The Content RulesThe Content RulesShare or solve, don’t shill
Embrace being a publisher
Insight inspires originalityShow, don’t just tell
Insight inspires originality
Build momentumDo something unexpected
e t
Speak human
Stoke the campfire
C e te i g d t
Reimagine, don’t recycle
Create wings and roots
Play to your strengthsy y g
By Ann Handley and C.C. Chapman, from their book “Content Rules”. Icons and formatting by Daniel Kuperman.
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