www.alpine.com
Corporate ProfileCSR Report 2012-2013
Pioneering the Future
As a Mobi le Media Solut ion Company creat ing values of the future, Alpine
offers innovative automotive equipments and systems that achieve pleasurable,
comfortable, and secure driving environments. Today’s market is characterized
by rapid innovat ions in technologies. Remarkable advancements are seen
especially in regards to the evolution of media and communication systems,
and expansions in Cloud networking. Specializing in automotive audio, visual,
navigation, communication, and drive assist systems, Alpine is committed to the
integration of state of the art technologies and the pioneering of future driving
experiences. In accordance with social and market demands for innovative and
environment friendly products and services, Alpine continues its challenges to
expand towards future domains.
Business Overview
Top Message P 4
Business Domain P 6
The Alpine Brand P 8
Alpine CSR P10
Corporate Governance P12
Respect for Individuality P14
Exuberant Workplace Respecting Individuality P16
Pride and Passion Driven by Joy Individuality P18
Creating Value P20
For the Satisfaction of Each Customer P22
The Alpine History P24
Contribution to Society P26
Coexistence with the Natural Environment P28
As A Member of Society P30
Corporate Data
Alpine Group P32
Company Overview P34
C O N T E N T S
Creating Value
Respect for Individuality
Contribution to Society
Business Overview
32 Alpine Corporate Profile / CSR Report 2012/20132 3Alpine Corporate Profile / CSR Report 2012/2013
Advancing Towards
a Sustainable Mobile Society
An Era of Change
A l p i n e , t h o u g h i t s c o r p o r a t e h i s t o r y , h a s
experienced countless and continuous changes in
the environment surrounding the our industry. In
1967, the year of Alpine’s foundation, the cassette
tape was the leading audio media. In the 1980s,
the Compac t D isc was in t roduced , t rans fe r r ing
automotive entertainment from the era of the analog
to the digital media. Over the 1990s, car navigation
systems rapidly popularized in the market, redefining
car audio devices to advanced infotainment systems.
Recently, with the background of worldwide global
warming and rap id deve lopments in automot ive
e lectronics technology, there is ongoing intense
competit ion of environmentally-friendly vehicles in
the market. With market permeation of smartphones,
connect iv i ty o f automot ive e lect ronics to mobi le
devices has become mandatory. Meanwhile, contrary
to the orientation towards developed countries in our
automotive market configuration, today’s automotive
industry requires products that are opt imized for
local market demands.
Continuous Change andAdaptation are Needed
In today's market, characterized by fast and dynamic
changes, Alpine is carrying out its corporate activities
with the vision of “Becoming a Mobile Media Solution
Company that Creates Future Values”. This vision,
targeting the year 2015, expresses our wish to bring
excitement to all our customers through products and
services that judiciously meet with the latest market
needs. Under our strategy “Made in Market : Design
in Market ” we are fur ther enhanc ing our Globa l
Quad-Polar Organizat ion. Within th is f ramework,
m a r k e t i n g , m a n u f a c t u r i n g , a n d d e v e l o p m e n t
act iv i t ies are opt imal ly distr ibuted between our 4
main strongholds: Japan, United States, Europe,
and China. Especial ly in China, we aim to further
strengthen our “design-to-manufacturing single flow”
organization, setting the clear target of expanding
our business and brand.
I n t he f i e ld o f resea rch and deve lopmen t , we
a r e f a c i n g a k e y t u r n i n g p o i n t . T h e f a s t p a c e
development of consumer electronics, most notably
in the information and telecommunication industry,
means that our products are increasingly evolving
into core components of automobi les. Given the
rapid development of the Cloud technology, high
pe r fo rmance au tomo t i ve i n f o ta i nmen t sys tems
wi th compat ib i l i ty to hand held personal devices
and internet compatibil i ty are of vital importance.
T h r o u g h t h e e n h a n c e m e n t o f A l p i n e ’ s A V N C *
core technologies and al l iance strategies, we wil l
create a new, expanding domain in the automotive
infotainment industry. Together we are determined
to expand innovative, exciting, and safety-assured
automotive infotainment systems.
Our h igh awareness in the prevent ion of g lobal
warming is incorporated in our product design and
manufactur ing f ramework. Under Alp ine’s Green
St ra tegy, we have ach ieved s imul taneous ly the
reduction of environmental impact and enhancement
o f supe rb qua l i t y . We cons i de r env i r onmen ta l
sus ta inab i l i t y as an impor tan t respons ib i l i t y o f
manu fac tu re rs and w i l l con t i nue ou r e f f o r t s t o
augment environment friendly technologies.
Achieving a Sustainable Society
We consider i t as our obl igat ion to make act ive
con t r ibu t ions to ach ieve a sus ta inab le soc ie ty .
At Alpine we satisfy this social obl igat ion via our
corpora te management , in par tnersh ip w i th our
stakeholders, delivering excitement and satisfaction
t o o u r c u s t o m e r s t h r o u g h o u r p r o d u c t s a n d
innovat ive values. We wi l l cont inue to fu l f i l l our
responsibilities through our core corporate principles
“Respect for Individuality”, “Creation of Values”, and
“Contributions to Society”.
W i t h o u r p e r s i s t e n t r i s k m a n a g e m e n t a n d
compliance schemes, it is our goal and dedication
to perpetually strengthen the mutual trust and bonds
with our stakeholders.
June 2012
* : A(Audio), V(Visual), N(Navigation), C(Communication for Information supplement from outer Network), D(Drive assist for safe driving)
President & CEO
4 Alpine Corporate Profile / CSR Report 2012/2013 54 Alpine Corporate Profile / CSR Report 2012/2013 5
The Pathfinder of
Automotive Electronics
Automotive Acoustic Systems Domain Automotive Information andCommunication Systems Domain
Advancing to the height of Mobile Media Sound Alpine allows no compromises in its acheivement of premium acoustics.
The sound that Alpine targets is the reproduction of the finest detail the
passion the artist weaved into the music. Alpine offers to the global market
exhilarating, live-performance-like premium sound systems. With high
awareness and knowledge of unique acoustic characteristics, Alpine pursues
optimized acoustic environments for each customer and vehicle. Together with
the dedication to premium sound, improvement in the vehicles’ fuel efficiency
is a key theme of Alpine’s product development. Especially in the acoustic
devices domain, dramatic downsizing and weight reductions have been
achieved in our products.
Connecting vehicles and cars with information. Expanding comfort, safety and pleasure of the driving experience.
In the market environment of rapid technological innovation and end-
user demand diversification, Alpine pioneers a new world of automotive
telecommunication through its visual, navigation, communication, and drive
assist systems. Harmonizing technology and end customer needs, we design
and deliver high market value products. Information and communication
systems is a domain that leads to a safer, convenient, and exciting automotive
society. Alpine focuses highly on compatibility to Intelligent Transport Systems
and adaptation to electric vehicles, examples of new market needs required in
an efficient and environment friendly automotive society.
Creating Value
Respect for Individuality
Contribution to Society
Business Overview
6 Alpine Corporate Profile / CSR Report 2012/2013 76 Alpine Corporate Profile / CSR Report 2012/2013 7
Engineering Excellence
With a strong determination to pursue the ideal without compromise, and an overwhelming and peerless sense of originality, Alpine consistently delivers the best in engineering excellence to its customers.
Values to be Met
Alpine incorporates into alls of its activities the Alpine Corporate Philosophy
and the doctrine of achieving “The Five Stripes of Excellence”. Regardless
of the surrounding environment, these principles are considered invariable
values of Alpine and shared by all of our employees. The core values of
Alpine will forever be succeeded to the next generations.
The Five Stripes of Excellence
Manufacturing Excellence
A uniquely distinctive presence that inspires users and gives them satisfaction, both at first sight and during use – Alpine's products never fail to profoundly impress users with their manufacturing excellence.
Marketing Excellence
With the joy of driving at their f inger t ips , A lp ine 's exce l len t marketing team taps into their technical exper t ise to del iver attractive products that never fail to move customers.
Service Excellence
Believing that high quality is the best possible service, Alpine aims to develop highly reliable products that are capable of demonstrating high performance even in the harshest vehicle environments, thereby enjoying an enduring popularity.
Partner Excellence
Through superior par tnerships wi th customers, partnerships, employees, shareholders, investors, host communit ies, and others, Alpine delivers paramount products that more than satisfy users.
Alpine values its members as individuals,and is committed to forming an
energetic and attractive company where the quality of work is enhanced.
Corporate Philosophy
1. Respect for Individuality
Alpine seeks to foster the pride and enthusiasm of each
employee, providing the means and opportunities for
growth, and encouraging relationships built on mutual trust.
2. Creating Value
Alpine eagerly takes up the challenge of maintaining
technical leadership in creating new values that will
enhance the quality of human life.
3. Contribution to Society
Alpine is committed to providing superior products and thus
contributing to a fuller, richer society.
Partner Excellence
Engineering Excellence
Marketing Excellence
Service Excellence
Manufacturing Excellence
The Alpine Brand Creating Value
Respect for Individuality
Contribution to Society
Business Overview
� Alpine Corporate Profile / CSR Report 2012/2013 �� Alpine Corporate Profile / CSR Report 2012/2013 �
Partners
Em
ployees
Local Com
munity
Market
Governm
ents
Investors
Custom
ers
Cooperation
CS
R C
om
mittee
ALPS Group CSR Department
Corporate Control
IT Control
Business ProcessControl
Internal Control Subcommittee
CS
R P
romotion O
ffice
Disaster ActionHeadquarters
CommunitySocialContribution Subcommittee
EnvironmentalManagement Committee
RC Committee
Disaster Risk
Compliance
Business Risk
Information Control
Six years have passed since Alpine initiated CSR
activities with the goal of fulfilling social responsibilities.
Looking back an additional twelve years, in 1994
Alpine has formulated its three corporate principles ①
Respect for Individuality ② Creation of Values and ③
Contribution to Society.
At Alpine, CSR corresponds to the corporate
governance that achieve the Alpine principles.
Therefore, understanding our corporate activities to
accomplish the Alpine corporate doctrines is very
similar to understanding our CSR activities.
We consider of vital importance the method we
use to meet our corporate responsibilities in respect
to our customers, partners, shareholders/investors,
employees, and local community stakeholders.
We believe the first important step is to sustain our
accountability and transparency. By having our
corporate activities evaluated, and maintaining high
awareness to the advisements from our stakeholders,
mutual understanding is strengthened. This we consider
essential to our continued growth.
Social expectations towards corporate enterprises
change over time. It is essential therefore, in the
fulfillment of our corporate responsibilities, to continually
question our own position and responsibilities in society
and flexibly adapt to changes. We will continue to
investigate important issues such as conflict minerals
and child labor, being sure to proceed in our activites
as a responsible member of the global community.
We believe the determining factor behind the level
of Alpine’s compliance to social responsibility is the
consciousness and activities of our employees. We
are in the manufacturing industry, and craftsmanship
is our corporate foundation. Each employee at Alpine
is simultaneously aware of his own responsibilities and
of his moral responsibilities. With ISO26000 as our
guidance, we will continue our efforts to enhance our
awareness and achieve a sustainable society. We truly
appreciate the extensive and continued support from
our stakeholders.
CSR Committee Chairman and Managing Director,
Hitoshi Kajiwara
Meeting the Our Obligations to Stakeholders
To fulfill our social responsibilities,
Alpine is continually strengthening its CSR organization
Alpine CSR is the Corporate Governance
that Achieves Our Principles
CSR Enhancement Framework
Alpine CSR Creating Value
Respect for Individuality
Contribution to Society
Business Overview
10 Alpine Corporate Profile / CSR Report 2012/2013 1110 Alpine Corporate Profile / CSR Report 2012/2013 11
To remain a trusted company, via E-learning
education schemes and legal news announcements,
strict legal compliance is practiced in Alpine. Alpine
has laid down in our Ethics Guidelines (“Alpine’s Ten
Commandments”), the basic code with which each
and every employee within the Alpine group across
the globe is required to comply.
In Japan, the U.S.A., and China, Alpine has
established an ”Ethics Hotline” for Alpine employees
and suppliers to consult regarding ethical and moral
issues. A whistle-blower protection clause is included in
our internal regulations. This system acts to help detect
potential problems in advance and enable prompt action.
Compliance Structure
Alpine expands purchasing activity worldwide
based on “Alpine Purchasing Policies”. Conforming
to the “Supply-chain CSR Development Guidebook”
of JEITA, we are promoting Corporate Social
Responsibility with our partners.
This is implemented with not only in our own
business activity, but also through our entire supply
chain. Alpine invites suppliers to briefing sessions
(biannually in Japan, and annually in China, North
America, and Europe) to strengthen relationships.
CSR Activities Across Our Supply Chain
For analysts and institutional investors, our
corporate status, activities and strategies are shared
in our biannual investors meeting The Alpine Report is
published in March and September.
The Annual Report is issued to our overseas
investors to inform them of the detailed business and
financial circumstances. Various news and information
are updated to our website on timely basis.
Promoting Investor Relationships
2011 was marked by two natural disasters of
massive scale: the Great East Japan Earthquake and
nation-wide flood in Thailand. Learning from these
experiences, Alpine has revised the countermeasure
manual and improved the hazard BCP. These
efforts aim to establish an organization that assures
swift recovery action, minimizing the impact to our
stakeholders.
In any emergency circumstance, it is our obligation
to confirm the safety of our employees and their
families. Already introduced at Alpine is an emergency
safety confirmation system that is e-mail compatible.
In our offices in Japan and China, fire brigades
are organized to guarantee fast preliminary actions
in case of natural hazards. The fire brigade conducts
training exercises including periodic alarm system
inspections, first aid training, and emergency escape
guidance.
Measures Against Natural HazardsTo Remain a Trusted Company
We believe it is our obligation to act justly, increasing corporate viability and transparency.
We are therefore strengthening our corporate governance.
To assure sustainability of governance, we are taking firm measures for compliance and
risk management
Alpine is making aggressive efforts to create
internal control systems, based on the belief that such
systems should not be created merely for the sake
of compliance with relevant laws, but also to effect
positive change. We promote improvement of internal
control system to strengthen our business structure.
Internal Control System
Open andFair
LegalCompliance
EnvironmentFriendly
Partnership
President Usami reporting in the 2011 Financial Results Briefing
To ensure sustainability and reliability of our corporate
activities, Alpine analyzes a wide range of possible
risk factors. The risks are categorized into “Disaster
risk”, “Infection risk”, “Business risk (finance, labor,
government)”, and Information risk”, each backed up with
plans for counteractions for the possible crisis in order to
minimize the damages incurred.
The reasons behind our enactment of the Business
Continuity Plan are to ensure the safety of employees
and their families, and reduce post-disaster impact on our
customers given any emergency situation. We established
a practical and effective plan comprised of different plans
for the initial responses as well as ongoing handling.
Risk Management Initiative Anticipate Stable Growth Utilizing Market Competitiveness
I was amazed by Alpine’s high level of CSR, especially
given their performance in its hazard risk management
and recovery support framework following the preceding
year’s Great East Japan Earthquake. We were granted with
the opportunity during the second half of last year to visit
Alpine’s Dalian and Taicang factories. In China, now the
largest automotive market in the world, Alpine is surely and
steadily growing its presense, thanks to its strong market
competitiveness. I clearly felt
a successful future coming for
Alpine, and anticipate further
development and growth.
C O L U M N
Ichigo Asset Management, LTD.
CEO Mr. Scott Callon
Alpine appoints a Board of Directors that oversees
and supervises managerial decisions. Each director
is assigned with a specific corporate function. By
incorporating an organization with clear managerial
responsibilities, optimal and efficient progression of duties
are assured. Alpine has established an internal auditing
structure, and empowers the Board of Auditors. The
board assures the clarity and transparency via monitoring
from managerial, accounting, and legal perspectives.
Corporate Governance Structure
President and CEO
CSR Committee
BusinessExecutionDivision
BusinessExecutionDivision
BusinessExecutionDivision
Internal Control Subcommittee
Election/dismissal
Whistle-blowing
Election/dismissal
Duty of LoyaltyDuty of Care
Obligation to attendand state opinions
Supervision, auditing
Election/dismissal
RC Committee
Regional/Social Contribution Subcommittee
Disaster Action Headquarters
Environmental Management Committee
Procurement Committee
Account
Auditor
General Meeting of Shareholders
Board of AuditorsFour corporate auditors(Two outside auditors)
Ethics Hotline Internal Audit Office
Self Checking (CSA※)
Board of DirectorsEleven Director
※Control Self Assessment
■ Corporate Governance Organizational Structure (as of June 2012)
Corporate Governance Creating Value
Respect for Individuality
Contribution to Society
Business Overview
12 Alpine Corporate Profile / CSR Report 2012/2013 1312 Alpine Corporate Profile / CSR Report 2012/2013 13
Alpine respects the passion and pride of all its employees.
At Alpine we nourish individual growth and contributions,
developing a bond of mutual trust.
Making Alpine a company our children would also want to work for
No.1 in Australia. A brand loved by allAchieving the No.1 brand and products in car
audio and navigation
Create, nourish, and protect business Build an organization of mutual supportContinue to change myself and Alpine without
fear of external changes
Become a leader in the automotive market with revolutionary technology
Bring Alpine to the next level with the power of female purchasers
Achieve No.1 brand in EuropeA: Award L:Longevity P: Perfection N : New
Challenges E: EnergyManufacture products that can be installed in
spaceships
Harvest and develop talent to build a strong Alpine brand
Be a company that can always withstand difficulties
Promote active communication
Voice in
Alpine
Although Alpine’s corporate headquarter is located
in Japan, research and development, manufacturing,
and sales activities are conducted around the globe.
Approximately 80 percent of Alpine’s sales is rooted
in overseas markets. Therefore, employee training
and placement are conducted upon joint management
and group management. The functions of overseas
affiliates and expertise of the working employees is
nourished, and strengths are bundled to create group
power. We aim to have our local employees be able to
take primary roles in the management in each affiliate.
Local needs collected from marketing activities of local
employees are transferred to Alpine’s global network
of product development and manufacturing, thereby
Achieving products that truly satisfy local market
needs. Alpine's principle of "Respect for Individuality" is
embedded in Alpine's vision of its market uniqueness.
The primary strength of Alpine is the love that all
its employees share for its brand. All employees
conduct their duties with pride and with knowledge of
the responsibility of their position. With a brand in the
center of our industry, we aim to be in the center of the
Mobile Media industry, bonding together individualty
through the perspective of consolidated corporate
management.
Reaching for the Center
of Mobile Media Gathering
diversity and individuality
Managing Director,
Administration Seishi Kai
Business Overview
Creating Value
Contribution to Society
Respect for Individuality
Respect for Individuality
14 Alpine Corporate Profile / CSR Report 2012/2013 1514 Alpine Corporate Profile / CSR Report 2012/2013 15
We believe that a full and fruitful life both in and
out of the workplace is the optimal condition for our
employees.
At Alpine we introduced early leave days and
anniversary holidays, promoting employee activities
outside the office.
For employees with small children, maternity leave
and shortened workday policies have been introduced.
For employees who need to provide nursing care,
flexible working hours can be chosen.
Focus on Work-Life Balance
Alpine considers the health of its employees as the
highest of priorities. Annual physical examinations,
guidance on health by a full-time nurse, and a
company gym support the health of its employees.
Alpine also supports employees who are coping
with stress by setting up professional counseling
sessions three days per week. This contribues to
the alleviation of each individual's problems, clarifies
general issues that are shared amongst employees,
and also establishes the foundation for improvements
in the working environment.
Assuring Health in Body and Mind
To secure a safe and comfor tab le work ing
environment, Alpine’s Safety and Sanitation Committee
monitors tidiness and employee education at our
facilities. By routine inspections and identification of
possible risks in the workplace, unexpected accidents
are avoided. The monthly Safety and Sanitation
Committee announcement
r e p o r t s t o a l l A l p i n e
emp loyees acc iden ts ,
warning and measures
against flu outbreak, as well
as various other themes.
These activities extensively
contribute to employee and
workplace safety.
Workplace Safety Management
The Alpine Workers’ Committee, comprised
primarily of Alpine employees, endorses and supports
each Alpine employee in thinking and acting for
oneself, and fosters development in personal skills
and experiences.
A wide range of training programs are offered,
including enhancement of business skills and courses
that tutor methods to enrich life outside the office.
Additionally, with the target of promoting physical
and mental health and establishing contacts between
employees, sporting events are occasionally hosted.
Self Cultivation Opportunities
Employment cri teria at Alpine is conducted
regardless of nationality, ethnicity, age, gender,
religion, and handicaps. We actively promote the
configuration of a working environment in which all
employees can maximally demonstrate his and her
potential. The diversity found in Alpine we consider as
one of our key strengths.
To enhance the performance of our employees, the
Human Resource Development Conference is held
twice each year. At this occasion, optimal job rotations
and training schemes are discussed.
Appraising Diversity
In the prefecture of Fukushima, struck by the 2011
Great East Japan Earthquake and and consequent
accident at the Fukushima Nuclear Power Plant,
Alpine considers it as a duty to support employees
and their families by helping to build up an working
and living environments with a firm sense of security.
Alpine has invited a university professor with
expert ise in radiat ion, host ing seminars and
counseling opportunities. Especially from employees
with small children, voices of relief were heard as
individual questions and concerns were answered in
these occasions. Furthermore, as one of efforts to
assure the safety in the working environment, we plan
to install a radiation level monitoring system in the
Iwaki headquarter office.
To ensure the safety
and secur i ty to our
overseas affiliates, we
are receiving support
from a German third
party institution and
providing reliable data.
Safety and Security Following the 2011 Earthquake
■ Maternity Leave and Shortened Day Policy Usage (Alpine Only)
2009 2010 2011
Parental Leave 17 13 14
Flexible Working Hours for Nursing 14 12 14
To enhance the skills and knowledge of our
employees, Alpine offers a range of professional
training programs. We foster employees, keeping
awareness of their position in the company and take
responsible actions.
Training programs are not limited to lectures. On-
site accumulation of skill and knowledge at production
and sales affiliates is highly encouraged. By actually
experiencing the manufacturing and sales processes,
we believe that our employees can efficiently utilize
the acquired skills in their work.
Alpine will continue to research efficient training
methods to expand our employees’ know-how and skills.
Employee Training
Shiatsu massage seminarTraining gym at Iwaki headquarter
Routine inspection of facilities University professor consultancy
Alpine considers each and every employee a precious asset.
We are establishing processes and working environments wherein uniqueness and
exuberance can be demonstrated by each employee.
Exuberant Workplace Respecting Individuality Business Overview
Creating Value
Contribution to Society
Respect for Individuality
16 Alpine Corporate Profile / CSR Report 2012/2013 1716 Alpine Corporate Profile / CSR Report 2012/2013 17
35 years has past since Alpine’s establishment. Since the birth of the Alpine brand in the market, its’
history has been fabricated by our predecessors' spirits of “value creation, passion, and challenge”.
The North American market is where Alpine’s brand greatly developed. Here, my job as the chairman
of the Alpine brand business is to further expand the presence of the Alpine brand and share with our
customers the values in Alpine products. What I believe as most important is to pursuit the needs of each
and every customer and deliver satisfaction though our products.
Our valuable asset, the Alpine brand has been continually built up by our predecessors. My goal is to
make the next chapter in history of Alpine, passing on to the next generation an even greater Alpine brand.
The Joy of Passing On to the Future“For Alpine to be further cherished 10 years from now”
ALPINE ELECTRONICS OF AMERICANational Sales Department
Steven Crawford
“I want to practice craftsmanship.” This was my motive that brought me to a field completely different
from my studies in school. The first task I was assigned in Alpine was to develop a core function of a
product to be installed in vehicles of the world’s largest car manufacturer. I was the only person assigned.
I was aware that at Alpine, junior members are able to take part in big projects; nevertheless, I was at first
unsure whether I could be successful. Actually when I started the project I faced several difficulties, and
at times lost confidence in my qualification for the job. However, thanks to the strong support from my
colleagues and personal efforts, the situation changed. The product functioned according to the original
design. After several dicussions with the customer, the quality of the product improved. Finally, when the
software was complete at a level I was confident with, I felt the joy of craftsmanship. Now, I can say with
certainty that my decision to challenge myself in the new domain was not a mistake.
The Joy of Materializing an Idea Into a Product“The product is the mirror reflecting my growth”
ALPINE ELECTRONICSOEM Product Development Dept.
Kei Furumoto
Some time ago, our factory faced the issues of low production efficiency and high failure rates. We
considered the situation as vital to our factory, and launched an improvement project.
There used to be a mindset that following a set of predefined fixed procedures is the optimal method.
However, as we launched the improvement project, we began to think about the meaning behind each
process, and examined working styles and conditions thoroughly. Even if we first assumed something
is perfect, there is always an improvement point. We were unsuccessful when we started out. As small
improvements began to appeaer, motive for further improvements germinated quickly. Nothing is comparable
to the sense of joy for final success following repeated failures.
The efforts we put in achieved result beyond our initial expectations. Failure rates declined by 75%, and
efficiency increased dramatically. Now, our improvement activities entail a strong feeling of joy.
The Joy of Accomplishment“It’s true that achievements mirror the efforts we put in”
DALIAN ALPINE ELECTRONICS
Li Guang Yun
Following childbirth and parenting, I am utilizing the shortened workday policy. In case my child falls ill, I
can concentrate on nursing, because my colleagues support my work when I need to take a day off.
Within the shortened workdays, I by necessity became more efficient in my work. Meanwhile, in between
my work and childcare, I actively take part in the company’s band. Days I have practice sessions I ask my
husband to take care of our child, but also occasionally take my child along for practice.
Clearly distinguishing office and private life, and keeping a good balance between work, childcare, and
hobby are the basis of my motivation.
ALPINE ELECTRONICSGlobal Engineering Strategy Office
Mariko Shimoda
Corporate administration is a job that can be expressed as “strong man under the floor”. It is not a kind
of job where one is always shining as if under a spotlight. At times patience and endurance are needed,
and for jobs that others may prefer to avoid, we must actively take ownership.
In the Great East Japan Earthquake, Alpine Iwaki was disconnected from lifelines, and together faced
hardships with the nuclear power plant accident. We restrained our instincts to escape, and took actions
to achieve an early as possible recovery. When our facilities were restored and operations restarted,
many people came up to me and said “Thank you”. For me it was very touching, and gave me high
spirits. From then on, I put in a lot of effort and determination into my work, wishing to hear as much as
possible from others the words “ thank you”.
Of course, I am grateful too for all the support I receive every day from my colleagues. I am proud of
my job which gives me many opportunities to both say and hear “thank you”.
The Joy of Being Appreciated“ ‘Thank you’, the phrase I really enjoy both saying and hearing”
ALPINE BUSINESS SERVICEGeneral Affairs Group
Takahiro Hoshi
I think everyone has an experience of culture shock.
German people have the German cultural perspective, and perceives one’s way of thinking and culture as the
standard for all people. However, even if we think that something is correct, there are numerous occasions where
your counterpart from another nationality sees as strange, consequently causing misunderstanding and confusion.
I assume that many people have heard the term “diversity” in the past. It refers to the existence of all the
uniqueness and differences we see in the world, such as nationality, culture, gender, and age. There may be times
when we feel some degree of stress from diversity. However, if we care for others and respect the differences in the
ways of thinking, not only do we avoid confusion; moreover, individuals and our company strengthens and develops.
When I was able to free myself from the “closed cultural perspective”, I found myself able to accept and adopt
new and great ways of thinking. Together, I deepened my understanding of my own ways of thinking and culture.
At Alpine there are employees with a very wide range of uniqueness. I see limitless energy generated
when these uniqueness of Alpine employees unite for towards a common goal.
The Joy of Meeting Diversity“Personal growth is stimulated by understanding others”
ALPINE ELECTRONICS (EUROPE)Corporate Planning Dept.
Manuela Russler
The Joy of Having “Some people may think of me as greedy, but I do not want to make compromises”
Our employees, through everyday work and interactions with colleagues,feel and
experience multiple forms of joy at Alpine. The willingness and pursuit to “experience
further joy” is the foundation of Alpine’s value creation, passion, and challenges for the future.
Pride and Passion Driven by Joy Individuality Business Overview
Creating Value
Contribution to Society
Respect for Individuality
18 Alpine Corporate Profile / CSR Report 2012/2013 1918 Alpine Corporate Profile / CSR Report 2012/2013 19
For the Future Values of Mobile Media- Driving Mobile Media Solutions-
Utilizing state of the art technologies, Alpine has
introduced “First One (First in market)” “Only One
(Unique in Market)” products and services. We believe
that the value of a certain technology is dependent on
the degree of happiness it delivers to the customer;
therefore, we are constantly researching and
developing technologies that expands the joy and
satisfaction of our customers.
Alpine has recently established a research and
development center, aiming to enhance smartphone
l inked services with automotive infotainment
devices. In 2011, we instituted a technical center
in Silicon Valley, California. There, together with
car manufacturers, we jointly research advanced
technology and
future concepts in
order to create a
richer automotive
society.
Creating Automotive Society of the Future
Research of the Next Generation Automotive Services
Driving a car entails many forms of stress : frustration
about heavy traffic, concern for driving in unfamiliar places,
payment methods for parking and drive-thru services. The
ITS Spot Service is one of the methods that brings us closer
to a future mobile society free of stress. Fast speed and
broad capacity mutual transmission is possible with the 5.8
GHz range DSRC (Dedicated Short Range Communication).
Utilizing this technology, evolved navigation and ETC
systems connect the passengers with the vehicle. ITS
hotspots enable safe driving support via wide and various
information and automated payment systems. Alpine is
actively supporting its research and experiment activities.
C O L U M N
Use Case Experimentation
Alpine is determined to be a Mobile Media Solution Company,the leading innovator of future values of mobile media.
Alpine challenges itself to integrate state of the art
technologies and the creation of new values.
Alpine’s focus is on the Automotive Media Solution
domain. We are in continuous search of new values
that achieve safe and pleasurable driving experiences.
Starting with the Alpine brand’s foundation of the
sound business, premium quality visual, navigation,
and communication function integrated products have
enabled Alpine to sustain a unique and position in the
market satisfying market requests and expectations.
For the Alpine Brand aftermarket business, we help
our customers acheive a happy lifestyle by promoting
concepts that cover personal tastes and emerging
trends. In the OEM business field, we are a system
supplier utilizing the state of the art technology and
know-how, acheiving the the next generation vehicle
interiors anticipated by leading car manufactures
around the world.
Headed by the development of cloud computing
and market permeation of smartphones,a rapid
paradigm shift in networking is occurring within the
automotive interior environment. Alpine would like to
take a leadership role in the introduction of innovative
infotainment systems and the creation of new values.
Satisfying Market and
Customer Requests and
Expectations
Managing Director,
Engineering & Development Shigekazu Hori
Creating ValueBusiness Overview
Respect for Individuality
Contribution to Society
CreatingValue
20 Alpine Corporate Profile / CSR Report 2012/2013 2120 Alpine Corporate Profile / CSR Report 2012/2013 21
The value of Alpine’s products and services are
determined by our customers. We consider the customer
perspective essential in attaining satisfaction. We are
dedicated to learning from our customers and generating
new values. The latest example of a product that reflects
the Alpine customer centered approach is our navigation
system, the BigX, introducing the first-in-market 8-inch
display. Prior to its introduction, common belief in the market
was that installation of such a large-sized display impossible
due to the architectural restrictions inside the car. The
success of the BigX was achieved via Alpine’s challenge
to overturn existing practices and focus on the customers’
requests for larger displays and enhanced controllability.
Corporate Growth Simulated by Customer Evaluation
Alpine is keen on extending our connection with,
and learning from our customers. One method we are
adapting is the communication through the internet.
To assist a driving experience of comfort and
pleasure, we have introduced the User’s Room in the
Alpine Website, offering information and services.
Meanwhile, through Social Network Services
including Twitter and Facebook, we are transmitting
Alpine’s values that were previously difficult to
communicate through our website. Through mutual
communication, the distance between Alpine and the
customer has further shortened.
Mutual Communication with Our Customers
Alpine’s customer support center is our important interface
with the customer. Including the education of our service
operators, we are committed to offering services marked
by reliability and satisfaction to all of our customers. The
voices of our customers are compiled in our database. This
privacy-secured database is shared in the Alpine network
system, and utilized in many
occassions including product
design and corporate decision
making. We will continue to
sustain our high awareness to
the important voices from our
customers and progress with the
customers’ perspective.
Customer Support Services
We believe that passion and excitement are driven
when the value of a product surpasses the customers
original expectations. Alpine defines the values that
exceed customer expectations as “fascination quality”,
and inputs all possible efforts to achieve these values.
Fascination quality is achieved via synergy between
the degree of customer satisfaction and usability;
therefore, we are developing products targeting
usability that exceeds the customer’s expectation.
We pu rsu i t usab i l i t y i n a w ide range o f
environments. High focus is set on controllability
of interfaces, screen designs, and external device
connectivity. Through these efforts, in 2011 Alpine has
received the number one rating in the North American
customer satisfaction survey.
Emotion Compelling Quality
Automobiles run in a wide range of environments.
To assure the reliability of our products, Alpine
conduc ts tes t i ng and eva lua t i on i n seve re
environments. In our reliability and evaluation
centers, the robustness of our products are tested
under various strict evaluation criteria including in
sunlight, dust, temperature, humidity, vibration, shock,
electromagnetic, and acoustic chambers.
Pursuing Reliable Products
In the A lp ine Museum loca ted ins ide our
headquarter office, there is an exhibit of a product
that was previously returned to Alpine from one of our
valued customers. The product caused a malfunction
and the ejection of the customer’s cassette tape
became impossible. The product was shot by a 45
magnum and returned in 1981. Today, it is a symbol
for all Alpine employees of our obligation to offer
premium quality products and services. It is the
reminder that each and
every Alpine product
we deliver to the market
is special from the end
user’s perspective and
the foundation of Alpine’s
evaluation in the market.
Lesson of Quality Learned From Experience
"User’s Room" on our Web site
Customers
Inquiries
PhoneFAX
OpinionsRequests
Complaints
FAQ“Car-model-specific
Installation informationProduct development
Entry into database Internal Informationdistribution
Utilization of“Customers’ Voices
Customers’ Voices
System
DB
Reflecting in product development and service improvement Liability evaluation center
User’s Room URL ➡ https://secure.alpine.co.jp/urs/top.htmltwitter account ➡ ALPINE_JPFacebook URL ➡ http://www.facebook.com/ALPINEjapan
Customer support center
Achievement of attractive qualitythat exceeds customer expectations
Attractive QualityCreation of value that exceeds
customer expectations
Functional QualityFulfilling customer needs
Quality of UsageSatisfying Customer Usability×
Customer Satisfaction
Customer Delight
More than seventy million vehicles are produced annually. Meanwhile, each and every car is
something unique and special for the owner. We at Alpine consider the customer perspective as
the highest of priorities. Planning, design, and manufacturing is practiced in sync with a strong
sense of responsibility and anticipation that our products will be treasured by all of our customers.
For the Satisfaction of Each CustomerBusiness Overview
Respect for Individuality
Contribution to Society
CreatingValue
22 Alpine Corporate Profile / CSR Report 2012/2013 2322 Alpine Corporate Profile / CSR Report 2012/2013 23
Gyrocator
AV Shuttle2913/3D Shuttle5980
Rearvision
VIE-X088(BIGX)
Joint venture ALPS Motorolla established
1967
Alpine triggers breakthrough in automotive sound
1975
Successfully overturning the common
understanding that automotive sound systems
are characterized by low sound quality, Alpine
introduced the premium quality cassette player
system.
Introduction of the world’s first car navigation system
1981
Gyrocator, the origin of car navigation systems
jointly developed with Honda Motor Co., Ltd.
Intelligent and exciting drive concept
1989
With disc changer function, while driving
multiple CDs can be played without manually
switching discs.
Achieved the car navigation and audio hybrid system, boosting space efficiency
1991
Utilizing unique mechanism technology,
space efficiency was achieved with in-dash
CD changer and movable display.
PMD-B100
Turning point of car navigation Dramatically enhanced utility and safety
1995
Universalized the automated route search function,
a revolutionary technology of the period.
Premium audio and visual performance beyond imagination
2001
Superb quality automotive audio system
reflecting years of pursuing the definition
of “premium sound”.
Portable map and entertainment devicebreakthrough in automotive sound
2006
Born in the US market, the portable navigation
system compatible to music playability.
Revolution in rear seat entertainment
2008
The rear seat monitor, creating a new
and exciting driving experience
Expanding safety and excitement with ultra wide displayautomotive sound
2010
Introduction of car navigation system with dynamic
8inch display. The ultra wide display, 1.43 times larger
than standard, significantly enhanced both visibility and
controllability.
World’s first automotive and smartphone connectivity
2011
First automotive infortainment system in the
world that achieved Nokia smartphone
application connectivity
ICS-X8
CD Shuttle 5952
CDA-7990
NVE-N055
Since its foundation in 1967, introduction of products and services have been steered by our
motive to create satisfaction and happiness for all. The history of Alpine can be traced by our
continued search for how to bring joy to our customers.
The Alpine HistoryBusiness Overview
Respect for Individuality
Contribution to Society
CreatingValue
24 Alpine Corporate Profile / CSR Report 2012/2013 2524 Alpine Corporate Profile / CSR Report 2012/2013 25
To pass on an enriched society to
the next generation, we are actively
engaged in ecology measures.
Although quick results cannot be
expected and not all items can be
shown as statistics, we will continue
to uphold environmental awareness
and make active contributions.
Towards Alpine, there are high expectations from
society and the automotive industry to achieve
products with a minimal burden on the natural
environment. Alpine continues its efforts especially in
parts procurement and manufacturing processes, to
meet these expectations throughout our products' life-
cycle and across our supply chain.
Alpine car navigation systems are configured
using approximately 3000 components, and audio
devices approximately 1000 components. Nearly 100
parts manufacturers supply components for Alpine.
At Alpine, we establish strong partnerships with
each supplier, and via close interactions promote
environment friendly procurement.
Moreover, given Alpine’s global scale supply chain,
logistic optimization is practiced from a broad range of
perspectives. In regions including China, North America,
and Mexico, greenhouse gas emission reduction
is promoted by cooperating with other Japanese
electronics manufacturers and logistics providers.
Manufactur ing products around the globe,
Alpine considers itself obliged to administrate
production facilities with a minimal burden on the
local environment. The energy and resource saving
methodologies which we have cumulated domestically
are transferred to our overseas affiliates, facilitating
local environmental sustainability.
Managing Director,
Production & Purchasing Hirofumi Morioka
Globally Expanding Through Ecology
Harmonized Craftsmanship
Statistics:
Contributions
to SocietyReduction amount over two years
from 2008 (Japan domestic). Saving
of paper resources was acheived
by revising the working processes,
together with a reduction in time and
space needed for handling paper
based documentations.
5600k pcs
2150k pcs
Paper Usage
Compared to its predecessor,
A lp ines Fresh A i r Subwoofer
achieved 86% reduction in size
and 80% reduction in weight. This
product was introduced under the
concept of minimizing size and
weight to increase the vehicles fuel
efficiency.
86% Reduction
Size and Weight Reduction
Annual gasoline consumption
reduced for for company-owned cars
in our China office. Clear internal
regulations regarding company
car usage were introduced. We
will continue our contributions to
support environmental protection in
China.
1,764 liters
Fuel Reduction
Reduction of power consumption in
Alpine Iwaki headquarter office between
2008 and 2011.It was achieved through
power saving in product evaluation
facilities and air conditioning systems,
together with high employee awareness
of saving electricity .
8,132 MWH
6,944 MWH
Power Consumption
Aggregate number of Chinese
univers i ty s tudents who have
attended the Alpine Class lectures
through 2011.
Via this seminar, hosted by the
Alpine China office since 2004,
students have attained knowledge
and experiences in the IT domain
and craftsmanship.
600 People
University Lecture
Number of participants in the
2011 Alpine Summer Festival.
The summer festival, hosted by
Alpine annually, is an important
occasion for Alpine and stakeholder
interaction.
7,000 People
Summer Festival Participants
Number o f A lp ine emp loyees who
voluntarily participated over a five month
period fol lowing the Great East Japan
Earthquake in March 2011.
The volunteer group started with only
several members who wished to support,
even on small scale, revitalization of the local
community. By summer of 2011, the group
had expanded to a large voluntary movement.
2,000 People
Volunteers
Business Overview
Respect for Individuality
CreatingValue
Contribution to Society
Alpine is committed to the delivery of premium quality products
that contribute to creating a richer society of tomorrow.
Contribution to Society
26 Alpine Corporate Profile / CSR Report 2012/2013 2726 Alpine Corporate Profile / CSR Report 2012/2013 27
Taking the Lead in Environmental Measures
In Alpine Giken Inc., the Alpine groups center of
environmentally-friendly product development, we are
actively taking part in activities to reduce carbon dioxide
emissions. Solar energy is utilized to operate our facilities,
and double pane windows are installed to increase air
conditioning efficiency. Ventilation and lighting in our facilities
are regulated by our environmental committee and staff. As
a measure for are employees’ families, we have distributed
a “eco checklist”, as a measure for our employees' families.
Through these efforts, we have succeeded in reducing 15%
of greenhouse gas emissions compared to 2009. As part
of the Fukushima Protocol, Alpine has been granted for 3
consecutive years the governor award for its achievements.
We will continue to promote our activities.
C O L U M N
“Environment friendly products and corporate activities” is Alpine's commandment.
Across our products’ life cycle, we are promoting a minimization of burden on the natural environment.
Activities Across the
Product’s Life Cycle
Recycling / Disposal
Usage
Logistics
Manufacturing
Parts Procurement
Product Development
-Green procurement
- Supplier greenhouse gas emissions surveys
- Ecology oriented development
- Samples utilizing digital manufacturing
- Power saving in research and development centers
- Enhance manufacturing efficiency
- Water based paint
- Strict odor and noise control
- Compact and light weight
- Efficient power consumption
- Reduction of used components
- Lead free soldering
- Optimization of logistic routes
- Introduction of air packaging
Product Development
In consideration of a product’s entire life cycle, design
and development of compact size, light-weight,
and low power consumption products are promoted.
Meanwhile, digital manufacturing technology and
quality engineering
methods are adopted,
significantly reducing
scrapped prototypes
and facil i ty energy
consumptions. Simulation in the product developement stage
Parts Procurement
We are promoting Green Procurement, establishing
ecology-focused partnerships with our component
suppliers. It is our target to reduce noxious chemicals
used in components and greenhouse gas emissions.
Furthermore, we are
promoting benchmark
activities of parts supplier
energy consumption.
Briefing for Green Procurement
Manufacturing
Enhancement of manufacturing efficiency, power saving,
environment and use of environmentally-frienldy water-
based paint are examples of measures being taken to limit
the burden on the environment. In consideration of the
environment surrounding
our facilities, odor and
n o i s e m a n a g e m e n t
systems are installed.
Energy Efficient Infrastructure
Logistics
We are contributing to the reduction of CO2 reduction
via optimization of logistic routes. We are the first
mobile electronics manufacturer to integrate air
packaging that dramatically
improves freight loading
eff iciency and reduces
CO2 emission of trucks
and cargo ships.
Air package
Usage
As a key strategy aiming to reduce CO2 emissions
of Alpine products, we have set up the “Green 50
Project”. Within this project, we heavily emphasize the
minimization of our products’ weight, size, and power
consumption. The goal is to reduce these factors by
50%, with high anticipation
of significant fuel efficiency
o f improvement o f fue l
efficiency for our customers'
vehicles. Mono Subwoofer Amplifier
To assure efficient recycling at the end of our products’
life cycle, we promote product designs that enable
disassembly of parts according the materials used.
Alpine also is proactive in introducing lead-free solder
and raw material that
minimize the burden on
our environment.
Lead-free soldering process
E x a m p l e sA c t i v i t y F r a m e w o r k
Recycling / Disposal
ALPINE GIKEN
Toshimitsu Midorikawa
Passing on a rich and beautiful natural world to the next generation.
The Alpine Group is Committed to achieving a Low Carbon Emission Society.
Coexistence with the Natural EnvironmentBusiness Overview
Respect for Individuality
CreatingValue
Contribution to Society
28 Alpine Corporate Profile / CSR Report 2012/2013 2928 Alpine Corporate Profile / CSR Report 2012/2013 29
Alpine is engaged actively in the reduction of
carbon dioxide, one of the main factors behind global
warming. We are promoting increased awareness by
each employee, introducing products with minimal
burden on the environment, and reducing power
consumption in our offices and manufacturing facilities.
In 2011, via displays installed in our offices and
periodic announcements, power consumption
performance was made visual. Meanwhile, as an
automotive electronics manufacturer, we are hosting
ecological driving training courses and installed priority
parking spaces for environment friendly vehicles.
Prevention of Global Warming
Alpine is enthusiastic in environment conservation
activities around the world.
In Thailand, the beautiful ocean and beaches are on the
brink of disappearance due to pollution. Given this situation,
members of Alpine’s Thailand office conducted coastline
cleanup and protection of the local fish population.
In our Hungarian office, a cleanup program of the
local community was hosted. Wastes collected included
those from illegal disposal. Together with heightened
motivation to continue cleanup activities, participants were
determined to allow no tolerance to illegal waste disposals.
Restoring Regional Environments
Alpine continuously takes part in forestation. In
2011, our affiliates in China and Hungary contributed
to local forestation activities. By engaging in visual
environmental activities, we have experienced a synergy
effect wherein employee awareness has been stimulated
and further ecology activities have been promoted.
Reviving Forestry
Since 2004, our China office has hosted “Alpine
Classes” for universi ty students in the f ie ld of
engineering in the city of Dalian. There are 3 engineering
courses offered : electrical, mechanical, and software.
At the Alpine headquarters, employees conduct
lectures at neighboring academies. The lectures not
only provide students with academic knowledge,
but also offer insight to the needs of society and
businesses. Our target is to nourish perspectives that
can be utilized once the students join the working
environment. We believe that the lectures provide an
opportunity for both the students and our employees
to mutually learn and develop.
Fostering Growth of the Succeeding Generations
Local governments and
communities are important
partners that support Alpine’
s corporate activities. We
actively interact with the
local population, establishing
strong bonds.
In the Iwaki headquarter
office, the annual summer festival is hosted. It is an
important occasion for employees, families, and local
community interaction.
Alpine has also been a sponser for the last three
years of the Iwaki Sunshine Marathon. This event is
widely contributing to the promotion of Iwaki.
To be a valued member and partner of the local
community, Alpine will continue its wide ranging support
and contributions to vitalize the local community.
Vitalizing the Local Community
On March 11, 2011, the Great East Japan
Earthquake struck the eastern coastline of Japan.
Members of our office in Germany took action to
support the regions and people struck by this disaster.
They have contacted their hometown, gathering from
the city population generous donations for the city of
Iwaki. Alpine will continue to care for others, respect
virtuous actions, and promote contributions to society
by each and every Alpine employee.
Recovery Support from Oversees
Alpine Summer Festival
Thailand : Revitalization of the sea
China : The Alpine Class
Alpine is promoting zero emission activities. We are
support recycling and target to reach zero scrapping.
We have installed the Eco Station, where waste is
sorted for recycling. With high awareness and efforts
of each employee, in 2005 Alpine achieved target
values at all key domestic facilities. Together with
maximizing the amount of recycling, reduction of
waste is pursued.
In the product design and development phase,
reduct ion of par ts and sample scrapping is
encouraged. Based on these efforts, significant
reduction in waste emissions was accomplished. The
next measure is to minimize the amount of packaging
material scrapped across our supply chain.
Minimization of Waste Emissions
In April 2012, Alpine, together with the city of Iwaki
and the Iwaki Chamber of Commerce and Industry, is
taking a leadership role supporing the establishment
of the NPO Iwaki Kankyo System.
The Iwaki Kankyo System is an conglomeration of the
Iwaki Chamber of Commerce and Industry’s monitoring
of radiation. Through the NPO, Alpine has as a target
the recovery of the the regional environment of Iwaki
affected by the Great East Japan Earthquake and the
Fukushima nuclear power plant accident. Wide range
of contributions are anticipated, including radiation level
monitoring, monitoring leader cultivation, measurements
of agricultural produce, restoration of secure living
conditions, regional employment enhancement.
As a company centered in Iwaki , A lp ine in
cooperation with the Iwaki Kankyo System will continue
our assistance to promote regional growth and the
protection of the local populations’ safety and security.
Supporting the Establishment of NPOs
Electricity Consumption Displayed
Hungary : Tree Planting
Germany : Donation Ceremony at Bad Wurzach
As a global company, each employee of Alpine has the responsibility and awareness to
achieve a sustainable society, and contribute to local and environmental activities.
As A Member of SocietyBusiness Overview
Respect for Individuality
CreatingValue
Contribution to Society
30 Alpine Corporate Profile / CSR Report 2012/2013 3130 Alpine Corporate Profile / CSR Report 2012/2013 31
S
S
S
S
S
S SS
S
S
SSS
SS
SD
S
D
S
M
M
M
D S
DS
HM
S SD SH M
S
SH
SH
D
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North and Latin America
ALPINE ELECTRONICS OF AMERICA, INC.
ALPINE ELECTRONICS RESEARCH OF AMERICA, INC.
ALPINE ELECTRONICS OF Silicon Valley, INC.
ALPINE ELECTRONICS OF CANADA, INC.
ALCOM ELECTRONICS DE MEXICO, S.A. DE C.V.
ALPINE DO BRAZIL LTDA.
Europe
ALPINE ELECTRONICS (EUROPE) GMBH
ALPINE ELECTRONICS R&D EUROPE GMBH
ALPINE ELECTRONICS MANUFACTURING OF EUROPE,LTD.
ALPINE ELECTRONICS GMBH
ALPINE ELECTRONICS OF U.K., LTD.
ALPINE ELECTRONICS FRANCE S.A.R.L.
ALPINE ITALIA S.P.A.
ALPINE ELECTRONICS DE ESPANA,
Asia and Oceania
ALPINE ELECTRONICS (CHINA) CO., LTD.
ALPINE ELECTRONICS (CHINA) CO., LTD. (DALIAN R&D CENTER)
DALIAN ALPINE ELECTRONICS CO., LTD.
TAICANG ALPINE ELECTRONICS CO., LTD.
ALPINE ELECTRONICS HONG KONG, LTD.
ALPINE ELECTRONICS OF ASIA PACIFIC CO., LTD.
ALPINE TECHNOLOGY MANUFACTURING (THAILAND) CO., LTD.
ALPINE ELECTRONICS OF AUSTRALIA PTY.LTD.
ALPINE OF ASIA PACIFIC INDIA PVT LTD
ALPINE ELECTRONICS OF MIDDLE EAST, FZCO
NEUSOFT CORPORATION
Domestic Subsidiaries/Domestic AffiliatesOverseas Subsidiaries/Overseas Affiliates
ALPINE ELECTRONICS MARKETING, INC.
ALPINE ELECTRONICS MANUFACTURING, INC.
ALPINE PRECISION, INC.
ALPINE TECHNOLOGY MANUFACTURING, INC.
ALPINE GIKEN, INC.
ALPINE CUSTOMERS SERVICE CO., LTD.
ALPINE INFORMATION SYSTEM, INC.
ALPINE BUSINESS SERVICE, INC.
ALPINE KYOTO SALES, INC.
ALPINE HYOGO SALES, INC.
TOSHIBA ALPINE AUTOMOTIVE TECHNOLOGY, INC.
C’s Lab Co., Ltd.
Japan
North America
Europe
Asia
NEUSOFT
ALCOM ELECTRONICS DE MEXICO S.A DE C.V
ALPINE ELECTRONICS MANUFACTURING, INC
ALPINE ELECTRONICS OF U.K., LTD.
ALPINE ELECTRONICS MANUFACTURING OF EUROPE, LTD. (HUNGARY)
ALPINE ELECTRONICS GMBH (STUTTGART)
ALPINE OF ASIA PACIFIC INDIA PVT LTD
ALPINE ELECTRONICS OF ASIA PACIFIC CO., LTD
Headquarters
Sales Base
Manufacturing Base
Development Base
H
S
M
D
ALPINE ELECTRONICS (EUROPE) GMBH (MUNICH)
ALPINE ELECTRONICS OF AMERICA, INC. (L.A.)
HEADQUARTERS
ALPINE ELECTRONICS (CHINA) CO.,LTD. (GEIJING)
Alpine Group
Connecting Alpine to the World with Our Global SMD System
Alpine has established a global network of Sales, Manufacturing and Development sites
in four main regions (Japan, North America, Europe and Asia), all under the fundamental
principle of “Designed in Market, Made in Market,” in order to meet the requirements of
major automobile manufacturers and markets around the world.
32 Alpine Corporate Profile / CSR Report 2012/2013 3332 Alpine Corporate Profile / CSR Report 2012/2013 33
Alpine Electronics, Inc.
Date of Establishment May, 1967
Paid-in Capital ¥25,920 million
Number of Employees 10,058(28 companies consolidated. As of end of March 2012)
Description of Business In-car Audio Products/In-car Information & Communication Products
Stock Exchange Listing Tokyo Stock Exchange
Common Stock 160,000,000 shares
Total Issued Stocks 69,784,501 shares
Headquarters TOKYO: 1-1-8 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-8501, Japan
Phone:81(3)3494-1101 Fax:81(3)3494-1109
IWAKI: 20-1 Yoshima-Kogyodanchi, Iwaki, Fukushima 970-1192,Japan
Phone:81(246)36-4111 Fax:81(246)36-6898
Directors Masataka kataokaDirectors Satoshi SomaDirectors Toshinori KobayashiDirectors Koichi EndoDirectors Naoki Mizuno
65
2,029
64
8
2,520
1,966
13,403
11,573
09/3
1,685
10,913
107
2,01210,835
0
500
1,000
1,500
2,000
2,500
3,000
-40
-20
0
20
40
60
80
100
120
0
3,000
6,000
9,000
12,000
15,000
12/3 12/312/3
△50
08/3 09/3 08/3 09/308/310/3 10/310/311/3 11/311/3
11,058
Net Sales (Consolidated)(100 mil JPY)
Ordinary Income (Consolidated)(100 mil JPY)
Number of Employees (Consolidated)(Head Count)
Fiscal YearPeriod
Fiscal YearPeriod
Fiscal YearPeriod
(As of June 21 2012)
Statutory Auditor Toji Tanaka
Auditors Kaname Kurashima
Auditor Hideo Kojima Auditor Taisuke Yonemori
Guided by the Corporate Vision “Creating Future Values
of Mobile Media”, Alpine is committed to developing an
innovative motorized society. This booklet reports the
initiatives we take in each of our corporate activity areas.
In order to deliver a wide range of information regarding
our activities, we have compiled the Corporate Profile and
the CSR (Corporate Social Responsibility) Report into one
comprehensive document. We hope to deliver information to
our key stakeholders how we value our interconnection with
people, society and our environment in our business activities.
With strong determination to achieve our key principles,
the context of this booklet is synchronized with the Alpine
Corporate Philosophies: Respect for Individuality, Creating
Value and Contribution to Society. At Alpine, all employees
from management to the new employees are required to work
together to promote business activities, so we have included
messages from a variety of diverse people.
We sincerely hope that this report will assist all of our
valued stakeholders in sharing Alpine’s current position
and vision for the future.
Note: This report includes forward-looking statements about the future performance of the Alpine group, based on its management’s current plans, estimates, and policies, as well as facts concerning the Alpine group both past and present. These plans, estimates, and projections are based on management’s assumptions and beliefs in light of the information available to it as of this writing, and therefore the actual results or events of future business undertaking s could materially differ from those contained in these forward-looking statements, as a result of changes in conditions.
Significance to Alpine High
High Public concern
High
Reported onour website
Reported in this booklet
Detailed data
Corporate websitehttp://www.alpine.com
Summary
Data on Alpine’s business and CSR activities may befound in this booklet and on our Website.
Committee Members
(Fron row From left) ChairmanSeizo Ishiguro President & CEOToru Usami
(Back row From left) Managing Director Seishi Kai Managing Director Shigekazu Hori Managing Director Hirofumi Morioka Managing Director Hitoshi Kajiwara
CSR Report
● Scope of Report
・Coverage Organization: Alpine Electronics, Inc and 28 consolidated affiliates. ・Coverage Period: April 1, 2011 to March 31, 2012
● Reference Guidelines
・The Japanese Ministry of The Environment’s environmental Reporting Guidelines 2007 ・The Global Reporting Initiative (GRI)’s Sustainabilility Reporting Guidelines Third Edition
● Website
・The data contained in this report can also be found on our website. http://www.alpine.com/e/scr
● Related reports
・For detailed financial information, please see our Annual Report
● Successive Release
・June 2013(Subject to change)
Editional Policy
Company Overview
34 Alpine Corporate Profile / CSR Report 2012/2013 3534 Alpine Corporate Profile / CSR Report 2012/2013 35
www.alpine.com
Corporate ProfileCSR Report 2012-2013
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