Frommers.com
A full-service travel content and digital services agency designed to help brands attract and retain high-value customers
Our Events clients:
Events content Frommer’s Unlimited
Intro to Frommer’s Unlimited Frommer’s: One of the most trusted names in travel publishing for over 50 years
Unlimited:A one-stop, full-service travel content and deliveryplatform, specifically designed to help clients attract new prospects and convert them to high-value customers.
Service menu Global events database Custom destination guides and lifestyle contentTranslation services Off-the-shelf destination guidesSEO Consultancy Private label websitesMobile ApplicationsSocial media servicesCustom publishing Innovative travel tools
Premium Events Content Provides customers with inspiring and engaging content for both high profile and lesser known events
Over 10 years we’ve built the world’s most comprehensive and compelling database of events and attractions: 15,000 events in 150 Countries
Each event is rated: 1 = Recommended, 2 = Highly recommended, 3 = Very Highly
Recommended, 4 = Exceptional
Each event or attraction article includes: dates, venue, costs, detailed description and, in most cases, an image
Events provides organiser and venue contact details, directions and the corresponding tourist offices
Our global what’s-on includes:Festivals to Fireworks displays Kids & Family fun Carnivals to OperaSports to Gourmet Nightlife & shopping events and much more.
Specific event example
Event listing example
Hotel integration
Newsletter integration
Bespoke support website
http://support.frommers.biz/
support.frommers.biz
Premium Custom Content The need for custom content
Growing requirement for quality unique content optimised for search engines
Custom content process Information gathering – we want to learn as much as possible about your brand, tone of voice, style, customer profile etc. SEO Consultancy – we can devise your SEO strategy, or work with your agency or in house experts Advise on the most effective content pages and article typesAppoint Project Manager to deliver project Agree project timelines Deliver samples and receive feedback Brief writers and roll out project in full
Key Custom Content Clients
BAKLMHotels.com
Translation Services Content translation in multiple languages
FUL has built a strong understanding of localisation processes and best practicesIn -house translation into French, German, Spanish, Italian Deliver complex projects to budget and deadlineEnsure that your brand values and search engine optimisation objectives are integrated in every localised language versionA Project Manager will co-ordinate the whole project
Key content localisation clientsWeather.comAir France Hotels.comKLM
We can create a custom app specifically for your brand and to meet your mobile content objectives
Deliver expert travel advice on key destinations like London and Paris
Destination content can also be delivered via XML into your existing App
Possible features include:
Local Travel Tips
Restaurant and hotel reviews
Interactive Location-based maps
Integrate walking and driving tours
Frommer’s currently has 10 apps available
City Guides (Paris, New York etc)
Spanish for Dummies
Frommer’s Toolkit (#2 in free travel apps April 2010, 135,000 downloads a day on iTunes)
Mobile Applications
Custom Content Creation & PublishingCreate a customized Frommer’s Travel Guide with your branding on the cover and personalized copy writing. Custom guides can also be created to order
– Any format– Any page count– Any trim size– Any price point– Any destination or travel topic
Unique Marketing Ideas: Gift with purchase incentives
Online usage stimulation
Rewards programs
Event premiums
Conference giveaways
Advertising tie-ins
Gifts to important customers
Loyalty retention tool
Reach Frommers.com travelers via: Display Advertising Homepage Highlights Homepage Poll Blogs Interactive Maps Photos Sweepstakes Podcasts Book a Trip Featured Content Sponsorship Navigation Bar Text Links
Advertising & Sponsorship
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