Why customer experience optimization is the new search engine optimization.
About me
Michael MeisnerManager, Direct-to-consumer consulting services
8+ years involved in web design, SEO, analytics
@mmeisnerYup! I’m a web geek.
The SEO Dilemma
I don’t really “do” SEO.
I build brand awareness, positive perception, and market share by shaping experiences to be found and used by people.
I used to Believe
SEO
Step 1 – get here
Step 2 – PROFIT!!
SEO has evolved
Google Fights Back
It’s just one part
Are you part of a Great Content Brand?
Content is
Text and copy
Graphics
http://www.kj.com/sensory-tourhttp://www.winefolly.com
Interface design
Videos
What you share
Your customer’s voice
Meta Data
Add reviews to your product page with proper data formatting.
Which provides users with extra information in search results.
Content marketing exists to
Build familiarity
Encourage likability
Establish authority
Share with
others
Engage
Demonstrate values
“Goes great with”By SLO Down Wines
And they will come
Create
http://www.quicksprout.com/case-study-techcrunch/
I know - You’re busy
Curation tips
Mine for ideas
• Google.com/trends• Google.com/adwords• Ubersuggest• Bag the web• Your competition• Digg/Reddit/Stumbleupon• Topsy/Popurls
88 content Creation Ideas: http://bit.ly/Zbfm5g
Build your community
Follow her
Follow their fans
How I use Followerwonk and Why I Love It: http://bit.ly/18vLxzh /
Promote through Influencers
Essential pre-and post-content checklist: http://mz.cm/11tHuD5
Final thoughts
Become a Great Content Brand, that’s famous for creating intelligent, useful, and entertaining content that’s always worth consuming.
Everything must provide value. Don’t settle for less than your audience deserves.
Maintain expectations in your content delivery.
Educate, amuse, and stimulate your audience.
Michael Meisner
Email: [email protected]: @mmeisnerLinkedIn: linkedin.com/mmeisnerBlog: mikemeisner.com
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