6th CSR ONLINE AWARDS
DIGITAL DISRUPTION
AND THE FUTURE OF CSR #CSRawards
Milan, 27-28 May 2014
Donald Johnson
Head of Corporate Responsibility &
Brand Strategy, National Grid
Workshop:
INSIDE REPORTING -
Company experience:
NATIONAL GRID
Developing sustainable energy Solutions for the 21st century
Response to climate change
Carbon emissions, use of natural
resources
Security of energy supply
Dependence on fossil fuels
reliance on imports of fuel
Affordability of energy
Rising prices, investment in
infrastructure for the 21st Century
Energy on the agenda
*CBI estimate
Underpinning economic growth
Modern economies
Prosperity depends on a reliable, modern,
smart energy system
Competitive businesses
Energy costs are a strategic priority for
business
Low carbon global market
of $1 trillion*
Shift to low carbon creates new jobs,
businesses and industries
Making sure we’re doing the right thing
Our challenge:
A process to identify materiality in non-financial
performance reporting, including KPIs
+ Process that ensures we are matching our stakeholders
expectations for being a responsible company.
+ Established mechanisms and channels for
communication
Aligning all of the above and applying our limited
resources to make the biggest impact.
What’s important in reporting? Materiality in non-financial performance reporting
Low High
High
Imp
ort
ance
to
N
atio
nal
Gri
d
Importance to our stakeholders
Calibrated judgement:
What’s our ‘appetite’?
What’s our brand?
Meeting requirements of External frameworks – but not priority
Material to National Grid
9
CR: are we taking the right actions?
Business relevance
Work through business challenges priorities & goals
Stakeholder interest
What do our stakeholders care about?
Applying our brand and appetite
Brand / resource fit Communicating benefit
Create a comms plan to bring activity to life
1 2
4 3
Rep
uta
tio
n
Doing K
now
ing
Feeling
Telling
Making Connections www2.nationalgrid.com/responsibility
Communication and measurement Receiving and broadcasting with relevance
Challenge: adapt to receive and process inputs:
Rest of Company
Corporate Affairs
In the past: Monitoring traditional media channels
Communication flow
Communication and measurement Receiving and broadcasting with relevance
Challenge: adapt to receive and process inputs:
Rest of Company
Corporate Affairs
Today:
Massive fragmentation of channels
Creating a robust architecture
Consideration for: Disclosure, Comprehension, Reputation, Resources
Reporting: what, why, how
Stakeholders: ensuring
relevance
Operations: behaving and
acting in harmony with claims
Communication: being
smart about communicating
our achievements,
challenges and concerns
6th CSR ONLINE AWARDS
DIGITAL DISRUPTION
AND THE FUTURE OF CSR #CSRawards
Milan, 27-28 May 2014
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