Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
NATIONAL SCHOOL LUNCH WEEK
October 12-16, 2009
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Key Message
“All-Star School Lunch” is a slam-dunk to help teach students about
the importance of eating a balanced lunch and being active.
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
“All-Star School Lunch” Theme
• NSLW 09 will help students learn about the importance of eating healthy and being active
• The NBA inspired campaign features 5 “basketball teams” each comprised of healthy school lunch menu items and coached by a current or former NBA/ WNBA player
• The “teams” reinforce the concept of eating a balanced school lunch
• The campaign runs from Aug 09 to Oct 09, culminating during NSLW, Oct12-16
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Petunia Pita Pocket: 6.6% Biff Burger:
20.5%
Larry Lasagna: 14.6%
Gloria Grilled Cheese: 15.6%
Pete Pizza: 42.7%President of School Lunch
2008
Presidential Edition Results
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
2006 & 2007 Results
2006 2007 2008 Total
Total Number of Votes 250,000 267,000 296,000 813,000
Paper v. Online Votes 57% v 43% 63% v 37% 66% v 34% 62% v 38%
Online Tool Downloads 40,000 60,000 62,500 162,500
PR Audience Reach 10.5 M 8.5 M 14.7 M 33.7 M
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Draft Your All-Star School Lunch Team Contest
• Students will have the opportunity to draft and name their very own All-Star Team, while explaining why their team helps makes them an all-star
• Open to students nationwide (Grades 1-12)• 4 national winners (2 online, 2 cafeteria contest) will
receive a prize pack• The contests will run August 1, 2009 to October 16,
2009, and national entries (paper format only) are due to SNA by October 30, 2009
• 2 Ways to enter: Online or cafeteria contest
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Draft Your All-Star School Lunch Team Contest - Online
• Students enter their team at www.allstarschoollunch.org
• 2 national winning entries will be chosen from the online entries
• Winning entries will be displayed at www.allstarschoollunch.org and in School Nutrition
• NOTE: Online entry is only available to students over the age of 13
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Draft Your All-Star School LunchTeam Contest – Cafeteria Entry
How it works
• Students (Grades 1-12) can enter
• They complete the student entry form by picking their All-Star team and explaining why it will
make them an All-Star
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Draft Your All-Star School LunchTeam Contest – Cafeteria Entry
2 levels of judging
1) Local judging (school level)• Consider judging local contest by grade level and
perhaps giving small prizes
• A maximum of 3 winners per school can be sent to SNA headquarters for national judging
• SNA will not accept submission directly from students. School nutrition staff or a school official must send in the 3 winning entries.
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Draft Your All-Star School LunchTeam Contest – Cafeteria Entry
2 levels of judging
2) National judging (SNA headquarters)• Contest entries will be accepted at SNA headquarters
between August 1, 2009 and October 30, 2009
• 2 national winning entries will be chosen from the cafeteria entries
• Winning entries will be displayed at www.allstarschoollunch.org and in School Nutrition
For full contest rules and more info, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
www.allstarschoollunch.org
• The official All-Star School Lunch website
• Nutrition information for kids including:– All-Star team trading cards– “Draft Your All-Star School Lunch Team”
Game
• Memory Game
• Feedback Section
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Team Trading Cards
• Students can download each “team’s” trading card complete with photos of the famous honorary coach.
• The back of the card features nutrition “stats” and information.
• The trading cards are a great nutrition education tool in the cafeteria or to take home to parents.
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Participation Sweepstakes
• Tell us how you plan to celebrate NSLW and how being an “All-Star” impacts NSLP participation
• Prizes will be randomly awarded to entrants in August, September and October
• “All-Star School Lunch” sticker sheets to every entrant (while supplies last),
• For more information and to enter to win, visit www.schoolnutrition.org/allstar
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
MEET THE “ALL-STAR’ TEAMS
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
HEAD COACH: Chris Paul
VEGGIE PIZZA | CARROT STICKS | KIWI | GOLDEN BROWNIE | CHOCOLATE MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!CP’s Pizza is made with whole grain crust & lowfat cheese
CP’s Pizza
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
HEAD COACH: Dwight Howard
VEGETARIAN QUESADILLA | MEXICALI CORN | GREEN APPLES |LOW FAT WHITE MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!The beans in the quesadilla are a great source of protein and fiber
Dwight’s Quesadillas
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
HEAD COACH: Vince Carter
CHEF SALAD WITH TURKEY | STRAWBERRIES | WHOLE GRAIN BREADSTICK | STRAWBERRY MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!The salad is made with lean turkey and dark leafy vegetables
Vince’s Veggies
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
HEAD COACH: Steve Nash
CHICKEN PARMESAN | GREEN BEANS | FRUIT SALAD |CHOCOLATE MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!The chicken parmesan is made with whole grain pasta and lean meat
Nash’s Noodles
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
HEAD COACH: Diane Taurasi
BEEF & VEGETABLE TERIYAKI RICE BOWL | ORANGE WEDGES |VEGETARIAN EGG ROLL | LOW FAT MILK
WHY THIS ALL STAR LUNCH IS HEALTHY!This dish is made from lean beef, brown rice and lots of vegetables
Taurasi’s Teriyaki
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Tools & Information
• April issue of School Nutrition magazine• Member site www.schoolnutrition.org/allstar
– Permission form for logo usage– Menus for NSLW based on the 5 teams – Toolkit with contest entry forms and instructions– Backpack brochures for students and parents– Downloadable presentations & press release– Banner ads for school web sites
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Tools & Information
• Education session at ANC Vegas
• Official “All-Star” merchandise from the SNA Emporium– Posters, pencils, balloons, mugs, tray liners,
baseball caps, aprons, t-shirts, temporary tattoos, buttons, activity books, bags, rulers…
• SNA’s Marketing Center
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Ideas for Our Schools
• Serve each team menu once a week
• Create a “Draft Your Own All-Star Team” Contest Day for each grade
• Work with Gym teachers to help promote the basketball and activity theme
• Hold assemblies on being an “All-Star”
• Hold a basketball or bracket tournament
• Create costumes for kids or staff
Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org
Ideas for Our Schools
• Create an “All-Star” celebration day and invite the media to attend. What would our celebration day include?
• How can we use this campaign to drive awareness of the message of healthy school meals and correct misperceptions about school lunch?
• How can we involve students, parents, teachers and administrators?
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