COOPER TIRE DEALER’S
AIM MANUALTHE POWER TO SELL MORE COOPER TIRES IS IN YOUR HANDS. LITERALLY.
AIM FOR HIGHER SALES WITH THIS TOOLKIT FROM COOPER.
2 ............ Cooper Business Connections
3 ............ How to Advertise: Putting It All Together
5 ............ Advertising Tools
11 .......... Identification Tools
13 .......... Merchandising Tools
16 .......... eCooper University
17 .......... Cooper Logo: Execution Guidelines
AIMCooper is committed to helping you succeed by providing you with tools to drive your business’ needs every step of the way.
This toolkit provides marketing tips in the areas of:
ADVERTISING • IDENTIFICATION • MERCHANDISING
These key tools will put you in the driver’s seat when it comes to attracting new customers and improving relations with existing ones.
ADVERTISEIDENTIFICATIONMERCHANDISE
COOPER BUSINESS CONNECTIONSwww.CooperBusinessConnections.com
Your online connection to Cooper’s business partners are highlighted in this AIM manual. This is a one-stop source where you’ll find links to marketing tools and information to help you promote and sell the Cooper brand.
2
Identify what attracts customers to your business. Use those particular services to craft your advertising message. Draw from the list below when assessing the strengths of your business to craft your advertising message.
Determining how much to spend on advertising can be a difficult decision. Planning ahead and budgeting advertising expenses will help you get the best results for your dollar. Generally, a range of 3% to 6% of your total retail sales volume should be budgeted each year for advertising.
YOUR PEOPLETrained, knowledgeable technicians .........................................................................In-depth knowledge in diverse vehicle service needs ..................................................In-depth knowledge to handle medium and heavy-duty commercial vehicles .................
YOUR FACILITIES, EQUIPMENT AND PARTS Clean, organized, fast-paced sales area ....................................................................Name-brand tires and parts ....................................................................................Special tire-servicing tools ......................................................................................
YOUR CUSTOMER SERVICE Major credit cards accepted ...................................................................................Inviting and comfortable waiting area .......................................................................Appointments available by phone or online ...............................................................Preferential and prompt treatment given to customers with appointments .....................Convenient business hours for people in your market .................................................Adjacent to a shopping center or near major employment areas ...................................Service warranties .................................................................................................Courtesy transportation service ...............................................................................On-time service ....................................................................................................Quality control inspection .......................................................................................
YOUR PRICINGA posted “menu board” of prices ............................................................................Quoted estimate provided before work begins ...........................................................Guaranteed pricing ................................................................................................Competitive pricing for typical tire services ...............................................................Service specials offered frequently ..........................................................................
HOW TO ADVERTISE: PUTTING IT ALL TOGETHER
YOUR SERVICESTire replacement ...................................Tire rotation .........................................Wheel balancing ...................................Shock absorber replacement ..................Battery charging ...................................Brake replacement ................................Air conditioning ....................................Cooling system .....................................
Tire puncture repair .................................Ride/vibration diagnosis ............................Oil and filter change ................................Front-end alignment .................................Tune-ups ................................................Exhaust systems .....................................Electric repair .........................................Other_____________________________________
• Since your business volume varies from month to month, there is a good chance that your advertising budget will vary also. Yearly amounts spent on advertising media should be budgeted into quarterly or monthly amounts.
• In general, you will want to advertise heavily during the spring and fall, which is the time when most people are in the market for tires.
• Your advertising budget should serve only as a guideline. It should be flexible and easily modified based on your business’ needs.
• Advertising should be regarded as an investment – not an expense. Advertising is an investment that will increase your sales and build your business. Money spent on advertising will pay off in the long run.
ADVERTISING BUDGET 3%-6% of total annual retail sales volume = $___________________
ADVERTISING MEDIUM 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER TOTAL ANNUAL
COST
Television
Radio
Social Media
Direct Mail
Billboards
Store ID
Newspaper
Wearable Gifts
Displays
Online/Digital
Total Planned Advertising Expense $
3 4
Planning an Effective Newspaper Ad:
1. State your Offer Use a dominant headline and as few words as possible.
2. Make your Ad Recognizable Try to make your ad distinguishably different from your competitors. Keep your ads’ appearance consistent.
3. Use Illustrations Photos and illustrations catch buyers’ interest. Ads should carry readers’ eyes through the message easily and in proper sequence.
4. Urge Your Readers to Buy Now Use phrases such as, “this weekend only,” “limited supply,” or “sale ends.”
BUILD YOUR BUSINESS WITH COOPER: ADVERTISING TOOLS
REMEMBER:1. Smaller, once-a-week ads are
generally more effective than large, once-a-month ads.
2. “FREE” draws customers in. When designing your newspaper ad, try to make a “free” offer; e.g. Buy 3 get 1 free or “free” road atlas with tire purchase
3. Every newspaper ad should tell your readers you have:
• Good Quality Tires• Good Deals• Good Service• Integrity
Cooper offers 30 and 60 second prerecorded radio spots. Visit CooperBusinessConnection.com to download scripts.
Advantages• Builds business familiarity in
the marketplace
• No competition fighting for listeners’ attention during your spot
• Most cities have several radio stations, enabling you to select the one that best reaches your customers
Disadvantages• No visual image
• Amount of information listeners can absorb is limited
• Prices, phone numbers, sizes, etc. are not easily communicated through radio
ADVERTISING TOOLS
REMEMBER:1. Know Your Audience
Select the station and time of day your spot will air based on what will best reach your prospective customers.
2. Consistent Campaign Schedule enough spots per week to keep your products and services in the mind of customers. Consider using jingles and/or consistent messages so that the listening audience develops a familiarity with your business.
3. Spot Saturation Schedule a large number of spots over a brief period of time that feature special events, a special seasonal item or a special price promotion.
RADIO LISTENING TIMES AVAILABLEA.M. Drive: 6 a.m.–10 a.m.
Housewife: 10 a.m.–3 p.m.
P.M. Drive: 3 p.m.–7 p.m.
Evening: 7 p.m.–Midnight
Midnight: Midnight–6 a.m.2013 F T TMR SCRIPTS
FINAL/APPROVED – 7/9/2013
“Take the Money and Ride” :50/10
(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP.
FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)
MUSIC: (UPBEAT. ENERGETIC.)
ANNCR: Now through November 5th,
Get up to an $80 Cooper Tires VISA pre-paid card for your every day road
trips,
When you buy 4 qualifying Cooper tires during the Take the Money and Ride
Savings Event.
Football fans: score $80 for a kickin’ tailgate party.
9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve
worked up.
A new set of Coopers for what you drive,
AND up to $80 back for what drives you.
Visit a participating Cooper Tire dealer or coopertirerebates.com for reward
forms, and official terms and conditions. This card is issued by CenterState
Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.
Life’s a road trip. Come on, let’s go.
(:10 tag: example copy):
Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535
Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.
NEWSPAPER ADS
RADIO
In the tire business, radio is best used as a long-term image builder. !
COOPERTIRE.COM
Dealer Area
INTRODUCING THE NEW
DISCOVERERSTT PRO
TM
Addsoutstanding technology to legendary off-road performance.
TURNAROUND TIRE15%
OFFOIL CHANGEOffer expires 12/9/13. One coupon
per visit.
12%OFF
OIL CHANGEOffer expires 12/9/13. One coupon
per visit.
10%OFF
BRAKE PADSOffer expires 12/9/13. One coupon
per visit.
10%OFF
BRAKE PADSOffer expires 12/9/13. One coupon
per visit.
25%OFF
WIPER BLADESOffer expires 12/9/13. One coupon
per visit.
50%OFF
WIPER BLADESOffer expires 12/9/13. One coupon
per visit.
COOPERTIRE.COM
Dealer Area
INTRODUCING THE NEW
DISCOVERERSTT PROTM
Adds outstanding technology to legendary off-road performance.
TURNAROUND TIREHours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00
DISCOVERER SRX RADIO SCRIPTS
“Discoverer SRX Touring”:50/:10 Radio
:50 (Announcer): Before you get in…
Get going… Get gone… You need to get a tire that gets you. Like Cooper Tires’ new Discoverer SRX. Engineered exclusively for the unique driving needs of SUVs, CUVs and trucks — for heightened comfort, performance and tread life — with built-in technologies to improve traction and handling, steering precision, and overall fuel economy. So whether it’s rain, snow, summer, winter, town or country, the Cooper Discoverer SRX will get you there. And back. And there again…thanks to a 65,000-mile premium treadwear warranty. Featuring innovative Cooper Tire technologies— built into one tire, to handle all types of conditions…the new Discoverer SRX from Cooper Tires. Because life’s a road trip. Come on, let’s go. For more information, visit coopertire.com
(:10 tag: Dealer ID copy) Buy Cooper Discoverer SRX Tires at Roy’s Tire World today – 3535 Central Park Boulevard, Yonkers. Or visit us online at RoysTires.com.
“2014 Let’s Go — Discoverer A/TW” Radio Scripts :60 (:50/:10)
(anncr): Cooper engineers its tires not just for performance,
but real-life performance. So before you get in and get going, you need to get a tire that gets you. A tire like Cooper’s rugged, new Discoverer A/T-W. A premium,
all-terrain, all-year-round tire with cutting-edge tread-compound
and design innovations pioneered to perform. Through ice or snow.
On-road or off. It’s Cooper’s most advanced technology to handle your most severe
winter weather. As verified by the coveted three-peak mountain snowflake
symbol on its sidewall. Assuring you’ll get where you’re going to…no matter
what you’re going through. That’s real-life performance. That’s the tough,
new Discoverer A/T-W from Cooper Tires. Life’s a road trip. Come on, let’s go. For more information, visit coopertire.com
. (:10 Example Dealer Tag)
DISCOVERER A/T W RADIO SCRIPTS
For details visit CooperBusinessConnections.com
Dealer Area
COOPERTIRE.COM
Uncompromised All-Terrain Performance For All Seasons.
Exceeds Industry Standards for Severe Snow Traction
INTRODUCING THE COOPER
™
TURNAROUND TIREHours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00
“The squarest deal on the roundest tires!”
5 6
WEBSITE DESIGNCooper has partnered with Net Driven, a lead provider of websites and Internet marketing solutions to automotive companies, providing you with the tools necessary to achieve personalized web design for your business.
Easy to use. Cost effective. Proven results.The Internet is the most effective way to get new customers and is the #1 way local consumers find tire dealers (not the Yellow Pages). Over 65% of consumers start their purchase process online, and without the right website and Internet marketing program, you could be missing out on more than 1/2 of all potential new customers.
Net Driven. We drive customers to you! Call 877-860-2005 or visit NetDriven.com to learn more.
ADVERTISING TOOLS ADVERTISING TOOLS
REMEMBER:1. TV is a great way to advertise if your
business is one of the dominant tire dealers in your market and has enough stores to service the television coverage area.
2. TV advertising prices range from the inexpensive late show to the high-priced evening prime time shows. When purchasing TV time, remember who your prospective customers are and pick a time and show that they will most likely be viewing.
Advantages• Great visibility• Low cost• Easier to target your audience
Disadvantages• Several ads will be competing
for customers’ attention
• Tire Catalog • Service Catalog • Wheel Configurator • TurboSEO • SEO Reporting
• Website Analytics • Mobile Website • Tire Advantage Calculator • Service/Support • and so much more!
WEBSITE/ONLINE ADVERTISING
Connect with your customers 24 hours a day, 7 days a week with an easy, affordable website fully customized with your brand and business.
Advantages• Reaches a large number of people
• Adds credibility to a tire store
Disadvantages• TV ads are expensive
• No way to assess retention
• You pay for more coverage than you use
TELEVISION
Many tire dealers use local television to advertise. Typically, it is more affordable, and when executed properly, it is a powerful advertising force.
! !
For details visit CooperBusinessConnections.com
7 8
ADVERTISING TOOLS ADVERTISING TOOLS
Visit CooperBusinessConnections.com for details.
Advantages• Virtually free
• Almost all Internet users have social media accounts
• Possibility of high exposure
Disadvantages• Fast and fleeting — customers could easily
ignore your posts. In order to gain leverage for your business, you must post at least once a day.
Want a better way to market to your callers on hold?As a Cooper Tires dealer, you may not be happy with your current on-hold marketing provider. But there’s good news: representatives at Cooper acted on your feedback and chose BusinessVoice as the new authorized on-hold marketing provider for Cooper Tires dealers.
With BusinessVoice, you’ll receive proactive content updates on a scheduled basis, as well as convenient, no-touch equipment, plus effective content that’s designed to motivate your callers to ask questions and buy!
• Scheduled, proactive production updates throughout the year.
• Your choice of messages from a Cooper-approved list.
• Creation of up to 4 customized messages for each update.
• Remote delivery of updates. There are no tapes, CDs or MP3s to worry about.
• Equipment and installation included as part of your program.
• Copywriting services.
• Some available Spanish language content.
For more details or to start your on-hold marketing from BusinessVoice, please complete the form online or call Steve Evert at 419-724-7311.
Advantages• Looks good and is an attention grabber
• Inexpensive form of advertising
Disadvantages• Exposure time is brief
• Message may be monotonous if not changed regularly
VALASSISReach new customers by using Valassis’ targeted mail and online digital display programs.
• Geo-target consumers based on your key functional areas and capabilities.
• Valassis targets households at the sub-zip level, getting your message to consumers only within your trade area.
It’s quick and easy to get started. Cooper has direct mail, inserts, RedPlum wrap pages, and digital programs. Call 734-748-4288 today to get started.
DEMAND FORCEDemand Force provides new Cooper dealers a proven system to increase car count and drive shop profitability. Find ways to improve your shop’s performance with a FREE Shop Diagnostic.
For more details, please call 800-210-0355 or go online to demandforce.com/coopertire.
A
B
A
B
facebook.com/CooperTire
@CooperTire
Targeted Area Map
SOCIAL MEDIA DIRECT MAILBILLBOARD ON-HOLD PROGRAM
For some tire dealers, billboards can be a very effective means of advertising due to their round-the-clock visibility.!
Build Your Business with CustomerLink’s Segment Marketing Research Technology
RED BY CUSTOMER SYSTEMS Full-Service Customers For Life
A customer retention program should be the cornerstone of your marketing plan. CustomerLink is the industry-leading provider of customer retention marketing and new customer acquisition programs for independent tire and service centers.
CustomerLink’s services include everything you need to increase unit sales, car count, and average R.O. Segment Marketing Research Technology (smrt™) consumer demographics empower you to keep and attract the types of customers you want, and spend your marketing money in the most effective way possible.
CustomerLink’s services help you Increase unit sales
Grow car count
Improve shop profi tability with higher average R.O.
Encourage customer loyalty
Increase customer visits
Enhance professional image
CustomerLink’s fully automated program includes Direct mail service reminders, seasonal specials, and
promotions
Unlimited emails
“New Customer Finder” campaigns to only your most profi table and responsive prospect types
Automated customer reviews – Publish reviews to your search optimized landing page, major search engines, Facebook, and Twitter
– Improve your online visibility
Social media management – Facebook, Twitter, and major search engines – Reviews, stories and news written by professional writers, as you like
– Online Report Card that shows your online visibility
And more... newsletters, customer loyalty cards, websites, etc.
Customer Retention and New Customer Marketing ProgramAutomated Customer Reviews, Facebook, Twitter, Email, Websites, Postcards and MORE
TOLLFREE 866.661.9961 CustomerLink.com/cooperconnect
Search friendly landing
page
Automated Customer Reviews
Oversized Service
Reminders
For details visit CooperBusinessConnections.com
9 10
Use Cooper Tires’ identification tools for higher visibility, to build more local awareness and increase sales.
BUILD YOUR BUSINESS WITH COOPER: IDENTIFICATION TOOLS
• Gain high visibility, local awareness and increased sales with Cooper inflatables. Perfect for community events, grand openings and retail sales promotions.
For full inventory, call Nate Dickman, LeaderPromos at 614-579-5937, [email protected] or view offerings on CooperBusinessConnections.com
As the nation’s premium provider of graphics and brand solutions, we offer more value than any of our competitors because of our unique service differentiators. Whether it’s the deep intellectual capital of our team, the flexibility to adapt and scale to each client’s special needs, or the industry-leading processes we employ to manufacture the highest-quality products, Alpine Graphics is a complete brand solutions provider.
• Customize your fleet to maximize your message impact
• For more Alpine Graphics information, visit CooperBusinessConnections.com
• Our signage has been recently updated and now includes vinyl and digital options. Cooper offers billboard paper at no charge to its dealers. Contact the advertising department for details and designs.
• View our full collection of outdoor signage by visiting CooperBusinessConnections.com
IDENTIFICATION TOOLS
VEHICLE IDENTIFICATION TIRE AND SPORTS INFLATABLES
OUTDOOR SIGNAGE
CT-L3-54OR
CT-R3-54CT-L1-54
ORCT-R1-54
TRU
CK
GR
AP
HIC
SP
ICK
UP
GR
AP
HIC
SVA
N G
RA
PH
ICS
CT-L3-54OR
CT-R3-54CT-L1-22
ORCT-R1-22
REAR
REAR
REAR
VEHICLE GRAPHICS PROGRAM
For details visit CooperBusinessConnections.com
11 12
DRIVE WINTER TIRE SALES
COOPER WINTER PROMOTION MATERIALS AVAILABLE
25”x 19” Winter Poster
860-O54-4620 (Free)
Winter Tire Insert
(to fit 16" tire)
860-J84-6916 (Free)
3’x 10’ Vinyl Banner 860-O64-5067 ($12.37 each)
Order in-store merchandising material at Coopertireadstore.com
or call WorkflowOne at 1-877-314-1620:
Advertise with downloadable
materials and templates from Coopertireads.com:
Access NEW! winter product information on www.coopertire.com or www.coopertire.ca:
NEW! Digital web
banner ads for online
advertisingWhen WInTeR Road TRIps demand
moRe, CounT on CoopeR
peRFoRmanCe WInTeR TIRes.
When WInTeR Road TRIps demand moRe,
CounT on CoopeR peRFoRmanCe WInTeR TIRes.
NEW! Newspaper Ad
& Postcard Templates
Ad slicks
LOCAL DEALER INFO
WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM
COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.
NO MATTER THE WEATHER
DEALER IMPRINT
$00.00• bullet point • bullet point
• bullet point
Offer good with coupon only and not good
with any other offer. Expires 00/00/00
Product or Service
Description
$000.00SIZE
• bullet point to fill space • bullet point
• bullet point to fill space
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
$000.00SIZE
• bullet point to fill space • bullet point
• bullet point to fill space
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
$000.00SIZE
• bullet point to fill space • bullet point
• bullet point to fill space
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
LIFE’S A ROAD TRIP. COME ON, LET’S gO.™
Dealer imprint
WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+S
TM
Social Media posts for:
Click on Social Image Library after
logging onto Coopertireads.com.
Check out our websites for
updated information on
Cooper winter products.
NEW! 25”x 19” Winter
Full Line Poster
60F020813 (Free)
60F020813 9-14-13
Visit www.coopertire.com or www.coopertire.ca
helping you get through everyday life every day.winter tireScooper tire
PERFORMANCEwM-SA2TM
• Cold weather tread compound
• Studless H & V rated winter tire
• Severe weather rated
pASSENGER
weAther-MASter S/t2TM
• Excellent traction on snow and ice
• Enhanced water evacuation
• Studdable and severe weather rated
pASSENGER
performanceweAther-MASter SnOw
TM
• Winter traction compound
• Studless high performance winter tire
• Severe weather rated
pASSENGER
weAther-MASter wSCTM
• Directional design
• Studdable and severe weather rated
• Superior winter performance
CUV/ SUV
PERFORMANCEDiSCOVerer M+S
SPOrtTM
• Severe weather rated
• Studless snow groove design
• T, H, V performance rated
CUV/ SUV
DiSCOVerer M+STM
• Excellent traction on snow and ice
• Excellent winter weather performance
• Studdable and severe weather rated
• Deep snow traction
SUV/ LT
winter commuting . . . . . . . . . . .
. . . . . . . . . . .
. . . . . . . ice /SLuSH miX . . . . .
. . . . . . . . . . . .
. . . . . . . . . . S
now-coVereD roADS
weAther-MASter SnOw wM-SA2 DiSCOVerer M+S SPOrt weAther-MASter wSC weAther-MASter S/t2 DiSCOVerer M+S
finD the COOPer winter tire
thAt fitS yOur rOAD triP...
NEW! Winter
Tire Stuffer60N010813 (Free)
LOCAL DEALER ADDRESS, WEB AND PhONE NuMBER
WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM
DEALER IMPRINT
COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.
NO MATTER THE WEATHER
Dealer Imprint
When WInTeR Road TRIps demand moRe,
CounT on CoopeR peRFoRmanCe WInTeR TIRes.
COOPERTIRE.COM
COOPER WINTER PERFORMANCE TIRESWEATHER-MASTER SNOW
TM WM-SA2TM DISCOVERER M+S SPORT
TM
NEW! Winter
Training Brochure
60M030813 (Free)
MERCHANDISING TOOLS
Each advertising medium has its own unique capabilities. You must select the media that best reaches your prospective customers.
These materials include stuffers, wall posters and tire inserts that showcase the benefits of Cooper’s SUV, Light Truck, Passenger and Performance tire lines. Our point-of-sale materials complement any showroom, and should be placed in prominent areas in order to reinforce key product features.
BUILD YOUR BUSINESS WITH COOPER: MERCHANDISING TOOLS
60F020813 5-14-15
Visit www.coopertire.com or www.coopertire.ca
HELPING YOU GET THROUGH EVERYDAY LIFE EVERY DAY.WINTER TIRESCOOPER TIRE
PERFORMANCEWM-SA2
TM
• Cold weather tread compound
• Studless H & V rated winter tire
• Severe weather rated
PASSENGER
WEATHER-MASTER S/T2TM
• Excellent traction on snow and ice
• Enhanced water evacuation
• Studdable and severe weather rated
PASSENGER
WEATHER-MASTER WSCTM
• Directional design
• Studdable and severe weather rated
• Superior winter performance
CUV/ SUV
PERFORMANCEDISCOVERER M+S
SPORTTM
• Severe weather rated
• Studless snow groove design
• T, H, V performance rated
CUV/ SUV
DISCOVERER M+STM
• Excellent traction on snow and ice
• Excellent winter weather performance
• Studdable and severe weather rated
• Deep snow traction
SUV/ LT
WINTER COMMUTING . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . IC
E /SLUSH MIX . . . . . . . . . . . . . . .
. . . . . . . . . . . . SNOW-COVERED ROADS WM-SA2 DISCOVERER M+S SPORT WEATHER-MASTER WSC WEATHER-MASTER S/T2 DISCOVERER M+S
FIND THE COOPER WINTER TIRETHAT FITS YOUR ROAD TRIP...
GRAVEL ROADS. MUD BOGS.
PAPERWORK.
coope r t i r e . c om | c oope r t i r e . c a
Fo l l ow u s
The new Cooper Discoverer STT Pro. For whatever life throws at you.
When you’re off-road, the new Discoverer STT Pro will help you
conquer almost any obstacle. And when you can’t
be, dreaming of their outstanding technology and
performance will help get you through life as well.
STT PRO RADIO SCRIPTS
“THE NEW DISCOVERER STT PRO” Radio Script :60 (:50/:10)
(:50 VO) “Rain-soaked construction sites. Steep mountain passes. Dinner with
your in-laws. For everyone who works hard and enjoys getting off the
beaten path once in a while, there are countless obstacles out there.
Thankfully, the new Discoverer STT Pro from Cooper Tire adds
outstanding technology to legendary off-road performance.
“The next generation of our STT off-road tire line, the STT
Pro steps things up with serious traction, mud-ejecting treads and
excellent handling. Couple that with an aggressive new sidewall design,
and you’ve got the ultimate off-road tire.”
“Whether you’re following a gravel road to your favorite fishing hole,
blasting through a mud bog with a few friends or just dreaming of doing
these things while choking down another plate of meatloaf surprise,
Cooper Tires’ powerful new STT Pro can help you tackle whatever life
throws at you.”
“Visit CooperTire.com for details. Or see a participating dealer to get
your new STT Pros today.”
(:10 Dealer) “Buy your new Cooper Discoverer STT Pros at Roy’s Tire World — 3535
Central Park Boulevard, Yonkers. Or visit us online at RoysTires.com.”
The Cooper Discoverer STT Pro is here!
Get your advertising materials NOW!
Cooper Discoverer STT Pro newsprint ad (5.389 x 7.5 inches)
Cooper Discoverer STT Pro newsprint ad (10.806 x 7 inches)
Visit CooperTireAds.com for all your Cooper Tire advertising needs.
We offer additional Discoverer STT Pro materials online!
Image Library • Logos • Radio Scripts • Branding Guidelines
Newspaper Templates • Web Banners • and more!
COOPERTIRE.COM
Dealer Area
INTRODUCING THE NEW
DISCOVERERSTT PRO
TM
Adds outstanding technology
to legendary off-road performance.
COOPERTIRE.COM
Dealer Area
INTRODUCING THE NEW
DISCOVERERSTT PRO
TM
Addsoutstanding
technology
to legendary
off-road performance.
19" x 25" Poster 60F010415
Order printed quantities at CooperTireAdStore.com:
___________________________________
19" x 25" Poster 60F010415
___________________________________
Tire Insert 60J010415
___________________________________
8.5” x 3.75” Stuffer 60N010415
___________________________________
Brochure
60M010415
___________________________________
11” x 13” Window Cling 60D020415
___________________________________
Visit CooperTireAds.com for:
___________________________________
Ad Slicks • Web Banners • Ad Templates
Image Gallery • Logos
Ad Slicks
60N010415 5-1-15
INTRODUCING THE NEW
DISCOVERER
For whatever life throws at you.
Fo l l ow us
P.O. BOX 550 • FINDLAY, OHIO 45840
For detailed tire specifications, call your local Cooper Tire
dealer or call Consumer Relations at 800.854.6288.
TIRE QUOTATION
Size ______________________________
Quantity __________________________
Total $ ____________________________
__________________________________
__________________________________
__________________________________
__________________________________
ACCESS ROADS. SWAMPS.
MONDAYS. GRAVEL ROADS. MUD BOGS.
PAPERWORK.
LUMBER YARDS. MOUNTAIN PASSAGES.
CHORES.
The new Cooper Discoverer STT Pro.
For whatever life throws at you.
STT PROTM
8.5" x 3.75" Stuffer
60N010415
Download from
www.CooperTireAdStore.comRadio Scripts
Download from www.CooperWorld.netProduct Pages and F&B Sheets
Download from
www.CooperTireAds.comWeb Banners
Tire Insert(to fit 17” or 18” tire)
60J010415
Color and Black & White ads
available for download
at CooperTireAds.com
COOPERTIRE.COM
Dealer Area
INTRODUCING THE NEW
DISCOVERERSTT PRO
TM
Adds outstanding technology to legendary off-road performance.
COOPERTIRE.COM
Dealer Area
INTRODUCING THE NEW
DISCOVERERSTT PRO
TM
Addsoutstanding technology to legendary off-road performance.
ACCESS ROADS.
SWAMPS. MONDAYS.
coope r t i r e . c om
coope r t i r e . c a
For use in a 17” or 18” Tire
The new Cooper Discoverer STT Pro.
For whatever life throws at you.
When you’re off-road, the new Discoverer STT Pro will help you conquer
almost any obstacle. And when you can’t be, dreaming of their outstanding
technology and performance will help get you through life as well.
For 17” or 18” Tire
®
Material # Sdwl.
ApprovedRim Widths
MaxPSI
Single Max Load
Dual Max Load
OverallDiam.
Sect.Width
TreadWidth
Dual Spcg.
Rev.PerMile
UPC
DISCOVERER STT PRO
BLACK SIDEWALL AND RAISED WHITE LETTER
90000023661 RWL 30X9.50R15LT C 104Q (7.5) 6.5-8.5 50 1985 ---- 29.57 9.6 7.72 ---- 701 19.0 15.2 43.3 19.7 029142829683
90000023638 RWL 31X10.50R15LT C 109Q (8.5) 7.0-9.0 50 2270 ---- 30.75 10.7 8.50 ---- 674 20.0 15.8 49 22.3 029142829454
90000023680 RWL 32X11.50R15LT C 113Q (9.0) 8.0-10.0 50 2535 ---- 31.57 11.7 9.09 ---- 657 20.0 15.8 52.8 24.0 029142829904
90000023635 RWL 33X12.50R15LT C 108Q (10.0) 8.5-11.0 35 2205 ---- 32.72 12.2 9.80 ---- 634 21.0 16.6 56.9 25.9 029142829423
90000023651 RWL 35X12.50R15LT C 113Q (10.0) 8.5-11.0 35 2535 ---- 34.57 13.1 10.08 ---- 600 21.0 16.6 67.9 29.8 029142829485
90000023658 RWL LT305/70R16 E 124/121Q (9.0) 8.0-9.5 65 3525 3195 32.99 12.3 9.88 13.3 628 19.5 15.4 62 28.2 029142829652
90000023668 BLK LT225/75R16 E 115/112Q (6.0) 6.0-7.0 80 2680 2470 29.49 8.9 7.05 10.2 703 18.0 14.2 43.9 20.0 029142829706
90000023650 BLK LT245/75R16 E 120/116Q (7.0) 6.5-8.0 80 3042 2778 30.71 9.6 7.52 11.3 675 18.0 14.3 46.8 21.3 029142829478
90000023634 RWL LT265/75R16 E 123/120Q (7.5) 7.0-8.0 80 3415 3085 31.89 10.7 8.43 12.2 650 18.5 14.8 53.5 24.3 029142829416
90000023636 RWL LT285/75R16 E 126/123Q (8.0) 7.5-9.0 80 3750 3415 32.99 11.2 8.82 13.7 628 19.0 15.1 58.9 26.8 029142829430
90000023655 RWL LT315/75R16 E 127/124Q (8.5) 8.0-11.0 65 3860 3525 34.53 12.6 9.69 14.3 600 20.5 16.2 66.7 30.3 029142829621
90000023671 BLK LT215/85R16 E 115/112Q (6.0) 5.5-7.0 80 2680 2470 30.59 8.5 6.34 9.9 678 18.5 14.7 41.4 18.8 029142829737
90000023637 BLK LT235/85R16 E 120/116Q (6.5) 6.0-7.5 80 3042 2778 31.89 9.6 7.13 10.8 650 18.0 14.3 49.1 22.3 029142829447
90000023678 BLK 37X12.50R17LT D 124Q (10.0) 8.5-11.0 50 3525 ---- 36.77 13.0 10.20 ---- 564 22.0 17.5 77.2 35.1 029142829805
90000023693 BLK 37X13.50R17LT E 121Q (11.0) 8.5-11.0 65 3195 ---- 36.77 13.3 10.98 ---- 564 22.0 17.5 86.1 39.1 029142829843
90000023692 BLK LT305/65R17 E 121/118Q (9.0) 8.5-11.0 65 3195 2910 32.68 12.3 9.88 14.2 634 21.0 16.6 63.9 29.0 029142830009
90000023627 RWL LT265/70R17 E 121/118Q (8.0) 7.0-8.5 80 3195 2910 31.93 10.7 8.50 12.4 649 18.5 14.8 54.1 24.6 029142829171
90000023652 RWL LT285/70R17 E 121/118Q (8.5) 7.5-9.0 80 3195 2910 33.03 11.5 8.98 13.4 628 19.0 15.2 61.6 28.0 029142829492
90000023653 RWL LT295/70R17 E 121/118Q (8.5) 7.5-10.0 80 3195 2910 33.46 12.0 9.69 13.7 620 21.0 16.6 64.7 29.4 029142829607
90000023657 RWL LT315/70R17 E 121/118Q (9.5) 8.0-11.0 65 3195 2910 34.57 12.6 10.00 14.8 600 21.0 16.6 66.6 30.3 029142829645
90000023681 RWL LT255/75R17 C 111/108Q (7.0) 6.5-8.5 50 2405 2205 31.89 10.3 8.11 11.7 650 19.0 15.2 54.3 24.7 029142829911
90000023695 BLK 37X13.50R18LT D 124Q (11.0) 8.5-11.0 50 3525 ---- 36.77 13.3 10.98 ---- 564 22.0 17.5 83.5 38.0 029142829867
90000023662 RWL LT305/60R18 E 121/118Q (9.0) 8.5-11.0 65 3195 2910 32.68 12.0 10.08 14.2 634 21.0 16.6 65 29.6 029142829690
90000023660 RWL LT275/65R18 E 123/120Q (8.0) 7.5-9.0 80 3415 3085 32.28 10.9 8.82 12.8 642 19.0 15.1 55.9 25.4 029142829676
90000023656 RWL LT285/65R18 E 125/122Q (8.5) 8.0-10.0 80 3640 3305 32.91 11.8 9.49 13.3 630 19.0 15.1 60.5 27.5 029142829638
90000023669 RWL LT325/65R18 E 127/124Q (9.5) 9.0-12.0 65 3860 3525 34.69 13.7 11.10 14.8 598 21.0 16.6 76.8 34.9 029142829713
90000023639 RWL LT275/70R18 E 125/122Q (8.0) 7.0-8.5 80 3640 3305 33.31 11.3 9.09 12.8 622 20.0 16.0 61.9 28.1 029142829461
90000023659 RWL LT295/70R18 E 129/126Q (8.5) 7.5-10.0 80 4080 3750 34.49 12.0 9.69 13.7 601 21.0 16.6 66.5 30.9 029142829669
90000023670 RWL LT305/70R18 E 126/123Q (9.0) 8.5-10.0 65 3750 3415 35.08 12.4 9.88 14.2 591 21.0 16.6 70.2 31.9 029142829720
90000023673 BLK 35X12.50R20LT E 121Q (10.0) 8.5-11.0 65 3195 ---- 34.69 12.4 10.20 ---- 598 21.0 16.6 68.3 31.1 029142829751
90000023697 BLK 35X13.50R20LT E 122Q (11.0) 8.5-11.0 65 3305 ---- 34.57 13.2 11.10 ---- 600 21.0 16.7 77.3 35.1 029142829881
90000023694 BLK 37X12.50R20LT E 126Q (10.0) 8.5-11.0 65 3750 ---- 36.69 12.6 10.31 ---- 565 21.0 16.7 76.3 34.7 029142829850
90000023690 BLK 37X13.50R20LT E 127Q (11.0) 8.5-11.0 65 3860 ---- 36.85 13.3 10.79 ---- 563 21.0 16.6 84.3 38.3 029142829829
90000023691 BLK LT295/55R20 E 123/120Q (9.5) 8.0-10.0 80 3415 3085 33.07 12.6 10.20 14.1 627 20.0 16.0 68.9 31.3 029142829836
90000023654 BLK LT305/55R20 E 121/118Q (9.5) 8.5-11.0 65 3195 2910 33.50 12.2 10.43 14.4 619 20.5 16.4 68.6 31.2 029142829614
90000023628 BLK LT295/60R20 E 126/123Q (8.5) 8.0-10.0 80 3750 3415 34.29 11.5 9.65 12.8 605 19.5 15.4 65.4 29.7 029142829188
90000023672 BLK LT275/65R20 E 126/123Q (8.0) 7.5-9.5 80 3750 3415 34.49 10.9 9.09 12.8 601 19.0 15.2 62.5 28.4 029142829744
90000023629 BLK LT295/65R20 E 129/126Q (8.5) 8.0-10.0 80 4080 3750 35.43 11.7 9.65 13.7 585 19.5 15.4 67.4 30.6 029142829195
90000023682 BLK 35X12.50R22LT E 117Q (10.0) 8.5-11.0 65 2835 ---- 34.76 12.3 10.39 ---- 596 21.0 16.7 70.5 32.0 029142829928
90000023696 BLK 37X13.50R22LT E 123Q (11.0) 8.5-11.0 65 3415 ---- 36.89 13.4 10.79 ---- 562 21.0 16.7 79.8 36.3 029142829874
90000023683 BLK LT325/50R22 E 122Q (10.0) 9.0-12.0 65 3305 ---- 35.12 12.9 11.38 ---- 590 21.0 16.7 76.2 34.6 029142829935
ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURER REPLACEMENT TIRE RECOMMENDATIONS AND WARNINGS.
Use the information on the vehicle placard and vehicle owner's manual to identify original equipment inflation pressure, tire size, speed
rating and load carrying capacity. Cooper Tire reserves the right to change and improve construction, materials or specifications without
notice or obligation. Please refer to the back cover of this book for important tire safety considerations and recommendations.
Tire Size, Load Range &
Service Description
Tread Depth
32nds mmShip Wt.
lbs kg
New Product - June 2015!
Replaces the Discoverer STT.
If the dual max load and spacing is not noted here, please call the Cooper Tire Consumer Relations Department for a proper fitment
recommendation.
Discoverer STT PROTM
LIGHT TRUCK Traction
REV. 5-1-15b
Visit cooperworld.net for up-to-date spec information.
STANDARD LIMITED WARRANTY
PREMIUM HIGH-VOID
The Discoverer STT PRO is Cooper’s most advanced,
extreme tire to date! The Discoverer STT PRO provides
exceptional traction and performance in some of
the harshest terrains on Earth. The distinctive tread
design and compound provide remarkable on the road
performance without sacrificing off-road traction. 3-Ply
Armor-Tek3, silica tread compound, aggressive 3-2
center rib design, side-biters and more, all wrapped
up in Cooper’s advanced mud terrain tire. Push the
Discoverer STT PRO to the limits and you’ll “discover”
what your vehicle is truly capable of!
Fitments:
Off-Road or rugged-use pick-ups
“ARMOR-TEK3®” CARCASS PROTECTION
Cooper’s proprietary and proven full 3-ply carcass construction
in the tread and sidewall provides 50% more protection
against impact damage than standard 2-ply tires. The third ply
is oriented at an optimal angle to the first two plys to maximize
carcass protection in extreme off-road conditions.
3-2 INNER TREAD RIBS
The inner tread ribs of the Discoverer STT PRO are positioned
in an alternating 3-2 pattern. This unique hybrid design
provides a number of significant performance benefits like:
reduced road noise, increased stability and handling, superior
soft surface (trail) and mud traction, balanced wear, and
reduced tendency for vehicle drift commonly experienced on
fitments with aggressive off-road tires.
LARGE DEPTH SIDE BITERS
The Discoverer STT PRO features large, specially-designed
cleats of rubber (side biters) on the shoulder area of the
sidewall, to enhance traction and grip in muddy or soft
terrains and in rock crawling situations where maximum grip is
essential. The orientation and design of these cleats promotes
traction on inclines, reducing the chances of tire side-slip.
FLEX GROOVE
The “flex groove” is a small, circumferential groove in the
buttress region that generates a designed flex point in the
tire. This ability to flex in a predetermined location provides a
smoother ride by helping to dampen the impact generated by
inconsistencies in pavement, potholes and gravel. In tough
off-road situations where tires are sometimes aired down, this
groove allows the tread and side biter to better conform and
work together when traversing irregular, tough obstacles.
ALTERNATING MUD SCOOP AND
ASYMMETRICAL SCALLOP
The asymmetrical scallops on alternating lugs direct mud
into the mud scoops to allow the Discoverer STT PRO to
pull through muddy terrains with ease. These “scoops” act
as shovels to consistently dig in as the tire rotates. Scoop by
scoop the Discoverer STT PRO digs in and will confidently
pull your vehicle through the toughest situations.
MUD-FLEX DESIGN
The mud-flex design is where the outside shoulder and
intermediate tread ribs are strategically coupled together
along their face. This connection creates a continuous cleating
feature that assists the Discoverer STT PRO in digging through
muddy terrain. The back side of this face is ramped to allow
the tread blocks to work independently which provides better
stability and tread conformity in less aggressive situations.
Discoverer STT PROTM
LIGHT TRUCK
Traction
M+S Rated1
7
1314B
1617
18
8B9
34B
5 updated 2-6-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
6
10B
12
2
11D
1
7
1314B
1617
18
8B9
34B
5 updated 2-6-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
6
10B
12
2
11D
1
7
1314B
1617
18
8B9
34B
5 updated 2-6-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
6
10B
12
2
11D
1
7
1314B
1617
18
8B9
4B5 updated 2-6-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
6
10B
12
2
old 3
11D
3 updated 042715
old 3
1
7
1314B
1617
18
8B9
34B
5 updated 2-6-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
6
10B
12
2
11D
1
7
1314B
1617
18
8B9
34B
5 updated 2-6-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
updated 2-12-15
6
10B
12
2
11D
Social Posts
REV. 5-18-15b
Available for download
at CooperTireAds.com
Brochure60M010415
Premium Light-Truck
Off-Road Traction
EXTREME OFF-ROAD TRACTION
REMINDER:
Please discontinue the use of the 100th anniversary
logo and celebratory seal and return to the standard
Cooper logo. You play an important role in reinforcing
our brand. For information/artwork on our Cooper logos
and guidelines, please visit www.CooperTireAds.com.
LUMBER YARDS. MOUNTAIN PASSAGES.
CHORES.The new Cooper Discoverer STT Pro.
For whatever life throws at you.
coope r t i r e . c om | c oope r t i r e . c a
Fo l l ow u s
11" x 13" Window Cling
60D020415
Winter tireS
POINT-OF-SALE MATERIALS
860-O12-0130 5-30-15
PREMIUM TRACTIONDISCOVERER S/T
TM
• Even tread wear• Maximum soft-surface traction• Pinned for studs
PREMIUM WINTER SUV & PASSENGERWEATHER-MASTER WSC
TM
• Directional design• Studdable and severe weather rated• Superior winter performance
WINTER SUV & LIGHT TRUCKDISCOVERER M+S
TM
• Excellent traction on snow and ice• Excellent winter weather performance• Studdable and severe weather rated
PREMIUM HI-VOIDDISCOVERER STT PRO
TM
• On- and off-road traction• Aggressive design and features• Anti-stone retention
SUV WINTER PERFORMANCEDISCOVERER M+S
SPORTTM
• Severe weather rated• Studless design• Performance rated
NON-DIRECTIONAL SPORT TRUCKDISCOVERER H/T PLUS
TM
• Highway design• All-weather performance• Rim protector
PREMIUM COMMERCIAL HIGHWAYDISCOVERER HT3
TM
• Designed for commercial-grade performance• Highway traction in all seasons• Engineered to resist abnormal wear
COMMERCIAL-GRADE TRACTIONDISCOVERER S/TMAXXTM
• Cut and chip resistant tread compound• Stone ejector ribs resist stone drilling• Studdable
SEVERE WEATHER RATED ALL-TERRAINDISCOVERER A/TWTM
PREMIUM HIGHWAYDISCOVERER H/T
TM
• Ride comfort• All-season traction• Long, even tread wear
PREMIUM SPORT TRUCKCOOPER ZEON XSTATM
• Asymmetrical tread design• Comfortable ride• All-season traction
PREMIUM LUXURY TOURINGDISCOVERER SRX
TM
• Confident all-season performance• Long tread life• Maximum ride comfort
PREMIUM ALL-TERRAINDISCOVERER A/T3TM
• Enhanced off-road traction• Silica-enriched tread for excellent wet handling• All-terrain performance
ALL-TERRAIN SPORT TRUCKCOOPER ZEON LTZ
TM
• Rim protector• Excellent ride and handling• Improved soft-surface traction
LUXURY TOURINGDISCOVERER CTS
TM
• Excellent stability, traction and tread wear• All-season highway tread design• Increased wet-weather performance
HELPING YOU GET THROUGH EVERYDAY LIFE EVERY DAY.
SUV / LIGHT TRUCK TIRESCOOPER TIRE
• Year round performance• Long tread life• Wet and winter grip
For detailed tire specifications, call your local Cooper Tire dealer or call Consumer Relations at 800.854.6288.Visit us at www.coopertire.com
For details visit CooperBusinessConnections.com
HELPING YOU GET THROUGH EVERYDAY LIFE EVERY DAY.PASSENGER TIRE LINECOOPER TIRE
PREMIUM LUXURY TOURINGCS5 ULTRA TOURING
TM
• Optimum ride comfort
• Sporty handling• All-season traction
ULTRA HIGH PERFORMANCECOOPER ZEON RS3-S
TM
• Excellent dry traction
• Stable cornering ability
• Asymmetrical design
PREMIUM LUXURY TOURINGCS5 GRAND TOURING
TM
• Enhanced ride, handling and traction
• Attractive styling• All-season performance
ALL-SEASON ULTRA HIGH PERFORMANCECOOPER ZEON RS3-A
TM
• Asymmetrical design
• Dynamic handling• Wet and light snow traction
COSMETIC PERFORMANCECOBRA RADIAL G/T
TM
• Raised white-letter styling
• All-season performance
• Excellent treadwear
PREMIUM WINTER TIREWEATHER-MASTER S/T2TM
• Excellent traction on snow and ice
• Enhanced water evacuation
• Studdable and severe weather rated
PREMIUM WINTER SUV & PASSENGERWEATHER-MASTER WSC
TM
• Directional design• Studdable and severe weather rated
• Superior winter performance
DIRECTIONAL WINTER PERFORMANCEWM-SA2
TM
• Cold weather tread compound
• Studless winter tire
• Severe weather rated
ALL-SEASON TOURINGLIFELINER GLS
TM
• Touring tread formula for quiet, even treadwear
• All-weather traction
• Available in popular sizes
MID-RANGE TOURINGCS3 TOURING
TM
• Features StabiledgeTM technology
• Additional dry handling stability
• Even wear and long tread life
TRENDSETTER SETM
• Affordably priced• Reliable performance
• Black and white sidewall
VALUE LINE
(W/V/H RATED) (T RATED)
For detailed tire specifications, call your local Cooper Tire dealer
or call Consumer Relations at 800.854.6288.
Visit us at www.coopertire.com860-O12-0098 3-16-15
A
B
ACCESS ROADS. SWAMPS. MONDAYS.
c o o p e r t i r e . c o m c o o p e r t i r e . c a
For use in a 17” or 18” Tire
The new Cooper Discoverer STT Pro. For whatever life throws at you.When you’re off-road, the new Discoverer STT Pro will help you conquer
almost any obstacle. And when you can’t be, dreaming of their outstanding
technology and performance will help get you through life as well.
For 17” or 18” Tire
GRAVEL ROADS. MUD BOGS. PAPERWORK.
c o o p e r t i r e . c o m | c o o p e r t i r e . c a
F o l l o w u s
The new Cooper Discoverer STT Pro. For whatever life throws at you.
When you’re off-road, the new Discoverer STT Pro will help you conquer almost any obstacle. And when you can’t be, dreaming of their outstanding technology and performance will help get you through life as well.
Dealer Area
COOPERTIRE.COM
Uncompromised
All-Terrain Performance
For All Seasons.
Exceeds Industry Standards
for Severe Snow Traction
INTRODUCING THE COOPER
™
TURNAROUND TIREHours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00
“The squarest deal on the roundest tires!”
13 14
COOPER TRAINING TOOLS: eLEARNING
Get you and your team registered for Cooper’s Online Interactive Sales, Product and Business eLearning Website!
Cooper Tire believes in supporting our distributors and dealers with the very best training support offered in the Industry. Our online program, eCooper University Training Rewards, is designed to provide you and your team with the best training and information on selling skills, product knowledge, Cooper Tire as a company and knowledge about the tire industry. While learning to increase sales and profits for your Organization, enrolled employees will earn valuable points, which can be redeemed to purchase a range of rewards from Cooper Tire branded apparel to the latest high-tech gadgets.
The eCooper University Training Rewards program is structured like University, with 100, 200, 300 and 400 level classes in addition to electives. By taking combinations of classes you, your managers and employees will achieve successive levels of Certification while increasing tire knowledge and sales skills. Cooper Tire currently offers classes in selling skills, product knowledge and business knowledge and is adding new classes every quarter. Certification Levels include:
• Basic Training Certification. This level of training is designed to give everyone a level playing field of knowledge on selling skills, tire technology, functional performance, working with the Cooper Tire Company and an overview of the Tire Industry.
• Sales Specialist Certification. This level is designed to give Cooper Tire customers extended expertise in selling and servicing the needs of sub-segments within the tire market.
• Sales Leader Certification. This level is designed to provide greater depth and expertise to Cooper Tire customers by enhancing their knowledge and skills in tire performance and technology.
• Tire Business Leader. Designed for managers and principals of tire dealers and distributors. The Tire Business Leader Certification is focused on providing business training for successfully managing a tire business with courses that may include marketing, financial management and human resources.
To find out more and to become registered for the eCooper University/Training Rewards program, please go to www.CooperMedallion.com and select the training page and follow the instructions!
Confidential Competitive Commercial Information
MERCHANDISING TOOLS
UNIFORM PROGRAM (CITY APPAREL)• Customize the look of your business with
personalized apparel for you and your staff
• View full uniform program apparel by visiting CooperBusinessConnections.com
COOPER APPAREL AND GIFTS (STAPLES)• Order promotional gifts for your customers.
Dealer imprints and personalization is available for certain items.
• View apparel and gift options by visiting CooperBusinessConnections.com
VEHICLE MAINTENANCE (RSC SALES)RSC Sales Company is a manufacturer and distributor of specialty products for the automotive service industry. Protective floor mats, seat covers, tire bags and static cling reminder stickers are just a few of the many items that RSC provides to shops across North America. RSC is known for its emphasis on quality, custom printing, quick turnaround and flexibility.
RSC Sales Company prides itself on a comprehensive product line offering one-stop-shopping, as well as professional customer service and associates dedicated to making sure that customers get what they want, when they want it.
• Call 800-669-0072 for details or visit CooperBusinessConnections.com
COOPER TIRE CREDIT CARD PROGRAMDealers can enroll for the new Cooper Tire Synchrony Financial Credit Card Program by calling 866-838-0655.
MERCHANDISING AIDSVEHICLE PROTECTION & SERVICE REMINDERS
PROVIDED BY
(800) 669-0072www.rscsales.com
Open 8:00 am - 6:00 pm ET Monday - Thursday and 8:00 am - 5:00 pm ET Friday to serve you better.
COOPER APPAREL AND GIFTS
UNIFORM PROGRAM
VEHICLE MAINTENANCE
15 16
Cooper Tire-approved logos are available through coopertireads.com. Below are the approved Cooper Tires logos to be used when advertising the Cooper brand per our corporate guidelines:
COOPER TIRES LOGO STANDARDS • PMS Blue 288 must be consistently used
in all brand communications, if available
• A registration mark (®) must appear after Cooper Tires in conjunction with the logo, as shown
COOPER LOGO: EXECUTION GUIDELINES
Blue swirl with Cooper Tires
Reversed on black
Reversed on blue
Stacked (no swirl)
This logo is to be used for signage only. In situations with extremely limited space constraints.
REMEMBER: Use PMS 288 blue when printing the Cooper logo in color.288 C
For any questions on Cooper Tires brand guidelines, please contact Tracy Tackett
by calling 419-420-6244 or emailing
Discontinue the use of “Cooper 100 Years.” Based on our updated brand message, this tagline will no longer be used.
NOTES
17 18
COOPERTIRE.COM • COOPERTIRE.CA
AIM MANUAL
860-M64-5237 12-8-15
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