IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
1
Digital IQ Analysis
MBA 2 A Online classroomNovember 2011
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
2
General Website
• Link to each hotel website• Reservations
45%
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
3
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
4
Social Media
• 1 social media manager in each hotel• 4 different platforms
35%
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
5
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
6
YouTube
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
7
FlickR
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
8
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
9
Digital Marketing
• 2 measurement tools• Email newletters • Email signatures with animated pictures and
latest special offers• iPad application only for internal Concorde
Groupe employees (commercial use)
15%
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
10
TripAdvisor
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
11
VRank
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
12
Mobile
• Presence on Foursquare – creation of contests
5%
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
13
FourSquare
IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
14
Conclusion
They have to improve their presence on blogs+ mobile devices
applications
100%
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