company profile ’09
Cobra Automotive Technologies. Group presentation
Our vision is a more secure world
1© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
Our vision is a more secure world everywhere and at all times
vision
Cobra's mission is to provide worldwide, user friendly vehicle-centric solutions integrating advanced
technologies that enhance transportation and property security and to work with public and private organisations
that share our vision
mission
2© 2009 Cobra Automotive Technologies SpA, All rights reserved
Property security. A worldwide problem
Property security means the ability to manage on time, on line, everywhere, every time the risk of attack to
vehicle property
Carmine Carella – CEO of Cobra
3© 2009 Cobra Automotive Technologies SpA, All rights reserved
““
company profile ’09
Our aim is to make the world a safer place
Vehicle crime is a highly organised criminal activity affecting the whole world. It has been clearly
established that it is often linked to organised crime and it evolves as fast as the circumstances change
Europe
China
Brazil
Russia
79,300
vehicles stolen in 26 EU countries in year 2006stolen cars trafficked out of the European Union
vehicles stolen every day throughout Europe *
637,000
123,000
Property security. The facts
981,664450,000
2,700
motor vehicles have been reported stolen in 2006 of which hijacked **
vehicles stolen in the first 6 months of 2008 in the region of Sao Paulo only ***
vehicle theft in 2007 - From 2004 to 2006 theft statistics demonstrate a steadily increase ****
4© 2009 Cobra Automotive Technologies SpA, All rights reserved
**** Source: Secretaria da Segurança Publica – Brazil – October 2008
* Source: Cobra Automotive Technologies, consolidated data from Europol and local governments
*** Source: Car theft and insurance in Russia - SBD market research – September 2008
** Source: Ministry of Public Security of People's Republic of China
24,000
company profile ’09
Our aim is to make the world a safer place
Property risks. Modus operandi
Carjacking is one of the methods used to steal vehicles: threat of violence and the use of firearms to steal vehicles have the advantage of getting the vehicle and its original
keys at the same time
Homejacking is another kind of crime committed by entering in people properties to steal vehicle keys using
violence or threats. Domestic burglary for stealing keys is the most recent trend detected by police forces
Vehicle theft was a quite simple matter since few years ago. Thieves broke into parked cars and drove them away or
duplicated keys to enter the vehicle. Recently thefts have generally decreased. But thieves, tied to criminal
organizations, have become more aggressive and even harm vehicle owners becoming violent
More than 50% of stolen vehicles are never recovered, most of them being trafficked in eastern Europe and north
African countries5© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
Transportation security means the management of risks that can impact people in and around the
vehicle, during the movement of the vehicle
Carmine Carella – CEO of Cobra
Transportation security. A social problem
6© 2009 Cobra Automotive Technologies SpA, All rights reserved
““
company profile ’09
Our aim is to make the world a safer place
Road accidents are the main cause of death among under 45 year olds. Every day more than 100 people
are killed on roads in the European Union
1,300,0001,700,000
38,000
Europe
* European Commission Directorate-General for Energy and Transport
Transportation security. The facts
accidents each year people injured each year
road accident deaths *
7© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
Transportation risks
Driving is an exciting experience. Nevertheless it is a risky activity for the drivers, the passengers and, in general, for
the people around the vehicle. To secure driving and to manage these risks, the solution is to contribute in
supporting drivers while they are driving, displaying their performances and consequently educating them
to drive better
Low speed driving can cause danger both for cars and people, due to the fact that every car has a blind zone.
In the United States the North American no profit association Kids and Cars has widely demonstrated such
risks, tracking accidents occurred to children left unattended around motor vehicles. Stating in this way the nonsense for
the society of such kind of deaths and injuries
There are 62 children behind this vehicle. Not one of them can be seen by the driver behind the wheel www.kidsandcars.com
8© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
9© 2009 Cobra Automotive Technologies SpA, All rights reserved
The location based services have the objective to assist people and protect vehicles during a unexpected event
Cobra solutions to secure people and vehicles property
- to provide computing and data operations infrastructure enabling the Cobra partner in Argentina, Car Security SA, to act
as Service Provider in Argentina, Chile and Uruguay Exclusive pan-European programs
36 European countries
Malaysia, Russia & CIS, South Africa
Cobra is the unique pan-European service provider across 36 European countries
Cobra-branded services are offered directly or through local service providers and licensees (Russia &
Confederation of Independent States, Malaysia, South Africa)
Maserati
Nissan Europe
PorscheRenault
Audi
Ferrari
Lamborghini
Bentley
company profile ’09
Our aim is to make the world a safer place
Brazil, Argentina, Chile, Uruguay
In Brazil Cobra operates as an infrastructure provider :
- to provide a secure communication protocol enabling vehicle manufacturers to partner with local service providers
Its proprietary server-centric infrastructure is integrated with on-board electronics
Cobra solutions to secure people and vehicles property.
The network of Secure Operating Centres
In the European countries where theft is a major issue, such as France, Italy and the UK, Cobra has invested in its
own Secure Operating Centre
In the rest of the territory Cobra qualifies and selects local Secure Operating Centres that have the required experience in theft procedures and are authorised to cooperate with the
local police authorities
The monitoring and tracking of vehicles are carried out by Secure Operating Centers (SOC) which operate 24 hours a
day, 7 days a week
The SOC can communicate with the vehicle owner via telephone, GSM mobile phone, e-mail and, in case of an
unexpected event, liaise with police forces to manage the critical situation
10
company profile ’09
Our aim is to make the world a safer place
© 2009 Cobra Automotive Technologies SpA, All rights reserved
11© 2009 Cobra Automotive Technologies SpA, All rights reserved
Location Based Services ...
Businessmen, families, women, children, grandfathers …
At work, on holidays, at home, travelling …
In Europe, in Sao Paulo, in Asia, in Johannesburg…
Whoever, at all times, everywhere, Cobra aims to make the world a safer place being close to its 160.000 customers 24
hours a day, 7 days a week
company profile ’09
Our aim is to make the world a safer place
. . . for 160.000 end users
. . . and for you
8.840 18.36233.001
107.023122.561
17.784
28.982
36.647
1.0776.739
25.1
01 50.7
85
9.91
7
2004 2005 2006 2007 2008
Cobra Licensees
136.
005
159.
208
Cobra solutions to secure property. The antitheft
In case of intrusion into the vehicle (cars, trucks, motorcycles) to steal the vehicle and its contents or in case of unauthorised movement the system generates an
acoustic and visual signal to disturb the thief
Antitheft are based on the core technologies of Ultra-Sound, Radar, RF transmitters and receivers, CAN and
LIN Bus, magnetic and piezo sound technologies. These technologies can be integrated on a system level
(systems) or offered on a component level (components)
The antitheft include :
Alarm control units
Sirens
Immobilisers
Anti lift sensors
Radar anti intrusion sensors
Active recognition devices: radio commands and electronic keys
Passive recognition devices: driver card
The antitheft has the objective to prevent the illegal action
12© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
Ultrasonic anti intrusion sensors
Cobra solutions to secure transportation.The manoeuvring aid
13© 2009 Cobra Automotive Technologies SpA, All rights reserved
Sensors are invisible when fitted
The systems have the objective to assist the driver during low sped manoeuvres reducing damages to
vehicles, protects people and animals and make driving and parking easier
company profile ’09
Our aim is to make the world a safer place
Parking Aid System is a conventional park distance control system simplifying the manoeuvring process with front and back analogue warning signal. It uses
four ultrasonic sensors fitted to the front bumper and up to four sensors fitted to the rear bumper,
strategically positioned to detect close obstacles and transmit an audible warning signal to the driver
Park Mate System will provide solutions for automatic and semi automatic parking
Partnership with Vehicle Manufacturers
Cobra aims at being recognised as a company constantly focused on understanding security needs. The goal is to give to client partners the solutions that contribute to reinforce their image of responsibility towards security.
14© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
since
Nissan 1991
Renault 1993
Volkswagen - Audi 1994
Honda Access Europe Motorcycle – Ducati Motor 1996
Toyota 1999
Renault Véhicules Industriels – Volvo Trucks – Porsche – Ford
Daimler- Chrysler – Jaguar – Land Rover – Mazda – Skoda 2001
Honda – Ferrari – Maserati – Yamaha Motor Europe 2002
Mitsubishi – Bentley – Lamborghini 2003
Scania - MV Agusta Corse 2004
MV Agusta Motor 2006
Hyundai – Kia – Iran Khodro – Shanghai Volkswagen 2008
DPCA (Dongfeng Peugeot Citroen Automobile Company)SAIC (Shanghai Automotive Industry Corporation)BHMC (Beijing Hyundai Motor Company) – Geely 2009
company profile ’09
Our aim is to make the world a safer place
In 2007 Cobra has set up its Asia Pacific Headquarters in Beijing, entering the 2nd largest auto market in the world
In 2008 Cobra has established a direct operation in Giheung, South Korea, which is involved in the R&D,
manufacturing and business development with Asian and Korean vehicle manufacturers, mainly focused on the
parking aid business
Partnership with Vehicle Manufacturers
Japan
Since 2004, Cobra is present in Tokyo, Japan, to develop the OEM / OES world-wide market with
Japanese car manufacturers
China
South Korea
In Europe Cobra has entered into agreements with vehicle manufacturers since 1991 and the collaboration is
now extended to their national sales companies worldwide
Europe
© 2009 Cobra Automotive Technologies SpA, All rights reserved 15
Investment programs able to respond to the most severe automotive standards:
Design and Development in Cobra.
16© 2009 Cobra Automotive Technologies SpA, All rights reserved
Fully integrated hardware, software and mechanical development
Extensive program management system
In-depth knowledge of technologies and development methods and for the delivery of reliable and effective products, and their
strict application, according to APQP and automotive SPiCE
Electronics
Product Lifecycle Management (PLM) to enhance product development and engineering processes
The design and the development of electronic systems are managed by Cobra Automotive Technologies,
in Varese, Itay and in Giheung, South Korea
Technological solutions to meet customers needs
Vehicle application study and advance simulations / guidelines for applications
company profile ’09
Our aim is to make the world a safer place
More than 70 engineers involved in Italy and 10 in Korea
17© 2009 Cobra Automotive Technologies SpA, All rights reserved
The Location Based Services are managed by Cobra Telematics SA, Manno (Switzerland) with design,
development and service support operations for the telematic platforms at Cobra Telematics Development, based in Sophia Antipolis (France), São Paulo (Brazil),
Busto Arsizio (Italy)
Telematics
Validation of the whole value chain, hardware, firmware and server infrastructure
Design and Development in Cobra.Service solutions to meet
customers needs
The team in Busto Arsizio is highly focused in providing innovative security services to the end users
company profile ’09
Our aim is to make the world a safer place
Worldwide more than 30 IT engineers are involved in telematics operations
In Europe a server-based infrastructure is managed with servers located in Bern and Zurich, Switzerland, to
guarantee the maximum level of privacy
In Latin America the server –based infrastructure is located in Hortolãndia, São Paulo, hosted by IBM Technological Centre
18© 2009 Cobra Automotive Technologies SpA, All rights reserved
The processes related to the production of Electronic Systems are totally managed in house. The facilities are
placed in a light, airy place on full view through windows to the outside gardens
The production facilities to serve the European and Russian market are based in Varese, Italy in a 10,000
sq.m area located in the Campo dei Fiori natural park in the foothills of the Italian Alps
The Asian headquarter in Beijing, China currently covers a surface of 2,000 sq.m. In 2010 a new building will be
operational in a green area of the Beijing Technological park: about 14,000 sq.m. of which 10,000 dedicated to manufacturing facilities. In China, Cobra is assembling
electronic systems and by 2010 the product’s core electric board will be produced here as well
Factories in the park
Project of the new buildingCobra Automotive Technologies - Beijing,China
Cobra Automotive Technologies - Varese, Italy
company profile ’09
Our aim is to make the world a safer place
Current factory – Beijing, China
Cobra Automotive Technologies Beijing,China Project of the new building
Cobra Automotive Technologies - Varese, Italy
Operations in Cobra
19
Automatic traceability for each electronic devices by Process Quality System (PQS )
company profile ’09
Our aim is to make the world a safer place
2,5 million systems produced per year with a production capacity up to 3,5 million systems
More than 10,000 systems* produced per day
* Systems can be complete kits, made out of different parts and devices
Continuous investments are made to meet automotive requirements targeting reliability, availability and
maintainability
Resources and spaces are optimized, eliminating waste
© 2009 Cobra Automotive Technologies SpA, All rights reserved
The in-house laboratory is equipped with test instruments and simulators to satisfy the requirements
of vehicle manufacturers, insurance companies and legal requirements of the European Union and to support the
design and development activities
Test labs
Functional tests
EMC evaluation
Endurance / Reliability tests
Power consumption management
Humidity
Temperature shock
20© 2009 Cobra Automotive Technologies SpA, All rights reserved
Design validations and product verification according the OEM standards:
Technical benchmarking
Experimental test during development
company profile ’09
Our aim is to make the world a safer place
Insurance approvals
ANIA, FG, Pimot, SCM, SSF, SRA, Thatcham, TÜV Allianz, UPEA, VAT
Audi – Daimler - Chrysler – Ford – GM – Honda – Mazda – Nissan – Porsche – PSA – Renault – RVI – Scania – Toyota – VW – Volvo Trucks – Hyundai – Kia
OEM approval
Legal requirements approvals
EC Directives 95/54 – 95/56 – 104/2004 – 1999/5ECE R28 – R10 – R97 – R116
FCC part. 15
* CCC – Certificate for China Compulsory Product Certification
21© 2009 Cobra Automotive Technologies SpA, All rights reserved
Test labs
Respect for advanced automotive standards enables Cobra to meet the highest technical and functional
standards of excellence
CCC*
company profile ’09
Our aim is to make the world a safer place
22© 2009 Cobra Automotive Technologies SpA, All rights reserved
UNI EN ISO 9001 : 2000 certified
ISO/TS16949 : 2002 certified
Technical Specifications for Quality Assurance in the
automotive segment
Regularly audited by vehicle manufacturers
ISO 14001 : 2004 certifiedEnvironmental Management System
First Italian company in the sector to be certified (1994)
Cobra management system certifications
Automotive SPiCE CL 1 : 2007 certifiedSoftware and System Capability Maturity Model
company profile ’09
Our aim is to make the world a safer place
ISO/TS16949 : 2009 certifiedObtained by Cobra Beijing for an integrated quality
management system
55,563,7 68,4
81,271,7
16,4
27,038,8
4,7
10,03,6
10,7
0,4
5,1
8,1
0,0
10,0
20,0
30,0
40,0
50,0
60,0
70,0
80,0
90,0
100,0
110,0
120,0
2004 2005 2006 2007 2008
Others
LBS
ES60,6
77,3
89,9
121,
2
116,
3
All financial results are split into Electronic Systems and Locations Based Services
Cobra turnover
23© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
In 2008 preliminary revenues amount to 121,2 million Euro demonstrating a consistent and sustainable growth in Location
Based Services
Cobra turnover
24© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
Cobra continued to expand its activities in areas with high potential of sales for both Electronic Systems (Asia, Russia) and Location Based Services (Russia, South America, South Africa)
33,33%
25,83%
8,83%
32,01%
ES (antitheft)
ES (parking aid)
LBS
Other
Cobra turnover – Electronic Systems
In 2008 Cobra successfully concluded the acquisition of the parking aid business from Continental in Asia
In the month of December 2008 and March 2009 respectively Cobra Beijing received its first OES and
OEM contract signed
In electronic system business Cobra continued to increase the range of product sold to vehicle
manufacturers and to expand its customer base
25© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
(in €M.)
Antitheft
Parking Aid
Cobra turnover – Stolen Vehicle Recovery
In the second half of the year Cobra pan-european contract with Porsche was extended to Russia and South
Africa
Starting the activities in Brazil has allowed Cobra to develop some important contact with local player in the
whole South American area
In 2008 Cobra has been nominated by Audi and Lamborghini as unique supplier in Europe for Stolen Vehicle Recovery
26© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
SVR Revenues (in Mio. €)
9,5016,50
26,99
38,79
2005 2006 2007 2008
+ 73
,68% +
63,5
9%
+ 43
,70%
22,90%
69,00%
0,70%7,40%
Italy
Rest of Europe
Asia-Pacific
Rest of the World
In 2008 the international footprint of the Group is confirmed with 77.1% of revenues from sales outside
Italy and, thanks to the recent acquisitions, Cobra significantly increased its shares in Italy and in the
UK
Cobra turnover - By geography
27© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
Cobra in the world
28© 2009 Cobra Automotive Technologies SpA, All rights reserved
company profile ’09
Our aim is to make the world a safer place
Over 30 years of vehicle security
1975
1984
1986
1991
1992
1994
1996
2000
2001
2005
2006
Cobra was founded. Pioneer in electronic vehicle security
First radio key to open and close the doors
One of the first companies to use SMT Technology
The rapid growth forces the company to devise a critical review process
Partnerships with vehicle manufacturers start
First company of this field certified ISO 9001
Cobra Bridge platform linked to native vehicle body electronics
First generation of parking aid systems, Cobra Park Master
Initial development of a new security solution based on vehicle geo-localisation
Porsche chooses Cobra for its Stolen Vehicle Recovery pan-
European program
Cobra enters the Italian stock exchange market in the STAR segment
2007New subsidiaries in France, Italy, UK through acquisitions and set up
of Cobra regional headquarters in Asia-Pacific
2008
29© 2009 Cobra Automotive Technologies SpA, All rights reserved
Cobra enters the Brazilian and Korean market
company profile ’09
Our aim is to make the world a safer place
Thank you for your attentionThank you for your attention
Top Related