8/14/2019 Controlled Test Intro
1/15
Section C Controlled TestLesson One Introduction to the
topic
8/14/2019 Controlled Test Intro
2/15
Assessment Objectives
AO1 . Knowledge and Understanding 30%
AO2 . Analysis and Interpretation 40%
AO3 . Production Skills 30%
8/14/2019 Controlled Test Intro
3/15
8/14/2019 Controlled Test Intro
4/15
What does the controlled test look like?
http://localhost/var/www/apps/conversion/tmp/scratch_1/aqa%20sample%20paper.pdf8/14/2019 Controlled Test Intro
5/15
What that means in real English!
Knowledge and Understanding
use media terminology appropriately demonstrate a knowledge ofINSTITUTIONS
including newspaper output, impact of newtechnologies, and the working practices and
constraints under which they produce texts be aware of the impact of the mass media on
peoples lives and attitudes(REPRESENTATION)
You might demonstrate this through a discussionof the impact of newspapers on audiences overtime and through the production elements
8/14/2019 Controlled Test Intro
6/15
Analysis -This is the biggest
amount of marks analyse and evaluate a range of media texts and their
conventions - Genre
consider the implications of media representations ofindividuals, groups, events and issues - Representation
explore the relationship between the production of mediatexts and institutions and their consumption byaudiences
You will probably be asked to analyse the appeal of the
genre and the changing nature of the form andrepresentations within it, potentially relating this to whomakes it and when it was made. You will also have toanalyse your own production work.
8/14/2019 Controlled Test Intro
7/15
The Practical bit of the Exam
use practical skills to create a media production,demonstrating creativity
undertake a range of pre-production tasks such asresearch, scripting, website designing and storyboarding
You will probably be asked to produce a treatment for anew newspaper including masthead, content, images,sample stories/ headlines. You might then have to flatplan an online version of the newspaper. What you dohere should demonstrate your knowledge andunderstanding as well as your production skills
8/14/2019 Controlled Test Intro
8/15
Key Concepts you will be exploring
through the assessment objectives
Media Language Genre codes and conventions, history and
developments
Institutions Murdoch, NUJ, PCC,New Technology
Audience What is appeal, audience interaction, change in
popularity Representation
Changing attitudes to race, gender, class, nationalitydisability as shown/reflected in the printed word
8/14/2019 Controlled Test Intro
9/15
Structure of the Course/ Beginning
to Revise There will be intervals throughout the formal
teaching where you will be working on your ownnewspaper applying what you have learnt inthe previous lessons to a set brief
There will also be timed tests which we will letyou know about in advance
You may want to start a new section in yourbook and use the back to put any new
terminology You should also be using the revision bookletand finding your own case studies and ideas
http://localhost/var/www/apps/conversion/tmp/scratch_1/Year%2011%20Popular%20Press%20Brief.dochttp://localhost/var/www/apps/conversion/tmp/scratch_1/Year%2011%20Popular%20Press%20Brief.doc8/14/2019 Controlled Test Intro
10/15
In Pairs come up with a list of
Popular Press examples
Write these on the board
8/14/2019 Controlled Test Intro
11/15
Which of them are part of the popular press?
Which of them are other types of press?
How do you know?
http://images.google.co.uk/imgres?imgurl=http://1.bp.blogspot.com/_LOl4JB3r7CM/SZRq2qEIhaI/AAAAAAAAALo/DgTgnNwbH7A/s320/logo_heat.jpg&imgrefurl=http://bexlearningstuff.blogspot.com/2009/02/second-semester.html&usg=__kgUNR-JoxSRvSoIMSVgBoYzVMGM=&h=123&w=128&sz=4&hl=en&start=3&sig2=gn3Y1GcCgTQG7j8RkLDx6g&um=1&tbnid=j6UDys_jOPp6dM:&tbnh=87&tbnw=91&prev=/images%3Fq%3Dheat%2Bmagazine%2Blogo%26hl%3Den%26sa%3DX%26um%3D1&ei=zENUS_u4I8zH-Qa_ptHNCAhttp://images.google.co.uk/imgres?imgurl=http://www.limahl.com/graphics/logos/now_mag_logo.jpg&imgrefurl=http://www.limahl.com/latest_news/in_the_press.htm&usg=__qu0gk4ZF8DC8obXEsVkob9e1UN0=&h=61&w=120&sz=4&hl=en&start=16&sig2=NVVfBeWJuizbK55lC217oA&um=1&tbnid=K3TAA4Fa2WeySM:&tbnh=45&tbnw=88&prev=/images%3Fq%3Dnow%2Bmagazine%2Blogo%26hl%3Den%26um%3D1&ei=uUNUS-OJII3g-QariMG3CAhttp://images.google.co.uk/imgres?imgurl=http://cms.redbridge.gov.uk/images/ilfordrecoder_webbed.jpg&imgrefurl=http://www.redbridge.gov.uk/cms/news__events/latest_news/redbridge_jobs_fair.aspx%3Ftheme%3Ddefault&usg=__BRpBaPRavGMQjVCDh7FkRfJjfNs=&h=56&w=250&sz=8&hl=en&start=2&sig2=UkOL2eM4cLrm6GiFAegmuA&um=1&tbnid=ehsGtV7pwl_hGM:&tbnh=25&tbnw=111&prev=/images%3Fq%3Dilford%2Brecorder%2Blogo%26hl%3Den%26um%3D1&ei=pkNUS_uIAsqs-gadnrXRCAhttp://images.google.co.uk/imgres?imgurl=http://www.thevalueengineers.com/wp-content/uploads/2009/11/metro-logo.jpg&imgrefurl=http://www.thevalueengineers.com/2009/11/10/alan-morrison-in-the-grocer-and-metro/&usg=__UzfBoIvprml_oo04W1jLdOBf4eM=&h=281&w=947&sz=115&hl=en&start=1&sig2=273eXMCw2ki6LJOyCvB6gg&um=1&tbnid=goIM5VaN-s8jJM:&tbnh=44&tbnw=148&prev=/images%3Fq%3Dmetro%2Blogo%26hl%3Den%26sa%3DN%26um%3D1&ei=mENUS6vlKJb4-QbipNy6CAhttp://images.google.co.uk/imgres?imgurl=http://www.nmauk.co.uk/nma/downloads/Sunday_Mirror.jpg&imgrefurl=http://www.nmauk.co.uk/nma/do/live/factsAndFigures%3FnewspaperID%3D9&usg=__XMz_aIVxZWlEJAp5KZ1cPypOmTE=&h=525&w=1489&sz=86&hl=en&start=3&sig2=BPnuF_pYIAss-uEpQOSCEA&um=1&tbnid=VR_QC1CNPoDqGM:&tbnh=53&tbnw=150&prev=/images%3Fq%3Dthe%2Bmirror%2Blogo%26hl%3Den%26um%3D1&ei=qUJUS97jC4Gi-AaMnOmgAQhttp://images.google.co.uk/imgres?imgurl=http://www.nmauk.co.uk/nma/downloads/Daily_Mirror.jpg&imgrefurl=http://www.nmauk.co.uk/nma/do/live/factsAndFigures%3FnewspaperID%3D2&usg=__WCGSfOscWHqJiU_kt97Ql2krrD8=&h=349&w=1000&sz=56&hl=en&start=1&sig2=4fHiD3TRwsqMN98TKCrZoA&um=1&tbnid=vjvSGWSiOfYwdM:&tbnh=52&tbnw=149&prev=/images%3Fq%3Dthe%2Bmirror%2Blogo%26hl%3Den%26um%3D1&ei=qUJUS97jC4Gi-AaMnOmgAQhttp://images.google.co.uk/imgres?imgurl=http://news.bbc.co.uk/media/images/46035000/jpg/_46035770_003576582-1.jpg&imgrefurl=http://news.bbc.co.uk/cbbcnews/hi/newsid_8140000/newsid_8141700/8141702.stm&usg=__JT75sE74mzcsfcAq-T8AtbBLwu4=&h=288&w=512&sz=30&hl=en&start=1&sig2=Lv4r9vsuDO84hLHfgFxcBA&um=1&tbnid=t1n7f6GTmUV18M:&tbnh=74&tbnw=131&prev=/images%3Fq%3Dthe%2Bnews%2Bof%2Bthe%2Bworld%2Blogo%26hl%3Den%26um%3D1&ei=mUJUS_u_EMqu-gbP8szFCAhttp://images.google.co.uk/imgres?imgurl=http://milkand2sugars.files.wordpress.com/2009/08/the_sun.jpg&imgrefurl=http://milkand2sugars.wordpress.com/2009/08/26/the-sun-presents-the-brrap-pack-tour/&usg=__zdEE0uF5TAovacMH_3QEI2bNWf8=&h=409&w=1209&sz=56&hl=en&start=2&sig2=CuFSvDOcoUEmDEngj0HD5A&um=1&tbnid=PqxXefJnORmjqM:&tbnh=51&tbnw=150&prev=/images%3Fq%3Dthe%2Bsun%2Blogo%26hl%3Den%26um%3D1&ei=hUJUS-rVGsus-gaD8NHICAhttp://images.google.co.uk/imgres?imgurl=http://www.nmauk.co.uk/nma/downloads/The_Mail_on_Sunday.jpg&imgrefurl=http://www.nmauk.co.uk/nma/downloads/cribsheets/cribSheetMailOnSunday.pdf&usg=__-MgsoeyI_qc91TNbmImj9EU1yoc=&h=492&w=2610&sz=138&hl=en&start=3&sig2=LSiuNI4G547qlVMx2d_ODA&um=1&tbnid=C4W8bBoQrwsD8M:&tbnh=28&tbnw=150&prev=/images%3Fq%3Dsunday%2Bmail%26hl%3Den%26um%3D1&ei=10FUS6qLA5LL-Qb-key0Cw8/14/2019 Controlled Test Intro
12/15
What are the differences between
Tabloid ( red tops) Mid Market ( blue tops)
8/14/2019 Controlled Test Intro
13/15
What are the differences between
Tabloid ( red tops) Mid Market ( blue tops)
easy to handle tabloid format
easy-to-read news in short paragraphs
emphasis on entertaining news stories
plenty of salacious gossip and scandalspictures and stories about celebrities
enticements (f reebies)
spor t actually largely football
large colourful photographs
casual colloquial language
cover the news in greater detail have a
variety of news stories
have more pages, features and articles
have more upmarket gossip
go into details about scandals
include details of lurid court cases and
crime
content is often sensational
appeal largely to a female and family
readershipcover different sports not just football
emphasis on lifestyle content such as
health and leisure
Why are they combined together to be called popular press?
8/14/2019 Controlled Test Intro
14/15
Definition
The Popular Press refers to mass
circulation national newspapers, targeted
at the popular end of the market. This
includes The Sun, The Daily Mirror, TheDaily Express, The Daily Mail, The Daily
Star, The News of the World, The
People, The Daily Record, the SundayMail and their associated websites.
8/14/2019 Controlled Test Intro
15/15
For Next Lesson
Bring in newspapers to analyse
Top Related