building believable brands 1
Social Community Insights
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Agenda
1. Introduction2. Online communities3. What to do4. What have we learned
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1. Introduction
.. the wind of change is blowin’
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Not just a set of tools…
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.. a cultural shift !
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2. Online communities
Bodies of people joined together by a common interest. “
”
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.. they already exist!
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.. and going mainstream
The fastest growing demographic on Facebook is women over 55“
”
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LISTEN, LISTEN, LISTEN
3. What to do
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Know your audience
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your target (find ‘em!)
Engage your evangelists
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The Question:
BUILDorJOIN
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SOME KEY#PRINCIPLES
transparencyauthenticity
trust
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.. praying does not help
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.. let it grow Don’t wait for people to come to you Know your community’s goal Find a way to connect Build a relationship Take it offline
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.. facilitate, don’t dictate!
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ROI = …return on interaction ! return on insight !
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4. What have we learned?
.. no more sandcastles
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LISTEN
ENGAGE
EMPOWER
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This is not about reinventing the wheel
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the road may be long …but is well worth it!
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THANK YOU !
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