Top Condiment Brands on Facebook
In this report we looked at the top condiment brands such as Heinz, Tabasco and others.
Read on to find out how their social media performance stacked up against the
competition.
Key Findings
• Among the top 12 brands Tabasco was engaging best with their Fans.
• With a growth rate of 1.9%, Hellmann's enjoyed the highest Fan Growth Rate.
• Among the top 12 brands, on an average, 11% of content posted was “brand related”
• 1,690 new Posts were written across these 12 ‘brand walls’. That’s an average of 1.5 Posts per day - per wall!
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Fans
Among the top Condiment brands, Hellmann's had the largest fan base of 5,554,442 and also showed the highest fan growth of 1.91%.
Competitors
-1.00%
-0.50%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Gro
wth
%
Number of Fans
Cholula Hot Sauce French's Tabasco(US) Miracle Whip
Heinz Ketchup Frank's RedHot HeinzKetchupUK Hellmann's
Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
France United States Countries < 2% Argentina Spain
Poland Brazil Other Countries Germany United Kingdom
Conversations
Tabasco(US) had the highest PTAT of 0.48% as a percentage of its average number of Fans during this time period.
Competitors
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Pe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fa
ns)
Average Number of Fans
French's Cholula Hot Sauce Tabasco(US) Miracle WhipHeinz Ketchup Frank's RedHot Hellmann's A1 Steak SauceHeinzKetchupUK Grey Poupon Hunt's Huy Fong Foods, Inc.
Engagement - Posts
Tabasco(US) published the most number of posts (39) and had the highest average engagement, with a score of 616.
Competitors
0 5 10 15 20 25 30 35 40 45
0 100 200 300 400 500 600 700
Cholula Hot Sauce
French's
Tabasco(US)
Miracle Whip
Heinz Ketchup
Frank's RedHot
HeinzKetchupUK
Hellmann's
A1 Steak Sauce
Grey Poupon
Hunt's
Huy Fong Foods, Inc.
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement Breakdown
0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000
French's
Cholula Hot Sauce
Tabasco(US)
Miracle Whip
Heinz Ketchup
Frank's RedHot
A1 Steak Sauce
Hellmann's
HeinzKetchupUK
Grey Poupon
Hunt's
Huy Fong Foods, Inc.
Likes Comments Shares
Tabasco(US) received the most number of Likes (47,609), got the most number of Comments (25,546) and had the most number of Shares (6,561).
Competitors
Most Engaging Brand Posts
Competitors
Tabasco(US)
Mon, Aug 10 at 11:00 AM EDT
Grill Like a Pro! Kabobs are a cookout classic that everyone loves. Use TABASCO® Sauce to marinate m
..
Engagement Score
Likes Comments Shares Sentiment
1,000
15,717
5,345
1,709
Positive
Tabasco(US)
Mon, Aug 3 at 11:00 AM EDT
Grill Like a Pro! No cookout menu is complete without delicious sides like coleslaw and potato salad ..
Tabasco(US)
Mon, Jul 6 at 11:00 AM EDT
Win a grill! Watch Chef Kevin Gillespie make slow-cooked ribs on a Big Green Egg® with our Chipotle ..
Engagement Score
Likes Comments Shares Sentiment
1,000
14,247
6,038
1,424
Positive
Engagement Score
Likes Comments Shares Sentiment
963
1,729
3,082
410
Positive
Most Engaging Brand Posts
Competitors
Tabasco(US)
Mon, Jul 13 at 11:00 AM EDT
Win a grill! Watch Chef Jesse Perez give Kim some tips on how to make Mexican-style grilled hanger s ..
Engagement Score
Likes Comments Shares Sentiment
945
1,570
2,722
356
Positive
Tabasco(US)
Mon, Aug 17 at 11:00 AM EDT
Grill Like a Pro! Dips are crowd pleasers at any BBQ – and they’re even tastier when seasoned with T ..
Tabasco(US)
Mon, Jul 27 at 11:00 AM EDT
Win a grill! Watch Chef Jesse Perez prepare a spicy-sweet shrimp marinade with lime juice, Original ..
Engagement Score
Likes Comments Shares Sentiment
943
1,337
3,051
193
Positive
Engagement Score
Likes Comments Shares Sentiment
939
1,570
2,274
506
Positive
Fan Posts
0 50 100 150 200 250 300 350 400 450
Cholula Hot Sauce
French's
Tabasco(US)
Miracle Whip
Heinz Ketchup
Frank's RedHot
HeinzKetchupUK
Hellmann's
A1 Steak Sauce
Grey Poupon
Hunt's
Huy Fong Foods, Inc.
Number of Fan Posts
Tabasco(US)'s Facebook Page saw the highest number of Fan posts (418).
Competitors
Sentiment Analysis
Cholula Hot Sauce received the highest percentage of Positive Sentiment (50.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Cholula Hot Sauce
French's
Tabasco(US)
Miracle Whip
Frank's RedHot
HeinzKetchupUK
Hellmann's
A1 Steak Sauce
Grey Poupon
Hunt's
Huy Fong Foods, Inc.
Negative Neutral Positive
Brand Responses
HeinzKetchupUK responded to the highest percentage of Fan posts (74.19%).
Competitors
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 5000 10000 15000 20000 25000
% o
f F
an
Po
sts
Bra
nd
Re
spo
nd
ed
to
Average Response Time (mins)
Cholula Hot Sauce French's Tabasco(US) Miracle WhipFrank's RedHot HeinzKetchupUK Hellmann's A1 Steak SauceGrey Poupon Hunt's Huy Fong Foods, Inc.
Share Of Voice – Volume of Posts
Heinz Ketchup published the most with 39 posts, among the top Condiments brands
Competitors
13%
0%
0%
9%
5%
14%
0% 0%
21%
21%
8%
9%
Huy Fong Foods, Inc. Grey Poupon A1 Steak Sauce HeinzKetchupUK
French's Cholula Hot Sauce Miracle Whip Hellmann's
Share Of Voice – Likes
Tabasco(US) received the largest volume of Likes (47,609), among the top Condiments brands
Competitors
5%
0% 0%
9%
0% 1%
0%
0%
36%
48%
1% 0%
Huy Fong Foods, Inc. Grey Poupon A1 Steak Sauce HeinzKetchupUK
French's Cholula Hot Sauce Miracle Whip Hellmann's
Share Of Voice – Comments
Tabasco(US) received the largest volume of Comments (25,546), among the top Condiment brands
Competitors
1% 0%
0%
9%
0% 1%
0% 0%
6%
83%
0% 0%
Huy Fong Foods, Inc. Grey Poupon A1 Steak Sauce HeinzKetchupUK
French's Cholula Hot Sauce Miracle Whip Hellmann's
Share Of Voice – Shares
Tabasco(US) received the largest volume of Shares (6,561), among the top Condiments brands
Competitors
6%
0% 0%
4%
1%
1%
0%
0%
21%
63%
2%
2%
Huy Fong Foods, Inc. Grey Poupon A1 Steak Sauce HeinzKetchupUK
French's Cholula Hot Sauce Miracle Whip Hellmann's
Campaign Comparison
0 1 2 3 4 5 6 7 8 9
0 100 200 300 400 500 600 700 800
#FrenchsTwangyBBQ(Fre
nch's)
#Proudofit (Miracle
Whip)
HEINZ® KETCHUP
BASEBALL PROCAMP
NATIONAL…
#BringOutTheBest(Hellm
ann's)
Number of Posts
Engagement Score
Engagement Score Number of Posts
During this time period, Miracle Whip’s #Proudofit was the most engaging campaign
Competitors
Brand Overview
Heinz Ketchup
Fans 1,120,815
New Fans 3,333
Fan Growth .30%
Country United States
Heinz Ketchup has 3,333 new Likes and an audience base of 1,120,815
Heinz Ketchup
Brand Overview
Posts
Brand User
Engagement Score 220 Total Fan Posts 0
Total Posts 39 Brand Response Rate 0%
Total Likes 35,426 Average Reply Time 0 sec
Total Comments 1,885
General Sentiment NO User Post For
TimePeriod
Total Shares 2,215
Heinz Ketchup had 39 new Posts, and their most recent campaign is HEINZ® KETCHUP BASEBALL PROCAMP NATIONAL SWEEPSTAKES.
Content & Campaigns Most Engaging Content Type Question to fans Most Engaging Campaign #SrirachaKetchup
Least Engaging Content Type Photos Most Prolific Content Type Recipes/Product
Updates
Heinz Ketchup
Fan Growth
1,115,000
1,116,000
1,117,000
1,118,000
1,119,000
1,120,000
1,121,000
1,122,000
1,123,000
Heinz Ketchup had a growth rate of 0.30% between Jun 30, 2015 and Sep 30, 2015.
Total Fans 1,120,815
New Fans 3,333
Heinz Ketchup
Engagement
0
100
200
300
400
500
600
700
800
900
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Heinz Ketchup had an engagement of 220 and the highest engagement was 802.
Heinz Ketchup
0
1
2 Heinz Ketchup posted a total of 39 Posts
between Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Heinz Ketchup 6
Heinz 5
Ketchup 5
www.heinzketchup.com/LLsweeps
4
Purc 4
Heinz Ketchup
51%
49%
Brand Participation Brand Non Participation
74%
9%
17%
Posititve Negative Neutral
Brand Posts - Engagement
Heinz Ketchup responded to 20 conversations generated by the 39 Posts they published.
Heinz Ketchup receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Heinz Ketchup
Most Engaging Brand Posts
Heinz Ketchup
Tue, Sep 29 at 11:50 AM EDT
Oh look, a basket of Ketchup with fries underneath.
Engagement Score
Likes Comments Shares Sentiment
802
5,143
285
461
Positive
Mon, Jul 13 at 5:00 PM EDT
Heinz Ketchup, a fry’s best friend. #NationalFrenchFryDay
Thu, Sep 24 at 11:00 AM EDT
Ketchup on eggs: morning glory or breakfast blasphemy?
Engagement Score
Likes Comments Shares Sentiment
779
5,808
99
412
Positive
Engagement Score
Likes Comments Shares Sentiment
640
1,819
812
119
Positive
0 5 10 15 20 25 30 35
0 50 100 150 200 250 300
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Heinz Ketchup posts were Photos, and posts with Photos received the highest engagement.
Most of Heinz Ketchup posts were published on Tuesday and posts on Tuesday received the highest engagement.
Brand Post Types
Days of the Week
Heinz Ketchup
Content Intel
0 1 2 3 4 5 6 7 8
0 50 100 150 200 250 300 350 400 450
Brand News
Others
Event
Engagement-oriented posts
Corporate Social Responsibility
Ad Campaigns
Photos
Special Offer
Fan-specific content
Recipes/Product Updates
Contest
Question to fans
Festival/Greetings
Facebook App
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Heinz Ketchup posts were around 'Recipes/Product Updates', and posts around 'Question to fans' received the highest engagement.
Heinz Ketchup
0 1 2 3 4 5 6 7
0 50 100 150 200 250 300
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Heinz Ketchup Posts about General Happenings, the category Festival/Greetings received the highest engagement.
About General Happenings
Heinz Ketchup
0 1 2 3 4
0 50 100 150
HEINZ® KETCHUP
BASEBALL…
#HeinzHacks
#Grillingseason
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4
0 200 400
HEINZ® KETCHUP BASEBALL
PROCAMP NATIONAL…
#HeinzHacks
#Grillingseason
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Jul 01, 2015 and Sep 30, 2015, HEINZ® KETCHUP BASEBALL PROCAMP NATIONAL SWEEPSTAKES was the most engaging campaign run by Heinz Ketchup.
Overall, #Grillingseason engaged the best out of the recent 3 campaigns run by Heinz Ketchup.
Jul 01, 2015 - Sep 30, 2015 Entire Campaign
Heinz Ketchup
Brand Overview
Tabasco
Fans 1,029,486
New Fans 1,698
Fan Growth .17%
Country United States
Tabasco has 1,698 new Likes and an audience base of 1,029,486 fans
Tabasco
Brand Overview
Posts
Brand User
Engagement Score 616 Total Fan Posts 418
Total Posts 39 Brand Response Rate 0.00%
Total Likes 47,609 Average Reply Time 0 sec
Total Comments 25,546 General Sentiment Neutral
Total Shares 6,561
Tabasco had 39 new Posts.
Tabasco
Fan Growth
1,024,000
1,025,000
1,026,000
1,027,000
1,028,000
1,029,000
1,030,000
1,031,000
Tabasco had a growth rate of 0.17% between Jun 30, 2015 and Sep 30, 2015.
Total Fans 1,029,486
New Fans 1,698
Tabasco
Engagement
0
200
400
600
800
1,000
1,200
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Tabasco had an engagement of 616 and the highest engagement was 1000.
Tabasco
0
1
2
3
4 Tabasco posted a total of 39 Posts between
Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
TABASCO 21
recipe 17
Sauce 13
Chipotle Sauce 9
Big Green Egg 8
Tabasco
0%
100%
Brand Participation Brand Non Participation
89%
0% 11%
Posititve Negative Neutral
Brand Posts - Engagement
Tabasco responded to 0 conversations generated by the 39 Posts they published.
Tabasco receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Tabasco
Most Engaging Brand Posts
Tabasco
Mon, Aug 10 at 11:00 AM EDT
Grill Like a Pro! Kabobs are a cookout classic that everyone loves. Use TABASCO® Sauce to marinate m
..
Engagement Score
Likes Comments Shares Sentiment
1,000
15,717
5,345
1,709
Positive
Mon, Aug 3 at 11:00 AM EDT
Grill Like a Pro! No cookout menu is complete without delicious sides like coleslaw and potato salad ..
Mon, Jul 6 at 11:00 AM EDT
Win a grill! Watch Chef Kevin Gillespie make slow-cooked ribs on a Big Green Egg® with our Chipotle ..
Engagement Score
Likes Comments Shares Sentiment
1,000
14,247
6,038
1,424
Positive
Engagement Score
Likes Comments Shares Sentiment
963
1,729
3,082
410
Positive
0 5 10 15 20 25 30 35
0 200 400 600 800 1,000
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 500 1,000 1,500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Tabasco posts were Photos, and posts with Videos received the highest engagement.
Most of Tabasco posts were published on Friday and posts on Monday received the highest engagement.
Brand Post Types
Days of the Week
Tabasco
0
10
20
30
40
50
60
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 418 Posts between
Jul 01, 2015 and Sep 30, 2015 on Tabasco's
wall.
User Posts
Top keywords used in the Posts
Frequency
Tabasco 221
table 38
food 30
Big Green Egg 29
Tabasco-honey sauce 23
Tabasco
Brand Overview
Huy Fong Foods, Inc.
Fans 241,959
New Fans -822
Fan Growth -.34%
Country United States
Huy Fong Foods, Inc. has -822 new Likes and an audience base of 241,959 fans.
Huy Fong Foods, Inc.
Brand Overview
Posts
Brand User
Engagement Score 222 Total Fan Posts 41
Total Posts 24 Brand Response Rate 0.00%
Total Likes 4,712 Average Reply Time 0 sec
Total Comments 272 General Sentiment Neutral
Total Shares 619
Huy Fong Foods, Inc. had 24 new Posts.
Huy Fong Foods, Inc.
Fan Growth
241,400
241,600
241,800
242,000
242,200
242,400
242,600
242,800
243,000
Huy Fong Foods, Inc. had a growth rate of -0.34% between Jun 30, 2015 and Sep 30, 2015.
Total Fans 241,959
New Fans -822
Huy Fong Foods, Inc.
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Huy Fong Foods, Inc. had an engagement of 222 and the highest engagement was 881.
Huy Fong Foods, Inc.
0
1
2 Huy Fong Foods, Inc. posted a total of 24
Posts between Jul 01, 2015 and Sep 30,
2015.
Brand Posts
Top keywords used in the Posts
Frequency
Huy Fong Foods 4
Sriracha 3
Underwood Family Farms
2
corner 2
http://www.signupgenius.com/go/20f
0b4eaa 2
Huy Fong Foods, Inc.
Most Engaging Brand Posts
Huy Fong Foods, Inc.
Thu, Jul 2 at 5:08 PM EDT
The amount of love we get from our fans is simply amazing. Keep ’em coming!! #sRIRACHANATION
#sRIRAC ..
Engagement Score
Likes Comments Shares Sentiment
881
1,417
37
273
Uncategori
zed
Thu, Jul 30 at 12:47 PM EDT
A word from David Tran... #AWESOMESAUCE
Fri, Jul 17 at 11:13 AM EDT
"Burgers on the grill will never be the same again..."
Engagement Score
Likes Comments Shares Sentiment
604
509
36
119
Uncategori
zed
Engagement Score
Likes Comments Shares Sentiment
341
224
27
49
Uncategori
zed
0 2 4 6 8 10 12
0 50 100 150 200 250 300
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Huy Fong Foods, Inc. posts were Links, and posts with Links received the highest engagement.
Most of Huy Fong Foods, Inc. posts were published on Tuesday and posts on Friday received the highest engagement.
Brand Post Types
Days of the Week
Huy Fong Foods, Inc.
0
1
2
3
4
5
6
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 41 Posts between
Jul 01, 2015 and Sep 30, 2015 on Huy Fong
Foods, Inc.'s wall.
User Posts
Top keywords used in the Posts
Frequency
Huy Fong Foods 16
Inc 16
post 15
Sriracha 6
David Tran 2
Huy Fong Foods, Inc.
Brand Overview
Hunt's
Fans 85,754
New Fans 1,125
Fan Growth 1.33%
Country United States
Hunt's has 1,125 new Likes and an audience base of 85,754 fans.
Hunt's
Brand Overview
Posts
Brand User
Engagement Score 145 Total Fan Posts 53
Total Posts 16 Brand Response Rate 64.15%
Total Likes 416 Average Reply Time 8 hrs, 44 mins
Total Comments 32 General Sentiment Neutral
Total Shares 163
Hunt's had 16 new Posts.
Hunt's
Fan Growth
84,000
84,200
84,400
84,600
84,800
85,000
85,200
85,400
85,600
85,800
86,000
Hunt's had a growth rate of 1.33% between Jun 30, 2015 and Sep 30, 2015.
Total Fans 85,754
New Fans 1,125
Hunt's
Engagement
0
50
100
150
200
250
300
350
400
450
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Hunt's had an engagement of 145 and the highest engagement was 388.
Hunt's
0
1
2 Hunt's posted a total of 16 Posts between
Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
Recipe 8
Pin 6
summer dish 1
recipe 1
Pinterest board 1
Hunt's
25%
75%
Brand Participation Brand Non Participation
79%
0%
21%
Posititve Negative Neutral
Brand Posts - Engagement
Hunt's responded to 4 conversations generated by the 16 Posts they published.
Hunt's receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Hunt's
Most Engaging Brand Posts
Hunt's
Thu, Sep 17 at 11:00 AM EDT
These North Carolina-inspired Barbacoa Loaded Sweet Potato Fries by Chef Billy Parisi are the perfec ..
Engagement Score
Likes Comments Shares Sentiment
388
58
3
36
Positive
Thu, Sep 10 at 2:45 PM EDT
Kick off football season with our Touchdown Mini Meatloaves!
Recipe: http://bit.ly/1pP6Npm
Pin it: ..
Wed, Jul 29 at 12:30 PM EDT
Ditch the oven for National Lasagna Day! Keep things cool with our Slow Cooker Mushroom Spinach Lasa ..
Engagement Score
Likes Comments Shares Sentiment
268
35
2
23
Positive
Engagement Score
Likes Comments Shares Sentiment
202
33
3
15
Positive
0 5 10 15 20
0 50 100 150 200
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Hunt's posts were Photos, and posts with Photos received the highest engagement.
Most of Hunt's posts were published on Thursday and posts on Wednesday received the highest engagement.
Brand Post Types
Days of the Week
Hunt's
0
1
2
3
4
5
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 53 Posts between
Jul 01, 2015 and Sep 30, 2015 on Hunt's's
wall.
User Posts
Top keywords used in the Posts
Frequency
Hunt 18
sauce 6
cans 5
Ketchup 4
Hunts Diced tomatoes 3
Hunt's
64%
36%
Brand Participation Brand Non Participation
24%
4%
72%
Posititve Negative Neutral
User Posts - Engagement
Hunt's responded to 34 conversations generated by the 53 Posts fans published.
Hunt's appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Hunt's
Brand Overview
Frank's RedHot
Fans 1,110,943
New Fans -3,862
Fan Growth -.35%
Country United States
Frank's RedHot has an audience base of 1,110,943
Frank's RedHot
Brand Overview
Posts
Brand User
Engagement Score 36 Total Fan Posts 376
Total Posts 14 Brand Response Rate 21.54%
Total Likes 1,224 Average Reply Time 1 day, 1 hr, 6 mins
Total Comments 83 General Sentiment Neutral
Total Shares 193
Frank's RedHot had 14 new Posts.
Frank's RedHot
Fan Growth
1,108,000
1,109,000
1,110,000
1,111,000
1,112,000
1,113,000
1,114,000
1,115,000
1,116,000
Frank's RedHot had a growth rate of -0.35% between Jun 30, 2015 and Sep 30, 2015.
Total Fans 1,110,943
New Fans -3,862
Frank's RedHot
Engagement
0
10
20
30
40
50
60
70
80
90
100
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep
Frank's RedHot had an engagement of 36 and the highest engagement was 93.
Frank's RedHot
0
1
2 Frank's RedHot posted a total of 14 Posts
between Jul 01, 2015 and Sep 30, 2015.
Brand Posts
Top keywords used in the Posts
Frequency
iptsoe 10
FranksRedHot 6
everything 2
contest 2
Frank’s RedHot 2
Frank's RedHot
21%
79%
Brand Participation Brand Non Participation
62%
0%
38%
Posititve Negative Neutral
Brand Posts - Engagement
Frank's RedHot responded to 3 conversations generated by the 14 Posts they published.
Frank's RedHot receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Frank's RedHot
Most Engaging Brand Posts
Frank's RedHot
Fri, Aug 7 at 3:59 PM EDT
I put that $#!t on everything. #WorldsShortestResume #iptsoe Official rules
http://bit.ly/1SUfvoD #c ..
Engagement Score
Likes Comments Shares Sentiment
93
183
11
43
Positive
Sat, Aug 22 at 10:00 AM EDT
Friend: Why are you using a spatula?
You: Go home.
#iptsoe
Sat, Jul 18 at 10:00 AM EDT
Frank’s RedHot + ???? = #iptsoe
Engagement Score
Likes Comments Shares Sentiment
66
97
10
32
Neutral
Engagement Score
Likes Comments Shares Sentiment
63
195
19
16
Positive
0 2 4 6 8 10
0 10 20 30 40 50
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6
0 20 40 60
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Frank's RedHot posts were Photos, and posts with Videos received the highest engagement.
Most of Frank's RedHot posts were published on Saturday and posts on Saturday received the highest engagement.
Brand Post Types
Days of the Week
Frank's RedHot
0
5
10
15
20
25
30
35
40
45
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-
Aug
12-
Aug
19-
Aug
26-
Aug
2-Sep 9-Sep 16-
Sep
23-
Sep
30-
Sep
Positive Neutral Negative Users posted a total of 376 Posts between
Jul 01, 2015 and Sep 30, 2015 on Frank's
RedHot's wall.
User Posts
Top keywords used in the Posts
Frequency
Frank 263
RedHot 150
Franks Red Hot 78
everything 74
RedHot sauce 38
Frank's RedHot
22%
78%
Brand Participation Brand Non Participation
30%
2% 68%
Posititve Negative Neutral
User Posts - Engagement
Frank's RedHot responded to 81 conversations generated by the 376 Posts fans published.
Frank's RedHot appears to participate more when Fan conversations have greater positive vibes than negative.
Brand Responses Sentiment of User Posts
Frank's RedHot
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