Photo by Matt Stratton
Objects sold versus new contributions at first instalment
Statistic AHM
Sold objects 2,258
Comments to existing objects 10
Suggestions for new objects 2
Interaction with vending machineActivity Percentage
Ignoring 33 %
Observing 26 %
Talking 27 %
Touching 13 %
Buying 2 %
Contributions at activities with the audience
Activity with the audience
TotalNew objects
Stories Discussion
Amsterdam (28 and 29 August 2010)
202 78% 12% 9%
Arnhem (5 September 2010)
207 90% 4% 6%
Objects sold versus new contributions at 2nd instalment
Statistic AHM TW
Sold objects 2,258 1,120
Comments to existing objects 10 11
Suggestions for new objects 2 6
Contributions at activities with the audience
Activity with the audience
TotalNew objects
Stories Discussion
Amsterdam (28 and 29 August 2010)
202 78% 12% 9%
Arnhem (5 September 2010)
207 90% 4% 6%
Enschede (12 December 2010)
52 23% 37% 40%
Lelystad (23 January 2011)
34 53% 46% 15%
Lessons:
Focus on visitor - “you”Immediate rewardsOffline encouragement
innl.nl/mw2011
Credits
All photos: Fred Ernst, except slide 1: Matt Stratton, slide 4: Marco de Swart & slide 7: Björn Zillen
Jasper Visser/Nationaal Historisch Museum
Follow us
www.innl.nl@nhm_nederland
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