Sejal Visawadia
What is Content Marketing?
Creating and delivering valuable contentto your target audience
What is Content?
Whitepapers, eBooks, Case Studies
Audio or Video Content
Events (Webinars, Workshops)
Blog and Social Posts Images and
Infographics
Email Newsletters
Why Content Marketing?
• Generates 3x more leads thantraditional marketing
• Build trust, create value among suspects – people who want to know what you know, not what you sell (not yet)
• Decrease costs, increasecustomers'.
SEO Social MediaBrand Voice
& Personality
Cornerstone of Marketing
Content Marketing
Content Directly Affects Search
Does not directly sell
Content Marketing Does NOT
Does help push leads down the funnel
Content Marketing Does
1PL
AN
M4EASURE
P3U
BLISH
C2REATE
Content Marketing Strategy
Who is Your Audience?
What are their biggest pain/point needs?
• Content you create should address
your customers’ points:• a need• a problem• a desire• a challenge
Identifying Pain Points
• Check out common search inquiries around your product or industry using Google Search Trends and Google Keyword Tool
• Address FAQs – ask your sales people what customers are asking them
Do your research – what do your customers need?
Where is Your Audience?
Where do they find information online?
For instance:• City dwellers are significantly more likely than rural residents to
be on Twitter• Women are five times as likely as men to use Pinterest• Baby boomers are the fastest growing segment of Facebook
Tools for Content Creation
• Google alerts
• Percolate (Real time content marketing platform)
Tools for content creation• LookBookHQ(A visual storytelling platform)
• ÜberFlip (Like Flipboard or Slideshare on your own domain name.)
Tools for content creation
• Contently• Little Bird
• PaperShare
• Addvocate
• Influitive• TrackMaven
Publish
Measure and Adjust
Content creation software
Content marketing companies
2013 B2C Content Marketing
THANK YOU
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