Competence CenterProcess Management Real Estate
PropTech Innovation Summit
Agile management in the real estate industry –
Does it work?
Prof. Dr. Marion Peyinghaus, Berlin 2019
PropTech Innovation Summit
16.05.2019 ▪ S. 2
Competence CenterProcess Management
Real Estate
Benajmin Fischer, FAZ, 12.04.18
FAZ
„Rugby for the office“
PropTech Innovation Summit
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Competence CenterProcess Management
Real Estate
How much agility does the real estate industry need?
• Survey 131 Participants
• Interviews 35 Participants
• Publication July 2019
• Download ccpmre.de
PropTech Innovation Summit
16.05.2019 ▪ S. 4
Competence CenterProcess Management
Real Estate
Research questions
Does agile management foster corporate success?
Which parts of agile management are beneficial?
What are the risks of agile management?
PropTech Innovation Summit
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Competence CenterProcess Management
Real Estate
Does agile management foster corporate success?
Finance Client
Employees
Innovation
Processes
PropTech Innovation Summit
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Competence CenterProcess Management
Real Estate
Does agile management foster corporate success?
Finance
Client
Employees
Innovation
Processes
22%
38%
42%44%
59%
PropTech Innovation Summit
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Competence CenterProcess Management
Real Estate
Which parts of agile management are beneficial?
Culture
Processes
Agile
methods
Digitalisation
Employees
Workplace
Organisation
Work
modalities
Leadership
PropTech Innovation Summit
16.05.2019 ▪ S. 8
Competence CenterProcess Management
Real Estate
Which parts of agile management are beneficial?
Employees
ProcessesAgile
methods
Digitalisation
Culture
Workplace
Organisation
Work
modalities
Leadership
20%
19%
32%
45%
46%
75%64%
66%
61%
PropTech Innovation Summit
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Competence CenterProcess Management
Real Estate
Growth
Effect
Lost energy
Lost potential
40%
20%
40% 80%
Do we invest in the right parts of agile management?
CultureProcesses
Agile
methods
Digitalisation
Employees
Workplace
OrganisationWork
modalitiesLeadership
PropTech Innovation Summit
16.05.2019 ▪ S. 10
Competence CenterProcess Management
Real Estate
What are the risks of agile management?
Agile project
management
Laissez-
faire
leadership
Clothing
style
FinanceClient Employees
PropTech Innovation Summit
16.05.2019 ▪ S. 11
Competence CenterProcess Management
Real Estate
„Our clients often perceive
it as chaos.“Project Development Company, March 2019
Agile project
management
PropTech Innovation Summit
16.05.2019 ▪ S. 12
Competence CenterProcess Management
Real Estate
„Our biggest problem:
we don't see the
risks anymore.“Investment Manager, March 2019
Laissez-faire
leadership
PropTech Innovation Summit
16.05.2019 ▪ S. 13
Competence CenterProcess Management
Real Estate
Barbara Frett, Spiegel Online, 12.03.19
„Those who
work in jogging
pants, do so with
a different
attitude“
Clothing
style
PropTech Innovation Summit
16.05.2019 ▪ S. 14
Competence CenterProcess Management
Real Estate
Solution: Back to conventional organizations?
Finance Client
Employees
Innovation
Processes
PropTech Innovation Summit
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Competence CenterProcess Management
Real Estate
Solution: Back to conventional organizations?
Finance
Client
Employees
Innovation
Processes
11%
29%
36% 17%
37%
14%
Processes
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Competence CenterProcess Management
Real Estate
In a nutshell
Agile management is indeed successful
Human factor is decisive, not the working conditions
Self-organization is not a self-runner and should be organized
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Competence CenterProcess Management
Real Estate
„Be flexible,
stay responsible.“Project Development Company, March 2019
Competence CenterProcess Management Real Estate
Thank you very much for your attention!
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