.
The MaRS Centre anchors a larger MaRS community.
MaRS is focused on building the next generation of Canadian companies.
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Resources for Entrepreneurs
Advisory Services – business services
Incubator – in the MaRS Centre
Market Intelligence – research for entrepreneurs
Education – events and online resources
Networks – events and connections
Capital – Investment Accelerator Fund (IAF)
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MaRS Advisory Services
ICT CleanTech Health | |
Due Diligence Financing
Human Resources and Talent Management
Intellectual Property
Market/Competitive Intelligence
Marketing & Sales
Corporate Governance
Financial Management, Accounting, Tax
Legal Product Development and Marketing
Operations and Process Customer Relationship Management
Strategic Partnerships
Strategy and Business Planning
EIRs Volunteers MaRS Advisory Services
| |
| Social
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Entrepreneurship Education
CIBC Presents Entrepreneurship 101
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Who is the Ent 101 team?
Dr. Tony Redpath, Vice President, Partner Programs
Keri Damen, Director, Entrepreneurship Education
The speakers
The MaRS team
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II. What is Entrepreneurship?
An Entrepreneur:
one who undertakes
A Social Entrepreneur:
Recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change
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Capabilities of Entrepreneurs
Entrepreneurs possess five capabilities (from Five Minds for the Entrepreneurial Future):
1. Opportunity Recognizing Mind – adroit at recognizing potential economic opportunities
2. Designing Mind – integrate many different elements to design products, services, companies
3. Risk Managing Mind – identify risks in advance, take calculated ones
4. Resilient Mind – can handle ambiguity; able to face and learn from failure
5. Effectuating Mind – are action-oriented, course correct business model based on experience
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Can Entrepreneurship be Learned?
“Most of what you hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with genes. It’s a discipline and, like any discipline, it can be learned.”
-Peter Drucker, Innovation and Entrepreneurship
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How can this course help entrepreneurs like you?
We can’t create entrepreneurs – that desire is something that has to come from you.
What we can do is give you some tools that will help you harness and direct your entrepreneurial drive.
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III. Entrepreneurship 101 Overview
Course primarily aimed at two groups:
1. science/engineering/medical researchers and others building technology companies either in a university or hospital lab or in the private sector
2. social entrepreneurs
But the content will help others looking to start a business too
The course will be of greater value if you have a business/social case (idea?) in mind
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Course Outline
30-session weekly lecture series for aspiring entrepreneurs featuring the key topics related to starting and growing a business
‘Lived It Lectures’ feature celebrated entrepreneurs and their success stories
‘Meet the Entrepreneurs’ events are sector-specific panel sessions with start-up entrepreneurs
‘Up-Start! Competition’ recognizes and rewards promising entrepreneurs
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Lecture Topic Areas
1. Strategy
2. Marketing (Customer)
3. Product
4. Finance
5. HR (People)
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Strategy Topics
Different Types of Entrepreneurship – Oct 6th
Basic Nuts and Bolts of Building a Business – Oct 20th
Business Communication Tools – Feb 16th
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Marketing Topics
Intro to Marketing – Oct 27th
Market Analysis – Jan 12th
Value Proposition – Dec 8th
Marketing Communications – Feb 23rd
Sales – Mar 9th
Distribution – Mar 16th
Go-to-Market Strategy – Mar 23rd
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Product Topics
Product Development – Nov 10th
IP Management – Jan 19th
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Finance (Money)
Building a Business Model – Nov 17th
Financial Planning – Jan 26th
Bootstrapping – Apr 6th
Raising Money – Apr 13th
Terms of Investments – Apr 20th
The Pitch – Apr 27th
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HR (People) Topics
Governance – Dec 1st
Recruiting – Feb 9th
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Lived It Lectures
Inspiring lectures from successful entrepreneurs
Past speakers have included Harry Rosen, Michael McCain and Bob Deluce from Porter Airlines (videos available online)
Lived It Lectures in each sector:
-Oct 13th (ICE) – Mike McDerment, FreshBooks
-Nov 24th (Social Innovation) - TBD
-Jan 5th (Life Sciences) – TBD
-Mar 2nd (Cleantech) - TBD
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Meet the Entrepreneurs
Panel sessions with start-up entrepreneurs covering some of the challenges and opportunities in each sector
Networking opportunity afterwards to meet entrepreneurs in each sector
Meet the Entrepreneurs events:
-Nov 3rd - ICE
-Dec 15th - Social Innovation
-Feb 2nd - Life Sciences
-Mar 30thd – Cleantech
Meet the Entrepreneurs video series
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Course Certificates
MaRS is not a degree granting institution – but in previous years we have had numerous requests for Certificates of Participation
Certificates are available to those who have attended at least 20 of the 30 lectures
Attendance is recorded by signing in to each lecture
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IV. The Up-Start! Competition
The Up-Start! Competition is a business pitch competition open to participants of the course
10 individuals (or teams) will be selected to give a 10 minute presentation to a panel of VCs
Stage 1: Apply for the competition in early February
Stage 2: Selected participants work with MaRS Advisors on pitch
Stage 3: Competition in May
Prize of $10,000 to winner
People’s Choice Winner
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Up-Start! Competition Eligibility
Participants must be registered in Entrepreneurship 101 and have attended at least 20 lectures
Can be a business that you wish to implement or have already started
Entrants must have received no more than $100K investment money and earned no more than $100K in cumulative revenue since their inception
Eligible businesses must fall into one of four categories: ICT (ICE), cleantech, social ventures, or life sciences
See http://www.marsdd.com/events/ent101-upstart for full competition information.
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Past Winners
Shape Collage (2010) – automatic photo collage maker www.shapecollage.com
Dreamcube (2009) – working with Apple on developing the hardware portion of their UiRemote (remote for the iPhone and iPod Touch)
CognoVision (2nd in 2008)- Intel and Microsoft working toward a standards-based, interactive digital signage future and their prototype—which changes screen content in real time based on face detection and tracking technology—is powered by CognoVision’s technology
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V. Online Resources
The Entrepreneur’s Toolkit contains hundreds of resources for entrepreneurs including articles, workbooks, and videos:
www.marsdd.com/entrepreneurs-toolkit.html
Entrepreneurship 101 Online includes the lecture video and slides and additional articles, workbooks and case studies of interest:
www.marsdd.com/entrepreneurs-toolkit/e101-curriculum.html
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VI. Communications
Upcoming lecture info will be emailed to all attendees who have registered through the website.
Lecture order and speakers may change –see www.marsdd.com/ent101 for latest schedule.
Join our Facebook Group.
Weekly Ent 101 blog at www.marsdd.com/blog/. Email us if you are interested in telling your entrepreneurial journey via the Entrepreneurship 101 blogs.
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What’s Coming Up
Oct 6th: “Different Types of Entrepreneurship” with Tony Redpath and Allyson Hewitt
Oct 13th: “Lived It Lecture” with Mike McDerment from FreshBooks
Oct 20th: “Basic Nuts and Bolts of Building a Business” with Tony Redpath
Oct 26th: Best Practices workshop session on “How to Draft a Patent” with Ogilvy Renault
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