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Communication Crisis
Motto: The way we communicatewith others and ourselves ultimatelydetermines the quality of our lives
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Communication is the
KEY
Communication Crisis is crucial, andwhen it is not used properly and
promptly, it can destroy companies,governments and involve and stainthe image of one or several countries.
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Case Study: The sinking of The PrestigeAn example of ecological, political and social
Communication Crisis
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The accident
On November the 19th 2002 the oil tanker
Prestige, carrying around 81.000 tones offuel oil, sank 30 miles away from theSpanish Coast Galicia, into the Atlantic
Ocean.
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The Effects? Serious oil contamination The collapse of the Fishing and Seafood Industry The devastation of the surrounding flora and
fauna
The volunteers participating at the oil cleaningsuffered severe health problems
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Who wasresponsible?
We have no ideea!!! It is known that
Prestige wasregistered in theBahamas and frontedthrough a Liberian
company, allegedly bya Greek family
We also know thatthe French
Government blameThe SpanishGovernment wichblame the Americans
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How they React?
The Spanish government waited a week to send arepresentative to Galicia, 10 days to name someone incharge of the crisis team, and 22 days to appear before
Spains congress to explain how it planned to handle thecrisis
The truth is that the Spanish Government didnt know
how to tackle the Communication Crisis
Another truth is that several nations like Spain, Portugal,France, spent more time figuring out how not to getinvolved in the crisis than in trying to find a faster
solution
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What they did wrong?
The government waited too long toreact (actually, the prime ministervisited the contaminated area aftera whole month)
The government underestimatedthe catastrophe (until they made aplan, the oil spread on the richestcoast of Spain)
The European countries didntrespond promptly, in fact, they
didnt respond at all
Only later, The European Unionacknowledge officially The PrestigeCatastrophe
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Conclusions
The Spanish Government didnt know how the handlethe Communication Crisis
The lack of Communication Crisis put a permanent stainon Spain, witch will bear forever the mark ofincapability
This situation emphasize the fact that is better to TakeAction, and not look for Guilty Parties
The Prestige episode remains one of the biggest
disasters from Spain and also from the world
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Another sort of Conclusions
Disasters like Prestige happen all over the world.We can blame the governments and the
politicians, we can blame nature or theAmericans. But this is not a solution.
There is something we can do. We canCommunicatewith each other. We can Inform
each other and learn from each other how torespect our planet.
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