Download - Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Transcript
Page 1: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 2: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

What is Dynamic Content?

“a web page with web content that varies

based on parameters provided by a user or a

computer program.”

Page 3: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

CONTENT IS YOUR “WHEEL OF FORTUNE”

Page 4: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Other Types of ContentMEMES

GUIDES

BOOK REVIEWS

RANTS

EBOOKS

INTERVIEWS

PRODUCT REVIEWS

HOW-TO'S

LISTS

LINK PAGES

CASE STUDIES

RESEARCH

Page 5: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Create it or Curate it

Effective content is produced using a combination of original

content, including opinions, knowledge, news, controversy

and humor and OPS (other people's stuff)

Page 6: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 7: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Unless you know where to look!

Page 8: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 9: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

<---

*

Page 10: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Results

--->

Page 11: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

JUSTSOMETHING.CO

Page 12: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 13: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

*

Page 14: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 15: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

DON'T BE AFRAID TO CURATE!

Two of the most highly trafficked blogs on the web are BoingBoing.net and

BuzzFeed.com. These two sites are primarily made up of curated content. BoingBoing alone often outpaces sites like the NY Times

in traffic.

Page 16: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

PODCASTS – The Morning Coach

Page 17: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

PODCASTS – Download Audacity - FREE

For MAC: audacity.sourceforge.net

Page 18: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

PODCASTS – Get a microphone

Page 19: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

PODCASTS – Choose your topic

*Create your Outline*Title

*Script (bullet points)*Record

*Edit Your Material*Upload Podcast to Soundcloud,

Amazon s3 (free) OR*Libsyn ($5 a month)

Page 20: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

PODCASTS – RECORD

Page 21: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

PODCASTS – EDIT

Page 22: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 23: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

PODCASTS – Submit to iTunes

www.apple.com/itunes/podcasts/specs.html

Page 24: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Submit to podomatic.com

Page 25: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

PODCASTS

Promote Your Podcast

Via Social Media and More!

Page 26: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

GUIDES & REPORTS

Page 27: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

REPORTS

Page 28: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

REPORTS

Page 29: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

REPORTS

Page 30: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Make REPORT Covers

ALL-free-download.commyecovermaker.com

FiverrPhotoshop

Page 31: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

REPORTS*1 to 20 pages*PDF Format

*Professionally Designed Cover*Helps People Solve a Problem

*Do it Yourself*Hire Ghostwriter to Create

*Lead Generation*Share on Social Media

Page 32: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

SHARE ON SOCIAL MEDIA

Page 33: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

PHOTO GALLERIES

Page 34: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 35: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 36: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 37: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 38: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

VIDEOS - First there Was YouTube

Page 39: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 40: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Creating Short VIDEOS – Screen Capture

Page 41: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 42: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

VIDEO Alternativesshowyou.com

Page 43: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

GOANIMATE.COM

Page 44: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Upload your VIDEOS

Page 45: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

VIDEO TIPS Equipment

LightingSound/images

Distractions (Background)Script

Length of VideoEditingHosting

Page 46: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Introduce Your Company - The Script

Introduce your companyExplain the Problem

Tell them how your products/ services will solve the problemUse Proof – Testimonials, etc.

Have a Clear Call to ActionKeep it Short

Page 47: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

INFOGRAPHICS

People are Visual

90% of info transmitted to brain is visual

People are 3 X more likely to share

Search Engines Love Them!

Great way to demonstrate Expertise

Page 48: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 49: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 50: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 51: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

*MEMESWhat is a meme?

Short for the Greek word “mimeme” meaning to imitate or mimic

somethingthat appeals to a large group of people,uses comedy people can

relate which makes it more likely to go viral

Page 52: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 53: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Greatest Memes – Facebook 168K+

Page 54: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 55: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

*QUOTE YOURSELF

Page 56: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 57: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 58: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

*QUOTE YOUR FRIENDS

Page 59: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

Even MORE Types of Content

Press Releases

Articles

Software

Products

E-Courses

White papers

Surveys

Contests

Games

OTHER???

Page 60: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

TWO GIFTS... With Business Card

Copy of this Presentation

Page 61: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 62: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 63: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI
Page 64: Content Marketing Strategies: How To Use Dynamic Content to Drive ROI

REGULAR PRICE: $247.00. FDMA MEMBERS TAKE $100 OFF . ONLY

147.00 TODAY ONLY