Why Core Capabilities are Key to Successful WCM

Implementations

1

Join the conversation on Twitter: #CMSCore

presents:

A conversation with

WCM Discussion Panel

2

Scott Liewehr, Principal Analyst Digital Clarity Group@sliewehr

Boris Kraft,Co-Founder, CTOMagnolia CMS@bkraft

Cathy McKnight, Principal Analyst Digital Clarity Group@cathymcknight

#CMSCore

3

• Privately owned Swiss-based company founded 1997• Headquarter in Switzerland, Subsidiaries in USA, Czech Republic,

Spain• Launched Magnolia CMS in 2003

#CMSCore

4

about DCG

Customer Engagement

Employee Engagement

Content Marketing

DigitalEnterprise

Web Content Management | Social | Customer Relationship ManagementDigital Asset Management | Marketing Automation | Analytics

Enterprise Content Management | Portals | Collaboration

Research and advisory firm focused on navigating organizations through the digital transformation process.

#CMSCore

5

Today’s environment is complex

#CMSCore

6

complexities

◦ channels explosion◦ ubiquity of the web◦ global audience◦ content proliferation◦ social web◦ consumer expectations◦ speed-to-market pressure

#CMSCore

5 core capabilities of WCM

7#CMSCore

8

core capabilities of WCM

◦ separation of content from presentation

◦ content categorization

◦ facilitated editing

◦ workflow

◦ version control / versioning

#CMSCore

9

core capabilities of WCM

◦ separation of content from presentation

◦ content categorization

◦ facilitated editing

◦ workflow

◦ version control / versioning

#CMSCore

10

core capabilities of WCM

◦ separation of content from presentation

◦ content categorization

◦ facilitated editing

◦ workflow

◦ version control / versioning

#CMSCore

11

core capabilities of WCM

◦ separation of content from presentation

◦ content categorization

◦ facilitated editing

◦ workflow

◦ version control / versioning

#CMSCore

12

core capabilities of WCM

◦ separation of content from presentation

◦ content categorization

◦ facilitated editing

◦ workflow

◦ version control / versioning

#CMSCore

WCM Discussion Panel

13

Scott Liewehr, Principal Analyst Digital Clarity Group@sliewehr

Boris Kraft,Co-Founder, CTOMagnolia CMS@bkraft

Cathy McKnight, Principal Analyst Digital Clarity Group@cathymcknight

#CMSCore