Download - Connected Knowledge: How to sell, live and support a connected life.

Transcript
Page 1: Connected Knowledge: How to sell, live and support a connected life.

Connected

How we sell, live & support a connected life

Knowledge

designswarm.com

Page 2: Connected Knowledge: How to sell, live and support a connected life.

CEO of Tinker London 2007-2010

Good Night Lamp 2012-

designswarm 2011-

Page 3: Connected Knowledge: How to sell, live and support a connected life.
Page 4: Connected Knowledge: How to sell, live and support a connected life.
Page 5: Connected Knowledge: How to sell, live and support a connected life.

I am an object. A measurable entity.

Page 6: Connected Knowledge: How to sell, live and support a connected life.

I use energy water food I willingly generate social media posts location calls/texts

Page 7: Connected Knowledge: How to sell, live and support a connected life.

I use Energy (British Gas / Hive) water (Thames Water) food (Nectar / Visa) I willingly generate social media posts (Tw/Fb) Location (iPhone, CCTV, Uber) calls/texts (Vodafone)

Page 8: Connected Knowledge: How to sell, live and support a connected life.

Consumer privacy myopia. Death of Privacy , A Michael Froomkin, 2000  

Page 9: Connected Knowledge: How to sell, live and support a connected life.

1h of work is worth £5.50 to a person 1h of running with a Nike+ (£89) is worth x in data analytics to insurance company x 10 tweets (£0) is worth x in advertising to twitter and x to shareholders

Page 10: Connected Knowledge: How to sell, live and support a connected life.

1h of work is worth £5.50 to a person 1h of running with a Nike+ (£89) is worth x in data analytics to insurance company x 10 tweets (£0) is worth x in advertising to twitter and x to shareholders

Page 11: Connected Knowledge: How to sell, live and support a connected life.

I don’t know my own data.

Page 12: Connected Knowledge: How to sell, live and support a connected life.
Page 13: Connected Knowledge: How to sell, live and support a connected life.
Page 14: Connected Knowledge: How to sell, live and support a connected life.

The ubiquitous Fear of Theft.

Page 15: Connected Knowledge: How to sell, live and support a connected life.

I use energy > spend less water > spend less food > diet better, spend less I willingly generate Location > put me in touch with emergency services

Page 16: Connected Knowledge: How to sell, live and support a connected life.

I use energy > theft water > theft food > advertise I willingly generate Location > theft

Page 17: Connected Knowledge: How to sell, live and support a connected life.

Data will be stigma.

Page 18: Connected Knowledge: How to sell, live and support a connected life.
Page 19: Connected Knowledge: How to sell, live and support a connected life.
Page 20: Connected Knowledge: How to sell, live and support a connected life.
Page 21: Connected Knowledge: How to sell, live and support a connected life.

What to do?

Page 22: Connected Knowledge: How to sell, live and support a connected life.

Be clear about what is going on & who has access to what.

Page 23: Connected Knowledge: How to sell, live and support a connected life.

Build standard communication strategies

Page 24: Connected Knowledge: How to sell, live and support a connected life.

Decide where your responsibility to a user lies. Advertising Product development Retail After care service Maintenance Data provision Data storage Data protection

Page 25: Connected Knowledge: How to sell, live and support a connected life.

Engage in opt-in behaviours with connected products until behaviours and culture changes.

Page 26: Connected Knowledge: How to sell, live and support a connected life.

Give people an opportunity to make money with you. Amazon & eBay let me make money from my old stuff. Can Google help me make money from my data?

Page 27: Connected Knowledge: How to sell, live and support a connected life.

Thank

[email protected] @iotwatch @designswarm

You