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Proper product differentiation at convenie
Adequate pricing at convenience stores
Humble employee behavior/attitude
Quick service and courtesy at convenience
Availability of goods at late hours too
High focus on customer retention
Free home delivery available
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LOCATION
CBD- Belapur (Navi Mumbai)This area is one of the fastest developing region in Navi M
terms of new residential and commercial construction pro
Advantages
Residential as well as industrial area.
No malls in nearby location.
Land rate is less as compared to Mumbai
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To be the largest retail convenience
chain in India by 2015 with atleast 1
all across the country.
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Xpress's primary objective is to creat
and revolutionary distribution outlet
offer reduced prices of goods for its and provide greater services with a
quality.
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10%
55%
20%
15%
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Product Items Customers Commonly Associated with Conv
ProductProduct
CategoryCategory
% of Customers
Identifying this
With Convenience
Stores
Range in %Range in %
IdentifyinIdentifyin
Between Between
ConvenienConvenien
Bread 63 59 84
Milk 61 58 73
Beverages 36 36 43
Cigarettes & tobacco 17 16 18
Snack Foods 16 16 18
Newspapers & Magazines 10 8 - 10
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ATM
Ice Cream Parlour
Instant food
Canned Food Cold n Hot Beverages
Alcoholic Beverages
Household goods, Body Care Produc
Magazines n Newspapers
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Business structure
Trading name
Trading laws
Terms of trading Employing staff
Trademarks, copyright & patents
Insurance issues
Tax
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2
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The company is a joint venture start-
company between the 6 partners wi
contribution.
60% is being invested by the partnerloan taken from the Bank. And the re
20% Finance is from financial institu
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Land and Building 2 cror
Infrastructure 55 lak
Interiors 29 lak
Stock 15 lak
Staffing 1 lakh Miscellaneous Expenses 5 lakh
Advertising Expenses 5 lakh
Total Estimated Cost ~ 3.1 Cr
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0
0.5
1
1.5
2
2.5
3
3.5
Expenses Assets Investment
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Factory Wholesaler Distributor Retailer Cus
Replenishment
order
Replenishment
order
Replenishment
order
Customer
order
Production
Delay
Wholesaler
Inventory
Shipping
DelayShipping
Delay
Distributor
InventoryRetailer
Inventory
Item With
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Inventory is managed through an automated inventory m
system. The following are the advantages:
Streamlining the inventory process
Simplify store inventory data collection
Accurate bar code scanning improves efficiency
Sales and shift information is downloaded to handheld un
Prevents errors associated with manual data entry
Improves productivity and accuracy in ordering, receiving
physical inventory.
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Open store, disarm alarm
Cash count, turn on necessary machin
machine, etc. Do books from previous day, check
inventory, order as necessary
Handle sales
Close out cash and balance Close store, arm alarm
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Great convenience, while still provid
exceptional quality
Location will be easily accessible
We will offer food different & betterfrom that of a common supermarket
selection
Most goods will be provided by loca
establishments
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STRENGTHS
Premium quality products at adequate pric
Location easily accessible to people
Different and modern set-up
Automated inventory management
WEAKNESSES
Limited space availability
Absence of a warehouse
Lack of expertise
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OPPORTUNITIES
Setting up stores in new urban cities n town
Mergers, joint ventures & strategic alliance
A market vacated by an ineffective compet
THREATS
Existing supermarkets and stores
Regular purchasing behavior of people
New innovative ideas introduced by our co
Taxation is increased on our products n serv
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Focus on Prompt Service
Flexible hours to incorporate both poff-peak customers
First in area to combine a convenienstore with a nostalgic setting
Proximity to residential area, officescolleges
Unique and high-quality goods at reprices
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