Social SoftwareFor The Enterprise
Alan Lepofsky, Director of [email protected]@Alanlepo and @Socialtext
Agenda• The Evolution Of Collaboration• What are “2.0” tools and culture all
about?• How does this apply in the business
world?• Quick Demo• Use Cases• Best Practices• Choosing A Vendor
Recording and sharing information is not new
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Rapid creation of content
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Consumer Adoption
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Still too individual
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Globally connected
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The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone)
2.0Spreadsheet
Word processor
Presentations
Enabler: PC
Dedicated clients
IRCBulletin Boards
Email/Groupware
Chat/Conferencing
Enabler: The Web
Suites and/or integration
BlogsWikis
Enabler: Culture of Sharing
“Social ___________”Photos, Videos
BookmarksSlides
FriendsBusiness Contacts
ActivityLocation
Web-based / Widgets
Where Is Your Company Today?
• Many organization are(stuck) working in a“1.0 style” today
• Have heard the buzzwords,but have not take action
• Struggling with thechallenges of movingforward, getting ahead
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So What Do We Need To Do?
web 2.0
social software
blogs
wikis
social networks
dashboards
widgets
enterprise 2.0
social computing
social media
Focus On People
Sharing is in our DNA
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At home and at work
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Everyone has a voice
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And breaking down the boundary between internal and external.I think there will always be some difference, but not what it once was
The walls are coming down and the doors are opening
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A transparent world
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Are you exposed?
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Wikis & Blogs Social Networks
Dashboards & Widgets
Solutions In The Consumer World
What can they tools do at work?
How do these apply in the business world?
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Help you know what needs time and attention
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Allow you to work together productively.
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Enable you to discover information and people
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Social Software Can Help
Collaboration
Attention
Discovery
Create/Re-use
Respond
Connections
Experts
CoordinateAggregate
Knowledge
Share
Participate
Email back and forth in an attempt to collaborate
Hard to find information and people
Rigid structure of traditional content systems, document systems & portals
Standalone implementation of multiple tools
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Demo
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?
Socialcalc
Use Cases
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Company wide• Conversation: provide a place where
everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, …
• HR processes:– New hire on-boarding– Accounts payable– Benefit enrolments
Intranet 2
.0
Sales & Marketing• Event planning• Competitive intelligence• Best practices (lead gen, prospects, closing)• Customer / Account / Rep information• Tracking and metrics
Accelerate sales cycles & win-rate
Dev / QA / Support
• Feature planning• Release schedules / milestone reports• Problem reports, bug tracking / fixing• Knowledge Base• Product Documentation
Reduce time-to-resolution / implementation
External• Vendor Relationships (ex: Press Relations)
– Improve communication
• Business Development & Partner Programs– Grow channel revenue
• Professional Services & Client Relations– Increase customer satisfaction
Personal
• Information repository
• Journal
• Task list
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Collaboration+
Social Networking
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Transition slide to best practices
Best Practices For Success
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Choose the right tool
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In the flow
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Reduce The Learning Curve
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Define clear targets
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Set achievable goals
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Provide structure
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Develop Trust
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Don’t force people in a direction
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Let them form groups, not corporate hierarchies
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Culture will follow
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Choosing the right vendor
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Seamlessand
integrated
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Secure
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Reliable
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Friendly
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Review
“2.0” = Participation and Sharing
Attention, Collaboration, Discovery
Use best practices for success
Choose the right vendor
If you’d like our white paper on evaluating collaboration, please leave me your business card.
Signup for your free trial at www.socialtext.com
Email me if you have any [email protected]
Follow @Socialtext
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